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What does it take to become a credit risk analyst?

In the realm of finance, risk, whether it be a loss or an unpredictable event, is anything that can have an adverse impact on your investing selections. Certain decisions might involve significantly greater risk than others; that’ll rely upon an array of parameters, such as the entity undertaking the risk, the context of the investment choice at hand, and so on. Credit risk analysts consider all the relevant factors and assess the level of financial risk before recommending a course of action. 

Credit risk analysts are crucial players in the financial sector since they assess the creditworthiness of individuals, businesses, or financial products. As financial organizations strive to mitigate risks while maintaining a stable lending environment, there is a rising demand for competent credit risk analysts. The BLS’s research of 2022 states that around  71,960 credit analysts have been employed in the USA.

A vocation as a credit risk analyst presents a broad spectrum of choices for anyone seeking a role in the financial services sector. Credit risk analysts can become experts in particular sectors of the economy or types of financial instruments as they expand their expertise, enhancing their knowledge and augmenting their career prospects. It is an intellectually stimulating and professionally rewarding avenue for advancement since skilled credit risk analysts extensively contribute to the financial growth and security of their entities. 

Also read: Decoding the rise of job opportunities in the BFSI sector

What is a credit risk analyst?

A credit risk analyst is a trained professional with expertise in the intricate arena of financial risk assessment. Their principal duty is determining the creditworthiness of people, businesses, or financial institutions through comprehensive examinations. These professionals calculate the potential of loan default and prospective risk exposures by diligently reviewing credit scores, financial statements, and relevant data. 

Credit risk analysts assist financial entities in executing fully apprised lending selections, preserving the authenticity of their credit portfolios by using advanced statistical techniques and extensive industry knowledge. Their comprehensive insight and acute analytical skills serve as essentials to sustaining financial stability and curbing adverse implications in an uncertain economic climate.

Educational qualification of a credit risk analyst 

Most organizations seeking credit risk analysts prefer applicants to have an undergraduate education in a quantitative business-related discipline comprising finance, accounting, economics, or an equivalent field. It is typically essential to have a bachelor’s degree along with significant relevant work experience to become a credit risk analyst. However, the majority of financial institutions favor recruiting personnel with a master’s degree in business administration, finance, or comparable fields. 

T.A. Pai Management Intitutes’s online MBA in Banking and Financial Services (BKFS) stands out as an exemplary choice in the context of setting up a worthwhile trajectory toward becoming a credit risk analyst. This revered program offers a rigorous and tailored curriculum to empower aspiring credit risk experts with an in-depth grasp of the complexities inherent in managing risks and credit evaluation. Its efficacy is driven by its inclusion of innovative industry practices and conceptual frameworks, which are imparted by an illustrious faculty of seasoned executives and academicians. 

Participants will acquire the competencies imperative for analyzing intricate financial data, evaluating risk profiles, and coming up with prudent loan decisions, thanks to the coursework and hands-on projects. Individuals can gain a significant competitive advantage by enrolling in TAPMI’s online MBA in BKFS, demonstrating their commitment to professional development and venturing their comprehension of credit risk analysis. With this advanced degree, they become more marketable and sought-after assets for businesses and financial institutions seeking knowledgeable credit risk specialists.

Also read: Why are MBA-BKFS graduates sought after?

Credit risk analyst roles and responsibilities 

The key roles and responsibilities of a Credit risk analyst are as follows:

  • Credit risk assessment:

Credit risk analysts are in charge of evaluating an individual’s and a business’s creditworthiness. This entails examining financial records, credit history, and other pertinent data to identify the odds of debtors defaulting on their debts. Determining the risk involved in granting credit to different customers or borrowers depends extensively on their expertise.

  •  Financial analysis:

These professionals execute in-depth financial evaluations of prospective clients or borrowers. This implies perusing their income statement, balance sheet, and cash flow projections to gain insights into business stability and financial health. Accurate financial data interpretation can assist them in generating sensible choices about managing risks and granting credit.

  • Risk mitigation strategies:

Credit risk analysts are responsible for devising and proposing risk-mitigation measures that minimize prospective credit losses. These strategies can involve proposing acceptable lending conditions, collateral demands, or credit limits based on their evaluation of credit risks. The organization’s business interests can be preserved by deploying optimal risk mitigation strategies.

  • Portfolio management:

This personnel is tasked with proactively monitoring credit portfolios to keep the business’s risk exposure within acceptable bounds. The key to upholding a healthy credit portfolio is to constantly evaluate the performance of the current loans and uncover preliminary indications of credit issues.

  • Credit policy development:

Credit risk analysts play an integral part in the formulation and advancement of credit practices and regulations in this capacity. Their expertise can contribute to creating the firm’s credit risk administration policies, ensuring that they abide by legal requirements and industry standards.

  • Data analysis and modeling:

Credit risk analysts leverage statistical and financial modeling tools to project credit risk patterns and outcomes. Building and upkeep of credit risk models could enhance the organization’s capacity for proactive credit risk management.

Skills required for a credit risk analyst 

A credit risk analyst must have a broad skill set, including financial acumen, analytic prowess, and potent communication skills, to thrive in this profession. Let’s delve deeper into Credit risk analyst skills:

  • Data analysis: 

Credit risk analysts have access to enormous amounts of data; thus, they require good data analysis skills to derive insightful inferences from various sources. They use statistical methods, data modeling, and predictive analytics to discover patterns, trends, and potential hazards.

  • Credit scoring models: 

Credit risk analysts employ credit scoring models to quantify risks. Generating objective and accurate credit decisions demands proficiency with various credit scoring methodologies in addition to experience building or deploying these models.

  • Regulatory compliance: 

A credit risk analyst must keep abreast of financial guidelines, credit regulations, and compliance requirements. They need to make sure that every credit decision complies with the relevant regulations and corporate guidelines.

  • Problem-solving:

Credit risk analysts deal with challenging situations that call for innovative problem-solving techniques. They ought to be competent in figuring out potential hazards, assessing competing perspectives, and proposing practical risk-reduction solutions.

  • Solid communication:

A credit risk analyst’s job requires seamless interaction. They have to present their interpretations, risk analyses, and recommendations to various stakeholders, notably upper management and credit panels. It’s essential to be able to proficiently and convincingly convey complex financial facts.

  • Decision-making:

Decisions involving funding approvals or risk control strategies tend to be time-sensitive for credit risk analysts. One needs to have strong decision-making abilities that are prompted by statistics and in-depth analysis. 

  • Attention to detail: 

The position necessitates meticulous attention to detail. The preciseness of risk assessments can be substantially impacted by finding discrepancies, inaccuracies, or anomalies in financial data.

  • Technology proficiency: 

Credit risk analysts leverage a broad range of software and tools to analyze data, estimate risks, and deliver reports. One must be adept in these technologies to manage and analyze massive datasets effectively. Also, familiarity with certain basic operations, including sorting, basic arithmetic operations, charts, graphs, and financial modeling, will give them an edge in the industry. 

Credit risk analyst salary 

In India, the salary of a credit risk analyst can go up to ₹20 Lakhs. The salary of credit risk analysts can vary based on various factors such as location, employer, years of experience,  and skills. 

Conclusion 

In conclusion, becoming a risk analyst in finance calls for an amalgamation of formal education, specialized training, and real-world financial industry experience. You can have a lucrative professional journey as a credit risk analyst by continually improving your skills and expertise. TAPMI’s online MBA in BKFS program provides a game-changing entry point for driven individuals striving to succeed as credit risk analysts. The program’s extensive curriculum provides an unparalleled chance to discover one’s potential and achieve exceptional results in the fast-paced field of credit risk evaluation and management. 

Also read: Core concepts you will learn in an online MBA in BKFS

Online Manipal’s role in redefining independence in the lives of online learners 

What does Independence mean to you? Expanding your domain knowledge & skills from the comfort of your cozy home, making a career switch without quitting your current job or pursuing a degree at an affordable price with scholarship opportunities? Well, if Independence means any of this or otherwise, we have you covered. 

This Independence Day is not just a time for celebrations, but also for reflection on the essence of freedom and empowerment. In a world driven by technology and innovation, Online Manipal perfectly encapsulates these ideals through its #DrivingTheChange campaign, revolutionizing education and providing learners with the freedom and independence they deserve. 

Online Manipal has redefined the traditional boundaries of education by offering online degrees that are not only flexible but also widely recognized and valued in various industries. In a rapidly evolving job market, where skills and adaptability are paramount, Online Manipal allows learners to tailor their education around their lives, rather than the other way around. This unique approach liberates them from the constraints of a rigid classroom setting, empowering them to learn at their own pace and according to their individual schedules. 

#DrivingTheChange for your freedom 

The #DrivingTheChange campaign is a testament to Online Manipal’s commitment to fostering independence among learners. This campaign isn’t just about obtaining a degree; it’s about gaining the skills and knowledge needed to drive positive change in one’s life and the world at large. By offering a diverse range of online degrees, from business and technology to healthcare and more, Online Manipal enables learners to choose a path that resonates with their passion and aspirations, giving them the tools, they need to thrive in their chosen fields. 

Here’s how our Online Manipal has paved way for the freedom in our learners’ journey.  

The freedom to connect with diverse people 

Prof Alisha Shaw, online MBA 

An architect by profession, Prof Alisha Shaw is also a professor.  With an aim to improve her management & people skills, she chose to pursue her online MBA from Manipal University Jaipur. “Online Manipal has given me the freedom to connect with learners from different states & countries, which has given me the confidence to communicate with different kinds of people,” she says. Online Manipal has also facilitated her professional growth, allowing her to improve her overall personality.  

The freedom to study anywhere, anytime 

Shivani Dewada, online MSc in Data Science 

Shivani has some experience in the field of statistics and wants to explore career opportunities in data science. She says, “Online Manipal has given me the freedom to study at my own pace and work on projects & assignments flexibly.” She not only took up this online program because it allows her to maintain work-life balance, but also because of the brand value of Manipal University.  

The freedom to study from home 

Sneha Jangir, online B.Com 

For Sneha, pursuing a flexible degree was the utmost priority. So, she discovered the perfect online degree in Manipal Uni “Online Manipal has given me the flexibility to study from my home, instead of attending college regularly in an on-campus setting.” Through Online Manipal, Sneha is able to write exams at her own convenience. 

The freedom of time 

Manjinder Pal, online B.Com 

Manjinder’s aim is to pursue his higher education abroad. He is preparing for several exams to fulfill that dream. “Online Manipal has given me the freedom to study for competitive exams to pursue my higher education abroad.” The online lectures and recorded video content have helped him grasp concepts in a better way. 

Online Manipal’s contribution to education resonates strongly with the ideals of Independence Day. Through their #DrivingTheChange campaign, we are not only providing education but also fostering independence, flexibility, and credibility for learners worldwide. As we revel in the festivities of the season, let’s also celebrate the freedom that comes from being educated and equipped to make a meaningful impact on our lives and the world. 

Navigating the modern HR landscape with HR analytics 

Human resource management is evolving, embracing more data-intensive technologies as much as the other industries. Modern businesses are more dependent on statistics and quantitative data for decision making and drive execution of their HR strategy as opposed to in the past, where it was majorly directed by gut and intuition.  

HR analytics is a game changer for human resource departments since it enables them to mine data, identify patterns, and make data led decisions to increase productivity and prepare grounds for better performance. The challenges and issues that HR managers and practitioners encounter are constant. Major issues are talent acquisition, attrition and turnover rate of employees, training issues, compensation management, and career planning of employees.  

Unavailability of correct information at the right time leads to wrong decisions which ultimately affects the satisfaction of employees. For instance, a worker who gave 100% but didn’t receive recognition will quit. Employee recognition and rewards is critical for organizations to ensure employee engagement and retention. Superior HR practices can be achieved by using data appropriately. Companies are utilizing the advantages of HR analytics to design incentives, salary increases, and promotions based on employee performance. Also, since HR Analytics helps in a data-driven decision making, HR practitioners and leadership can better understand and relate with their workforce.  

Also read: MBA HR course guide 

Let us understand the term HR Analytics 

HR analytics is a specialized form of data analytics that uses the employee-related data and analyzes it for better performance. In other words, it is defined as analysis of individual data and application of an organization’s HR strategy and policies to yield better outcomes. By quantifying employee data and automating HR processes, management may find answers to several questions, including How many workers quit the company within a year? How successful employee training is? and How high is your employment rate? The human resource department has a lot of information, but they are unsure on how to put it to use and turn it into decisions.  

HR metrics that are worth learning 

Here are a few HR metrics that every HR professional has to be aware of. 

HR analytics is driving change to upgrade the HR policies of organizations in line with current global and business trends. Analytics in HR helps professionals to make data-based decision, which is more effective than trial and error decision making, which was based on intuition.  

Analytical tools give valuable insight into the hiring process. One of the biggest problems that organizations face is finding the right people for the right roles. Comparative analysis of data pertaining to information and skills of new employees and skills and behaviour of top performer can help create a shortlist of the best potential candidate for a given role with just a small algorithm. RoI of all employees can be analyzed with the help of Performance data of employees and Key Performance Indicators (KPIs).   

Check out: How MBA prepares you for various HR functions 

Benefits of HR analytics 

HR analytics has become crucial over the last few years. Data Analysis and Critical Thinking is now a coveted skill for any HR professional. If you are looking for a career in HR or if you’re already a HR professional, then having knowledge of HR analytics can be beneficial in taking your career to the next level. 

Many organizations are creating position of HR analytics for effective working. HR analytics is just not a good position but also very influential. As the industries/organizations are looking for professionals with sound knowledge of HR analytics, there is a massive boom for this HR analytics course. 

Also read: How to get a HR job without work experience 

Conclusion 

The value of data-driven decision-making in human resources is becoming more widely understood by organizations. As a result, there has been an increase in demand for HR analytics specialists. A solid background in both human resources and data analytics is often necessary for a job in HR analytics. Professionals should be knowledgeable about HR procedures, statistical techniques, data visualization, and data analysis. Large enterprises, consulting firms, HR technology companies, and even startups provide career prospects in HR analytics. The moment is right to pursue a career in HR analytics. Many B- Schools now offer HR analytics courses as part of their professional degree curricula, including MBA and PGDM. 

How AI tools propel management to new heights 

Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. These processes include learning, reasoning, problem-solving, perception, and language understanding. AI technologies aim to enable machines to perform tasks that typically require human intelligence. 

Artificial Intelligence (AI) has continued to increase its presence and impact in various domains because of the quick pace at which technological developments are happening. Artificial intelligence tools are leaps and bounds forward for discipline management in all fields.  

Impact of AI on various fields 

The following are some possible ways that show that the use of AI has increased over the time: 

Automation in the industry: Artificial intelligence and machine learning algorithms are increasingly employed to automate mundane and repetitive work across various sectors. This encompasses automating several aspects of business, such as manufacturing operations, customer support services, data entry, and more. As AI develops further, it can perform increasingly complex tasks, resulting in higher production and efficiency levels. 

Healthcare sector: It is predicted that AI will play a significant role in the healthcare industry, contributing to the diagnosis and treatment of a variety of medical disorders. Advanced artificial intelligence systems can analyse medical images, forecast disease, and suggest personalized therapies. It is also assisting in medical research. 

Finance: Artificial intelligence is already being used in the financial industry, specifically in customer care, algorithmic trading, risk assessment, and fraud detection. It is expected that AI may have made even more progress in these areas, paving the way for new financial advances. 

Natural language processing: In the field of NLP, it is increasing the sophistication of chatbots, virtual assistants, and language translation services powered by artificial intelligence. This development makes it simpler for humans to engage with technology and one another in real-time. It contributes to saving time and resources as well. 

Climate change and sustainability: Artificial intelligence plays a vital role in analysing large volumes of data to discover trends and solutions connected to climate change, environmental monitoring, and the sustainable use of resources. That can assist the policymakers in dealing with the problems arising from climate and sustainability. 

Cybersecurity: Artificial intelligence is used to identify and respond to cyber threats in real-time, enabling improved protection against growing security risks and attacks. 

Personal electronics and smart homes: It is seen that AI-powered virtual assistants have become increasingly more interwoven into our everyday lives. These assistants manage smart home devices, provide personalized recommendations, and improve the overall user experience so that we can manage our lives in a better way. 

Also read: Impact of AI on higher education 

Effect of AI on business management 

Across many different types of businesses, artificial intelligence (AI) is rapidly becoming an important management component. It provides powerful tools and strategies that help in improved decision-making, automating procedures, and overall efficiency, and it does all these things simultaneously. The following are a few areas where AI is influencing management: 

Decision making: Making decisions based on analysed data through Artificial intelligence enables managers to make decisions quickly and accurately. AI made analysing large volumes of information and data very quick. Tools for data analysis that AI powers can evaluate from various sources recognize patterns in that data and deliver meaningful insights that can help strategic and operational decision-making. 

Predictive analytics: AI systems can forecast future patterns and outcomes based on previous data, which enables managers to anticipate prospective difficulties and opportunities. Predictive analytics is a type of artificial intelligence (AI). This contributes to improved resource allocation as well as improved risk management. 

Automation and efficiency: Automation that AI powers can streamline repetitive processes, lowering the amount of manual work required and the number of errors made by humans. This frees managers to concentrate on more strategic and creative facets of their roles, which ultimately results in an improvement in total productivity. 

Customer service and support: In the realm of customer care and assistance, AI-enabled chatbots and virtual assistants are becoming a popular option. They can provide instant help and responses to questions asked by customers, freeing up human agents to focus on more complicated jobs. 

Supply chain management: Artificial intelligence can optimize supply chain operations by forecasting demand, locating bottlenecks, and recommending the most effective routes for logistics. This contributes to the reduction of expenses as well as the improvement of delivery times. 

Talent management: Artificial intelligence can be used to locate and recruit suitable people based on their talents and credentials. In addition, analysing employee data can assist in performance appraisal and talent development. 

Personalization: Artificial intelligence can analyse customers’ preferences and actions to create personalized marketing content, product recommendations, and user experiences. This has the potential to increase both the satisfaction and loyalty of customers. 

Risk assessment & fraud detection: AI algorithms can analyse massive datasets to discover potential dangers and abnormalities, which can help with fraud detection and risk assessment in financial institutions and other industries. 

AI-powered forecasting: AI can provide accurate sales forecasts, production projections, and financial predictions, which can assist managers in making well-informed decisions and planning. 

AI covers all the different branches of management, such as marketing, sales, supply chain management, human resource management, risk assessment, finance, etc. The application areas of AI that have been covered above can make a manager’s job more accessible to a greater extent and improve not just the manager’s efficiency but also their effectiveness.  

Check out: Why banking professionals must master AI 

Conclusion 

Indeed, it is essential to recognize that artificial intelligence (AI), with its many advantages, has increasing use in vital places. It also presents several ethical difficulties and concerns, such as data privacy, employment displacement, prejudice in algorithms, and AI responsibility. Addressing these concerns and adopting ethical practices for AI will ensure a sustainable and inclusive future as artificial intelligence (AI) continues to advance and become more pervasive. The human element remains crucial in making responsible and empathetic decisions, while AI can serve as a valuable tool to support and enhance management processes. As Bill Gates rightly said, ‘It’s the most transformative innovation any of us will see in our lifetimes”. 

Crowdfunding- A democratized fundraising option 

Each tiny pebble in a jar can have a significant effect when combined with thousands of other pebbles to create a strong foundation. The same can be said of crowdfunding, which brings together numerous modest contributions to create a positive force as individuals band together to quickly raise a sizeable sum of money. A startup also expands when there is a consistent influx of financing. A startup can raise money on its own from banks, venture capitalists, private equity, or angel investors, but there are several restrictions that apply as well. This is where crowdfunding is useful.  

What is Crowdfunding? 

Crowdfunding is a method of raising funds for a project, business, or cause by collecting small amounts of money from many people, typically via the Internet. It allows individuals or organizations to present their ideas or initiatives to a wide audience, and those interested in supporting the project can contribute financially at various levels based on their preferences and capabilities. Crowdfunding platforms serve as intermediaries that connect project creators with potential backers. These platforms provide a convenient way for people to discover and support projects they find interesting or valuable. Some well-known global crowdfunding platforms include Kickstarter, Indiegogo, GoFundMe, and Patreon. 

Types of crowdfunding models 

Rewards-based crowdfunding: In this model, backers contribute money to a project and, in return, receive non-monetary rewards, such as products, experiences, or acknowledgments. 

Equity-based crowdfunding: This model involves investors providing funding in exchange for equity in the company or a share of its profits. It is commonly used by startups and small businesses to raise capital. 

Donation-based crowdfunding: This form of crowdfunding involves raising funds for charitable causes or helping individuals in need without any expectation of financial return. 

Debt-based crowdfunding: Also known as peer-to-peer lending, this model involves individuals lending money to borrowers, typically with an agreed-upon interest rate and repayment schedule. 

Check out: How to get a banking job after BCom 

Crowdfunding in India 

India has seen a growing trend in crowdfunding, and several successful campaigns have emerged in various fields. Here are some notable examples of crowdfunding campaigns in India: 

Ketto – Save Little Hearts: Ketto is one of the most popular crowdfunding platforms in India. One of its successful campaigns was “Save Little Hearts,” which aimed to raise funds for the heart surgeries of underprivileged children. The campaign received significant support from donors, helping several children get the necessary medical treatment. 

Fueladream – Light for Education: Fueladream, another crowdfunding platform in India, launched the “Light for Education” campaign. It focused on providing solar lamps to children in rural areas with limited access to electricity, enabling them to study and improve their education. 

ImpactGuru – Covid-19 Relief Fund: During the COVID-19 pandemic, many crowdfunding campaigns were launched to provide relief and support to those affected by the crisis. ImpactGuru’s “Covid-19 Relief Fund” campaign gathered funds to provide medical supplies, food, and financial assistance to healthcare workers and vulnerable communities. 

Milap – Kerala Flood Relief: When Kerala faced devastating floods, the Milap platform hosted a crowdfunding campaign to raise funds for relief and rehabilitation efforts. The campaign received widespread support from individuals and organizations, helping those affected by the natural disaster. 

Wishberry – Documentary Films: Wishberry is a crowdfunding platform that focuses on creative projects, including independent films. Many documentary filmmakers in India have successfully funded their projects through the platform, bringing important social issues and stories to light. 

Catapooolt – Education for Underprivileged Girls: Catapooolt launched a campaign to support the education of underprivileged girls in India. The funds raised were used to provide scholarships, educational materials, and support for girls from marginalized communities. 

BitGiving – The Rickshaw Project: The Rickshaw Project was an initiative to provide sustainable livelihoods to rickshaw pullers in India. BitGiving’s crowdfunding campaign aimed to improve the working conditions and income of these urban workers. 

Rang De – Interest-Free Microloans: Rang De is a platform that connects individuals who want to invest in social causes with rural entrepreneurs in need of microloans. The platform has successfully raised funds for various small-scale business initiatives. 

Milaap – Clean Water for Villages: Milaap has supported numerous campaigns focused on providing clean drinking water to remote villages in India. These campaigns have helped install water purification systems and wells, improving the quality of life for thousands of people.

Also read: Accounting vs finance: Which one’s right for you? 

Briefly stating: 

Above mentioned examples demonstrate the diverse range of crowdfunding campaigns in India, covering social causes, healthcare, disaster relief, education, and sustainable development. Crowdfunding has democratized fundraising, allowing innovative projects, creative endeavors, and charitable initiatives to gain financial support from a global audience. However, it’s important to note that not all crowdfunding campaigns are successful, and creators need to put effort into creating compelling campaigns, setting realistic funding goals, and engaging with their backers effectively to increase their chances of success. Additionally, backers should exercise due diligence before contributing to a crowdfunding project to ensure its legitimacy and feasibility. 

Develop a better understanding of contemporary financial and digital platforms for fund access

Platforms like crowdfunding are like lifelines to people and organizations who need funds but are unable to access the traditional platforms of fundraising. To understand how to create and be aware of fraudulent crowdfunding platforms, one must possess the right financial literacy. Enrolling yourself in B. Com/ M.Com courses will help you in creating the right understanding of the various online fund platforms. Directorate of Online Education, Manipal University Jaipur, offers UGC entitled online B. Com and M.Com courses for all those who are interested in learning accounting and finance. Candidates enrolled in Manipal University Jaipur’s online Commerce program can take advantage of the program’s flexible schedule, excellent faculty, extensive course material, and several other benefits. 

Also read: Best career options after BCom 

Beyond reality: Brands in the metaverse  

To interact with consumers and develop immersive experiences, brands have started to investigate possibilities within the metaverse. As the metaverse develops, brands are more aware of their potential as a brand-new area for marketing, customer involvement, and business opportunity. Brands will probably discover even more creative methods to interact with consumers in this virtual environment. Businesses must comprehend the values and customs of the online communities with whom they interact and put user engagement and experience ahead of overt sales messages. In this dynamic new market, brands that can smoothly integrate into the metaverse and provide customers with value will probably be most successful. 

Also read: Why marketing could be your dream career 

What is Metaverse? 

The phrase “metaverse” describes a virtual reality setting where users can communicate with other users through avatars. It resembles an immersive, interconnected online world that blends aspects of augmented reality, virtual reality, and the internet. By participating in numerous activities like socializing, gaming, shopping, working, attending events, and much more, the metaverse aims to create a seamless and persistent digital world. 

By connecting brands with the metaverse, businesses have enhanced their potential to reach new audiences and engage with customers. It has achieved strategically to tap into a rapidly expanding and engaged digital audience. Instead of being perceived as invasive or only motivated by profit, brands want to enhance the metaverse experience. By creating sincere connections and interaction within the metaverse brand loyalty is built. 

Brands can develop virtual locations or experiences within their worlds on different metaverse platforms like Decentraland, VRChat, and Roblox. Brands may access existing user bases and increase their visibility to new customers by engaging with these platforms. 

Also read: A guide on how to get a job in the marketing sector 

Some of the brands that are actively using the metaverse 

Nike – The sportswear giant has launched a virtual store on the Roblox platform to sell limited-edition digital trainers. It is just one example of a firm actively embracing the metaverse. 

Gucci – The high-end fashion label Gucci collaborated with Roblox to develop the virtual experience “Gucci Garden,” which lets visitors tour a digital garden and see virtual displays of Gucci goods. 

Coca-Cola – Coca-Cola joined the metaverse through Decentraland by displaying a digital “Coca-Cola metaverse billboard” that allowed people to interact with it and play brand-related mini-games. 

The North Face – The North Face, a maker of outdoor goods, teamed up with VRChat to develop a virtual campaign experience that allows users to explore stunning landscapes and interact with North Face gear in a computer-generated environment. 

Fortnite – Created by Epic Games, Fortnite is a massively multiplayer online game that has organized several in-game events in association with different brands. 

IKEA – The furniture giant IKEA investigated the use of augmented reality (AR) and virtual reality (VR) to improve the shopping experience, with users able to place items virtually at their homes using AR technology. 

Adidas: In collaboration with Snapchat, Adidas developed an augmented reality (AR) experience that allowed customers to visually try on the company’s footwear using the Snapchat camera. 

Walmart – Walmart with Roblox has planned to launch online stores where shoppers may browse nearly similar copies of the products seen in Walmart’s actual locations. 

Microsoft – By enabling users to digitally connect through avatars and holograms to attend events, meetings, and conferences, Microsoft has made progress in the metaverse realm. 

Facebook – Facebook’s parent business rebranded its name to Meta and shifted its emphasis from social networking to building the metaverse. The Facebook metaverse refers to Facebook or Meta’s contribution to the metaverse. It’s a virtual reality-based social platform.

It’s crucial that the metaverse environment is constantly changing and more brands have accepted the idea. As technology develops and the metaverse gains popularity, one can anticipate an increase in brands experimenting with and utilizing virtual experiences to engage with their audiences. 

Check out: Why choose an MBA in marketing 

Gain extensive marketing knowledge and skills with Manipal University Jaipur’s online MBA in marketing 

Marketing has always been a dynamic and exciting field that plays a key role in the promotion of any product or service. It aims take a company’s brand to the customer base and help in building brand loyalty through vigorous campaigns and effective marketing strategies. With the evolving technology and cut-throat competition in almost every sector, the need for expert marketing professionals is higher than ever. An MBA in marketing is a great choice for those candidates interested to seek or advance their career in marketing. Manipal University Jaipur’s online MBA in marketing is one of the finest courses that has a comprehensive curriculum developed by experts keeping in mind the latest advancements in various industries. This program is of the same standard as an on-campus MBA and helps in grooming you as a successful marketing professional. 

Online Manipal launches #DrivingTheChange campaign to enable India with online degrees

Picture this: You wake up on a Monday morning and realize you don’t have to attend a boring morning lecture. You grab a cup of coffee in your pajamas, text a couple of friends, and then decide to go to a café and watch online lectures. Sounds like a plan, right? Well, what if we say that Online Manipal is giving you the freedom of time & flexibility to study at your own pace, learn on the go, and get an online degree from a reputed institute, all from the comfort of your homes. 

Well, Online Manipal is doing this by #DrivingTheChange in the lives of learners to help them pursue their higher education in the most convenient way ever. Online Manipal has emerged as the trailblazer in providing learners with a unique opportunity to experience the best of both worlds – the flexibility of online learning and the immersive environment of an on-campus experience. We are committed to #DrivingTheChange in your life and embark on a journey that marries flexibility, innovation, and quality education like never before.  

How we are driving change 

Online Manipal is driving this change by breaking the shackles of conventional learning, and here’s how. 

A ‘Jigri Dost’ in your learning journey 

If you consider Online Manipal your ‘Jigri Dost’, then we have you covered. A Jigri Dost is someone who stands by you and celebrates your small wins at every step of your journey. The online degrees available on Online Manipal can be your perfect #DegreeDost. Whether you want to pursue your higher education without quitting your job, get a degree from a premium university, or study at your own pace, Online Manipal is driving the change in the lives of learners by becoming their true #DegreeDost.  

Read more: A glimpse of how our learners found their ‘Jigri Dost’ in Online Manipal 

Build real connections  

Buckle up to dive into the world of online degrees and build real connections. You will meet people from all corners of the world from diverse backgrounds, exchange ideas, collaborate on projects, and get insights. Online degrees aren’t just about sitting in front of a screen, sipping coffee, and typing away assignments. They’re about connecting with people who are just as hungry for knowledge as you are. With Online Manipal is your gateway to meet new people that will help you take your career to the next level.   

Guiding the way forward to success 

Online Manipal can be your ultimate guide in pushing you towards the success that you aspire to achieve. Online Manipal is not only your Jigri, but also a guide and mentor in your professional career. You can interact and learn from our esteemed faculty who are experts in their domains. They will guide you through the online program to ensure you complete it without facing any obstacles.  

A large share in the online degree space 

Undoubtedly, Online Manipal is among the leading platforms that has the biggest share in the online degree space. Upholding our brand value, we have been able to give access to online undergraduate degrees, postgraduate degrees, and online certifications from top universities including Manipal University Jaipur (MUJ), Manipal Academy of Higher Education (MAHE), T.A. Pai Management Institute (TAPMI), and Sikkim Manipal University (SMU). Our wide range of degrees in various disciplines allow learners to take their education to the next level and explore careers and job roles in leading organizations. 

A go-to for accredited online degrees 

The online degrees accessible on Online Manipal are all accredited, which means they are valued just like on-campus degrees. As a learner, you get the opportunity to access accredited online degrees with the freedom and flexibility to learn anywhere, anytime. Accreditations also matter when you are ready to enter the job market, and an online degree from Manipal University can elevate your employability quotient.  

Upholding the brand   

Online Manipal is committed to making quality education more accessible and affordable to learners spread across the world. Online Manipal has empowered over 30,000 learners to realize their potential by providing them industry-relevant degrees and new-age certifications from top universities and institutes in a 100% online mode. 

Bottom line 

Online Manipal is your golden ticket to a world where learning isn’t confined to stuffy classrooms or outdated textbooks. So future visionaries & changemakers, if you want to drive the change in your life and embark on a journey that’s exciting, unleash your potential with Online Manipal.  

How to get your first job: A guide to placement training for freshers

Job search — especially your first one — can be challenging; navigating the confusing landscape of resume writing and job search websites, in addition to figuring out precisely what a potential employer wants while evading interview pitfalls. Landing your dream job as a recent graduate can seem like an overwhelming undertaking, but with the appropriate strategy and planning, you can improve your prospects of succeeding. 

Placement training substantially enhances an individual’s likelihood of securing their dream job by training them for the challenging aspects of the job quest. It offers folks the competence to effectively demonstrate their skills and distinguish them from those around them while leaving a mark on future employers. Placement training eventually serves as an impetus for transforming dreams into lucrative professional opportunities. 

Also read: How placement training can help you choose the right career path

How can placement training help fresh graduates secure a job?

Placement training can assist fresh graduates in successful job search and in securing their dream job. Some ways placement training helps fresh graduates include the following:

  • Identifying your career goals by utilizing self-assessment techniques:

Placement training can help Identify your skills, career goals, strengths and shortcomings by utilizing self-assessment techniques. So, you can explore the categories of positions and sectors that align with your plans by conducting an assessment of your preferences, values, and passions. You’ll be able to decide on the most suitable professional route thanks to self-assessment, which can additionally assist you in customizing your placement training.

  • Creating an impressive resume and cover letter:

Placement training helps you to prepare an impressive resume and cover letter to showcase your qualifications and experiences to prospective employers. You have to make your resume specific by emphasizing relevant experience, academic success, internships, and extracurricular pursuits. Also, ensure your cover letter reflects your passion for the opening and is tailored. 

  • Enhancing your technical skills:

Your chosen field-specific technical skills will be further honed during your placement training. Placement training will help you refine the fundamental technical abilities that the industry demands. Also, keep up with the most recent tools, technologies, and practices to stay updated about the industry.

  • Assists in developing soft skills:

Employers place a high prominence on interpersonal skills, teamwork, problem-solving, leadership, and adaptability. Placement training assists in developing essential soft skills that are crucial in the workplace. It can enhance your oral and written communication abilities, both in official and informal settings. You can also strengthen your abilities for teamwork, settling disputes, and navigating complex circumstances. 

Also read: The role of placement support services in bridging the job readiness gap

Tips that can help you secure a job role after graduation

Discussed below are certain tips that can help you secure a job role after your graduation:

  • Leverage online job portals and resources:

Leverage online employment portals and resources for seeking openings in the sector you’re interested in pursuing a career. Establish job alerts following your preferences, register on credible job platforms, and upload your current resume. Browse corporate websites, industry forums, and social media platforms To keep abreast of job openings. Utilize online resources like professional blogs, webinars, and sector-specific websites to gain insightful information and direction.

  • Gain practical experience:

Volunteering, part-time jobs, and internships all offer invaluable practical experience. Look for opportunities to use your conceptual understanding in practical contexts. Seek entry-level jobs or internships at organizations or businesses relevant to your area of interest. These experiences give you networking chances and references in addition to enhancing your resume. Be proactive, show initiative, and have a strong work ethic throughout these scenarios.

  • Develop a strong professional network:

Network with industry professionals by visiting job fairs, professional associations, and alumni gatherings. Take part in meaningful discussions, share contact details, and then follow up. Take advantage of platforms like LinkedIn to develop and maintain your professional network. Look for mentors who can aid you on the path to a successful career and offer insightful counsel.

  • Stay updated on the industry trends:

Keep up with market demands, new technological developments, and industry trends. Engage in ongoing learning by subscribing to pertinent newsletters, following industry leaders on social media, and more. In interviews, demonstrating your familiarity with recent developments in the business can substantially enhance your candidature and highlight your enthusiasm for the job at hand.

  • Build a powerful personal brand:

Building a powerful personal brand will let you stand out from other hopefuls. Create a professional website or blog, a LinkedIn profile, and intellectual leadership pieces to establish your online presence. Keep your personal branding consistent across all platforms while demonstrating your knowledge and enthusiasm. Developing a solid online presence will make you more visible to employers and boost your chances of landing a job.

Also read: The impact of placement training on employability skills 

Things to keep in mind to nail the job application process

Some of the things you should keep in mind to nail the job application process include:

  • Carefully read and understand the job requirements:

Always make sure you have read and understood the job requirements before applying for a job. Make sure to emphasize how your skills and expertise are pertinent to the job post in both your cover letter and CV. Before submitting, make sure your application is free of typos and errors. 

  • Take part in mock interviews:

Practice mock interviews to become familiar with typical interview questions and refine your responses. Ask for feedback from experts, career advisors, or business luminaries. Create captivating narratives that showcase your accomplishments, problem-solving skills, and experiences. Practice responding to behavioral-based questions by employing the STAR (Situation, Task, Action, Result) approach to demonstrate that you can handle challenging scenarios.

  • Thoroughly prepare for the interview:

Research the organization, its aim, values, and most recent accomplishments thoroughly before any interviews. Prepare meaningful responses to frequently asked interview questions. Test your technical knowledge, problem-solving skills, and cultural fit by preparing for some possible interview questions. 

  • Maintain professional etiquette:

Be professional in all your encounters. After interviews, send thank-you cards and be sure to dress appropriately and be on time. Treat everyone you come into contact with courtesy and respect, including executives and receptionists. Throughout the hiring process, keep your attitude upbeat and businesslike. Show that you can adjust to various work contexts and perform well in diverse teams.

Online Manipal provides placement training to help fresh graduates land their dream jobs

The placement training services offered by Online Manipal assist fresh graduates in their professional journey. Online Manipal offers a wide range of placement assistance services, which include employability assessments, skill-enhancement training, virtual placement drives, and resume building to prepare students for the job market. Industry readiness programs are also offered to students to prepare them for their specific fields. 

Enroll in an online course from top reputed institutions such as Manipal University Jaipur and Manipal Academy of Higher Education through Online Manipal to carve a successful career.

Also read: Importance of career readiness in online education: How placement drives can help

Conclusion

A mix of careful planning, successful networking, and ongoing skill development is needed to land your first job as a recent graduate. You can improve your employability, present yourself with confidence, and land your first job by following the recommendations in this detailed handbook. You can start a successful career journey if you are committed, organized, and have the appropriate mindset. 


Also read: Preparing for success: The key steps in placement training

Epic.U: A game changer in your online learning journey 

In the age of digital learning, where classrooms are as boundless as the Internet itself, we acknowledge the need for a space that nurtures the online learning community.  A space where learners from all corners of the globe can connect, collaborate, share insights, and grow together-obviously, non-academic interaction. This has given rise to an innovative concept: a social media platform dedicated to online learners. Digital learning is at par with on-campus learning today, so there is a need for online learners to have social interactions. You can stay connected with your peers and classmates wherever you are. 

Epic.U: An overview

Our blog post today will take you through the intricacies of our in-house community networking platform- Epic.U. Through our in-house networking app, you can establish connections, engage in discussions, and stay in touch with online learners across geographies. Epic.U allows for greater peer-to-peer interaction, helping learners engage with each other regularly. As an online learner with Online Manipal, you can participate in weekly meetups & challenges and engage in healthy conversations. You can explore various communities based on your interests, domains, and topics.  

With Epic.U, Online Manipal aims to create an interactive platform, to ensure online learners are able to engage and interact with each other outside of academics. Here’s a glimpse into all that you can do by joining Epic.U. 

Become an Epic.U legend! 

Your story goes beyond your work, education and the place you come from. Your story is an embodiment of your journey, struggles, triumphs, and all that it took to be where you are. With Epic.U, you can share your unique stories and connect with your peers on a more personal level. You can represent an unfiltered version of yourself, and your story might turn out to be inspirational to others.  

Join a fun fresher’s party 

Epic.U holds a fresher’s party every time a new batch is inducted. This allows you to get to know your peers, classmates, and batchmates and create a bond that is essential through your online learning journey. You can also participate in some fun games.

Become a part of fun groups 

Epic.U is a community networking platform solely run by online learners. Our online learners already have a number of groups created on varied interests and topics, which you can join. From talent groups, fitness zones, meme zones, career growth to food zones, you can engage in fun conversations through these groups. The “Events zone” section gives you information about the upcoming events and programs that will be held and how to participate in them. Also, Epic.U hosts weekly events in which learners can participate. They also get the opportunity to host or co-host these events.  

Write your heart out 

If you are an avid writer, then Online Manipal gives you an opportunity to pen down your thoughts in the form of blogs. As an online learner, you can write blogs on various topics and share them on Epic.U. You can also participate in the blog contests organized by us, wherein you’d be given a topic to write about, and your blog will be published on the official Online Manipal website. 

Check out the blog written by our online learners 

How to balance online learning and personal/work life 

Flaunt your talents 

Epic.U gives you an opportunity to unveil your talents and give the spotlight that you truly deserve. We organize talent shows, wherein you can celebrate your potential in its rawest form. It’s not just about winning or losing, but about the courage to put yourself out there. This also allows you to connect with peers who share similar talents to yours.  

Participate in skill sessions 

A virtual classroom is usually more diverse than a physical classroom. You get to meet peers who are from diverse backgrounds and work experiences. Through regular live skill sessions, your peers from top organizations interact with you to help you grow professionally and personally. This motivates you to upskill and cross-skill.  

Open up in mental wellness sessions 

Epic.U takes pride in promoting mental wellness by creating a platform where mental health is given utmost importance. As an online learner, you can open up like never before in a safe space and share your candid thoughts. We organize sessions around crucial life aspects that allow you to judge the importance of mental wellbeing in your professional life. 

Check out the details of updated features in Epic.U 2.0 

Bottom line 

Epic.U as a powerful tool for online learners, a virtual hub where knowledge, experiences, and insights converge. It’s a forum that promotes dynamic peer-to-peer learning, facilitates healthy discussions, and provides invaluable feedback, thereby enriching the overall learning experience. In this digital age, where the boundaries of classrooms are being redrawn, we hope to ensure online learning is as engaging, collaborative, and effective as its traditional counterpart, through Epic.U. 

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    Bachelor of Business Administration (BBA)
    Manipal University Jaipur


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