National Youth Day: How technology is fulfilling the aspirations of today’s youth National Youth Day or Yuwa Diwas is celebrated every year on January 12 in commemoration of Swami Vivekananda’s birth anniversary. Swami Vivekananda is fondly remembered as one of India’s greatest social and youth leaders. This day is all about celebrating the youth of the country and taking inspiration from Vivekananda’s ideas and philosophies. When we think about our global future, the first thing that comes to our mind is today’s youth. In practical terms, today’s youth are going to define tomorrow’s world. Youth are the most dynamic segment of the population. Speaking of India, our country is home to a fifth of the world’s youth population. One of the youngest countries in the world, India’s youngsters are said to play a key role in achieving the nation’s target of USD 5 trillion. What’s the biggest force driving youngsters? Undoubtedly, technology. While technology is bringing massive transformations to the lives of today’s youth, it wouldn’t be wrong to say that youngsters are playing a key role in advancing technology. The potential of young people coupled with the power of technology is driving the digital world we live in. The young generation is contributing to the creation of new jobs, promotion of healthcare systems and access to quality education- all with the help of technology. Why are today’s youngsters so enthusiastic about advancing technologies? What do the youth really want? Flexibility Youngsters want to live an easy life. They don’t want to be restricted and want to be set free. Technology has quite literally brought everything to our fingertips. From ordering groceries to booking a holiday, everything is accessible on our mobile phones; and so is education. The advent of EdTech companies has brought education to our fingertips too. Several top educational institutions are providing online degrees, which can be pursued as at convenient and flexible schedule. Greater accessibility Youngsters have already made a positive shift towards work from home. Even post pandemic, several organizations continue to provide work from home options. The young working generation made use of this opportunity and began to travel while managing their work schedules. Working from popular holiday destinations soon became a trend. Now, the youth have an opportunity to pursue an online degree as well while enjoying their vacation. They can study anywhere, anytime and learn at their own pace. Earn more while studying Today’s youth want more money. With online degrees, you can study from home or even while travelling. They don’t have to quit jobs, instead they can use their spare time to focus on academics. A rewarding career At the end of the day, every youngster wants a satisfying career. We live in a world where the youth have all the freedom to pursue a career of their choice. With plenty of online degree courses and programs available, the youth can choose to study in a domain that lands them a rewarding career. Independence & dignity A rewarding career paves the way for financial independence and dignity. Today’s youth don’t want to be dependent on their parents for their expenses. Many aims for financial independence at a very young age. Pursuing an online degree gives them the opportunity to become independent and goal oriented. All these expectations of the youth are being fulfilled by technology. Technology has given them the space to explore, learn and relearn concepts and is helping them stay updated on what is happening around the world. As we live in the digital age, the older generation needs to adapt to the changes that will improve the lives of today’s youth. Conclusion Nation building is now in the hands of youngsters. Be it education, politics, healthcare or business, technology and youth are in the driving seat. Technology has opened doors to greater opportunities, connected people of similar interests, especially the younger generation. Young visionaries will continue to create an impact in today’s digital world.
We can expect these higher education trends in 2023 On the eve of the new year 2023, the Chairman of the University Grants Commission (UGC) of India, Professor M. Jagadesh Kumar, gave an interview with the Indian news agency IANS, in which he discussed various trends and changes that are expected to happen in the higher education sector in India in 2023. Major steps to be implemented in 2023 UGC chairman has listed some rules and steps that the apex higher education regulatory body is planning to implement this year. UGC will facilitate Indian higher education institutions (HEIs) to strengthen their international presence. UGC is all set to establish a National Digital University that will offer a wide range of qualifications and bring together various universities with no upper limit on the number of seats so that students who have completed 12th grade can access higher education. UGC will be implementing the National Higher Education Qualification Framework, which will make it easier to integrate vocational education into higher education. UGC will be launching a National Credit Framework, which will integrate credits from school, higher education, and vocational education, as well as experiential learning. The universities will also offer the option of multiple entry and exit, through the Academic Bank of Credits. UGC is encouraging universities to incorporate Indian Knowledge System into higher education. Acceptance to FYUP Several universities are working on introducing a Four-Year Undergraduate Program (FYUP) that allows the institutions to create their own implementation mechanisms through academic and executive councils to better facilitate students in pursuing their research interests, promoting creativity, and fostering entrepreneurial and innovative skills, ultimately leading to better employability. The FYUP is designed to implement a holistic and multidisciplinary educational approach, providing students the flexibility to focus on their chosen major and minor areas of interest, as per their preferences. With the introduction of the ‘Curriculum and Credit Framework for Undergraduate Programme’ by the University Grants Commission (UGC), universities now have the option of providing an FYUP, allowing students to study one or more specialized areas of interest in-depth. Collaboration with foreign universities The National Education Policy 2020 (NEP 2020) plans to bring in some of the world’s top universities to operate in India, by providing the necessary provisions for setting up and operating campuses of Foreign Higher Educational Institutions (FHEIs) in the country. This move aims to provide an international dimension to higher education in India while allowing Indian students to obtain foreign qualifications at a more affordable cost and make India a more attractive study destination for students from around the globe. It is reported that several universities from countries such as the USA, UK, France, Australia, and Italy have shown their interest in this opportunity, and it is expected that once the regulatory provision is announced, more well-performing foreign universities will come forward to apply. The University Grants Commission (UGC) has also reached out to Ambassadors and Heads of Missions from 66 different countries whose universities are eligible for collaboration. These countries include the USA, UK, Australia, Canada, Germany, Singapore, Israel, New Zealand, Norway, and Malaysia among others. Meetings were organized with select US universities with the support of the Indian Mission and German universities in collaboration with DAAD. At present, 49 foreign HEIs are collaborating with Indian HEIs. Indian students will be able to earn internationally relevant education in India through twinning, joint, or dual degree programs with academic collaborations between Indian and foreign HEIs. Online Manipal offers high-quality degrees Online Manipal is a premier online education platform that provides access to high-demand degree programs from esteemed institutions such as Manipal Academy of Higher Education (MAHE), T.A. Pai Management Institute (TAPMI), and Manipal University of Jaipur (MUJ). Students from diverse backgrounds and locations can enroll in undergraduate, postgraduate, or certificate programs offered. Currently, students have the choice to select from a variety of programs, such as BBA, BCA, B.Com, MBA with over 20 specializations and electives, MBA-BKFS, MCA, M.Com, M.Sc. in Data Science, M.Sc. in Business Analytics, PGCP in Business Analytics, PGCP in Logistics & Supply Chain, PGCP in Data Science & Machine Learning, and PGCP in Cloud Computing. The curriculum of these programs has been developed in consultation with industry experts to provide advanced knowledge in respective domains. The classes are taught by expert faculty members utilizing an advanced learning management system (LMS). Programs at Online Manipal is affordable and make it possible for students from all backgrounds to pursue their educational goals. Students can apply for scholarships, take advantage of EMIs, and access other financing options to fund their education. In addition, Online Manipal also provides placement assistance to students to help them secure a good career and achieve professional growth. 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Here’s how data science helps financial service sector Modern data science approaches reveal previously unknown associations, insights, and outcomes that can inform business strategy. Using advanced machine learning, data scientists construct predictive models. Keep in mind that there are multiple sources and file types for analytical data. Data science employs mathematics, statistics, programming, advanced analytics, artificial intelligence, and machine learning to extract meaningful insights from a company’s data. This data will aid organizations in making crucial decisions. Due to the proliferation of data and data sources, data science has become a booming industry. Consequently, more businesses are seeking the counsel of data scientists. Data Science is becoming increasingly crucial for enterprises. A study projects a $115 billion data science industry by 2023. Data Science in Financial Service Sector Financial institutions may now monitor client spending in real time using data science techniques in finance and machine learning. Businesses and consumers alike can benefit from the enhanced responsiveness and agility of the banking system. Today’s businesses use data, and data science processes raw data to improve business operations. Data science helps financial managers analyze financial data quickly and thoroughly. Data science helps financial markets by underpinning algorithmic trading, fraud detection, customer management, and risk analytics. Data science in finance helps companies reach their target market, improving sales, revenue, and profits. It also detects dangers and fraud, protecting the business. Data science requires collaboration with experienced data scientists. Large companies have data-analysis departments that gather business intelligence and data analysts. Thus, data lets them beat competitors. Why financial institutions must use data science Technology analysts have bet that analytics will help financial firms improve trading, portfolio management, regulatory reporting, and client targeting. Financial institutions need statistician-savvy data scientists to benefit from big data initiatives. Competition, new communication methods, stringent laws, and changing client expectations challenge the financial business. Financial institutions need a chance to overcome these major barriers. Market leaders will use only the most effective and accurate data science tactics here. Financial organizations have always had access to massive amounts of data, but only recently have they prioritized hiring data scientists to use it. More consumer data allows an institute to foresee its needs. Financial institutions use data science for cost management, risk assessment, and revenue growth. How data science helps banks Several companies have utilized data science during the past decade, including banks. The dynamic nature of the banking industry has prompted a greater emphasis on data analytics. Many financial institutions are investing in data analytics enhancements for strategic goals, such as staying ahead of the competition or anticipating market movements. AI, NLP, and machine learning algorithms can help banks detect fraud, risk, and consumer sentiment and personalize marketing. Banks have a lot of data that can be used for process automation, improvements, new delivery models, and new services. Banks are adopting data science due to digitization and clients’ changing tastes. Risk management Due to new dangers, banks’ risk management has evolved over the past decade. In this light, data science allows new risk management methods. Machine learning can enhance model precision by finding complex, non-linear patterns in large datasets. New data and patterns improve these models’ capacity to anticipate future events. Marketing and sales Individualization of products and services is essential to the success of any marketing or sales activity. In banking, data science facilitates personalization by segmenting customer data based on demographics, region, and transactional history. These data sets reveal the responses of customers to discounts and exclusive offers. Individual consumers can interact face-to-face with their banks. Digital assistants Chatbots have lowered wait times and boosted client interactions per minute in the banking business. Online chatbots are designed to resemble a human conversation. Rule-based chatbots obey commands, whereas AI-based chatbots acquire new skills with each interaction. You may set up recurring payments and check your entire financial history with the help of AI. As a result, the banking sector can realize huge cost savings. Why should you think about a career in Data Science? The ever-expanding field of data science and the ability to apply machine learning models to actual data, generating ever-improving results, ensure that the list of use cases can be expanded daily. In addition to fraud, risk management, and consumer analysis, the financial sector uses data science extensively. The financial sector can use machine learning algorithms to automate company procedures and increase security. The following is an estimate of the annual compensation for chief roles in data science in banking and financial services. RoleSalary in rupees per annumChief data scientist16.5 lakhs to 98.1 lakhs Data analyst 10 lakhs to 40 lakhs Application architect 15 lakhs to 45 lakhs Enterprise architect25 lakhs to 50 lakhs Statistician 5 lakhs to 20 lakhs Business intelligence analyst 6 lakhs to 25 lakhs Source Some use cases of data science in financial service In four ways, data science can benefit the financial service sector. Some use cases of data science in financial services are as follows. Detect and prevent fraud Financial institutions save billions in fraud every year. Today, cost-cutting financial organizations want real-time machine-learning fraud detection. Algorithms may learn from data, recognize odd user behavior, predict risks, and warn financial firms. Machine-learning algorithms can find abnormalities in insurance agents, law enforcement, and customer data. Secure copies of machine-learning algorithms detect fraud and save money. Manage customer information Financial institutions manage the transaction, mobile, and social media data. Unorganized data is difficult to comprehend. In finance, data science streamlines client data collection, organization, and storage. Machine learning algorithms analyze data, produce insights, and provide improved business solutions, while AI-driven tools such as natural language processing, data mining, and text analytics increase revenue. Empirical risk evaluation Competitors, credit, and market instability challenge banks. Financial organizations can use data science to detect risks, reduce them, and prioritize the most important ones. Financial investors, managers, and traders can anticipate the future by examining the past and present. Data science lets financial professionals examine market and client data in real-time, decreasing risk. Data science credit rating algorithms analyze transactions and creditworthiness faster. Customize analysis of consumer data Data science can aid financial institutions with customer comprehension. Machine learning algorithms can learn client preferences to personalize services and forecast user behavior. Speech recognition and natural language processing have improved consumer contact. Pattern analysis, with the help of data science, enables institutions to anticipate customer behavior. Conclusion Financial organizations can benefit from data science since it enables them to solve common difficulties that happen frequently. The deployment of machine learning algorithms, real-time data science analytics, and data mining can considerably enhance your firm’s financial objectives and strategies. With the aid of data science, financial institutions can increase customer loyalty, preserve profits through risk management, and stay up with the quickly expanding AI and financial industries. The role in financial services requires a wide variety of skills, knowledge, and linguistic proficiency. Data scientists are concerned with applying machine learning and algorithms to business problems. If you are interested to start a career in data science, view our courses on the Online Manipal website. We provide access to online M.Sc. in Data Science offered by Manipal Academy of Higher Education (MAHE), and PGCP in Data Science & Machine Learning by Manipal Institute of Technology (MIT) through an advanced learning management system. Key takeaways: The key to success for financial institutions is gaining data-science insights, which enables them to cross-sell, boost business results regularly, and satisfy customers. As competition amongst financial institutions intensifies, banks are beginning to recognize the importance of data science and respond accordingly by hiring qualified data scientists. To better comprehend their clientele, most leading financial institutions utilize data science algorithms to examine their clientele across many channels.
Machine learning career path Machine learning, a branch of artificial intelligence, that focuses on developing computer programs that can solve problems without being explicitly programmed. Machine learning is used in various applications, including medical diagnosis, spam filtering, and financial forecasting. Machine learning builds models based on existing data that allow it to predict future events or outcomes. These models find patterns in the data that help explain those outcomes. The more data you feed into your model, the more accurately it will be able to predict the outcome of future events. Want to know detailed information about the methods used by professionals in ML? Check out our blog on machine learning methods by experts for further information. Is a machine learning career great? Machine learning is one of the fastest-evolving fields today, and there’s no shortage of machine learning job opportunities. The need for machine learning experts is so massive that it has increased salaries across all industries. According to PayScale, the median salary for a machine learning expert is around INR 9,00,000 per annum. Although, is this the only reason machine learning is a promising career? Machine learning is also a great career because it is constantly evolving. As the world becomes more connected, machine learning will be necessary to make sense of all that data. And as new technologies emerge, machine learning will be an essential part of their development. Job roles in machine learning In the world of architecture, there are a lot of different machine learning job opportunities. The following listicle will help you understand what each role entails and how they fit into the more excellent picture. Machine Learning Engineer A machine learning engineer works with a team of data scientists to develop algorithms that can be used to solve problems. They are responsible for designing and implementing algorithms that use data to make predictions. Machine learning engineers typically work on projects that require high-end computing capabilities, such as natural language processing or image recognition. They also work closely with other team members, including software developers and data scientists, to ensure that the implementation meets expectations and enables them to solve real-world problems. The average Machine Learning Engineer salary is INR 6.9 LPA. Data Scientist A data scientist is responsible for developing machine learning models using various techniques such as regression analysis or decision trees. They must work closely with other team members, including software developers and machine learning engineers, to ensure that the implementation meets expectations and enables them to solve real-world problems. Data Scientists earn an annual salary of INR 4 LPA to INR 25 LPA in the United States. Want to know the essential skills required to become a data scientist? Check out our blog on skills for data scientists for detailed information. NLP Scientist A natural language processing (NLP) scientist uses computer programming languages like Python or Java to create applications capable of understanding human speech patterns, which organizations like Google or Facebook can then use to improve their customer service capabilities. The average NLP data scientist’s salary is INR 15 Lakhs annually. Entry-level positions start at INR 5.2 LPA, and experienced workers make up to INR 52 LPA annually. Want to know the difference between data science and ML? Check out our blog on data science and ML to know more. Software Developer/Engineer (AI/ML) Software developers and engineers specializing in artificial intelligence (AI) and machine learning (ML) can contribute to a project in several ways. First, they may be responsible for writing code that allows the software to learn new information or perform tasks. Second, they may work on creating algorithms that will enable the software to make decisions based on its understanding of the data. Finally, these developers often create APIs (application programming interfaces), allowing other programmers to integrate their code with the developing company. The average annual salary for a software developer can grow up to INR 14 LPA with an average salary of INR 5.5 LPA. Human-Centered Machine Learning Designer Human-centered machine learning designers are responsible for creating human-friendly interfaces for machines that learn from humans. This role requires skills in design thinking, user experience research, and an understanding of how AI works. They must create an interface that allows humans to interact with machines naturally—without making them feel like they’re interacting with a computer! Machine learning designers can earn an average salary of over INR 7.6 LPA. Career path in machine learning Machine learning is the most in-demand skill today and continues to be so for the foreseeable future. If you’re interested in building the best machine learning career path, there are several things you should know about the field. Complete your undergraduate degree The first step to a machine learning career is completing your undergraduate degree. This will prepare you for the next steps, which include starting an entry-level position, upskilling with a master’s degree and postgraduate certificate, and being updated with the most recent developments in the field. Start an entry-level career After completing your undergraduate degree, it’s time to start working as an entry-level data scientist or machine learning engineer. Entry-level positions are often available through data science boot camps and online courses, which can help you get started on your machine learning career path quickly and easily. Upskill with an advanced degree If you’re ready to take your skills even further than what’s offered at entry-level positions, consider getting an advanced degree in AI and machine learning as a career path. These degrees will give you access to more challenging projects that require more advanced skill sets than entry-level positions; however, they’ll also allow you to stand out from other applicants when applying for new machine learning job opportunities later down the line! Keep updating your knowledge and skills It’s important that as technology advances over time, so does our knowledge base about how best to use these new technologies within the industry. To stay competitive in your field, you’ll need to keep up with these advancements by reading industry news, attending conferences and workshops, and taking online competitive courses. By being an active part of the data science community, you’ll be able to stay on top of trends within your field while learning new skills that can help advance your machine learning career path. Want to know detailed information about the tools used in machine learning? Check out our blog essential tools for machine learning to know more! Skills to build a career in machine learning This section will walk you through six essential skills that will make or break your success in this field. Familiarity with Python, R, and Java Knowledge of machine learning algorithms and their applications Understanding of data structures (e.g., lists, maps) and databases (SQL) Computational thinking and problem-solving skills (e.g., algorithm design and analysis) Ability to work with others and express yourself clearly Knowledge of statistics, probability theory, calculus, linear algebra Conclusion Online Manipal is the place to be if you are considering taking a machine learning career. We offer the highest quality of education taught by professors who are leaders in the field. Currently, we give access to M.Sc. in Data Science from the reputed Manipal Academy of Higher Education (MAHE), and PGCP in Data Science & Machine Learning from Manipal Institute of Technology (MIT). Our courses are flexible and affordable, and we have an excellent track record of helping students make their careers in machine learning. Key takeaways: Machine learning is a booming field in the tech industry. If you’re looking to dive into it, there are a lot of different machine-learning career paths that you can take. A data scientist works with data to create algorithms and models that solve problems for businesses or other organizations. They might be involved in developing AI systems or work more on the business side of things, gathering and analyzing data to help improve marketing efforts or business operations. A data engineer is responsible for building systems that help collect and store data and make it available to other team members or clients outside their company structure. They’re also responsible for maintaining those systems and keeping them up-to-date with new technology as it becomes available so their team can continue getting the maximum benefit from them. Machine learning engineers help create machine learning models that companies or organizations can use—they work on the technical aspects (how the model will work) and the business side (what exactly it will do).
In-demand digital marketing skills Content aids in generating leads, increasing brand awareness, and ultimately producing leads. To understand how to design marketing campaigns and content that will resonate with an audience, digital marketers require a wide range of digital marketing abilities. Given the digital marketing scope in various specialties and job responsibilities you may face in a digital marketing profession, you may not need to excel in all categories. Still, there are several key abilities required across most digital marketing jobs. Let’s talk about in-demand digital marketing skills in this blog. What is digital marketing? The phrase digital marketing refers to the process of employing digital channels to promote items and services to consumers. This marketing uses websites, portable devices, social media, browsers, and other channels with similar functions. Digital marketing is often considered as a cutting-edge approach for businesses to engage with customers and comprehend customer behavior. It shares several concepts with conventional marketing. However, businesses commonly combine conventional and digital marketing strategies. Digital marketing job description Digital marketing managers employ various media to connect with customers, increase brand recognition, and advertise products. They are creative strategists with extensive knowledge of digital media planning methods because they wear many hats. A digital marketing manager develops and carries out strategies for promoting a company’s or brand’s products. They manage several channels, such as social media, Google Ads, web content, and email marketing, to reach their customers successfully. The following list includes the many categories of digital marketers and their salary ranges. Digital marketing jobsSalary in INR per yearDigital Marketing Manager7,10,000 Pay-Per-Click Manager9,93,383SEM/SEO Specialists9,41,634Content Strategist6,92,899Brand Marketing Expert6,06,771Social Media Marketer5,30,000Digital Project Manager12,29,032 Visual Designer7,18,181Marketing Analyst8,16,741Source Top 10 digital marketing skills We have listed top 10 digital marketing skills – Strategic planning Planning forward, focusing on the future, and being acutely aware of emerging trends is essential for developing effective marketing plans. These skills come together when a digital marketer develops a multi-phase plan over several weeks or even months. Successful digital marketers have an unquenchable curiosity about how things work and change locally and worldwide. You need to be constantly studying if you want to stay on top of current trends. Pay-per-click advertising If a digital marketer’s budget includes advertising funds, they must understand how and where to spend them for the greatest impact. This covers both direct advertising and platforms like Google Ads, as well as advertisements on social media and sponsored postings on numerous websites around the web. Social media marketing The requirement for digital marketers is to have a solid understanding of all digital marketing professionals who must be familiar with all social media channels. Each network has its own quirks. You need to observe what works for you and what doesn’t. Also, figure out how to modify the tone of your posts to resonate with the various segments of your audience using different platforms. Digital marketers might prioritize strategies such as social media monitoring, live-streaming, exchanging messages, and hashtagging. Email marketing Sending email campaigns is simple; sending email campaigns capable of conversion is significantly more difficult, making email marketing a crucial digital marketing skill. A study suggests, by the end of 2023, email marketing revenue is expected to reach about 11 billion. Content marketing Content marketing is the art of obtaining, retaining, and retaining users through content curation and optimization. To acquire the most traction, you must have an eye for promoting your content on numerous social media. Learn the fundamentals of Content Marketing and how to properly exploit it to build a user base for yourself. Search engine optimization As a digital marketer, nothing you do is worthwhile unless people notice it. The first and most important step in connecting with your audience is to use search engines to drive visitors to your websites, particularly your landing pages. To succeed as a digital marketer, you must be adept at utilizing SEO and SEM skills to their full potential. Google Analytics While Digital Marketers do not normally need to be able to deal with data analytics at the same level as a data scientist, they need to be familiar with Google Analytics. Their specific data about where your traffic comes from, the most appealing keywords, the most famous times of day, and invaluable data on your audience’s age, gender, and position breakdown, as well as their preferences and the devices they’re using to reach you, is perhaps the most valuable source of audience insight for the digital marketer. Data Analytics Brands now have more access to technologies that may help them track various indicators like engagement, likes, comments, and so on, allowing them to make more informed decisions. With the rise of the data-driven mindset, we must also improve our digital marketing skills. As data science and analytics roles become more in demand, digital marketers must grasp their impact on their careers and capitalize on the benefits of data analytics. Basic design skills Large teams may have a committed art department highly trained in graphic design or even UI/UX designers. However, it is often the digital marketer’s responsibility to perform day-to-day tasks. These tasks include selecting and manipulating images for the company’s social media feeds or putting together the layout for an email newsletter. A solid understanding of basic design principles, such as organizing information for legibility, is a big asset in this position. Marketing automation Marketing automation helps identify new customers by automating the process of turning those leads into sales-ready leads. It automates procedures that bring prospective clients one step closer to being approached directly by the sales team. These procedures aim to seal a purchase and develop a long-term connection. Your choice of marketing methods can also be influenced by the data it gathers. Learn more about digital marketing trends. Conclusion It’s challenging for marketers to keep up with the rapidly evolving digital marketing landscape. However, in a nutshell, social listening techniques, digital assistants driven by AI, deep linking techniques, and video marketing methods will be the dominant trends in digital marketing in the years to come. Thus, expand your skill set. You can learn these talents online with the help of Online Manipal. You can choose from various management programs at Online Manipal, including the online MBA from Manipal University Jaipur (MUJ) and the online MBA for working professionals from the Manipal Academy of Higher Education (MAHE). The goal right now is to earn the necessary degree. Key takeaways: Digital marketing is the practice of marketing to customers via digital channels, including websites, smart applications, and social media sites. One of the most difficult difficulties for digital marketers is figuring out how to stand out in a world overloaded with digital marketing ads.
Career tips for digital marketing professionals Is digital marketing a good career? This is a commonly asked question. Millions of people worldwide have reliable internet access and increasingly rely on digital gadgets, such as smartphones, for their daily requirements. Since most consumers now live “online” on digital channels, marketers can not ignore digital marketing. According to statistics, overall employment demand in the marketing area is expected to expand by 10% by 2026. This blog will look closely at career guidance for digital marketing professionals and tips for digital marketing success. What is digital marketing? Digital marketing is a branch of marketing that uses online technologies and devices to reach out to and connect with current and potential customers. Marketers can showcase their products/services to prospective clients and raise brand awareness by utilizing digital channels such as websites, social networking sites, email, and search engines. Unlike traditional marketing, which concentrates on providing products/services to clients, digital marketing strives to provide “value” to customers as needed. Scope of digital marketing Companies realize the demand for digital marketing, and brands focus more on digital marketing and how it may benefit them. The breadth of the digital marketing career path is vast, and it is a platform ideally suited for corporate advertising and branding. With people of practically all ages being active on digital interfaces, it becomes quite simple to contact many people and promote a business. Consequently, digital marketing programs are now to educate aspirants about digital marketing and its potential. Why should you think about a career in digital marketing? One of the reasons a career in digital marketing is so interesting is that the sector is always expanding as new platforms are developed. One of the best aspects of internet marketing is that you do not need to be in the office. Additionally, you can work from home or as a freelancer. The following is an estimate of the annual compensation for chief roles in digital marketing. RoleSalary in Rupees per annumDigital Marketing Manager6.4 to 18 lakhsSEO Manager6 lakhs to 15.6 lakhsSEM/PPC expert5.4 lakhs to 9.9 lakhsWeb developer/designer5 lakhs to 6 lakhsSocial Media Manager4 lakhs to 10 lakhsContent Writer5 lakhs to 6 lakhsSource 10 tips to succeed in a digital marketing career Set goals Newcomers in digital marketing must first comprehend the fundamentals of the industry and its key components. Content Marketing, Email Marketing, Social Media Marketing, Mobile Marketing, Video Marketing, and Affiliate Marketing are just a few fields encompass all facets of internet promotion. It is always beneficial to conduct the necessary analysis, create a goal, and select the appropriate field. Create a plan Now that you have a fundamental understanding of digital marketing, search engine optimization, PPC, marketing, and other streams, it is time to pick a professional path and establish your mission. You must choose a path based on your interests from among the most popular possibilities. Test everything One of the digital marketing tips for success is to test everything. You never realize what will or will not work unless you put it to the test. Allow yourself to experiment with different strategies early in your career, and be open to being wrong. You will make mistakes, have campaigns that fail, and have times when you will feel like a rock star since your strategy worked. Hence, the key to specializing is trying. Understand the metrics To analyze the performance of your efforts, you must have a solid understanding of analytics. Understanding metrics can assist you in understanding how the strategy is performing and how to enhance it in the future. The statistics will provide a clear assessment of how the market reacts and how well or poorly the promotion worked. Connect with other digital marketers A strong network is a crucial component of a successful profession. Surround yourself with talented people who have a strong network. Make an effort to meet new individuals. A strong network can help you learn from the experiences of others while also investigating new professional options. Ask more questions When you obtain your first job in digital marketing, you will feel compelled to demonstrate your worth immediately. This is typical. However, it is also risky because you lack the experience to backup your ideas. The easiest method to learn and obtain context about a situation is to ask questions. Pay close attention to the response, and don’t hesitate to ask for clarification. Enroll in a professional body The only way to advance your career in digital marketing is to stay current. As a starter, it is recommended that you take popular digital marketing certificates and become qualified. A certification course is also advised since many businesses prefer hiring professional digital marketers over others. Update regularly Nobody had heard of digital marketing a decade ago. This industry is incredibly dynamic, and you must keep up with the latest trends as they emerge. To keep updated on trends, attend conferences and workshops, follow successful digital entrepreneurs on online platforms, and undertake internet research. Keep learning Since technology and strategy evolve quickly, learning never ends. Even after completing many certification classes, you will realize that not all of your queries have been addressed. Take advantage of every digital marketing article, seminar, and podcast you can find! You can also read the artificial intelligence in digital marketing. Conclusion A digital marketing career is ever-changing, with new work prospects appearing daily. It keeps us on our toes and provides a new window to work through regularly. There are also a growing number of programs in the digital marketing industry that are available online. Online learning is gaining popularity and respect since they are as valuable as on-campus courses. Online Manipal offers various master’s degree programs and courses in disciplines such as BCA, MBA, M.Com, MCA, M.Sc., and others. Check out courses related to digital marketing careers that will allow you to aim and fly high! Key takeaways: Digital marketing is a marketing field that includes email marketing, content creation, search engines, social media, and other methods of acquiring customers. Although the path toward becoming a Digital Marketer can be difficult, you can craft a smooth, professional path with the appropriate information and a smart approach. Digital marketing jobs are in high demand; thus, you have a lot of leeway in negotiating your pay.
Top career options after online MBA-BKFS As the present market is based on the “survival of the fittest” premise, students must explore beyond the confines of traditional elementary education and pursue more advanced degrees. You can significantly improve a business’s financial and all-around growth by hiring people with specialized experience, industry qualifications, and managerial expertise. Saving and investing are essential for any business’s long-term success, whether big or small. Managing mutual funds, investment funds, stock brokerages, etc., is under the purview of an MBA expert in digital finance and banking. Why should you pursue an MBA in BKFS? The current workforce in the BFSI industry must possess the technical knowledge and expertise necessary to use fast pacing technological tools and platforms. Anyone hoping to advance their career in the banking and financial services (BKFS) sector might benefit from enrolling in a Master of Business Administration (MBA) program focused on banking & financial services. This program is specially designed for working professionals with a minimum of one year’s experience. Learn tax planning and taxation, company financial valuation, investment management, international finance, insurance management, budget management, and much more, in addition to the fundamental business knowledge you’d expect to acquire. High-Paying Job Roles After MBA BKFS Banking management graduates in India can expect a wide range of salaries because of the country’s booming economy. Graduates with relevant experience and an MBA in BKFS can expect to jump to managerial positions and get lucrative salary packages. Here are some high-paying jobs for MBA working professionals in the banking sector: ProfessionRoles Wealth managementSourcing business, Nurturing relationship with clients and investors, Financial planning, Tax planning, Financial risk assessment and actions, Operational support to fund managersInvestment bankingRaising capital, Private placement of capital, Debt and equity advisory services, Fund management, Hedge fund, mutual fund and pension fund advisory services, Corporate restructuring, Bond issuance, and pricing on bond marketsFinancial risk management Identification of threats to business, Analysis of the scale of risks to business and assets, Forming mitigation solutions, Analysis of market risks associated with products and services Financial analysis Financial planning and analysis, Financial portfolio management, Investment banking, Private equity management, Product research analysis, sales and tradingCredit risk management Assessment of financial history, Calculating settlement risk, Modeling default probabilities and credit exposureTreasury management Tracking financial flow, Optimizing investments and budgets, Regular audits on each department, branch or wingFund investmentRaising capital by acquiring venture capitalists, Raising funds outside capital, Stocks and bonds management, Reinstating trade securitiesCorporate bankingProviding advice to clients on mergers, acquisitions, shares and other large scale financial activities, Managing and nurturing relationship with clients, Negotiating terms of sales and purchase contracts with clientsInvestor relationsCoordinating transactions with shareholders of a firm, Organizing meetings and public conferences, Handling public side of financial crisisFinancial complianceEnsuring the adherence to financial regulatory policies within and outside the firm, Handling legal and ethical matters of financesWholesale bankingLearn requirements of banking and financial activities, Devise solutions to meet the needsPrivate bankingAssess overall financial needs of high networth individuals, Provide plausible solutions and financial products Wealth Management Investment management, financial planning, tax planning, and estate planning are all part of the wealth management process, which can be thought of as a comprehensive service that takes a holistic view of a client’s financial view. The salary of a wealth manager in India can go up to INR 10 lakhs per year. Investment Banking These financial specialists aid various organizations in acquiring capital by issuing stocks and securities. Investment bankers typically find employment at brokerage houses, investment banks, or government agencies concerned with managing the nation’s finances. Investment bankers in India can earn up to INR 28 lakhs per year. Financial Risk Management The term “financial risk management” refers to dealing with and managing potential and existing financial threats at a business or organization, using a sound strategic plan that could potentially halt revenue loss. Risk Manager salaries in India can go up INR 24 lakhs per year, with an average yearly income of INR 9 lakhs. Financial Analysis Those who work as financial analysts examine and analyze a company’s financial records. These discoveries are put to use in forecasting needs and business outcomes. Financial analysts are in charge of all aspects of a company’s capital planning, including forecasting future expenditures and revenues, financial planning, and financial structuring. A Financial Analyst in India can earn upto INR 10 lakhs per year. Credit Risk Analysis An investor or bond portfolio manager may do a credit analysis on a company, government, municipality, or any other entity issuing debt to determine the issuer’s likelihood of satisfying such commitments. Credit research is done to see if investing money in that company’s debt instruments is safe. Credit Risk Analyst salaries in India are approximately INR 18 lakhs per year. Treasury Management A service handling a company’s cash, investments, and other financial assets can significantly improve financial organization and management. It is a method of management that helps reduce the financial, operational, and reputational dangers facing your company. Treasury Manager salaries in India can go up to INR 30 lakhs per year. Fund Investment And Services Private and corporate clients rely on investment fund managers for guidance on making sound financial investments, such as purchasing and selling investment trusts and shares or bonds. Fund Manager salaries in India range from INR 10 Lakhs to INR 93 Lakhs per year, with an average annual income of INR 15 lakhs. Asset Management In the financial industry, asset management fundamentally comprises learning about the customer’s financial goals and then implementing techniques like purchasing and selling stocks, bonds, and funds to assist the client in meeting those goals. Asset Manager salaries in India can rise up to INR 13.9 Lakhs per year. Corporate Banking In banking, the term “corporate banking” describes services geared toward business clients. For a portfolio of covering the Corporate banking clients, you would be in charge of transaction origination, structuring, getting credit approvals, and implementing financial solutions. Bank Manager Corporate Banking salaries in India range from 12 lakhs to 19.3 lakhs per year, with an average annual pay of INR 16 lakhs. Financial Risk Advisory As the job title suggests, this person is responsible for spotting potential dangers to the security, stability, and expansion of the company’s finances. This person’s purview falls under reversing losses and controlling the unpredictability of future trends and costs. Financial Risk Analyst salaries in India range is upto 14 lakhs per year, with an average yearly pay of 6 lakhs. Investor Relations Investor relations (IR) is a top priority for any company when communicating with the financial community. Investor relations (IR) gives potential investors an accurate picture of the company’s status, allowing them to make educated decisions about whether or not to put their money into the business. Investor Relation Officer salaries in India is upto INR 32 lakhs per year. Financial Compliance Making sure a business is legally and ethically compliant with its financial investments. The goal is to guarantee that markets are competitive, open, and transparent so that investors can feel safe in their investments. Compliance Officers in India can earn upto INR 14 lakhs per year. Wholesale Banking Banks, other financial institutions, government agencies, large corporations, and real estate developers are all examples of wholesale clients. In contrast to retail banking, which caters to consumers and small businesses, wholesale banking focuses on large corporations. Wholesale Banking salaries in India is upto INR 17.5 lakhs per year. Private Banking Private banking is a premium service that provides specialized assistance with your financial needs, such as concierge-level service. Private banking is typically reserved for very wealthy clients. Private bankers serve customers with high and ultra-high net worth at financial institutions. Their primary responsibilities include handling clients’ money and giving advice about how to spend it. Private banker salaries in India can go upto INR 24 lakhs per year. Pursue MBA BKFS from TAPMI One of the most premium business schools in India, TAPMI’s flagship program- MBA in Banking and Financial Services, is now available in the online mode on the Online Manipal website. As a working professional, you can pursue this 100% online program without quitting your job. TAPMI’s MBA-BKFS program will give you a leg up on the competition and prepare you for a future of leadership in the BFSI industry. This 100% online program is a one-stop-shop for all your learning needs, carefully crafted to help you achieve maximum results while giving you a great deal of leeway in how you complete your coursework. Course Fee The institute plans on offering only 120 seats in the online program with an introductory batch fee of INR 5,60,000 for the first batch. Online program participants will have access to low-interest loans and flexible payment plans to help them pay for their education. Learning Outcomes Graduates of the program will be well-equipped to pursue careers in a wide variety of financial sectors, including but not limited to Wealth Management; Investment Banking; Financial Analysis & Risk Management, Fund Investment & Services, Asset Management, Corporate Banking, Investor Relations, Financial Compliance, and so on. Aspirants can broaden their horizons by acquiring transferable skills in the business and financial sectors. One learns about local and international economies, financial techniques, insurance, corporate hazards, and more. Working professionals can receive education in banking, investing, and financing. For two years, candidates for an MBA in Finance learn about crucial subjects like economics, leadership, strategy and marketing, and statistics.
World Braille Day: How technology is ensuring equal access to education for learners with visual impairments Introduction Every year, 4th January is internationally observed as World Braille Day, in honor of Louis Braille, who invented the Braille system that has helped educate people with visual impairments. Louis Braille was a French educator who was blinded at the age of 3. Realizing the importance of educating himself and others with visual impairments, Louis Braille invented a 6-dot fingertip reading system when he was only 15 years old. Today, the Braille system is used worldwide by visually impaired persons to read text. Braille is recognized as a means of communication for people with visual impairments. The Braille system is included in the Convention on the Rights of Persons and Disabilities. Braille codes are currently available in 133 languages. According to a 2022 report, 8 million people in India are blind or are suffering from visual impairment, the highest number any country has in the world. It is important that they all have equal access to education and jobs. The barriers Learners with visual impairments face several hurdles while attending school/college like anybody else. Unfortunately, many educational institutions aren’t well equipped to cater to students with visual disparities. Firstly, they require Braille printed books to learn. If not books in Braille, they require audio books to help them study. Secondly, some students might need extra attention, which means more effort from teachers and professors. The digital intervention While Braille came to be the only savior before the advent of technology, today, the internet is playing a key role in bridging inequalities. While technology has brought about positive transformations across sectors, education is no exception. Technological interventions in the education sector have transformed the lives of many learners who were not able to go to school or university physically. The dawn of the internet has changed the lives of students and learners with visual impairments. Technology is helping several learners with visual impairments pursue their dreams through online learning. While online learning comes with its own benefits, it caters to learners from diverse backgrounds and learners with disabilities. Advanced technology like artificial intelligence is making online learning more engaging. Various audio features can be used to improve the learning experience of visually impaired students. Let’s look at how online learning is helping visually impaired students today. Accessibility: The greatest barrier to students with visual impairments is travelling to school or university to attend classes. Learners can attend classes from the comfort of their homes and listen to lectures at any given time in the day. Advanced technology: Several universities have collaborated with EdTech players to improve the online learning experience overall. This has improved opportunities for learners with disabilities, who can choose to learn through various technological elements. Inclusivity: The aim for inclusion of technology in education is to put an end to existing inequalities. While studying online from home, students with visual impairments can interact with their peers and professors, which makes them feel included. They can overcome apprehensions of being singled out in a physical classroom setting. The Online Manipal advantage You can pursue your online degree from some of India’s premium institutions and universities including Manipal University Jaipur (MUJ), Manipal Academy of Higher Education (MAHE) and T. A. Pai Management Institute (TAPMI) through Online Manipal. Online Manipal brings together the necessary technology to provide a hassle-free online learning environment for students. Here’s how Online Manipal is catering to learners with visual impairments. Audio based content: Students with visual impairments can access audio content through an enhanced digital learning platform. They can revisit the content multiple times and the platform is enabled to run on low bandwidth as well. Assignment submission in the form of audio: A key feature of Online Manipal, students with visual impairments can submit their assignments in the form of audio, video or typed content. Students with visual impairments can either submit an audio version of their assignment or take someone’s help and record a video. Scribe assistance during examination: Online Manipal provides scribe assistance to students with visual impairments during examinations. Moreover, Online Manipal offers easy financing options and scholarships for learners with disabilities. This helps them pursue their degree without financial constraints.
Happy New Year 2023: This New Year, it’s time to explore a new you Did you know that New Year celebrations started 4,000 years ago? The historic city of Babylon celebrated with joy when Equinox came to be considered the beginning of the year. Equinox is referred to the time when the Sun crosses the Earth’s equator. Usually, Equinox is recorded in springtime. So how did January 1 become new year? The birth of the Julian calendar marked January 1 as new year, and thus the world started celebrating this day with grandeur. While there might be other historical references to celebrating the new year, people worldwide celebrate the birth of a new year. As a new year begins, we often feel the need to bring about positive changes in our lives. We tend to make resolutions, which reflect the positive change we want to bring in ourselves. The beginning of the new year is the best time for a fresh start. A new year always brings new opportunities, and it is important that we recognize them and grab them. This new year, make a resolution to pursue your dream degree and kickstart a rewarding career. It is not easy to establish a lucrative career in today’s competitive job market. With trends emerging and growing rapidly in today’s digital world, it is important to up your game in your professional journey. If you want to kickstart your new year on a productive note, here are some tips you can consider. Self-examination Self-examination is an important tool to let yourself grow, personally and professionally. Jot down the mistakes you committed this year, and work on how you can grow from them. Self-examination also involves retaining your positive attributes and attitudes. Prioritize better As the new year begins, learn to prioritize better; be it in your personal or professional life. Professionally, prioritize your tasks and work towards achieving your long-term goals. Set new goals After self-examination, you will get an idea of what you want to start afresh and what you don’t want to. This will help you set new goals, be it for your personal or professional life. Setting new goals could also help you explore new opportunities and achieve fruitful results. Try new things What better time than new year to try new things. You might have some unfulfilled dreams or hobbies, and this is the best time to explore them. The beginning of a year is a great opportunity to make a change and gain new experiences. The best way to explore a rewarding career this year is pursuing an online degree or a certification program. If you’re wondering why, here are a few reasons. In today’s digitally driven world, we can access everything at our fingertips. Technology has played a key role in the education sector as well, making it easier for anyone to study from the comfort of their homes. A recent report suggested that women contribute to 38% of the 18 million online learners in India, most of opted for upskilling courses. This is a positive sign, as online education is playing a key role in bridging the gender gap. Online degrees are also pocket friendly and more affordable than on-campus degrees. So, it caters to learners from all walks of life. If you’re worried about the value of an online degree, we’ve got you covered. Employers these days value online degrees and traditional on-campus degrees equally. The Online Manipal advantage Over the last decade, the EdTech sector has seen massive growth. Several universities have collaborated with EdTech firms to deliver quality online education to a vast number of learners. If you want to pursue your degree or certification program online, then Online Manipal could be the perfect gateway for you. Online Manipal is an EdTech platform where you get access to online degrees from premium universities including Manipal Academy of Higher Education (MAHE), Manipal Institute of Technology (MIT), T.A. Pai Management Institute (TAPMI) and Manipal University Jaipur (MUJ). The online degrees provided by these universities are UGC-entitled and NAAC accredited. Through an enhanced digital learning platform, experienced faculty and industry-relevant curriculum, learners can explore lucrative careers after completing As they say, a new year marks new beginnings, reprioritize your goals for a fruitful 2023. Happy New Year!
