8 ways for successful brand management Brand management is a broad term for marketing tactics used to preserve, enhance, and raise public knowledge of a brand’s and its goods’ overall worth and reputation over time. Positive brand associations, visuals, or a high level of brand recognition allow for the price of items to increase and help to create devoted customers. To create a strategic plan to boost the brand value or maintain brand equity, you must fully grasp the brand, its target market, and the company’s overarching objective. Starting and maintaining more intimate relationships with customers is easier when one has a solid brand management plan. A brand’s reputation and associated products will improve as it grows a loyal customer base, boosting sales and brand equity. You can also check out A guide on how to get a job in the marketing sector. Importance of brand management Here are some explanations as to why it is important: Brand maintenance: A strong brand image can only be maintained if the maintenance phase comprises brand management. A corporation must set itself out from competitors to build its brand, and it is crucial to internally and externally identify the USP through branding communications. Brand awareness: It is a key component of brand management. If consumers are aware of your brand, they will consider your brand for purchase. To make potential customers familiar with your brand, marketing and advertising about your brands are vital. Brand consistency: Brand management will only be successful in fiercely competitive and fast-paced marketplaces if the brand itself adheres to its principles and distinctiveness. Therefore, brands must maintain consistency across all of their brand touchpoints. Roles and responsibilities of a brand manager A brand manager ensures that a company’s offerings appeal to current and potential customers. They also keep an eye on competitors and market developments to stay one step ahead of the competition. The following is a list of some of a brand manager’s duties. • They are in charge of a group of marketing experts working on brand projects. • They analyze customer information and brand positioning and establish the brand’s mission and vision. • They transform brand components into tactics for going to market. • They lead the development of creativity to motivate the target audience to take action. • They establish performance standards, cost and pricing limits, market applications, and sales forecasts. • They monitor market trends, investigate consumer markets, and research competitor activities. • They supervise new and ongoing marketing and advertising activities. • They keep an eye on product distribution and consumer reactions. • They develop creative growth strategies. • They align the company around brand positioning, choices, and tactics. If you want to launch your career in marketing, you can check out How to become a marketing manager in India? Strategies for effective brand management The strategic brand management process is a collection of tactics that aids companies in boosting revenue, building their brands, and achieving long-term objectives. Let’s check some brand management strategies. Build a strong connection with the customer: Brand loyalty starts when a company’s customers have grown to trust it. Customers will be devoted to brands if they discover a reliable product. Make an effort to establish these connections with your customers. The relationship must then be nurtured and grown. Create effective brand content: Create content that is in line with your audience’s preferences. Find the stories that define the unique identity of your business and share them with your audience. Good branded content is focused on your audience. Produce content appropriate for your audience’s demographics, environment, and viewing preferences. Promote your brand in unique ways: Focusing on what makes your business special and letting that unique selling proposition (USP) show at every chance are the best ways to manage your brand. Determine what makes buyers choose you over a competitor who is presenting their brand using these concepts as the next step. Promoting your brand in unique ways will boost sales. Create a strong impact on social media: Popular social networking sites rank higher in search engine result pages and generate more organic traffic than a website could by itself due to their high domain authority. The objective is to interact with your audience while being faithful to your brand. Stress on the core values of the brand: As a company, you uphold a set of ideals called the brand’s core values. These will impact your actions, attitudes, and decisions concerning the brand. These ideas support the overarching mission and vision of your business. Create a unique brand logo: People may easily recognize a firm because the logo is the brand’s main visual representation. A company’s logo conveys its creative side and actively engages customers. Effective brand positioning requires a unique logo that reflects the brand’s concept. Pay attention to customer experience: Brand management depends on understanding the needs and behaviors of your target audience. Therefore, it’s crucial to consider why and when a customer would buy your goods and how your brand might satisfy their needs while creating a brand. Monitor brand performance periodically: Conduct brand audits at predetermined intervals to assess the status of your brand among your target market. Ensure the brand’s messaging is consistent and you project the same persona online. Some of these factors, like the effectiveness of online advertising, are observable. Conduct a brand audit frequently to ensure you’re accomplishing your anticipated goals. Enroll with Online Manipal With an online degree from Manipal University Jaipur, you can become equipped for a career in marketing. Manipal University Jaipur offers an online MBA in Marketing through Online Manipal, where you can acquire the skills and information necessary for a career in marketing. An MBA in Marketing is among the best brand management courses that you can opt for. Read more: Important concepts to learn during an MBA in Marketing You will acquire the abilities you need to lead successfully in the hectic work environment with access to the online MBA program in marketing. You can develop your career by gaining access to managerial jobs and expanding your earning potential by completing a Master of Business Administration degree in marketing. If your career aspirations are in brand management, an MBA with a marketing elective will help you acquire the skill sets you need to win lucrative employment.
10 things to know before starting a supply chain management career The supply chain includes everything between when a business creates an item and when clients receive the finished product. The two ends of the same chain are obtaining the raw components for a product and delivering it to the client. The career growth in supply chain management is high considering the demand for professionals in this field. One reason is that it’s hard to imagine how businesses would function today without it. Another factor is that the task requires solving problems in a puzzle-like fashion. This challenge may be psychologically engaging and even addicting. How to start a career in supply chain management? Within many international businesses, particularly in retail, logistics and supply chain management is rapidly expanding and technology-driven. If you’re considering a career in this field or want to learn more about it, keep reading. Why a career in supply chain management? The epidemic’s aftermath has shifted the focus of innovation from products to processes. Careers in logistics and supply chain management provide you with a front-row seat to the entire process of planning, sourcing, producing, and shipping items to consumers, with plenty of room to diversify your skill set and choose an area of expertise that fits your abilities. Unlike most other occupations, supply chain and logistics professionals benefit from greater earnings and more promising employment prospects. The workday of a supply chain manager is never dull Maybe you’ve been in jobs when the days felt endless, and you couldn’t wait for your shift to end. Supply chain management is a field where the unexpected is a daily occurrence, for better or worse. Because of unforeseen circumstances, you’ll often have to act as a crisis responder for the supply chain team. There is a lot of potential for panic because of many variables. Unexpected maintenance at a factory or a snafu with a necessary shipment from a supplier might knock both down. In many cases, you will have little warning before one of them happens and will need to respond quickly to lessen its damage. Although there may be instances when you feel overwhelmed, this is a rewarding part of your profession. Storage and transportation are just some of the roles Supply chain managers monitor the flow of materials, information, and money used in the production, distribution, retail, and final consumption of a product or its components. However, these duties can change considerably based on your company or organization. When people first hear about the job, they may be surprised to realize that transporting and storing products is only a small fraction of what they would be doing. These days, however, many businesses take a more holistic view of their supply chains, allowing the traditionally separate functions of procurement and manufacturing to fall under the purview of a single supply chain executive. Data-driven supply chain management The supply chain relies heavily on data, and the ability to quickly derive meaningful inferences from that data is crucial. When you need to use this data to find answers to problems, it might be overwhelming because most firms have hundreds (or even tens of thousands) of different goods. You must be agile, quickly identify key information, and distill it into a concise summary. People skills are essential Supply chain management typically focuses on the methodology, best practices, and technologies that are important to the industry. However, the teams of professionals that carry out the procedures illustrate the best practices and manage the technology that makes the supply chain possible. Supply chain managers must work well with others, take the initiative, and put the client first. A comprehensive foundation is essential for SCM More information about each dot on the board is an asset because supply chain management is like a game of connecting the dots where each choice involves a lot of complex variables. To succeed in a field that demands a high level of expertise, you should do everything you can to acquire theoretical and hands-on knowledge. A refresher course in computer science and programming is also helpful. Professionals in supply chain management are also in charge of people Supply chain management is a growing sector that could be a good fit for you if you know the practical considerations of the job. People management abilities become as important as supply chain management skills at a certain point, if not more so. The best performers in this profession often also have strong interpersonal skills, although many people possess essential technical expertise. Supply chain management is a high-pressure job The SCM industry is fiercely competitive. Making a mistake or missing a deadline might cost a business several hundred thousand dollars and allow the competition to step in. The logistics field is high-pressure, time-sensitive, and cutthroat. It’s crucial to show up to work every day to give it your all because many other businesses compete for the same customers. Broader networking opportunities Meeting with your suppliers and listening to their words can pay dividends in the long run. Also, finding a mentor is crucial if you’re starting your job. This person could be your boss, a coworker, or just someone you meet while doing your job. A mentor might be a great resource if you want to learn something new or improve your skills. Environment-friendly supply chain management Supply chain management isn’t typically at the top of people’s minds when they think of green jobs. While streamlining the supply chain can have a significant beneficial effect on the planet. Numerous employment opportunities There are several career opportunities in supply chain management. Buying positions is often the next logical step after working as an expeditor and up the chain in many companies. Examples of job titles are logistician, production manager, salesperson, loader, and operations analyst. Read more: Job opportunities for supply chain management career How can you excel in the supply chain management career? The role of supply chain management is fundamentally strategic. To be successful in this career, you need to be forward-thinking while still being detail-oriented, data-driven, organized, and process-driven. Choose the SCM component you are most interested in: Supply chain managers are in charge of the flow of products from the time production materials are purchased through the manufacturing process and stock delivery. You can specialize in particular fields inside firms through various jobs, such as purchasing, procurement, transportation, technology, facilities, etc. Choose your industry: The responsibilities of supply chain management will vary from position to position, business to business, and industry to industry. Before choosing a particular industry, examine that sector’s critical elements of supply chain management and logistics. Obtain a degree in a relevant field: You must first earn a bachelor’s degree in a field related to logistics or supply chain management to pursue a career in these fields. Further, you can pursue a master’s degree or a certification program to expand your knowledge and land in high paying jobs. What are some key skills to acquire in an SCM career? Essential components of any logistics and supply chain management position are establishing and maintaining positive relationships with vendors, suppliers, and consumers. A supply chain manager manages inventory, sales, and the company’s finances. To analyze data effectively, make predictions, and report those to the appropriate people, you’ll need to be proficient in using Microsoft Excel. You will manage operations and supervise employees as a supply chain manager. Gain experience managing people by taking on leadership roles in college, such as in a group project or on a campus club. Logistics and supply chain management roles often include specialized software, such as Enterprise Resource Planning, and a solid grounding in the Microsoft Office suite (ERP). Read more: Top trends in supply chain management industry Conclusion In today’s economy, supply chain management has never been more important. Long-term job prospects in supply chain management look bright, as many businesses are looking to fill positions with qualified candidates. Check out the postgraduate certificate program in Supply Chain Management offered by Manipal Academy of Higher Education through Online Manipal. This course will help you understand the fundamental principles of supply chain management and use the many services that the greatest professionals in the field have. Key takeaways: Responsibility for a business’s whole supply chain, from acquiring raw materials through manufacturing. Enhancing the company’s supply chain to streamline operations, reduce costs, and increase client value. The supply chain in the modern world consists of several segments, including production, storage, packaging, transportation and delivery, IT, and logistics.
Top 7 MBA job roles in the US MBA graduates are in high demand in the United States. The job market is extremely competitive, and employers are looking for the best and brightest minds to lead their organizations. With an MBA degree, graduates have the skills and knowledge to be successful in any number of industries. There are a number of different job roles that MBA graduates can pursue. So, if you are thinking, what can I do with a master’s in business administration? Individuals with an MBA can work in management, consulting, finance, marketing, and many other industries. MBA graduates are often able to find high-paying jobs with prestigious companies. Career prospects for MBA graduates are extremely good. With an MBA, graduates will have the skills and knowledge to be successful in a variety of industries. This article will discuss the various MBA jobs in the USA. You can also read 10 signs you are most suited for an online MBA. Is an online MBA valid in the USA? MBA is a professional graduate degree that prepares students for leadership roles in businesses and organizations. The MBA is a globally recognized degree and is respected by employers around the world. An online MBA from a recognized institution is valid anywhere in the world. The online MBA course offered by Manipal University through Online Manipal is WES-accredited and is acceptable in the USA. There are various jobs for MBA graduates in the USA, and they are in huge demand. Most online MBA programs consist the same coursework as a traditional MBA program. Students take classes in business administration, finance, accounting, marketing, and operations management. Many online MBA programs also offer concentrations in areas such as healthcare administration, information technology, and project management. An online MBA is a flexible way to earn a degree. Students can study at their own pace and complete the degree in as little as two years or take up to four years to complete the program. Online MBA programs are also typically less expensive than traditional MBA programs. You can also read: How an MBA impacts your career. Top job roles for MBA graduates in USA Let’s check some jobs after MBA in the USA: Business Analysts A business analyst is a person who evaluates the business model or its technological integration while conducting an analysis of an organization or business domain. The business analyst job function is important because it helps organizations or businesses improve their operations by identifying opportunities for improvement. In the United States, the average annual salary for a business analyst is $83,006. IT Manager An IT manager is responsible for the planning, implementation, and maintenance of an organization’s computer systems. They oversee the activities of the IT staff and make sure that all projects are completed on time and within budget. They also develop and implement IT policies and procedures. In the United States, the average annual salary for an IT manager is $87,983. Product Manager A product manager is responsible for the development and management of products throughout the product life cycle. They work with cross-functional teams to ensure that products are developed and launched according to market needs. In the United States, the average annual salary for a product manager is $90,294. Financial Manager Financial managers are responsible for the financial planning, management, and control of an organization. They prepare financial reports, oversee investment activities, and develop financial plans. In the United States, the average annual salary for a financial manager is $90,307. Marketing Manager Marketing managers are responsible for the planning, development, and execution of marketing plans. They oversee the activities of the marketing team and make sure that all projects are completed on time and within budget. In the United States, the average annual salary for a marketing manager is $62,945. Human Resource Manager Human resource managers are responsible for the management of an organization’s human resources. It is among the most common MBA jobs after graduation. They develop and implement policies and procedures related to the recruitment, selection, training, and development of employees. In the United States, the average annual salary for a human resource manager is $70,727. Investment Banker Investment bankers are responsible for the financial planning and execution of transactions in the securities and investment industries. They assist clients in identifying and evaluating opportunities, as well as providing financial planning and investment strategies, and provide support during the transaction process. In the United States, the average annual salary for an investment banker is $70,983. Top recruiters for MBA graduates in the USA Apple Apple is one the most sought-after employers for MBA graduates in the USA. The company is known for its innovative products and cutting-edge technology, and it is one of the most valuable brands in the world. Apple is headquartered in Cupertino, California, and it has retail stores in all major US cities. Google Google is a leading technology company that offers a wide range of products and services, including search, advertising, and cloud computing. The company is headquartered in Mountain View, California, and it has offices in major cities around the world. Amazon Amazon is a leading e-commerce company that offers a wide range of products and services, including online shopping, cloud computing, and digital streaming. The company is headquartered in Seattle, Washington, and it has offices in major cities around the world. Microsoft Microsoft is a leading technology company that offers a wide range of products and services, including operating systems, productivity software, and cloud computing. IBM IBM is a global technology leader that offers a wide range of products and services, including cloud computing, artificial intelligence, and business consulting. The company is headquartered in Armonk, New York, and it has offices in major cities around the world. JP Morgan JP Morgan is a leading investment bank that offers a wide range of financial services, including investment banking, asset management, and private banking. The company is headquartered in New York City, and it has offices in major cities around the world. Deloitte Deloitte is a leading professional services firm that offers a wide range of services, including audit, tax, and consulting. The company is headquartered in New York City, and it has offices in major cities around the world. KPMG KPMG is a leading professional services firm that offers a wide range of services, including audit, tax, and consulting. The company is headquartered in New York City, and it has offices in major cities around the world. McKinsey & Co. McKinsey & Co. is a leading management consulting firm that offers a wide range of services, including strategy, operations, and marketing. The company is headquartered in New York City, and it has offices in major cities around the world. What are the benefits of pursuing an online MBA through Online Manipal? The online MBA program offered by Manipal University Jaipur comes with various benefits. The online MBA program, which is available on Online Manipal, is well recognized and acknowledged by recruiters and higher education institutes and is provided through a top-notch virtual e-learning platform. The online MBA program is provided in various specializations to help students pursue their dream careers. The modern LMS (learning management system) is used by MUJ to provide the online MBA program’s entire curriculum. MUJ delivers online programs through experienced faculty members. Students are also provided with various placement and scholarship facilities to help them land lucrative roles in their preferred sectors.
Why candidates with MBA/Masters degrees are preferred for management & leadership roles? Let’s check the advantages of postgraduate degrees and why they are preferred for management and leadership roles. A postgraduate degree is preferred for most management and leadership roles as it provides the necessary skills and knowledge for those in positions of responsibility. In today’s corporate world, a postgraduate degree is seen as a valuable asset that can give employees an edge over their competition. There are various types of postgraduate degrees that can provide individuals with the advanced knowledge and skills needed to succeed in management and leadership roles. You can also check out Employers explain why MBA salary packages are so high. Advantages of having a master’s degree in today’s job market So, what is a postgraduate degree? A postgraduate or master’s degree is a type of higher qualification that is completed after an undergraduate degree. A master’s degree can provide many benefits, both professionally and personally. Some of the main advantages of having a master’s degree include the following: 1. Increased earning potential One of the most significant advantages of having a master’s degree is the potential to earn more money. According to the U.S. Bureau of Labor Statistics, professionals with a master’s degree earn a median weekly salary that is nearly $1401. In addition, the earning potential for workers with a master’s degree is expected to continue to grow at a faster rate than for workers with only a bachelor’s degree. 2. Career growth A master’s degree can also lead to career growth and advancement. In many cases, a master’s degree is required for certain positions or promotions. Even in cases where it is not required, a master’s degree can give you a competitive edge when applying for jobs or promotions. 3. Knowledge enhancement A master’s degree can also provide you with enhanced knowledge and skills in your chosen field. You can develop a deeper understanding of your chosen field and the latest trends and developments through coursework and research. It can make you more valuable to your employer and better equipped to handle the challenges of your job. 4. Boosts your confidence Having a master’s degree can also boost your confidence. Knowing that you have the education and skills to succeed in your chosen field can give you the confidence you need to succeed professionally. 5. Personality development A master’s degree can also lead to personal development. The process of completing a master’s degree can teach you important skills like time management, communication, and problem-solving. These skills can help you in all aspects of your life, both personal and professional. 6. Helps in network building A master’s degree can also be helpful in building your professional network. Through your coursework and research, you will likely meet other professionals in your field who can provide valuable connections and opportunities. How an MBA prepares you for a management role Let’s check some of the benefits of an MBA. 1. Improves your communication skills An MBA can help you to improve your communication skills. The program will teach you how to communicate effectively with people at all levels of an organization. You will learn how to write memos, reports, and emails. You will also learn how to make presentations and lead meetings. These skills are essential for any manager. 2. Fosters creative thinking An MBA can also help you to foster creative thinking. The program will expose you to new ideas and new ways of thinking. You will learn how to think outside the box and come up with creative solutions to problems. These skills are essential for any manager. 3. Enhances critical thinking An MBA can also help you to enhance your critical thinking skills. The program will teach you how to analyze data and make decisions based on that data. You will learn how to identify problems and develop solutions. These skills are essential for any manager. 4. Develops problem-solving abilities An MBA can also help you to develop your problem-solving abilities. The program will teach you how to identify problems and develop solutions. You will learn how to think creatively and come up with new ideas. These skills are essential for any manager. 5. Provides real-world experience An MBA can also provide you with real-world experience. The program will expose you to the business world. You will learn about the different aspects of a business. You will also have the opportunity to intern with a company. These experiences will be beneficial as you begin your career. Climb up the corporate ladder with an online MBA from MUJ The online MBA program from Manipal University Jaipur is a comprehensive course that covers all aspects of business management. You can get access to this course on the Online Manipal website. The program is designed to provide students with the skills and knowledge necessary to manage a business successfully. The program offers a variety of specializations, such as Finance, Marketing, HRM, Analytics & Data Science, Retail Management, BFSI, IT & FinTech, and Operations Management. The program is also flexible, allowing students to complete the program at their own pace. You can also read MBA – To do or not to do. Manipal University Jaipur is a NAAC A-certified institution, and the MBA program offered by them is UGC-approved. The value of this UGC-approved online course is comparable to that of any traditional course. Students who register for this course also receive free access to Coursera, with over 50,000 certifications. MUJ also provides placement and scholarship facilities to help students achieve their dreams. Conclusion A postgraduate degree can provide employees with the advanced knowledge and skills needed to succeed in management and leadership roles. Many postgraduate courses offer a mix of academic and practical learning, giving students the opportunity to apply their theoretical knowledge to real-world situations. This can be an invaluable experience for those who want to enter into management and leadership roles. In today’s competitive job market, a postgraduate degree can give job seekers an edge over their competition. Many employers are now looking for candidates with postgraduate qualifications, as they can be confident that these employees have the skills and knowledge needed to excel in their roles.
Business analyst salary in Bengaluru Business analysts are now playing a crucial part in today’s business settings. Business analysts look for ways to increase operational efficiency and boost performance by researching business processes and operating procedures. Business analysts actively contribute to an organization’s profitability and sustainability as a bridge between the business and IT sectors. Business analysts help organizations improve their processes and the quality of their products and services with their knowledge, flexibility, and passion for innovation, all while assuring the prompt delivery of client deliverables. They identify the goals and problems a firm is facing and create profitable solutions. Thus, a business analyst’s salary in Bengaluru is INR 7.5 lakh on an average. Demand for business analysts in Bangalore Business analysts are already in high demand, and for the foreseeable future, that demand is only anticipated to grow. Bangalore is, without a doubt, India’s IT hub. Bangalore is one of India’s four major metropolises and one of the largest in the world, whose name is being used by multinational corporations worldwide. Bangalore is one of India’s employment hubs and the country’s IT capital. The demand for business analyst jobs in Bangalore has increased significantly as numerous IT businesses, many of them among the biggest in India and the entire globe, are concentrated in Bangalore. Accenture, IBM, Cisco, HP, and Dell are a few examples. Numerous MNCs have chosen Bangalore as their principal hub due to its excellent infrastructure, high-quality education, and young people’s technological prowess. The ongoing development of the city’s infrastructure and educational system also significantly boosted its local economy on a global scale. Business analyst salary for freshers in Bangalore Business analyst salary in India is influenced by several variables, including company size and reputation, job title, geographic region, educational background, and work experience. Salary levels are typically higher for reputable businesses like TCS, Amazon, Accenture, PWC, etc. On the other hand, the more experience you have, the better your market value will be. This also applies to employment experience. So, how much money does a fresh business analyst in Bangalore make? An entry-level business analyst salary in Bangalore (1-3 years of experience) earns an average salary of INR 10,52,952. Senior-level business analyst salary in Bangalore Data indicate that during the next five years, the potential income for a business analyst will rise by 53%. In Bangalore, the average gross pay for a business analyst is INR 14,75,109, which equates to an INR 709 hourly wage. This is 5% more than the typical Indian wage for business analysts. The senior-level business analyst salary in Bangalore (8+ years of experience) is roughly INR 18,59,048. Top companies hiring business analysts in Bangalore Accenture Top-tier professional services provider Accenture has expertise in digital, cloud, and security. Offering Strategy & Consulting, Interactive, Technology, and Operations services with unrivaled experience and specific knowledge from more than 40 sectors, is supported by the greatest global network of Advanced Technology and Intelligent Operations centers. Amazon The four essential pillars – client obsession rather than competitor concentration, passion for invention, commitment to operational excellence, and long-term thinking- are the foundation for all Amazon teams and organizations, from Prime delivery to AWS. Deloitte Careers at Deloitte provide several options, from personal development to pursuing your passions. Deloitte professionals are collaborating closely with companies that aim to promote inclusive cultures, ignite revolutionary technologies, fund disease cures, implement sustainability solutions, combat identity theft, and increase trust in the capital markets, among many other goals. Citi Establishing crucial market intermediaries, including depositories, credit bureaus, clearing houses, and payment institutions, has been a key accomplishment for Citi. Citigroup Global Services Ltd. (CGSL) pioneered the ITES business in financial services, and Citicorp Overseas Software Ltd. and Iflex Solutions Ltd. helped build the foundation of the Indian software industry. Oracle purchased Iflex in 2005 and CGSL from Tata Consultancy Services in 2008. In 2012, Citi India expanded its office space by adding two more green-certified buildings. In 2013, the company moved its headquarters to The First International Financial Centre (FIFC), a top-tier green structure. Master your business analytics expertise with Online Manipal Want to pursue your career in business analytics? Visit the Online Manipal website today. You can earn an online MSc in business analytics or an online https://www.onlinemanipal.com/blogs/how-to-start-a-career-in-business-analyticsPGCP in business analytics from Manipal Academy of Higher Education. Both programs are specially designed by industry experts, that will help to gain real-work insights and make you a future-ready professional.
How can I emerge as a product manager from a data science background? Synopsis Technological advancements induce organizations to digitize more and more products, considering the generation and collection of data. This also opens up lucrative professional growth for aspiring individuals. The product manager is a pivotal career opportunity in the data-driven job market. Product managers with a data science background play a centric and unique role, making unified decisions that will define the outcomes and bring value to the business. A good product needs a good product manager. However, the growing demands of data science insights and systems have outsmarted the qualification of the product management team. How do we balance this? Here’s how the profile of a data science product manager makes sense. Moreover, as most organizations are shifting to the cloud, skilled professionals must optimize the huge volume of data. Simply put, the job demands innovation, communication, and comprehension of the latest business needs that need to be addressed. Read on to learn more about the technical product manager’s roles, skills, and how to become one below. Who is a data product manager? A data product manager is responsible for identifying ways to leverage the data flow throughout the entire product lifestyle from initiation to implementation. The data collected will be used to develop and perfect a product or a feature. Their role might differ depending on the industry and enterprise. How data science can help you in product management The relationship between data science and product management is crucial as both aspects strive to provide effective solutions and achieve actionable, productive outcomes. For instance, Data scientists would work with substantial datasets, algorithms, machine learning, and even AI models. They use various tools to derive insights and other info from raw data. Still, the refined data requires a product management team to explore various ways to enhance customer experience. In short, data science techniques allow product managers to use valuable insights to break down complex project data, predicting the outcomes in real time. You can use this predictive information to make a better decision, ensuring excellent results with on-time delivery and budget. How to become a data science product manager? A better understanding of data science is now an inevitable part of every product manager’s educational background. To become a data science product manager, you should have crucial technical skills in data science and also know about the basics of product management. Here is a step-by-step manual to help you succeed as a data science product manager. Data science certification courseUnderstand data termsAcquire technical knowledgeLearn the lifecycle and development productsImprove emotional intelligenceBuild your soft skills Consider a data science certificate course Earning a certification in data science is the first and foremost step in starting your career as a data science product manager. You need to choose a program that covers the data science process’s fundamental and technical side. Interaction with peers and mentors in the field will help you understand the specific challenge, latest breakthroughs, and opportunities. Understand the complexities of data teams Data product managers have to cover numerous tasks on a day-to-day basis. They have to analyze the market trends and predict the needs of customers to ensure the product remains valuable in the market. This is why you need help to rely on data education. You should also understand the complexities of data teams and know how to manage multiple ones. Without that adequate knowledge and preparation beforehand, you will find the transition a challenging one. Develop technical knowledge As a product manager, you need to sharpen the technical skills that come with the product life cycle. It would help if you had a strong understanding of the technical side of the job that would aid you in designing, developing, and launching data-related products. It involves statistics, SQL, and machine learning, which are the key to successful and efficient data management. This will assist you in performing much better than the other professionals. Understand the lifecycle & development of data products Learning about the lifecycle and development of data products plays a significant part in becoming a data science product manager. After getting the certification, you need to put your knowledge into getting hands-on experience. Get involved in various data projects to analyze how the projects tend to function and how the product manager performs. This will help you understand your entire lifecycle and add valuable experience to enrich your resume. Develop emotional intelligence In the data science industry, emotional intelligence is about finding, expressing, and ensuring strong connections with industry leaders and peers while solving issues efficiently, even under a deadline. A skilled data science professional is known to handle the emotion and stress that comes with their responsibilities. It will help them to deal with the entire product lifecycle, even in a difficult situation, encouraging the team with inspiration to drive forward with their goal. Hone your soft skills A data science product manager needs to have strong, soft skills to handle their projects. Their responsibilities involve daily communication with people, team management, organization, etc. Hence, you have certain soft skill sets, including communication, teamwork, strategic planning, leadership, empathy, and communication. When you improve these skills, there will be a higher chance of acquiring a leadership position in the professional sphere. Role of a data science product manager As the importance of the data science team is increasing, enterprises are hiring dedicated technical product managers to guide their strategies. Some of the common roles and responsibilities are: Stay ahead of data science industry trends. Finding opportunities in advanced analytics, artificial intelligence, and machine learning to meet the specific needs of business. Built a compelling and innovative product vision Design the roadmap for the product, outlining the product strategy plan in the long run. Collaborate with the data science, data engineering, and advanced analytics team. Involvement in the management and articulation of product backlog ideas. Work with the customer team to improve the user experience. Support cross-functional teams to achieve their goals through project definition. Online Manipal If you want to build your career as a product manager in data science, it’s time to enroll in Online Manipal. Manipal Academy of Higher Education’s M.Sc in Data science is designed for working professionals who want to significantly progress their career in data science. From machine learning to predictive modeling, the course will equip you with essential technical skills to prepare you for a reputable position in various sectors. Conclusion Data science is becoming one of the most critical careers worldwide, given the sheer amount of data produced and processed daily. This makes the companies depend more on the power of data science product managers to define their action plans and boost their profit. Becoming a project manager with a data science background will be a fascinating yet fulfilling career to take part in the growing field.
How supply chain helps FMCG industry Synopsis: One of the biggest sectors globally is fast-moving consumer goods (FMCG). From our jojoba shampoo-infused morning showers to our breakfast of oats and fruit. Technology is the primary facilitator for end-to-end visibility, which is essential for supply chain efficiency. Retail businesses in the FMCG industry frequently face industry-specific difficulties, notably in logistics management. Increasing middle-class incomes and better living standards in most of the country’s tier II and tier III cities are impacting the growth of the fast-moving consumer goods industry. Innovative practices and well-established distribution networks have helped businesses become more effective. Their primary offerings have allowed them to flourish in the fast-moving consumer goods market and ultimately surpass the competition. A brief overview of the fast-moving consumer goods (FMCG) business in India is provided, followed by a discussion of how a career in supply chain management can help you facilitate the sector’s growth and where further enhancements to the system can have an even bigger effect. What is supply chain management? The goal of supply chain management (SCM) is to optimize value for customers and maintain a competitive edge through strategic supply chain management. It’s indicative of a concerted effort on the part of supply chain companies to design and manage supply chains in the most efficient and effective ways possible. All phases of product creation, procurement, production, and logistics are included in the supply chain and the information systems required for their coordination. What is FMCG? Products that sell quickly and in large quantities are said to be “fast-moving.” Due to great demand from customers or the fact that they are perishable, the lifespan of these products is rather brief. Fast-moving items have a low price, are consumed quickly, and are sold frequently. FMCG companies are under significant price pressure due to global competition and shorter product life cycles. Organizations may better manage this level of competition in the fast-moving consumer goods (FMCG) market with the aid of intelligent logistics solutions. One of its few advantages is the ability to rank sales executives based on experience, skills, preference, and other criteria. If customers choose to spend their time in the store rather than on the road, retailers may experience an uptick in sales. Stages Of Supply Chain In the FMCG Industry Supply of raw materials Managing the sourcing of finished goods is a crucial part of any effective supply chain management in retail. Contracts will be negotiated, and delivery dates will be set with the approved vendors. There needs to be an evaluation of supplier performance and timely supplier payment. Companies may use supply chain networks in certain circumstances. Maintaining compliance with export and import regulations, working with this network, and managing inventory and frozen assets are all part of the job. In-plant logistics Logistics within a company’s production plant, including the flow of raw materials, components, and sub-assemblies. Goods are transferred from a storage facility to the facility where they will be finished. Moving finished items to where they may be quickly sold or consumed is also part of the in-plant logistics process. Storage Scheduling production activities, testing items, packing, and releasing them all fall under this phase. Rules for performance, required data storage, facility management, and regulatory compliance are all things the organization oversees. Transportation All the activities involved in getting your product to your consumer are part of the delivery phase. Businesses must either handle their storage and inventory or hire a third party. Distribution/delivery The delivery phase includes shipping the product to the buyer and any necessary follow-ups such as a trial period or warranty, billing, and fee collecting from the buyer or retailer. In addition, businesses must meet export or import stipulations for their final product. Why is the supply chain important in the FMCG sector? There are several benefits of supply chain management in the FMCG sector to bring growth to your industry. Reduces business costs Supply chain experts aim to reduce expenses and boost profits, despite the inevitability of operational and overhead expenditures. The costs of operating your plant will rise unless proper supply chain management is implemented. To cut costs and boost revenues, you must ensure the product management process runs properly from beginning to end. Improve product quality One of the most crucial aspects of managing a supply chain is ensuring its products are of the highest quality. Supply chain managers must conduct regular audits of their suppliers and raw materials to maintain high-quality standards across all products. Build a strong consumer brand When customers visit your website, you may access their information from your database and present them with personalized promotions. The more they shop with you, the more detailed and accurate your client profile can become, allowing you to sell to them. Smooth delivery One of the latest benefits of supply chain management is the reduced time delays that may be achieved through improved communication. This will reduce the likelihood of problems like late deliveries from suppliers, mishandled logistics in the distribution chain, and bottlenecks on the assembly line, as everyone will be aware of what they and others are doing at all times. Improve profit margins Your company’s bottom line will improve if you’re willing to embrace new technology and work together more effectively across departments. Role of supply chain management in the retail Industry Inventory management Inventory management’s significance in the supply chain lies in the fact that it’s the long-term secret to success. Inventory’s ability to keep supply and demand in check is its most important function in supply networks. How well an organization handles its stock of goods is proportional to its size. Warehouse management Warehouse management is crucial to the success of the supply chain since it facilitates activities like inventory distribution, sorting, and cross-docking. Customer analysis Preparing for demand and evaluating demand signals is important to avoid bottlenecks. Regularly assess consumer demand trends to see whether your seasonal and monthly estimates are accurate. Modifying your supply ordering to reflect better what the business needs to have on hand by considering the most current consumer feedback. Product demand analysis Supply chain managers can benefit from careful demand planning if they use it to anticipate the demand for their products and the money their business will generate. Your company may optimize its manufacturing, stocking, and shipping by anticipating and monitoring peak sales periods. Risk management Integrity, honesty, and authenticity of products and services throughout the supply chain can be jeopardized if proper steps aren’t taken, which is why SCRM was developed. Online Manipal Choosing the right online learning platform among the many available options can take time and effort. In addition, selecting a reputable institute is essential if you want your credential to be recognized in many countries. Manipal Academy of Higher Education (MAHE) is renowned for its high-quality education across several disciplines. MAHE has a NAAC (National Assessment and Accreditation Council) ranking of A++, making it one of the excellent universities in India. Pursuing a PGCP in Logistics & Supply Chain Management will help you explore career opportunities in this domain.
Career options in database management Database administrators have become an integral part of most businesses, public institutions, and government agencies. As such, there are many career options in database management. Responsibilities vary according to the type of organization or clientele served by a DBMS professional. For example, large banks hire DBAs to make sure that their data is secure and accessible, while small companies might require different skills from those who work in larger organizations because they don’t need as much security or may not have as complex a system. But regardless of where you work, there are certain fundamental skills required for all DBAs: Familiarity with SQL databases, including tables, rows, and columns Understanding how relational databases operate Knowledge about database design principles such as normalization Let’s explore how you can build a career in a database management system. What is database management? Database management is the process of managing data in a database. A database management system (DBMS) is a program that manages data in a database. DBMS is an important part of application software, and it’s used to store, retrieve, and update data in a database. DBMS is used to manage the data in a database. The database can be any type of structured or unstructured data. A DBMS allows users to create, store, and access data in a database. Most DBMSs support several operations, including creating new databases, inserting data into the database, and retrieving it. Database management is an important part of application software, and it’s used to store, retrieve, and update data in a database. You can also read 10 reasons you should enrol for an online BCA degree course. Jobs in database management You can make a career in this field by becoming a database administrator, programmer, or analyst. A Database Administrator (DBA) is responsible for maintaining the database environment and ensuring its reliability, and they also ensure that systems run smoothly and efficiently. A Database Programmer writes codes that add new features to an existing system or software application to improve its performance or create new functionalities. A SQL Data Analyst uses advanced skills related to analyzing large amounts of data stored in databases such as Excel spreadsheets or other electronic formats like text files so that people can easily find what they are looking for at any time by running queries through search engines like Google. Let’s check some common database management jobs. Database administrator A database administrator (DBA) is a person who is responsible for the management of databases. It includes the design, implementation, and maintenance of databases. DBAs also ensure that the database is available to authorized users and processes. The term database administrator is often used interchangeably with the title database manager. Database administrators’ roles and responsibilities include managing a single database instance, including all aspects of its security, performance, and availability. On the other hand, a database manager is responsible for managing a group of databases. Database programmer A database programmer is a person who develops computer programs that interact with databases. The database programmer uses programming languages such as SQL to write the programs, which are then executed on the database server. Database programmers are responsible for creating the database and ensuring that it is secure. They also maintain existing corporations’ databases by reviewing data integrity or performing necessary updates or repairs. In addition to their work as programmers, they may also serve as mentors, and teachers for other employees within an organization’s IT department regarding how best to use a certain type of software program or application. SQL data analyst A SQL data analyst is a person who works with data and is responsible for the analysis of the data. A SQL data analyst uses basic SQL commands to perform queries against the database and then uses tools such as R and Python to analyze them. They also use Tableau to visualize their results, which makes it easier for other people in their organization to understand what they have found out about their patient base. A SQL data analyst may also be responsible for creating dashboards and reports. They must have a good understanding of how to use SQL commands so that they can identify where there are problems in their database and fix them. Database architect A database architect is a person who designs the database. The role of a database architect is to design the structure of tables and columns in a database, which makes up its schema. A schema is the data structure—it shows how data is organized in an organization’s databases. A database architect creates this schema by creating tables, columns, and other elements that different applications or users can use. Database architects are also responsible for designing the database’s security model, which is how users are allowed to access or modify data. They create policies that specify who can do what to ensure compliance with regulations and laws. Database engineer Database engineers are responsible for designing, developing, and maintaining database systems. They also ensure that these systems are performing optimally, available to users at all times, and secure. A database engineer must have a thorough knowledge of the different databases available today, such as relational databases, object-oriented databases, and cloud-based solutions. They must be able to design a system according to business requirements while ensuring efficient performance and security standards. Demand for database administrators Database administrators are in high demand. The job market for database administrators is growing, and is expected to increase by 9% between 2021 to 2031, according to the U.S. Bureau of Labor Statistics. You can also check out How to join Infosys after a BCA degree? How to become a database administrator? To become a database administrator, you need to have a bachelor’s degree in computer science, information technology, or a related field. You will learn how to design databases and manage them so that they can be used by other applications. Database administrators also keep track of the transactions made on the database and ensure that it is updated properly. There are various certifications available for becoming a professional DBA (Database Administrator). The most popular certifications include Oracle Certified Professional: Data Management & Administration certification from Oracle Corporation; Microsoft SQL Server 2008 Certification from Microsoft; Certified Associate in Project Management Professional (CAPM) certification from PMI; CompTIA Database credential from CompTIA; and IBM DB2 9 Fundamentals Certification exam by IBM. Skills required to become a database administrator To become a database administrator, you’ll need to have strong database administrator skills in relational databases. These are the most popular type of database management systems (DBMS) and allow you to store data in tables that can be queried using Structured Query Language (SQL). You will also need to understand how different types of data are stored in databases and how to design databases for various purposes. You’ll learn about SQL programming and how it works with other technologies, such as JavaScript or HTML5. The database administrator roles and responsibilities require knowledge of SQL database design as well as administration tasks like performance tuning, troubleshooting, security, and more. Database administrators must work closely with application developers who build applications using tools like Java or C. They often coordinate teams that include information technology specialists such as network engineers, security experts, and database programmers The future of database management The database field is growing as the world becomes more digital, and it will be more important in the future. It’s also an area of technology that can be applied to many different industries. In order to get started with database management today, you need only a basic understanding of computers and their functions. In addition to the above-mentioned fields, there are also plenty of other opportunities in the computer science industry that are related to databases. There are roles available for database administrators (DBAs), developers, who create new applications for businesses using databases and data warehouses, security engineers who protect sensitive information against hackers or internal threats, cloud specialists who manage “cloud-based” systems such as Amazon Web Services (AWS) or Google Cloud Platform (GCP), database architects who design models for large amounts of data analytics so users can access critical information quickly and easily—the list goes on! Check out How does BCA help IT Professionals with diplomas? To know how a BCA degree would help advance your career in the IT industry. Gain foundational Database Management knowledge with an online BCA through Online Manipal You can pave the way for your dream career by getting an online degree from one of the most prestigious universities in India, Manipal University Jaipur (MUJ) MUJ provides UGC-entitled online courses through its online platform, Online Manipal. Online Manipal’s advanced and user-friendly LMS, highly qualified faculty, and exceptional student-support services make it one of the best resources for online learning. Whether you want to pursue a career in DBMS, cloud computing, or any other relevant field, you can enroll for the online BCA program and get a headstart for your dream career. Conclusion In conclusion, the future of database management is going to be very promising. It has a wide range of job opportunities, and it can be a great career option for people who wish to pursue their passion in this field. There are many areas where you can apply your skills as a DBMS professional such as business intelligence solutions and analytics applications.
What are the career options in economics? Economics is a subject that can be applied to different fields. It helps you make decisions, understand the world around us, and understand the country’s economy. Economists work in government organizations, financial institutions, and multinational companies. Economics is a complex subject involving studying the behavior of individuals, firms, and governments in relation to each other. The study of Economics helps you understand how people make decisions that affect others around them. The study of Economics enables you to know how people make decisions that affect others around them. It can also help you in making decisions about your life and career. Learning about careers in Economics makes it easier to understand world events, financial markets, and social trends. You can also check out 10 best job options after M.Com. Skills required for a career in Economics To have a successful career in Economics in India, you need to develop the skills to make you marketable. These include Knowledge of economic concepts A sound understanding of these concepts will help you better navigate the job market and make informed career options in Economics. This is because Economics is a broad-based field, so you’ll need to understand what each job entails before accepting it. The first step towards building your knowledge base is by taking courses on economic theory at the undergraduate level. Depending on what type of career track you’d like to pursue, your university may offer more than one course in this area: microeconomic theory vs. macroeconomic theory or public finance vs. labor Economics. Conduct and interpret economic analysis Economic analysis is a field of work in which economic data and research information are collected, analyzed, and interpreted. This can be done by conducting surveys, experiments, or other studies to collect data. Once the data is collected, it is analyzed to conclude how the economy works. Economic analysis can also be used to make decisions about how the economy should be managed or improved. Some economists specialize in conducting economic analyses, while others specialize in interpreting those analyses and drawing conclusions from them. Data collection & analysis Data collection and analysis are the two main phases of a data mining process. Data collection is the first step in the process of data analysis and data mining. It involves gathering data from various sources and organizing it in such a way that it can be analyzed later on. The individual who performs this activity is known as a collector or collator. Data can be collected manually or automatically based on several factors: The type of environment where you work The size and complexity of your organization The manual collection involves gathering information by hand, while automatic means using software programs or other technology to do so automatically. Research skills Research skills are an essential part for someone seeking a a career in Economics. You will need to know how to use economic methods and models for analyzing data, as well as how to interpret the results of such analyses. You will also need to be familiar with the literature on your given topic so that you can cite relevant studies and articles in your work. Finally, you must have strong analytical skills so that you can apply statistical techniques effectively when analyzing your data set. Unfortunately, many students do not get enough practice with these types of skills during their undergraduate programs. If this describes your school experience, consider taking some time after graduation before entering the workforce. Strategic thinking Strategic thinking is thinking about the future. It’s not just about what is happening today or even tomorrow, but how you can get from where you are now to where you want to be in the future. Strategic thinking involves understanding long-term goals and how they relate to short-term goals, which then relate back to your company’s mission statement and values. Strategic thinkers see challenges as opportunities for growth and improvement instead of problems that need to be solved immediately. They pay attention not just to their own needs but also to their team members and coworkers, keeping an eye out for areas where other people might be able to help them succeed in their work—or vice versa. You may be interested to know more about the subscription economy. Demand for jobs in Economics Demand for jobs in Economics is high and is expected to increase. That’s because Economics is a broad subject that applies to almost every aspect of our lives. Anywhere there are people making decisions based on money, you’ll find an economist helping them make better choices. Economists work in many different settings, including government agencies, academic institutions, private business firms (such as commercial banks), state governments, and non-profit organizations such as think tanks or associations of industry professionals. You can also check out the M.Com course guide: All you need to know. Careers in Economics For a successful career in Economics, you must have the ability to apply the principles and theories of Economics, statistical skills, and computer literacy to real world problems and business requirements. Economists need to use mathematical models, and economic theory to interpret economic data, assess economic problems, and develop solutions. They also need excellent communication skills so they can communicate their findings clearly. Economist Economists are broadly concerned with the interplay between economic theory and real-world data. In this way, they study how people behave when confronted with information (both rational and irrational) in order to better understand how markets function. Economists may study specific industries or sectors, such as agriculture or finance; however, their aim is always to create a broader understanding of these topics for the economy at large. Financial risk analyst The financial risk analyst is a high-level position that requires advanced training and education. These professionals work in the finance field, analyzing financial data and making recommendations to their employers on how best to allocate their resources. They also often help create investment strategies for clients. For example, if you’re an investment manager at a bank, your job might be to analyze all of the investments that your company’s clients are currently making—and then use this information as part of your strategy when deciding how much money should be put into each one. Supply chain analyst Supply chain analysts are responsible for managing the supply chain of a company. The supply chain is the flow of goods and services from a company’s suppliers to its customers. A supply chain analyst analyzes data and makes recommendations to improve efficiency within a company’s supply chain while also ensuring that costs are controlled, and risks are mitigated. Market research analyst A market research analyst is a professional who gathers and analyzes data from the target market. The main objective of a market research analyst is to identify opportunities for product development and improvement. This can be done through surveys, questionnaires, focus groups, or other means of collecting information on various aspects of consumer demand for products. The work involves analyzing the collected data to make recommendations based on findings related to customer needs, preferences, opinions, and behavior patterns, among other things. Financial consultant Financial consultants are responsible for advising companies and individuals on financial issues. They help businesses understand their financial position and plan for the future. They also advise businesses on how to make the most of their resources, such as cash or property. Financial consultants can work in a range of industries, including banking and investment companies. Financial consultants are part of a wider group called accountants or auditors who focus on analyzing the financial information that is produced by businesses. Accountants use this information to provide advice about how best to run a business as well as help to identify any problems that may be occurring within it so that they can be fixed before they become too serious. Quantitative analyst Quantitative analysts study data, statistics, and computer models to make forecasts. These analysts study the behavior of a company’s customers, as well as its competitors’ actions, to help companies understand their customers and make better business decisions. They can also develop economic models that predict future outcomes using past events or other quantitative information. If you have an Economics background and want to work with data in your job search, consider becoming a quantitative analyst. Investment analyst Investment analysts work for banks, brokerage firms, and mutual funds. They analyze data and make recommendations about what course of action to take. Investment analysts may work in the financial sector of a company or bank; they also can find jobs outside of finance, such as working at an economic think tank or researching public policy issues. Data analyst A data analyst is a person who analyzes data by collecting and organizing information, analyzing it, and communicating their findings to others. Typically, data analysts work in organizations that gather large amounts of data as part of their business operations. The role of a data analyst is to use this information to understand what’s going on within and outside the organization. Data analysts can be found in many industries, including government, healthcare, and education. However, they are most likely to be employed by companies with large databases, such as banks or insurance providers. Actuary If you’re interested in a job involving risk and probability, then becoming an actuary could be your career. Actuaries are professionals who analyze and predict future outcomes, then use these predictions to devise ways to manage risk. They have a wide range of applications in the financial world, but they often work for insurance companies, pension funds, and banks. Why Online Manipal? An online M.Com degree from a reputed institute like Manipal University Jaipur is valued highly by recruiters. It covers many concepts related to finance, economics, and accounting and is a suitable degree for students who want to pursue a career in any of these three fields . It allows them to learn about different aspects of Economics while gaining knowledge of corporate finance and accounting practices. You will be able to gain skills required for the various areas under the umbrella of Economics, such as financial management, industrial organization, international trade, and environmental policy. Completing this course with flying colors will help you get into your dream job. To know more, you can also check out the M.Com degree course benefits. Conclusion From these career options in Economics, one can see that it is a rewarding field in itself. The demand for economists is increasing every year. If you are interested in pursuing a career in Economics, you can enroll for an online M.Com degree course from MUJ and pave the way for success.
MA Journalism & Mass Communication course guide We all are interconnected in the twenty-first century thanks to numerous forms of communication. Technology and the media have made it possible for us to receive information on a variety of subjects, including weather predictions, crime reports, sports upgrades, and showbiz. We are subjected to a multitude of multimedia every day. The media industry is vast and includes everything from your television to social media to radios to new channels. Similar to how media is everywhere, its breadth is enormous and offers countless employment prospects. The finest approach to be successful in this industry is to study journalism and mass communication. Studying mass communication entails learning effective methods for disseminating information to a large audience. Journalism teaches students to do associated press investigation and convey it to the public via radio, television, or print media such as newspapers, journals, blogs, publications, etc. The information and abilities needed to succeed in these sectors and build a successful career are covered in a Master’s degree in journalism and mass communication. Let’s check the details about the journalism and mass communication course. An Overview of MA JMC MA JMC is a two-year postgraduate degree in journalism and mass communication. It is among the well-liked degrees amongst grads who want to acquire the academic expertise and operational skills necessary to pursue careers in journalism, public communication, and the media. Students participating in the program gain a variety of fundamental skills necessary to comprehend journalism’s intricacies and methodology and several related fields. Additionally, they receive training in ground-related tasks, including reporting and ad creation. After completing the MA JMC program, students can obtain employment in industries like PR firms, digital media, newspaper agencies, print media, and television. ParticularsDetailsCourse nameMA JMCFull formMaster of Arts in Journalism and Mass CommunicationEligibilityGraduation from any authorized institutionAverage course feeINR 35,000- 3 Lakh P.AEmployment fieldswriting and content creation, Journalism, TV and Film Industry, Fashion Photography, Digital Marketing, Print Media, Public Relations, Event Management, Advertising, and many more.Average SalaryINR 3- 7 Lakh P.ASkills RequiredWriting, Editing, Investigating, Interviewing, Digital Literacy, Communication, Reporting, Research, Reasoning.Job ProfilesJournalist, Columnist, News Reporter, TV Director, Public Relation Manager, Content Writer, Event Manager, to name a few.Top Recruiting SectorsPrint Media, Advertising, Marketing Firms, TV Channels, Broadcasting Agencies, Digital Media. Eligibility for MA JMC course Candidates must meet the requirements for participation in the program to enroll in the MA Journalism and Mass Communication course. Candidates must have a bachelor’s degree from any recognized college/university Various institutions/universities may have different requirements for MA JMC eligibility. A certain minimum percentage may be required by some universities for admission to their MAJMC program. You can also read Affordable undergraduate degree programmes for working professionals. MA Journalism and Mass Communication syllabus The MA in journalism and mass communication is a two-year course, with four semesters covering topics about communication and the media. This course is designed precisely for those individuals who have a deep fondness for the media and journalistic fields. Following is the semester-wise breakdown of the journalism and mass communication syllabus: Semester 1 You will study the principles of photography, the fundamentals of news and reporting, including audio and video communications, and the growth of media, beginning with the linguistic foundations, social structure, and current events regarded as the cornerstone for journalism. Introduction to Communication Fundamentals of Journalism History of Mass Media Media, Laws and Ethics Computer Applications for Media Reporting and Editing Communication Media Print Journalism Practice Semester 2 In this semester, you will learn in-depth topics about how the mainstream media operates, including media jargon, digital publication, public relations, broadcasting journalism, and media laws and ethics. Additionally, you will learn about political structure and development communication. Advance Reporting Public Relations and Advertising Editing and Presentation Advertising Design & Principles Introduction to Printing Technologies Television Journalism Semester 3 Get ready to become an expert in media material, intercultural communication, and mobile editing apps. You can choose electives with various communication, digital marketing, advertising, and journalism beats. Following communication research, students will pursue a minor speciality in data journalism, corporate, strategic, health, and educational communication. The evaluation of the internship will come next. Media Management Radio Journalism News Writing Feature Writing Development Communication Rural and Environmental Journalism Semester 4 In your final semester, you will master screenwriting and scriptwriting, audiovisual editing, and film appreciation. You will also complete a three-layered major specialization focusing on the medium (print/audio/AV production and website management), the language, and the beat (social, political, cultural, business, sports, and science). You will complete your program by submitting your thesis. Society and Media Cyber Journalism Economic Journalism Art and Culture Journalism Printing and Publishing Research Methodology Scope of MA JMC in India Technology is the driving force that powers the digital world, profoundly affecting journalism and mass media. Since the pandemic has kept everyone inside their homes, there has never been a greater reliance on journalism. We count on newsgroups around the globe to keep us up to date on the most recent events and developments in the world. Our connection to the outer world would’ve been gone without these channels. The use of content on streaming platforms, including Netflix, Hotstar, Amazon Prime, etc., has significantly expanded due to most businesses operating from home and people having some free time. The opportunities for those interested in journalism and mass communication are constantly expanding, given the rising popularity of these mass communication channels. A huge increase in job opportunities has been seen in the journalism and mass communication sector as a result of technological advancements and growing consumer demand for informative and entertaining content. When determining the field’s potential, you must consider several factors, including technological advancements, modifications in people’s lifestyles, inclinations, etc. The MA journalism and mass communication program includes a wider range of industries than just the media and publishing. There are several job opportunities in the corporate sector, including those for proposal writers, public relations managers, copywriters, and business writers. Every company wants to project a positive impression on others; therefore, they hire public relations professionals to handle customer relations and business management. Another employment option with excellent development potential is freelancing. You can work in the following industries if you have an MA in journalism and mass communication: Writing and creating content Public relations Journalism Television reporting Fashion photography Advertising Film industry Event management Online media Digital Marketing To know more, you can also check out Journalism and Mass Communication as a career in India. Career prospects after MA JMC It is alluring to pursue a career in journalism and mass communication as it opens up a wide range of possibilities. A wide range of employment options is available to those with an MA in Journalism and Mass Communication. The media and advertising industries offer a variety of exciting job options after MAJMC. Students studying journalism find it a very appealing work sector with extremely attractive compensation packages. Let’s look at some of these areas or professions that offer a wealth of job options following a MAJMC degree. Journalist A journalist’s primary duty is gathering, compiling, and delivering notable information concerning past, present, and future events. They pursue leads, establish connections with potential sources, conduct first-hand research, and conduct secondary research. Journalists produce compelling feature articles, editorials, and blogs for print and online media. They must make sure that their content is factually accurate, honest, and objective because it informs and impacts the public. Additionally, they may present editors with story concepts, adhere to deadlines, and keep notes, interviews, and audio and visual recordings on file. Columnist Most of us must be familiar with some type of topic-focused section or feature in a magazine or newspaper. A professional columnist with training in journalism and mass communication may be in charge of the healthcare column, the recreation piece, the political segment, the educational section, etc. Therefore, this job profile may be ideal for you if you find creatively offering relevant content appealing. News reporter Reporters are the people who conduct research and gather data about significant events, occurrences, accidents, etc., from primary sources for magazines, newspapers, content websites, news channels, and radio shows. They go to press conferences, arrange interviews, write articles, go to hearings, etc., to gather information for the tales they publish or telecast. A career as a journalist and mass media reporter is incredibly interesting and offers plenty of exposure. Reporters need to have a variety of strong skill sets, including the ability to conduct interviews, as they are expected to contact various sources and extract information through interviews. TV director TV directors are in charge of helming short, feature-length, and documentaries in various genres. They edit cinema scripts, choose a narrative tone, and establish the budget for the film’s production. In addition to hiring art directors, music composers, and storyboard artists, they also organize casting sessions to select actors and actresses. They also put together a team of camera operators, costume designers, makeup artists, and set designers. They supervise acting practices, inspire actors and actresses to provide the right dramatic performances while being filmed, ensure that the shooting sticks to the planned schedule, and collaborate with editors to produce the final product. Also, they often engage with the public and the media to advertise and promote their films. Public relations manager Public relations offers one of the top income job role for journalism graduates looking for a career. One of the industry’s largest benefits is the opportunity to collaborate closely with the organization’s managers and top officers. A public relations manager is accountable for managing several client accounts in print, television, and online media. They carry out pertinent market, consumer, and industry research while adhering to client specifications and identifying the customer’s objectives and target market. Formal education in journalism and mass communication equips you with strong communication, discussion, interpersonal, and executive skills ideal for public relations positions. Content writer/editor Content writers provide informative, captivating, or commercial print and digital media content. They are responsible for writing social media postings, blogs, white papers, advertisements, product descriptions, manuals, and brochures. They typically adhere to editorial standards, do web research to create original content, and frequently have a target audience in mind when creating material and a clear goal. Additionally, they might optimize the material for search engines and analyze the analytics to determine reader interaction. Event manager Event managers are responsible for the organization, management, execution, and supervision of a variety of private and public events. Family events, professional events, sporting events, award ceremonies, celebratory events, conferences, seminars, and promotional events are a few examples. Event managers engage with clients to go over the goals, requirements, and budget of the event. Finding and booking venues, obtaining licenses, haggling with sponsors, and communicating with suppliers are all part of their duties. Additionally, they might take care of logistics, keep track of deadlines, manage risks, inform clients, deliver invoices, gather feedback, and write event reports. Top employers for MA JMC graduates The astonishing and unrivaled global growth of communication technology and media has increased the significance and prominence of journalism and mass communication. Due to the significant role that technology now plays in our lives, there is an urgent need for media professionals who are not just dedicated to their work but also skilled at communicating their thoughts. The MA JMC course will not only increase your knowledge of important breakthroughs in the media business, but it will also makeget you ready for the workforce. Given the expanding appeal of various mass communication platforms, there is a substantial possibility for those who desire to work in journalism and public communication. Studying mass communication entails learning effective methods for providing knowledge to a large audience. Overall, the fields of journalism and public communication are developing at an astounding rate. Print, TV, radio, film, and the web have all been expanding concurrently and continue to fill new ideas promptly. Therefore, pursuing a master’s degree in journalism and mass communication can open doors for future advancement and help you enter a very rewarding field. The following professions are open to those with Masters in journalism and mass communication. Print media (Newspapers and magazines) Advertising Marketing firms TV channels Broadcasting agencies Digital media Skills you need for a successful career in journalism Courses in journalism and public communication can teach you important concepts and provide you with a strong foundation. Here is a brief outline of the most important skill sets that outstanding journalists share and that any aspiring journalist must develop. Writing Writing is among the most crucial journalistic abilities. A journalist must cover and compose narratives that are either written or aired, whether they be for television, digital media, or both. So, in all circumstances, a journalist must possess the ability to write clearly and effectively and ensure that his writing is concise while still being detailed. Editing Editing is the most sought-after journalism talent. Journalists need to be capable of analyzing both their own and other people’s work critically. The process of copyediting is essential to producing top-notch journalism. It guarantees accuracy, fairness, clarity and grammatical accuracy. Reporting The core of reliable and thorough journalism is reporting. Journalists of today must possess the ability to recognize, observe, collect, evaluate, document, and distribute pertinent information, as well as the ability to report with empathy and compassion. They must carry out exhaustive journalistic research and assess the facts for their media. Interviewing The ability to conduct interviews remains one of the most important journalism talents. It aids in the development of reliable, precise, and powerful narratives for journalists. Interviews are a useful method for gathering reliable information, confirming information from other sources, and uncovering and examining alternative viewpoints. Interviewing techniques for journalists go beyond simple questioning. Journalists should plan by doing research and developing goals. They need the ability to keep the conversation flowing and focused throughout interviews, as well as active listening skills. Investigating Journalism experts must possess investigative reporting skills to look into any unethical behavior in society. In this approach, they can aid marginalized populations or even a community of people who endure silent suffering. To remain secure and safeguard your sources, they must be extremely discrete when doing this. Digital literacy Digital technology now dominates the world, and journalists of the modern period must be extremely proficient with tools like social media, websites, applications, cellphones, computers, tablets, and any other broadcast mediums. Given that a sizable portion of the audience is switching from print media to broadcast journalism, digital literacy is essential today and will only become more so shortly. The future lies in using multimedia to communicate stories, and shortly, visual content (such as slideshows, graphics, graphs, and movies) will rule the roost. Communication Effective communicators can connect with their audience and effectively convey their message. In journalism, oratorical skills are crucial for positions like an anchor, reporter, and voiceover artist. Since the profession requires a lot of writing, research, script development, content generating, and editing, written communication and the capacity to explain clearly on paper are essential abilities that broadcast journalists must possess or learn. Research Research and meticulousness are essential components of journalism. Journalists are supposed to have a particular level of credibility, which can only be attained through in-depth investigation. Their insights won’t have any substance, and neither will the public embrace or follow the plot without having sufficient knowledge of the subject. Broadcast journalists simply cannot manage to be one stride behind the curve since there is so much competition for current or trending news subjects. Reasoning One of the key qualities of a competent journalist is neutrality. Being impartial in how you portray news may make a huge difference, whether it’s about politics, sports, crime, or global events. Factors like data and statistical knowledge can further aid the flow of information in an understandable way. Launch your career in Journalism with an online MA JMC through Online Manipal The online MA in Journalism and Mass Communication program at Manipal University Jaipur is a two-year postgraduate program that is divided into four semesters. From writing to pitching their stories to the media, this course combines academic and practical learning to help students become more practical, inventive, and original. The MA JMC program incorporates the knowledge of instructors who are sensitive to real-world experience. Through the curriculum’s skill-enhancement courses, you can gain practical experience in writing for news media, screenwriting, digital publishing, photography foundations, audiovisual formatting, mobile photo editing, etc. The sections that include media, scriptwriting, fundamentals of videography, sound video editing, anchoring, camera handling, and other things involve students actively. Online MA JMC course highlights The “MA JMC” gives students employment options in a variety of media and locations. The value of this course is enhanced by the guidance and mentoring provided by competent professionals through the online MA JMC. The online MA JMC program encourages you to move in the right direction and field, such as print media, editing, PR and advertising, directing, journalism and reporting, anchoring, video editing, photography and videography, cartooning, research, radio, and broadcasting. Ensuring that the student is specialized in each area creates a variety of opportunities. After logging in, you can access the MA JMC course materials on the online platform. Program Fee: The cost of the online MA journalism and mass communication course fees at Manipal University Jaipur is INR 1,30,000 (taxes included); the semester price is INR 32,500 and includes an examination fee. Eligibility criteria: The following requirements must be met if you want to enroll in MA JMC: Applicants should have a 10+2 certificate from an approved board. Candidates must have earned a Bachelor of Journalism and Mass Communication degree or a comparable degree in any other discipline from any recognized university or institution Conclusion Both the world and media technology are undergoing fast change. The media can instantly alter popular perception. In the past, only radio, newspapers, and television could provide access to information about recent events, but today, information about anything can be found on a variety of media in a matter of seconds. Great chances are available to you with the aid of a degree in journalism and mass communication. The industries anticipate the arrival of MA journalism and mass communication graduates so that they can pool their talents to produce some fresh material because more brains equal more ideas. Enroll in Manipal University Jaipur’s MA JMC online program to pave the way for a productive career with room for advancement.
