Journalism and Mass Communication as a career in India Journalism and Mass Communication have opened a plethora of career opportunities in India. Your voice is your work, and this field truly is the path to generate your voice, but still, people lack the knowledge of what options this field can offer them. Journalism and Mass Communication offers a wide range of employment opportunities in print & electronic media, audio-video production, radio & broadcasting, photography, advertising, public relations, event management, filmmaking, and the new media. The degree course enhances students’ skills and gives practical learning to be more efficient in their chosen careers. It develops a sense of teamwork among students and improves their communication skills. What is a Master’s in Journalism and Mass Communication? Journalism refers to the collecting, making, creating, surveying, and presenting of news and data. Because it gives transparency to governance by questioning the political leadership, journalism is considered as the fourth pillar of democracy related to information about current affairs and recent developments in the world. Mass communication means spreading information to a huge audience through a different method of communication. We daily get involved with one or the other media platforms. Whether it’s the most recent information or a piece of entertaining news, or cricket, we get to know it. It is all a result of mass communication and innovation. A Master’s in Journalism and Mass Communication is a two-year postgraduate degree course specialising in print, electronic, and new media. It helps students enhance their skills with more practical knowledge that gives them a deeper understanding of the concepts and the way to tackle tricky situations with strategic thinking. Why should you study journalism and mass communication? Journalism and Mass Communication have various opportunities for those who can stand out from the crowd. The uniqueness in your creativity leads you to more elevated levels. Journalism is the way for those astute about the various socio-economic and political changes and can communicate them effectively. Studying journalism and mass communication will provide you with opportunities for a rewarding career. You can also create a wide network which can provide you with ample prospects. The more you know people, the wider your network and varied your opportunities. Social prestige, travel and gaining new experiences, social networking, glamour, creativity, skills, and freelancing are the perks of this field. Further, you get a unique perspective on the world, having access to places inaccessible to most. Scope & career opportunities after doing an MA in Journalism & Mass Communication in India In the 21st century, we connect with almost everyone through different platforms. Therefore, the scope of Journalism and Mass Communication is wide in India, and the career opportunities are rising with its increasing use. Students get the chance to strengthen their technical and creative skills during the course. If researching and writing on various topics interest you, the field of journalism and mass communication would be a good fit. You can work as a content writer, reporter, anchor, journalist, etc., on a newspaper, or channel or online media. You can also look forward to advertising and public relations opportunities, where you can work as a script and copywriter, PR executive, and advertising professional. There is an increasing demand for photographers, videographers and editors in this field. With the advancement of technology, there is a boom in employment opportunities. The understanding and handling of the camera, audio-video consoles, and editing softwares can open doors for you in the sectors of television, radio and films. Be it a news channel or a film industry, the production teams are the main source of giving content for the public. Journalism and Mass Communication allow people to work as freelancers based on their interests and skills. They work and earn money on a per-task basis with various organisations. They do not have permanent jobs because they work on specific contractual projects. Those interested in exploring their creativity and desiring to impact social issues can work as filmmakers and directors and produce and direct their films. Advantages of studying journalism and mass communication The world is like a canvas to the media, which paints it with every colour possible with new technologies. The comfort we have in our lives with the sorted engagements is the best example for pursuing Journalism and Mass Communication. Here is a list of advantages to making it more clear for you: 1. Exploring new things: A master’s programme assists the students in getting exposure. You get the freedom to work on different stories, and it allows the students to utilise their imaginative abilities. Besides depending on your work, there may be possibilities to travel, explore and earn. 2. Creative liberty: You gain the knowledge and learn the application of aesthetics for your work. You get to know how to use artistic freedom and creativity to shape your mind and your work, tackle issues, settle clashes rapidly, work in a group, and talk publicly. 3. Various profession to choice: When your interest lies in mass media, you can apply for entry-level positions in news, magazines, FM channels, production houses, and PR firms and launch your profession from that point. You can choose to be a journalist, press reporter and editor, publisher, photographer and videographer, public relations executive, script and copywriter, filmmaker, event manager, advertising professional, newsreader and anchors, orators, marketing professionals, film critics, fashion communicators, corporate PR professionals, and many more. Having numerous skills and abilities and updated information could assist you with going truly far in this field. 4. Edutainment (Education and Entertainment): You will find mass communication students feeling exceptionally happy constantly as their field is getting exposed to different things. They generally make enthusiastic conversation and involve themselves in discussions in the class to practise and improve their skills. Education cannot be boring if their learning is fun. 5. Travel: A degree programme in Journalism and Mass Communication is extremely cool, and it does not require learning in the study hall; you move to different places and explore new things. So, if you’re someone with wanderlust, your job can also satiate this need and make it satisfactory. 6. Glamour: People dream of being famous and getting viral in the social world. Journalism and Mass Communication is a course that gives opportunities to meet famous and well-known personalities. You can get access to celebrities, politicians, and others at various glamorous and glitzy events. 7. Social discourse: Media study is a domain especially centred around the advancement and shifts of society. Media is the fourth pillar of democracy, and its impact on the general public comes with great responsibility. Therefore, journalists and other media professionals have the power to steer social discourse on important issues. 8. Income: People in the media hold great positions with attractive pay packages. New media and freelancing opportunities can give real quick gains to freshers. The increasing demand for social media managers also has a wider scope of career growth. Is mass communication and journalism a good career in India? Overall, journalism and mass communication fields are advancing at a staggering rate. All media, including print, TV, radio, film and the web, have been developing simultaneously and keep filling new ideas within a reasonable time frame. Consequently, looking for a master’s certification in Journalism and Mass Communication can help you get into an incredibly worthwhile profession and provide avenues for future growth. As almost everyone has access to a mobile phone, digital media like YouTube and OTT platforms are options for disseminating content to get a wider reach. Therefore, there are a lot of opportunities to create content for various media requirements. What is the scope of an MA in journalism and mass communication in India? There are multiple opportunities for aspiring artists because of the progression in innovation and increased broadcasting options like TVs, radio broadcasts, online entertainment, news channels, and digital platforms. An MA in Journalism and Mass Communications degree opens numerous valuable doors for individuals who need to make their profession in journalism, advertisement, radio, television, film industry, etc. MA JMC course salary packages After completing the degree, students can apply in public relations, reporting, media management, advertising, content marketing, corporate communication, television and film production. The average entry-level compensation with a MA JMC degree in India lies between INR 4,78,000-6,00,000 lakh per annum. However, these figures could fluctuate according to your capability, experience, work profile, etc. List of top 10 career options in the journalism and communication sector Followings are the 10 career options for graduates in Journalism and Mass Communication. 1. Journalist The most widely recognised professional choice after a degree in journalism and mass comm is that of a journalist. Journalism, one of the course’s main focus areas, gives candidates every necessary ability and information, supporting them to convey the true story responsibly to the general public. 2. Television and film industry Working in the television industry is the right profile for those who have the talent to engage individuals through films. You can get into the media world and explore different things. Experts with this degree can likewise fit the profiles of scriptwriters, video editors, 3D animators, illustrations, graphic designers and many more. 3. Content creator/ developer You could create your video or written content , and you can also create your blogs and websites and create content for social media platforms. 4. Radio Jockey (RJ) Radio station personality is an arising field, budding with much professional potential as a career choice. With an MA in Journalism and Mass Communication degree, you learn and upskill with different capabilities and a talent for narrating, innovativeness, thinking out of the box, etc., and go a long way in your career as a Radio Jockey. 5. Digital marketing expert A degree in Journalism and Mass Communication furnishes students with skills that you expect a budding professional in digital marketing would have. In the present innovation-driven world, you get to explore different avenues regarding diverse professional routes in multiple areas, including content writing, graphic designing, marketing, social media marketing, and web analytics. 6. Social media executive Social media helps spread considerable information and content as most people spend significant time on social media platforms. With the right content and strategy, you can turn their attention to your causes, products and services. As a social media executive, you are answerable for creative undertakings from advertisements to events to noble causes and sharing videos and other content. 7. Public relations professional A degree in Journalism and Mass Communication empowers you with great correspondence, discussion, relational, and executive abilities that are the most appropriate for jobs connected with public relations. 8. Advertising industry Students have been instructed about commercials and their utilisation in their Journalism and Mass Communication classes. Your creative licence is put to work to sell your products and services in this profession. Different situations, products and services require different approaches and need you to think out of the box to capture your target group’s attention. 9. Broadcasting and production A degree in Mass Communication can likewise get you into the broadcasting and production sector. There are various career opportunities in different areas like filmmaking, TV production, video editing, screenwriting, and art direction. 10. Event manager Event Management firms are growing step by step. A Journalism and Mass Communication graduate can work for an Event Management Company as an Event Manager or set up own an event management company. It’s a lucrative industry which needs people who are good at building networks and have amazing communication skills. Top companies for journalism and mass communication graduates There are a lot of organisations from the private and government sectors that give good opportunities after the completion of the MA JMC degree. Here are some top recruiters: HT MediaNDTV NetworkBalaji TelefilmsZee TV NetworkDDB Mudra GroupTimes of India GroupViacomReliance EntertainmentNetwork 18Sahara One Media & Entertainment LimitedINDIA TV Indian ExpressDainik Jagran Why study MA in Journalism and Mass Communication from Online Manipal Manipal University Jaipur’s online Master of Arts in Journalism and Mass Communication is a two-year post graduation degree that comprises four consecutive semesters. The course incorporates theoretical and practical learning that enables students to be more useful, imaginative, and innovative, from writing to introducing their stories in the media. The curriculum of the MA JMC involves the expertise of teachers that caters to real-world experience. Students get an active involvement in the areas that incorporate media, script and screenwriting, essentials of photography and videography, sound video altering, anchoring, camera handling, and other things. Online MA JMC programme highlights The term MA JMC isn’t limited to local work opportunities; however, it offers potential options to students in the different media across the geographies. The online MA JMC offers instruction and mentorship by qualified professionals that intensify this course’s worth. The online MA JMC programme drives you to stroll on the correct way and field, for example, print media, editing, advertisement and PR, directing, journalism and reporting, anchoring, video editing, photography and videography, cartooning, research, radio, broadcasting, and so forth. It makes sure that the student is specialised in every field so that it opens various opportunities.The course material of MA JMC is accessible on the Online Manipal after you log in. Is the Manipal University Jaipur online MA JMC degree valid? Yes, the programme is valid and generally accepted by all the government and private sectors for employment and higher education in India or abroad. What are the eligibility criteria for a Master’s in Journalism and Mass Communication? If you’re interested to enrol in MA JMC, you should complete the following criteria – Candidates must have 10+2 from the recognised boards. Candidates must have graduated with BJMC (Bachelors in Journalism and Mass Communication) or any stream or from an authorised university/ institution recognised by AIU (Association of Indian Universities). What is the total cost of the online MA JMC programme? The Manipal University Jaipur’s MA JMC programme costs INR 1,30,000 (inclusive of all taxes); INR 32,500 is the fee for each semester, including an examination fee. What is the duration of the Online Master of Arts in Journalism & Mass Communication Programme? The course’s minimum duration is two years, which means four semesters, and the maximum duration is four years, if you’re unable to complete the course on time. Conclusion The world is changing rapidly, and so are the media technologies. The media has the power to change public perception in seconds. Earlier, the information about recent developments was accessible only through radio, newspapers and televisions, but now you can get knowledge about anything within seconds on various media. You can have great opportunities with the help of a Journalism and Mass Communication degree. Organisations are looking for people from media backgrounds to communicate more effectively with the general public. More minds create more ideas, and the industries are looking forward to MA JMC graduates so that they can collectively create some new content with their skills. Enrol in an online MA JMC programme at Online Manipal.
The role of online degree programmes An online degree programme is beneficial even for students from different backgrounds and those unable to attend in-person classes. Students get the flexibility to balance their workload with studying and complete these programmes at their own pace. In India, online degree programmes provide multiple pathways for specialisations and access to specialised courses that may not be available through regular institutions. The online education market is forecasted to be worth USD 312 billion in 2026. These numbers are expected to increase as online degree programmes are available to everyone and more people sign up for the courses. What is an online degree? An online degree is an academic qualification with classes held online and accredited by a university or educational institution. Their entire study material is available online, and they hold online proctored exams for their students. Therefore, as the name suggests, these courses are entirely online from enrollment to graduation. Though these courses started focusing on working professionals who wanted to take up higher education without resigning from their jobs, they are now available for everyone. The best part is it makes education accessible to everyone, and students can study at their own pace. There is a huge cost-savings advantage, and students can advance their careers or get promoted to new job roles without needing to compromise on their priorities for putting in study time. The Government of India did not allow online degree programmes before, but the rules and regulations have changed recently. All these degree programmes are now entitled by the University Grants Commission (UGC), with the rank requirement being A by the NAAC. Only high-quality and recognised institutes can offer these programmes, and the key reason for these programmes is to avail opportunity to more students and thus improve the abysmal gross enrolment ratio (GER) in higher education in India. Online degrees are valid in India, and the UGC determines the standards, regulations, and examinations of all these courses throughout the nation. UGC approval is automatically granted to universities who are in top-100 in the National Institutional Ranking Framework (NIRF) for two consecutive years. Online learning in India in numbers India has an internet user base of over 825 million, and the online education market is expected to grow to USD 400 billion by 2026. Advancements in AI, automation, and Machine Learning are leading to growing adoption rates. And curricula are moving from standardised to more personalised approaches. Artificial Intelligence and Augmented Reality work together to gamify content, thus providing new-age learning experiences. Learners can immerse themselves in virtual worlds, attend online classes, and get hands-on experience. Is an online degree programme right for you? Online degrees mean studying courses online and taking classes through a virtual platform. Students meet up with their professors through video conferences, live-sessions and record lectures for future reference. One of the top reasons students do better with online degrees is that they can choose to study at their convenience. It fits their schedules, and the flexibility is a great advantage. Learners who are self-driven and motivated do well with these programmes as well. It takes discipline to finish the coursework, and many universities make it challenging to complete them. Whether or not an online degree is right for you depends on your personality and learning goals. If you have strong time management skills and are ready for commitment, it is one of the best career choices. Online degrees make education more affordable for students and bridge learning gaps. When the COVID-19 pandemic started, it became impossible for students to attend universities in person and many educational institutions shut down. Today, many universities offer international education through online degrees, and the syllabus for these programmes provides practical solutions for gaining the required work experience. Thanks to the universities’ affiliations and accreditations for these programmes, there are also networking opportunities like never before. Benefits of pursuing online degree programmes Following are the benefits of pursuing online degree programmes: Advance your career – You can enjoy many networking opportunities that will help you advance your career. Online degrees aid professionals in upskilling, reskilling, and getting promoted in their jobs. It is also ideal for professionals who want a smooth career change without sacrificing their existing responsibilities. Broader range of courses – Students who study on local campuses are limited by options, and those pursuing online degrees enjoy a broader range of courses. Many universities are offering online classes, and the best part is that professionals can meet mentors worldwide without leaving their homes. Gain work experience indirectly – One of the benefits of doing an online degree is working on hands-on projects. This indirectly gives you the necessary work experience, so you have no trouble adapting when you land a job. According to an Emeritus 2021 Global Career Impact Survey, over 78% of applicants said their coursework was directly applicable to their current employment. Enjoy free time – Attending classes on campus requires following a fixed schedule, and this is where an online degree differs. You can study at your own pace and time, and if you’re a quick learner, you get more free time! There is no meeting up with peers offline or spending time waiting for teachers to show up. You do the coursework, attend online lectures, pass exams, and that’s it! Global accreditation – Online degrees are nationally accredited and recognised by international employers and universities. Getting professionally certified helps aspirants land their dream jobs, and these programmes are constantly updating coursework to match the latest industry trends. What are the online programmes available in India? Online degree courses in India pave the path to success for students, and there are tons of ways they engage and keep them interested. Technological innovation has made the process much easier, and students can search for specialised programmes or work with an education counsellor. Some of the most popular online degree programmes available in India are: Online MBA (Master of Business Administration) – A Master of Business Administration degree is a 24-month degree that imparts learners a high-quality business education. It has four semesters, and learners can appear for the proctored online exams from the comfort of their homes. Students can choose their specialisation with an Online MBA since institutions are offering several elective courses and specialisations. Online MCA (Master of Computer Applications) – A Master of Computer Application degree imbues technical skills in students and prepares them for innovative careers in the field of Computer Science. Learners get well-versed in designing computer applications and software programmes and work with operating systems. The typical duration of this course is two years, and it is accredited by various bodies such as the University Grants Commission (UGC), All India Council for Technical Education, etc. Online BBA (Bachelor of Business Administration) – A Bachelor of Business Administration is an undergraduate degree course open to students who have cleared Class 12. It provides them with a proper understanding of management, leadership skills, and entrepreneurship concepts. Online B.Com (Bachelor of Commerce) – A Bachelor of Commerce is a three-year undergraduate degree course accredited by the Universities Grants Commission (UGC). It is one of the most popular courses in India, and students get to pick their electives in some semesters. Some of the subjects included in the curriculum are financial accounting, economics, business laws, taxation, auditing, and more. Students who graduate with a B.com degree can pursue careers in advertising, marketing, banking, insurance, and finance. Online BCA (Bachelor’s in Computer Applications) – A Bachelor’s in Computer Applications is a full-time undergraduate degree programme. It runs for 36 months, and learners get acquainted with various topics such as JAVA Programming, Computer Networks, Database Management Systems, C Programming, Operating Systems, etc. BCA students also learn foundational mathematics, hardware labs, multimedia application systems, user-interface design, and client-server computing. Online M.Com (Master of Commerce) – A Master of Commerce has various subjects such as accounting for managers, corporate tax planning, e-commerce, financial management, and the economics of global trade. It prepares students for managerial positions in companies and teaches them how to work in business environments. Job opportunities after an M.Com degree include being able to work in finance sectors, consulting jobs, Indian Statistical Services, customs departments, and more. The duration of the M.Com degree at Online Manipal is 24 months. Online M.Sc (Master of Science) – A Master of Science is a postgraduate degree that focuses on different fields of specialisation such as physical science, mathematics, social/behavioural sciences, medicine, and nursing. M.Sc. degrees are specialised and range from Physics, Chemistry, and Biology to Business Analytics, Artificial Intelligence, and Data Science. Most MSc programmes have a capstone research project and require students to study business functions such as marketing, finance, and human resource management. To get admission into these degrees, a candidate must hold a bachelor’s from an accredited college or university and pass common entrance exams such as the GRE or GMAT. New-age degree courses New online degree programmes adapt to the latest industry trends and give learners practical and theoretical experience in their chosen subjects. It expands on their job opportunities, giving them the flexibility to dictate their learning schedules and pursue the best learning experiences. Some online degree programmes that are new age and trending all over the globe are: Data Science Data Science programmes feature a bachelor’s or master’s degree, where learners study computer science and mathematics and tackle problems related to unstructured data, analytics, and other multi-faceted data-driven issues. There are many exciting career opportunities, and data scientists get equipped with in-demand skill sets such as deep learning, Artificial Intelligence (AI), neural nets, machine learning, and predictive analytics. Risk Management Online master’s degree programmes in risk management prepare students for every stage of risk assessment and mitigation and teach them how to manage risk for clients. Risk management degrees help students transition into careers related to insurance, banking, financial analytics, healthcare, and other technology-oriented industry verticals. Every company faces cyber or business threats and needs to have a strong risk management policy. These professionals work on that and enjoy solving various real-world case scenarios. Information Security An information security degree covers cyber forensics, security architecture models and analysis, computer network defence, network security engineering, and vulnerability assessments. Students who want to enter the field of cybersecurity can study information security in universities, build strong portfolios, and accumulate the required project experience. Business Analytics Business analytics combines business science, management, and computer applications to make practical and data-driven business decisions for companies. It uses applied statistics to extract insights from big data and draw conclusions by answering various questions related to different situations. Business analytics programmes, such as MBA in Analytics & Data Science, are also considered some of the best online degree programmes because of the lucrative career opportunities. Digital Marketing A digital marketing degree like an MBA in Marketing prepares students for creative careers in digital marketing, graphic design, interactive visual arts, and e-commerce. Digital marketing graduates are responsible for helping brands scale up their online presence, enhance customer acquisition, and build consumer loyalty. They design interactive user experiences online and help generate more leads to funnel conversions, thus leading to more sales. IT & FinTech IT & FinTech degrees prepare students to work through disciplines such as financial services, business delivery channels, product and service development, etc. These degrees are diverse and cater to different industries, often integrating multiple forms of technology and business practices. Some examples of IT & FinTech degrees are MSc in Computer Science, MCA, Masters in FinTech and Business Analytics, MBA in IT & FinTech, and MSc in Finance. How will I attend online classes? Online classes feature a mix of web recordings and live lectures. Students have to attend the live sessions and work through their coursework material. The structure of an online classroom will differ depending on the degree you apply to, and students have to log in to the learning management system (LMS), which is a platform where these classes are conducted. Most online classes have self-paced sessions, but students will be informed about upcoming schedules for the live lectures. There are deadlines, weekly accountability meetings, and career consultation sessions for students. Team building activities are included with capstone projects, and learners will have to attend networking opportunities online along with any career guidance or counselling sessions. Available resources for online learning Manipal University Jaipur (MUJ) and Manipal Academy of Higher Education (MAHE), through Online Manipal, provide a holistic learning experience where students can engage, interact, and study online by engaging in more meaningful learning experiences. They provide access to interactive e-tutorial videos and cutting-edge personalised training, and students get access to an extensive library that offers multiple educational resources. There is a discussion forum where they can talk about concepts, create informational threads, and the helpdesk is open 24/7 to answer any questions. Students also get immersive industry exposure through the Industry Expert Connect programme and can attend online events to broaden their perspective on real-world scenarios. There are also webinars, bite-sized quizzes, reading materials, and exclusive Coursera material provided to students as part of additional learning resources. How do you assess my learning progress? Online Manipal assesses students’ learning progress by conducting regular quizzes, career counselling, and providing outcome-oriented learning. There are semester-wise proctored online exams which students need to give to clear modules. Mentors give one-on-one coaching online, which helps figure out students’ weaker areas and addresses them accordingly. Join Online Manipal for in-demand online degree courses Online Manipal is currently hosting online degree courses from the Institute Eminence Manipal Academy of Higher Education (MAHE) and the prestigious Manipal University Jaipur (MUJ). Both institutions are globally acclaimed and has accreditations and recognitions from various national and international bodies. Currently, MAHE offers online M.Sc. in Business Analytics and M.Sc. in Data Science through Online Manipal. Soon it is going to offer more courses. A NAAC A+ accredited institution, MUJ provides cutting-edge online degree programmes in Business Administrations, Commerce, Computer Applications, and Journalism and Mass Communications. Students get an empowered education, and there are many additional benefits to studying with us online such as an integrated LMS, industry webinars, Google Cloud Computing Foundations, and access to exclusive Coursera content for free. Conclusion The role of online degree programmes cannot be understated, as more learners are beginning to apply for jobs with these online degrees. An online degree gives a significant advantage over regular degrees because of the flexibility and versatility, apart from the other benefits listed above. If you aim to land the best jobs in the industry, whatever your niche, Online Manipal can help. Browse through the different offerings available and apply to the programme of your choice today.
Top reasons to learn the big data technologies Companies around the world have realised that they need to hire data scientists to meet the data-driven transformation in the industry across sectors. The onus is on higher education institutions to produce skilled data scientists to bridge the growing talent gap. Accordingly, universities have already introduced data science programmes. It’s hard to be an expert in everything, especially with new technology and techniques arriving every week. So, why should you spend time knowing which Big data technology you want to learn? What are the reasons you should prioritise Big Data and Big Data technologies? In this article, we’ll delve into the top reasons to learn Big Data Technologies and the value of Big Data for your business. What is Big Data? Big Data refers to information assets with a high volume, high velocity, or high diversity that demand new types of processing to enable better decision making, insight finding, and process optimisation. Let’s take a closer look and see what’s going on. The term “big data” is self-explanatory: it refers to a collection of large data sets that are inaccessible to traditional computer techniques. The word encompasses not just the data, but also the numerous frameworks, tools, and strategies used to analyse it. Technological advancements, as well as the introduction of new communication channels and more powerful devices, have provided a challenge to industry players in that they must develop new ways to handle data. All of this data is helpful after it has been analysed systematically, but it was neglected for a long time until the concept of big data technologies was introduced. Advantages of big data for business Here we’re analysing the advantages of big data technology for businesses. 1. Using big data can help you save money: Contractor maintenance costs were less compared to the average of the company’s other vendors. The organisation could rectify invoice processing mistakes and automate service schedules as a result of this approach. 2. Using big data boosts your productivity: The use of digital technology tools improves the efficiency of your company. You can eliminate many desk or travel tasks by using Google Maps, Google Earth, and social media without incurring trip costs. These tools also help you save a lot of time. 3. Big data can help you optimise your pricing: To examine your finances, use a business intelligence tool, which can provide you with a better view of where your company stands. 4. You can compete with big businesses: Using the same tools as big businesses allows you to compete at an equal pace. By utilising the resources that are accessible to you, your business becomes more complex. 5. It enables you to concentrate on local preferences: Small enterprises should concentrate on the communities they serve. Big Data allows you to focus even more on your local client’s likes and dislikes. You’ll have an advantage over your competitors if your company gets to know your customers’ preferences and adds a personal touch. 6. Big data can help you boost sales and loyalty: The digital footprints we leave behind disclose a great deal about our shopping habits, opinions, and so on. This information enables firms to adjust their products and services to the exact needs of their customers. When your customers go online and publish on social media sites, they leave a digital footprint. 7. Using big data guarantees that the proper people are hired: Recruiting firms might look for terms in candidates’ resumes and LinkedIn profiles that match the job description. The recruiting process is no longer centred on how a candidate appears on paper or is regarded in person. Reasons to learn big data technologies The following are some of the most compelling reasons to learn big data technologies. Data-driven decisions give you a leg up on the competition Data-driven decisions have been shown in numerous studies to be more effective and efficient than decisions made by humans. Big data technologies enable businesses to identify trends and patterns that can be used in the future. It can assist in identifying which clients are most likely to purchase products or in optimising marketing campaigns by determining which advertising methods have the best return on investment. Big data technologies make clear that companies that ‘know‘ more than their competitors will outperform their counterparts over time. The ability to begin making data-driven decisions is one of the primary business motivations propelling Big Data technologies. Data-driven decision making is the technique of making decisions based on data analysis rather than intuition. It is feasible to know sooner which products and services will be successful thanks to data-driven decision making, and Big data technologies give you a first-mover advantage to be first to market. Big Data technologies serve as a launching site for AI Artificial Intelligence (AI) is one of the most sought-after skills in today’s business world. Most individuals are unaware, however, that Big Data technologies serve as a basis for organisations looking to begin AI projects. AI is mostly based on the same principles and processing capabilities as Big Data organisations. Companies who want to use AI in the future would profit immensely from first establishing a solid and structured Big Data ecosystem. Big Data expertise is in high demand The demand for skilled Big Data specialists is fast increasing because of an increase in adoption of Big data technologies and trends. There is currently more demand than supply, resulting in significant rises in salaries and payments for those with the requisite skill set. A growing number of job advertisements for Data Analysts or Data Scientists have appeared on major employment opportunity platforms. The need for Big Data specialists with this skill set is increasing, but supply is still scarce. Individuals in this profession will have a lot of work options as a result of this. Big Data professionals are compensated more and more as demand rises, and supply stays limited. This trend is visible all across the world, as more and more corporations recognise the value of these people to their organisations. Big Data investments continue to rise Many research and surveys demonstrate that Big Data investments are increasing year after year. Hardware, software, and services related to Big Data increased at a compound annual growth rate (CAGR) of 11.9 per cent, with revenues exceeding USD 210 billion. The rise in spending indicates that Big Data technologies and trends will continue in the coming years and that devoting time to its study is not a one-time investment. Big Data research will extend your horizons Last but not least, and perhaps most importantly, studying Big Data technologies is a worthwhile and enjoyable investment for your future. Big Data technologies and data analysis are full of puzzles to answer, and they will considerably improve your analytical and reasoning skills. Statistics and problem-solving abilities are two primary aspects of Big Data. These skills are useful and highly practical on a day-to-day basis, even if you don’t want to pursue a career in Big Data. After learning Big Data top technologies for a few months, you’ll begin to include ‘Big Data’ strategies into your presentations or reports as they provide a very solid foundation for discussion and decision-making. Data-driven decisions will always surpass intuition-based decisions in the end. So set aside one hour each day Big data technologies to learn about the fascinating world of Big Data. Why is Big Data career the best move in the industry? A career in Big Data comes with a lot of benefits. Simple to begin: “Data Analytics” refers to the use of programming frameworks such as Java, C, Python, or Scala; nevertheless, the ability to think of new approaches to solve problems is also required. Data analytics makes it far more comfortable and pleasurable to learn in-demand languages and to specialise over time while maintaining a natural desire to find solutions independent of your current employment. Lucrative salary: The continual demand for data analysts in various industries is now pressuring organisations to spend substantial sums of money on employees with good abilities. As a result, it will provide an optimistic and exponential increase in salary trends for Big Data Analytics specialists. It has the potential to improve retailer-customer relationships: When Big Data Analytics reaches B2B organisations, it will provide deeper insight into customers and eliminate the danger of guesswork. When the firm implements the evidence-based segmentation and reporting system, there is a probability of gaining more fluid and user-driven consumer information. All we can say is that the Big Data Analytics team will have a better foothold in the customer’s investment channels. Big Data Analytics is crucial in decision making: Making business analytics procedures has become an immediate competitive resource for every community these days. We can see that only the most basic analytics are being conceptualised and adopted by businesses. When superior decision-making capabilities are encouraged, and strategic industries are utilised, analytics shines out among the competing possibilities. In this scenario, we can predict that Big Data Analytics will continue to bring tremendous value and present critical information to help businesses reach new heights. It will also ensure that business decisions are delivered on schedule. Choices for advanced skill development to become a mentor: You become a recognised individual for working in a firm when you gain hands-on knowledge of the enhancement of programming abilities, which increases your chances of applying for the post of mentor and performing with the team. In this manner, you can broaden your expertise in a specialised field, increasing your chances of landing a job. You can then take on various Big Data Analytics agendas, which will provide you with a steady stream of money. You can also become a stakeholder for offering Innovative explanations with data visualisation at the same time. Job titles in Big Data Here are the some of the job profiles you can explore in the Big Data. MIS reporting Management Information System reports are used by business managers to track progress, make decisions, and identify problems. Most systems include on-demand reports that compile business data such as sales income, customer support calls, and product inventory and may be shared with key stakeholders. Analyst Although many of their responsibilities are similar to those of data analysts, business analysts are specialists in the field in which they operate. They are attempting to bridge the gap between business and technology. Company analysts provide technology-based solutions to improve business processes such as distribution and productivity. Statistician To achieve reliable findings and make proper judgments, statisticians collect, organise, present, analyse, and interpret data. They are critical to the success of businesses in market research, transportation, product development, finance, forensics, sports, quality control, the environment, education, and government agencies. A large number of statisticians are still employed in academia and research. Data Analyst Data scientists are one of the most in-demand specialists today. They rule the roost among number crunchers. According to Glassdoor, this is the finest career role for someone who values work-life balance. Data scientists aren’t just writing success stories for global behemoths like Google, LinkedIn, and Facebook any longer. Almost every company’s careers page lists some type of data role. There is a lot of overlap between data scientists’ and data analysts’ job descriptions. Engineer/Architect of Data The designers, builders, and managers of the information or big data infrastructure are known as data engineers. Data engineers ensure that an organisation’s big data ecosystem is up and running so that data scientists can do their work. Machine Learning Engineer With the massive amount of data we have access to, machine learning (ML) has become a flourishing field. And, happily, the world still requires engineers who can decipher this data using cutting-edge algorithms. Become a Big Data expert with an online M.Sc. in data science from Online Manipal Manipal Academy of Higher Education (MAHE) is now offering a UGC-entitled online postgraduate degree programme in data science. You can enrol in this cutting-edge course to become a future-ready data science professional. Learn all the niche skills in data science from the comfort of your home and emerge as an in-demand domain expert. If you’re a graduate in Statistics/Mathematics/Computer Science [B.Sc./BE/B.Tech/BCA] or have an equivalent degree from a recognised university with a minimum of 50% of marks or equivalent grade, you can enrol in the M.Sc. data science course at Online Manipal. The learning management system (LMS) contains all the learning material including bite-sized readings, short videos, recorded lectures, quizzes, an e-library and a discussion forum. Live lectures are scheduled at learners’ convenience. The curriculum is a blend of data science, machine learning, programming languages, statistics, database management and many more. The programme also includes projects to give you a hands-on experience in the real-world applications of data science. Conclusion Companies are scrambling to find specialists who can deduce useful conclusions and create reasonable predictions from massive amounts of data. To satisfy these needs, a flood of new roles have emerged, each with slightly different functions and responsibilities, as well as varied skill sets. Aside from the blurring of lines, these jobs are fascinating and in high demand. Increasing your skill set is always the best way to go. If you want to know more about Big Data technologies, check out the online M.Sc. in Data Science programme at Online Manipal. The course gives flexibility to fresh students and working professionals. It facilitates hands-on and industry-based learning experiences, practice interviews, and top mentorship sessions to help you advance in your career. The credentials and certificate you will earn serve as proof of your expertise to the employers.
