World of forensic accounting: An intriguing field “Do you know that Fraud is costing businesses and individuals across the world US$5.127 trillion each year,” according to statistics from The Financial Cost of Fraud Report, developed by national audit, tax, advisory, and risk firm, Crowe in conjunction with the Centre for Counter Fraud Studies at the University of Portsmouth. Financial fraud can cripple businesses, devastate personal savings, and erode public trust. Forensic accounting is a crucial tool for detecting, preventing, and addressing these issues, ensuring that justice is served and financial integrity is maintained. In the battle against white-collar crime, forensic accountants are the unsung heroes who uncover hidden financial misdeeds and bring fraudsters to justice. What is forensic accounting? Forensic accounting is a specialized area of accounting that focuses on investigating financial discrepancies and irregularities, often for the purpose of legal proceedings. Forensic accountants are financial experts who use their skills to analyze, interpret, and present financial information in a manner that is admissible in a court of law. It serves as a vigilant guardian against fraud, corruption, and financial misconduct in both corporate and legal realms. Forensic accounting is one of the most recent accounting techniques in the field of accounting, and only a few people are aware of it. Through meticulous analysis and investigative skills, forensic accountants uncover hidden irregularities, providing essential evidence for legal proceedings. Also read: Best careers in accounting What does a forensic accountant do? Forensic accountants play a pivotal role in uncovering financial misconduct and providing vital analysis and testimony in legal proceedings. They investigate instances of corporate fraud, which encompass misappropriation of funds and deceptive financial reporting within companies. Their scrutiny extends to cases of embezzlement, where individuals misappropriate company funds via complex schemes, often masked to conceal the theft. Additionally, forensic accountants assess the financial health of entities facing bankruptcy or insolvency, assisting in asset recovery and creditor distribution. They also validate insurance claims, particularly in suspected fraud cases, while combatting money laundering by unveiling attempts to legitimize ill-gotten funds through financial transactions. In divorce proceedings, they help value marital assets and determine income for support calculations. Forensic accountants are also involved in business valuation, securities fraud investigations, whistleblower claims, corruption cases, tax fraud investigations, and assessing the financial consequences of data breaches, cybercrimes, and environmental damage. Furthermore, they specialize in providing expert analysis for contract disputes and tracking asset movements in cases of fraud and money laundering, aiding in asset recovery and ensuring accountability. Examples of companies deploying forensic accountants globally Numerous companies have enlisted the services of forensic accountants to investigate financial scams and fraudulent activities. Some notable examples include the Enron scandal in the early 2000s, the infamous Ponzi scheme orchestrated by Bernie Madoff, WorldCom, where the company inflated its assets and earnings, leading to one of the largest bankruptcies in the United States. Parmalat, an Italian dairy and food corporation, was also embroiled in a massive accounting scandal, Adelphia Communications, a cable television company, encountered a corporate fraud scandal in the early 2000s. Steinhoff International, a global retail holding company, faced allegations of accounting irregularities is a massive financial scandal, and many more. All these companies employ forensic accountants to investigate financial scams, fraud, and accounting irregularities and uncover fraudulent financial reporting. India also has seen its fair share of corporate scandals, including the Satyam Computer Services scandal, the Kingfisher Airlines financial troubles, and the IL&FS crisis. The field of forensic accounting is essential in restoring financial integrity, holding responsible parties accountable, and ensuring transparency and compliance with financial regulations. Forensic accountants have played pivotal roles in uncovering financial misconduct and bringing those responsible to justice. Check out: Finance vs accounting: Which one’s right for you? Forensic accounting in India The regulatory environment in India is evolving to address financial fraud and misconduct. The Companies Act 2013 and the Insolvency and Bankruptcy Code 2016 have provisions that empower forensic accountants to investigate and report on financial irregularities. Forensic accountants are employed by banks and financial institutions to investigate loan defaults, financial fraud, and embezzlement cases, contributing to asset recovery and risk mitigation. As responsible representatives, even the Government, public sector companies, and other industries have started creating awareness about financial fraud via various print and non-print media. Assorted professional organizations such as the Institute of Chartered Accountants of India (ICAI) and the Institute of Cost Accountants of India (ICMAI) offer certification and training in forensic accounting. In fact, Forensic accountants in India are increasingly leveraging technology, data analytics, and digital forensics tools to investigate financial irregularities more efficiently. Importance of forensic accounting The above examples across the world underline the burgeoning importance of forensic accounting, revealing intricate financial irregularities, ensuring accountability, and providing vital expert analysis for legal proceedings. The field of forensic accounting is essential in restoring financial integrity, holding responsible parties accountable, and ensuring transparency and compliance with financial regulations. By now, you might think forensic accounting the same as auditing. While both forensic accounting and auditing involve the examination of financial records, their purposes and methods differ significantly. Auditing is a routine procedure to provide assurance of the accuracy of financial statements, and forensic accounting is an investigative process used to uncover financial irregularities and provide evidence for legal purposes. To summarize, it is like a detective position in forensic accounting, where accountants deal with numbers rather than criminals. Gain a deeper understanding of modern accounting methods through commerce degrees Contemporary techniques in accounting have evolved to keep pace with changes in technology, business practices, and regulatory requirements. These techniques help accountants and finance professionals improve the accuracy, efficiency, and effectiveness of financial reporting and analysis. To learn more about the ongoing digital transformation of the accounting profession, enroll yourself in BCom/ MCom courses, as they will help you gain better understanding of the various online fund platforms. The Directorate of Online Education, Manipal University Jaipur, offers UGC entitled online BCom and MCom courses for those interested in learning accounting and finance. Candidates enrolled in Manipal University Jaipur’s online Commerce program can take advantage of the program’s flexible schedule, excellent faculty, and extensive course material. Check out: Top highest paid jobs for commerce graduates in India
Why must a marketing professional do an MBA? Marketing is a critical component for carrying out business operations, including different strategies and customer perceptions. It drives profit for the organization using data and makes informed decisions. Businesses across several sectors rely on marketing professionals to create public awareness about their brands and increase sales. The demand for these professionals is expected to increase by 10% by 2030. Marketing skills help professionals create websites, lead strategies, and emerge from traditional marketing roles. They teach them fundamental values to connect with people, brands, and businesses. Manipal Academy of Higher Education offers an online Master of Business Administration (MBA) in Marketing for these professionals. The program helps individuals succeed in marketing, perform data analysis, and understand brand management. Let’s learn more about the MBA in marketing for professionals in marketing! Also read: Which is better: MBA in finance or marketing? Advancing Your Career Marketing career growth with an MBA: Brand ManagerDevelops innovative brand development strategiesOversees marketing activitiesBusiness Development ManagerAnalyzes growth and market trendsPrepares strategies to improve brand reputationCorporate Sales ManagerStrategizes and increases product salesBuilds brand awarenessMarket Research AnalystCollects market-related dataResolves market-related problems The Indian economy has advanced because of foreign trade and increased demands for marketing professionals. According to the Bureau of Labor Statistics in India, the demand for professionals through 2022-2032 is expected to grow 6% more. Also read: Mindful marketing and emotional well-being: A customer-centric approach of brands Developing a Strong Skill Set Below are the advantages of pursuing an MBA in marketing: An MBA in Marketing is an investment for working professionals seeking a higher-level position in marketing. Individuals develop leadership skills through the program to inspire team members and collaborate with different brands. The program requires professionals to complete various projects and assignments, which helps them handle cross-functional teams and interact with their colleagues. Marketing is not limited to advertisement or branding but includes developing strategies to reach the target market. It helps professionals achieve business objectives and emphasizes strategic planning by analyzing market trends. Professionals also learn how to lead campaigns and manage teams. All these different skills help working professionals think critically while making informed decisions. These skills are valuable in marketing professions, too. For example, a company wants to launch a new product. Here, the marketing professional analyzes the market and identifies the target audience. Their leadership skills help them coordinate product development, sales, and finance. Their analytical skills help them analyze customer tastes and preferences to target ads. Staying Competitive in a Dynamic Field The marketing industry is never constant because market trends evolve daily; professionals pursue MBA programs to stay relevant to the changes. Let’s see MBA vs experience: Enhancing marketing career: The program exposes professionals to cutting-edge research and case studies. It includes real-world examples and projects to analyze marketing strategies. Marketing decisions are data-driven, and professionals should interpret and leverage this information. The program teaches data analytics and market research to understand consumer behavior. MBA programs create a dynamic environment for vast networking opportunities for professionals. They can participate in discussions and collaborations to gain different perspectives and insights. Consumer preferences and habits change constantly, and marketing professionals should adjust their strategies. Consumer behavior and market segmentation courses help them develop innovative and targeted campaigns. Building a Professional Network MBA programs attract individuals from diverse backgrounds, industries, and cultures. Collaborating on projects, participating in group discussions, and engaging in extracurricular activities with others lead to future partnerships, job referrals, and industry insights. Building relationships with professors may lead to research opportunities, internships, and recommendations for job placements. Alumni can offer valuable advice, mentorship, and job opportunities. Many MBA programs organize events, such as alumni panels and networking mixers, where current students can connect with alumni. Gaining Industry-Specific Knowledge The two-year postgraduate program provides core business skills and real-world learning examples to working professionals. There are different specializations under the course like: Marketing management Consumer and brand insight strategy Operations management Forecasting, modeling, and marketing strategy Digital marketing and social media management Students learn about the psychological and sociological factors influencing consumer decision-making, enabling them to develop effective marketing strategies. For example, consumer segmentation, targeting, and positioning help marketers identify specific consumer groups. Branding and brand management explore brand positioning, equity, and extensions. Professionals can study successful brand campaigns like Nike’s “Just Do It” or Apple’s “Think Different” to understand their communication strategies and values with their target audience. Entrepreneurial Opportunities An MBA program provides marketing professionals with in-depth knowledge of various business models, market analysis, and strategic planning. They learn the fundamentals of financial management, like financial analysis, budgeting, and forecasting. It helps them manage cash flow and evaluate investment opportunities in their startups to make informed financial decisions. Moreover, the advertising and campaign classes equip professionals with a strong knowledge of brand management and digital marketing techniques. The ROI of an MBA in marketing for marketing experts is higher than other specializations because of its dynamic nature. Startup owners need leadership, management, communication, and problem-solving skills, which the MBA program provides. It exposes them to real-world business scenarios, case studies, and entrepreneurial projects. It fosters creativity, innovation, and the ability to think strategically. Some success stories of MBA marketing professionals: PersonEducationMichael BloombergMBA from Harvard Business School. He founded Bloomberg LP.Phil KnightMBA from Stanford Business School. He founded Nike, Inc.Elon MuskMBA from Wharton School of Business. He founded Tesla Motors and SpaceX. Balancing Work and Education Always choose MBA programs with maximum flexibility, such as part-time, online, or executive programs. Develop a list allocating specific time slots for work, studying, attending classes, and personal activities. You can access course materials anywhere in an online or part-time MBA program. Avoid procrastination and utilize time management techniques such as the Pomodoro Technique or creating to-do lists to stay focused and productive. Moreover, caring for your physical and mental well-being will help you remain energized, focused, and motivated. How an Online MBA Helps Marketing Professionals The online MBA program provides 24/7 access to course materials, allowing students to learn conveniently. The program provides a comprehensive understanding of marketing principles, consumer behavior, market research, and digital marketing strategies. Online programs often have lower tuition fees, and students can save on commuting and accommodation. Moreover, working professionals can continue earning their regular income while pursuing their education, reducing the financial burden of full-time study. Conclusion Take the next step toward advancing your career in marketing by enrolling in the MBA in Marketing from MAHE. Working professionals will gain the knowledge and skills needed to excel in dynamic marketing. Whether you want to enhance your current marketing role or transition into a new marketing career, this program will provide you with the tools and expertise to succeed.
Overcoming common placement challenges: Tips for success Securing a placement, internship, or co-op position is often the first significant step toward a promising career that presents an opportunity to bridge the gap between academic learning and practical experience. However, the path to placement success can be laden with hurdles. The journey can be daunting, from finding the right opportunity amidst a sea of options to crafting a standout application and navigating nerve-wracking interviews. This blog addresses the most common placement obstacles and provides professional advice on how to surmount them. Read More: How placement training can help you choose the right career path Common placement challenges Let’s look into some of the common placement challenges and see how they might affect your chances of landing a job. Finding the right placement opportunity Finding an ideal placement opportunity may be the very first, and for many, the most complicated challenge on their way to a thriving career. This is especially true for freshers as lack exposure and might find it difficult to make the right calls. Crafting an impressive application The application phase is where you introduce yourself to potential employers on paper and the opportunity for a good initial impression. Hence, its important to create a standout application, the lack of which might significantly affect your chances. Navigating the interview process The interview stage is a pivotal moment in your placement journey. Lack of preparation, especially on background of the potential employer, the skills required and the roles and responsibilities and other requirements can often result in unsatisfactory performance. Overcoming rejection Rejection is an indispensable part of the placement procedure, but how you handle it makes a big difference in your career trajectory. It is important to understand the shortcomings and prepare for the next one. Also Read: Importance of career readiness in online education: How placement drives can help Tips to overcome these challenges While there are placement challenges, with proper planning and preparation you can overcome them. We’ve shared a few tips that will help you. 1: Define your goals Spend some time defining your career objectives and goals before you even start your search. What do you hope to accomplish through this placement? Do you want to hone specific abilities, explore a certain industry, or join an organization with a particular culture and values? Clarity in your goals will be your guiding star as you sift through countless options. 2: Leverage online resources The digital age has revolutionized the job search process. Online platforms, such as job boards, company websites, and specialized career websites, offer a vast pool of placement opportunities. Use precise keywords related to your field and interests to make the most of these resources. This will help narrow down the search to positions that align with your aspirations. 3: Network effectively Networking is a powerful tool in the placement search. Attend employment fairs, industry events, and networking conferences. Engage in informational interviews with professionals in your desired field. Building meaningful connections can lead to unadvertised placement opportunities and provide invaluable insights into the industry. Networking is not just about who you know but also about who knows you. 4: Seek guidance from career services Most educational institutions offer career services with professionals who specialize in assisting students and graduates in finding placements. These experts can provide personalized guidance, review your application materials, and connect you with potential placement opportunities. Read More: How to get your first job: A guide to placement training for freshers 5: Tailor your resume Tailoring your resume is an essential step in the application process that involves customizing your resume for each specific job application. Start by carefully selecting and highlighting experiences, skills, and achievements that directly relate to the job in question. Quantify your accomplishments whenever possible, using numbers and metrics to showcase your impact in previous roles. Ensure a professional format with clear headings and bullet points for easy readability. Lastly, incorporate keywords from the job description to increase your chances of passing through automated ATS (Applicant tracking systems). A well-tailored resume demonstrates your genuine interest and suitability for the position. 6: Write a compelling cover letter A compelling cover letter complements your resume by allowing you to convey your enthusiasm and personality. Personalization is key; craft a unique letter for each application, addressing it to the hiring manager if possible. Highlight your fit for the role by explaining how your skills align with the job requirements. Express genuine enthusiasm for the company by researching its values, mission, and recent achievements. Keep the cover letter concise, well-structured, and free of errors. Conclude by summarizing the unique value you bring to the organization. A compelling cover letter sets you apart and underscores your commitment to the role and company. 7: Prepare thoroughly Comprehensive preparation is the foundation of a successful interview. Begin by thoroughly researching the company’s history, culture, products or services, and recent news or developments. Understand the job description and identify the specific skills and qualifications the company seeks. Anticipate common interview questions and formulate thoughtful, structured responses. Consider conducting mock interviews with a mentor or career advisor to refine your answers and boost your confidence. The non-verbal indicators of your body language, including your posture, eye contact, and hand gestures, must be practiced since they are crucial in making a favorable first impression. 8: Showcase your soft skills Although technical skills are important, don’t undervalue the importance of soft skills when applying for jobs. Interviewers frequently evaluate your capacity for clear communication, teamwork, adaptability, and leadership. Give instances from real life to demonstrate your soft abilities. Discuss situations where your communication skills resolved conflicts or led to successful collaborations. Emphasize adaptability by sharing experiences where you quickly adjust to new challenges. Your ability to articulate how your soft skills have contributed to your previous successes can set you apart from other candidates. 9: Ask thoughtful questions As the interview progresses, you’ll typically have the opportunity to ask questions of your own. This is not only a chance to gain insights into the company but also a valuable way to showcase your genuine interest and engagement. Prepare thoughtful questions that reflect your research about the company and role. Inquire about the team dynamics, the company’s long-term vision, and opportunities for professional growth. Avoid questions that solely focus on compensation and benefits, as these can be addressed later in the process. Your questions should convey your eagerness to contribute to the company’s goals and learn from the experience. 10: Seek feedback Rejection might be discouraging, but it can also be a great learning opportunity. Never be reluctant to ask the employer or recruiting manager for feedback. Constructive criticism can provide insights into areas where you may need improvement. It might be related to your application materials, interview performance, or qualifications. When seeking feedback, approach the conversation with professionalism and a genuine desire to learn. Be open to constructive criticism and use it as a tool for self-improvement. 11: Stay persistent Persistence is key in the face of rejection. It’s critical to keep in mind that failures are an inevitable part of every career path. Do not let one failure prevent you from pursuing your objectives. Consider it instead as a learning opportunity that could help you get closer to landing your ideal career. Continue to apply to several positions, refine the application materials, and tweak your approach in response to feedback. Stay resilient and maintain your enthusiasm. Often, the candidates who demonstrate unwavering determination and a willingness to learn from setbacks ultimately secure the most rewarding placements. During this phase, consider seeking support from mentors, career advisors, or support networks. They can offer guidance, share their own experiences with rejection, and encourage you to stay motivated. Also Read: Preparing for success: The key steps in placement training Wrapping Up To sum up, the placement process may seem demanding, but by heeding these thorough pointers, you can enhance your prospects of success. Keep in mind that securing a placement doesn’t just mean finding any opportunity; it also means seeking the one that complements your professional objectives and aspirations. Continuously improve your application materials, hone your interview skills, and stay resilient in the face of setbacks. Your dedication and persistence will pay off as you progress toward your desired career path. Online Manipal helps all learners who have enrolled in different online courses on Online Manipal are provided with rigorous placement training activities including interview preparation, skill enhancements, resume building, and industry-readiness sessions to help them overcome placement challenges and make them face interviews confidently.
Building a personal brand for professional success In the contemporary professional landscape, the concept of personal branding has evolved from a buzzword to a strategic imperative. It takes an effective personal brand to stand out, advance in your profession, and achieve long-term fulfillment. It goes beyond a catchy logo or an appealing Instagram profile; it entails your credibility, values, area of expertise, and how you portray yourself to the world. This blog explores the key steps to build a powerful personal brand that can propel you toward professional success. Read More: Preparing for success: The key steps in placement training Key steps to build a powerful personal brand There are various points to keep in mind when you decide to build your personal brand. These include from how you intend to present your personal brand to your target audience, what sets you apart, to ensuring how you remain relevant with changes. Let’s explore these step-wise. Self-reflection Self-reflection, the foundational step in personal branding, involves a deep examination of your values, passions, strengths, and aspirations. Consider the following queries for yourself: What are my core principles and values? What aspects of my professional life captivate me? What distinguishes me from other experts in my field? What are my draws and limitations? What are my immediate and long-term professional objectives? You may sustain the consistency of your personal brand throughout your career by making choices that are true to who you are by having a solid comprehension of your driving principles and values. Define your niche Identifying a niche within your industry is a strategic move. Don’t be a generalist; focus on a niche where you can establish yourself as an expert. Consider the following when determining your niche: Which topics or domains of your field appeal to you? What unique skills or achievements do you have that set you apart? What problems or challenges can you specialize in your niche that others may not be addressing effectively? You become more valuable as a result of your specialization, and it additionally makes it easier for others to recall you and recommend you. Also Read: How to get your first job: A guide to placement training for freshers Develop a unique selling proposition (USP) Your USP (Unique Selling Point) sets you apart from others in your niche and makes people choose you over your competitors. To develop your USP, consider what unique skills, experiences, or perspectives you bring to the table. Communicate this clearly in your branding materials. Asking yourself the following questions may assist you in developing a compelling USP. What unique skills or areas of expertise do I hold that are in demand in my niche? How can I address my target customer base’s specific issues or demands? What distinguishes me from other professionals in my industry? Your USP should be compelling, succinct, and resonate with your target audience. It should also serve as the core point for your personal brand. Create a professional online presence In the digital age, your online presence is your calling card. It’s where potential employers, clients, or collaborators will first encounter your personal brand. Ensure your online presence reflects your personal brand effectively. Here’s a more detailed breakdown: LinkedIn: Create a professional and complete LinkedIn profile. Highlight your achievements, expertise, and your USP in your summary. Website/Blog: Consider creating a personal website or blog to showcase your expertise. Regularly share valuable content related to your niche. Social media: Participate in social media platforms that are pertinent to your line of work. Share your thoughts, interact with others, and present a consistent, professional image. Craft a compelling personal brand statement A succinct personal brand statement encapsulates your identity, your work, and your motivations. Here’s a template for crafting one: “I am a [Your Profession] with [X years of experience] in [Your Niche]. My passion for [Your Passion] drives my work, and my unique perspective on [Key Insight] sets me apart. I am dedicated to helping [Your Target Audience] achieve [Desired Outcome] by [Your Approach].” Incorporating your values and passion into your statement adds depth and authenticity to your personal brand. Your statement not only displays expertise but also connects emotionally with your audience by demonstrating your genuine passion for what you do. This connection can make your brand more relatable and memorable, ultimately building trust and forming stronger bonds with those who share similar values and passions within your professional network. Read More: Importance of career readiness in online education: How placement drives can help Network strategically Strategic networking involves purposefully connecting with individuals and groups who can help you advance your career, share valuable insights, or collaborate on projects. Rather than collecting a vast number of contacts, it’s about cultivating meaningful relationships. Consider the following strategies for strategic networking: Attend industry events, conferences, and seminars. Join online groups, forums, and communities related to your niche. Actively engage in conversations, share your insights, and offer assistance. Seek mentors or experts who may provide direction and assistance. Strategic networking is a two-way street. By offering value, sharing your knowledge, and being genuinely interested in others’ success, you can establish a strong professional network that not only supports your personal brand but also creates mutually beneficial opportunities for growth and collaboration. Consistency is key Consistency in personal branding is a fundamental principle that underpins a strong and reliable professional identity. Consistency ensures that every interaction and representation of your personal brand aligns with your intended message and values. This applies to your online presence, offline interactions, and the quality of your work. When your personal brand is consistent, it builds trust and reliability with your audience. They know what to expect from you, and this predictability fosters a sense of dependability and professionalism. Consistency is not just about visual elements, such as using the same logo or colors. It also extends to your tone, behavior, and the values you uphold. Maintaining consistency across all aspects of your personal brand creates a cohesive and trustworthy image that reinforces your professional success over time. Monitor and adapt Continually monitor and adapt your personal brand to remain relevant and effective in a dynamic professional environment. Monitoring involves regularly assessing how your personal brand is perceived online and offline. Ask peers, mentors, or coworkers for feedback for insightful information on how your brand resonates with your target audience. Utilize analytics and metrics to gauge the impact of your online presence and content. Adaptation is essential because the professional landscape is ever-changing. Industry trends, technologies, and audience expectations evolve; your personal brand must evolve with them. Be open to refining your messaging, updating your skills, or even pivoting your niche if it aligns better with your goals and the market’s demands. Also Read: What are the 10 commonly made mistakes in interviews? Leverage your personal brand Your personal brand is valuable; leverage it to create new opportunities and reach your career goals. Your personal brand becomes a magnet for opportunities, attracting job offers, collaborations, and speaking engagements when it resonates with your target audience. Moreover, it positions you as an expert in your niche, leading to invitations to contribute to industry publications and speak at conferences. This visibility sets you apart, increasing the likelihood of referrals and top-of-mind consideration for relevant opportunities. A strong personal brand can also enhance your negotiating power, resulting in better compensation and project terms. Over time, it becomes an integral part of your professional legacy, influencing how you are remembered in your industry. Leveraging your personal brand requires strategic networking, actively pursuing aligned opportunities, and consistent reinforcement of your brand identity, all of which contribute significantly to your professional growth and achievement. Stay authentic Authenticity entails aligning your personal brand with your core values, beliefs, and true self. It acts as the cornerstone of trust within your professional network. When your personal brand is an authentic representation of your genuine identity, it cultivates credibility and ensures long-term career satisfaction. Authenticity also facilitates meaningful connections, as individuals are naturally drawn to those who exhibit sincerity and transparency. Embracing authenticity within your personal brand not only garners trust and credibility but also engenders a sense of fulfillment and fosters enduring, substantial relationships within your industry. Read More: How placement training can help you choose the right career path Wrapping up In conclusion, building a personal brand for professional success is an ongoing journey of self-discovery, specialization, online presence development, networking, and consistent branding. Your personal brand should reflect who you truly are and the impact you aim to make in your field. You may build a personal brand that boosts your career and imparts your professional life fulfillment and purpose by adhering to these specific guidelines and remaining authentic. The placement services from Online Manipal help students craft a better personal brand and help them land jobs that can help them grow professionally.
Online Manipal welcomes Sikkim Manipal University’s 1st batch of online students! Online Manipal proudly welcomed the first batch of online students of Sikkim Manipal University through a virtual orientation. The orientation program provided a chance for students from different locations to engage with fellow learners and course coordinators, who will support them throughout the online program. Air Vice Marshal (Dr) Dilip Chandra Agarwal, VSM (Retd) takes pride in SMU’s entry to the online learning space The virtual orientation kickstarted with a welcome speech by Air Vice Marshal (Dr) Dilip Chandra Agarwal, the Vice Chancellor of Sikkim Manipal Manipal University. He took pride in welcoming the first batch of online students of SMU, who will now become a significant part of Manipal legacy. “Our online degree programs are designed to provide you with quality education with a contemporary curriculum, that not only equips you with knowledge and skills demanded by the ever-evolving job market, but also fosters critical thinking and creativity,” he said. Dr Sourav Dhar, Director- Center for Distance and Online Education, SMU, promises to enhance your learning journey Dr Sourav Dhar, the Director – Center for Distance and Online Education, Sikkim Manipal University, highlighted the role of SMU in building future leaders. He asserted that the online students will now become a part of the 6,00,000-member alumni network of SMU. He assured that the online degrees offered by SMU will empower learners to upgrade and upskill themselves to become leaders. “As we slip into a new journey, you will get in touch with renowned faculty members and connect with peers from different backgrounds,” he added. What learners get by choosing SMU’s online degrees With over 27 years of academic excellence, Sikkim Manipal University has entered the online learning space to bring education to learners’ doorstep. Here’s how SMU is driving the change in the lives of learners through the online degree programs. UGC-entitled degrees Learners get access to Sikkim Manipal University’s UGC-entitled degrees which are recognized at par with on-campus degrees, from a NAAC A+ accredited university. Also, backed by the Manipal Group with over 70+ years of educational excellence, these online degrees can add great value to learners’ professional journey. Advanced learning management system (LMS) In online programs, advanced learning management systems become very essential as it is the primary source of learning. With SMU’s online degrees, learners get access to an LMS that provides flexibility of time, pace, and schedule. Learners will get access to faculty-led interactive video sessions, mobile-friendly digital self-learning material, and discussion forums to interact with your peers and faculty. From fresh graduates and working professionals to entrepreneurs, SMU’s online degrees allow learners to elevate their careers. Diverse classroom Virtual classrooms are generally more diverse in nature than physical classrooms, and online learners at SMU get the opportunity to interact with peers from different parts of the world. This enables learners to meet professionals from varied backgrounds, allowing them to expand their professional network. Prestigious Manipal alumni status Pursuing an online degree from Sikkim Manipal University allows learners to become a part of the prestigious Manipal alumni status. Wrapping up After a legacy in distance education programs, Sikkim Manipal has launched two online undergraduate programs- Bachelor of Arts (BA) with combination of English, Political Science & Sociology and a Bachelor of Commerce (BCom), along with five postgraduate programs- Master of Arts (MA) in English, Master of Arts (MA) in Political Science, Master of Arts (MA) in Sociology, Master of Commerce (MCom) and Master of Computer Applications (MCA). Sikkim Manipal University is all set to create a significant milestone in the digital space, empowering learners to become future leaders. Explore Sikkim Manipal University’s online programs here.
Important concepts to learn during an MBA in Operations Management Whether you are an aspiring student who wants to upskill or a working professional looking to explore new domains or job roles, a Master of Business Administration (MBA) is the most in-demand course you can consider doing. With the recent unprecedented outbreaks and the upgradation in high-speed internet technologies, most candidates are upskilling themselves by enrolling in online degrees like MBA and various popular master’s degree programmes. Online degrees will help you graduate in your desired career path from the comfort of your home MBA being the most sought-after online degree, comes with various specialisations. You can choose your desired major in MBA according to your interest in a specific field and relevant skills. Some popular MBA specialisations include finance, marketing, HRM, BFSI, Operations Management, etc. If you are interested in managing logistics, product development, supply chain management, customer relationship management, and other allied areas, an MBA Operations Management course will be perfect for you. This course is designed comprehensively and includes an extensive syllabus covering a wide range of subjects and important concepts. The Operations Management course not only gives you access to a variety of job roles but also the most required skills that make you stand out from others. If you are wondering about the salary packages for an Operations Management graduate, it’s about time to take a look at the prospects. With the recent boost in the e-commerce industry and blockchain usage by top industry leaders like Amazon, the scope for Operations Management graduates is also relatively increasing. To grab the highest positions in the top MNCs and organisations, you must make sure to fit the job role and possess the required skills. Considering the changing trends and fast-growing e-commerce companies, it can be observed that there will be no near shortage in demand for Operations Management graduates and experts. The best part of an MBA in operations management is that it will open doors to employment options various industries. You will not be limited to a single sector and can choose from multiple options according to your interests. From pharma, automobiles, construction, e-commerce, aviation, and many more industries, you can switch job roles among industries based on your convenience. Public sectors as well as private sectors are also welcoming Operations Management graduates to manage their businesses and achieve business objectives with increased efficiency. Subjects covered in MBA Operations Management The standard MBA in Operations Management is a 2-year course that imparts industry-ready knowledge and skills to the students. You must know the MBA Operations Management syllabus to score top grades and become a highly coveted Operations Management professional. With a brief idea about the overall course content and the subjects involved, you can hone your knowledge and skill set for the best career. However, it should be noted that the MBA Operations Management syllabus might vary across universities. You can also get hands-on experience on real-world problems and various webinars and interact with the industry leaders & professors throughout the course duration. There will be specific elective subjects from which you can pick the desired ones per your selected major. Here’s a look at the standard syllabus of Operations Management. Note that this can vary for each college or university. MBA Operations Management syllabus: The syllabus is divided semester-wise, and candidates get in-depth specialisation knowledge with the progress in each semester. Semester – 1 Semester – 2 Communication Skills Development Business Communication Business Skills Development Project Management Demand And Business Forecasting Production Management Organisation Management Business Policy and Strategic Management Accounting For Managers Business Process Modelling Managerial Economics Enterprise Resource Planning Corporate Environment Production, Planning and Control Quantitative Techniques and Methods Corporate Legal Environment Semester – 3 Semester – 4 It (Information Technology) Seminar Finance Finance Marketing Sales Material Management Operation Management Logistics and Supply Chain Management (SCM) Information Management Operations Management International Business Management Project – 1 Project – 2 Specialisation – HRM Specialisation – HRM MBA Operations Management subjects: Students should focus on the essential MBA Operations Management subjects and electives. You can pick these elective subjects based on your field of interest. Besides these subjects, candidates must also equally focus on projects, workshops, tests, seminars, doubt sessions with experienced faculty, etc. Here’s a look into core subjects or topics along with the electives available. Core subjectsElectivesCorporate Legal Environment Enterprise Resource Planning (ERP) Corporate Environment Supply Chain Management (SCM) and Logistics Accounting For Managers HR Planning and Development Management Managerial Economics Retail Marketing Management Production Management Sales Management Project Management Sales and Distribution Management Business Skills Development Operations Management and Strategy Organisation Management Industrial Marketing Business Communication Consumer Behaviour Quantitative Techniques and Methods International Marketing Advertising Demand Forecasting Organisational Change and Development Business Forecasting HRM Learn how Supply Chain Management and Operations Management go hand in hand Key Operations Management topics you must familiarise with Here are some must-learn Operations Management topics that will help you understand this specialisation’s essence. Excellent knowledge of these concepts will aid in transforming any candidate into a top student and the desired employee by top recruiters. Students should also pay attention to acquiring the practical skills considering that theoretical knowledge alone is insufficient to thrive in this competitive market. Below are the top eight key concepts in MBA Operations Management that one must familiarise with throughout this course. Production, planning, and control Also known as PPC, this is the predetermined process or technique used to plan every single step to be taken in the long-term production process. The main objective of PPC is to help the business make the right decision at the right time and place to achieve optimal or maximum efficiency. PPC is crucial to various business concerns as it enables the production units to manufacture within the planned schedule resulting in timely delivery of products to potential customers. There are multiple benefits of PPC, such as minimum wastage, high-quality products at minimum costs, optimal resource utilisation, increased labour productivity, and more. The outcomes of PPC include better CRM, improved customer satisfaction, decreased potential bottlenecks, reduced turnaround or lead time, optimum inventory, etc. Behavioural operations management BOM or Behavioural operations deals with the decision-making processes in which human emotions and behaviours are considered to thoroughly study the effect of these on complex decisions. This is one of the major subfields in Operations Management which is further subdivided into various key topics that enable the candidates to become better managers with a clear understanding of the decision-making process. Behavioural operations apply behavioural economics knowledge to manage business operations. Behavioural economics is the field of study in which economics and psychology are combined to study the information processed by people in roles such as managers, employees, consumers, etc., and decision outcomes. BOM aids in solving the operational bottlenecks by keeping them as low as possible. The main goal of BOM is to understand the deviation of people’s decisions from the optimal choices and the consequences of such deviations in business management and markets. BOM also influences supply chain management (SCM) as these subfields go hand in hand. Inventory management As the current assets for most manufacturing entities include inventory, it is important that businesses implement effective inventory management techniques. Inventory management is a vital part of SCM, which is responsible for the smooth functioning of logistics and the supply chain. Many small and medium businesses fail to promptly implement inventory management techniques, which leads to mishaps like inventory shortages, spoilages, and overstock. Various online inventory management softwares aim to assist businesses in the best possible ways. Inventory management controls inventory stock levels to minimise the relevant costs like ordering and carrying costs. The advantages of this management technique include minimal costs, smooth cash flow, improved profitability, and longevity. This helps the businesses to track the inventory stock levels and movement. The main types of inventories include raw material, work-in-progress (WIP), finished goods and loose tools or MRO (maintenance, repair and operations). Some of the famous and most implemented inventory management techniques include Just-In-Time ABC Analysis Economic Order Quantity (EOQ) Minimum Order Quantity (MOQ) Reorder Quantity Safety Stock FIFO And LIFO Perpetual Inventory Management Consignment Dropshipping Six Sigma Lean Manufacturing Cross-Docking Demand Forecasting Batch Tracking The main reason behind the increased importance of inventory management is to enhance overall business performance, customer satisfaction and profitability. The optimal inventory management technique differs for each business so businesses need to implement effective inventory management techniques to minimise errors and improve seamless logistics. Quality management Directed toward the achievement of common goals, quality management or total quality management (TQM) is the business management strategy that is customer-oriented. It is a process of supervising and overseeing the business activities to be fulfilled to maintain the desired quality. It requires the management’s commitment and all potential shareholders to work as a team to improve the products, processes, services, values and culture of the company as a whole. There are four main components in TQM: quality planning, quality control, quality assurance, and quality improvement. With a better TQM, the businesses will be able to provide best-in-class products and services that can satisfy customer needs, resulting in improved customer satisfaction. The above four stages are executed simultaneously to deliver the company excellence and trust to the customers. Assemble-to-order strategy Similar to the make-to-order strategy, assemble-to-order is a business manufacturing strategy in which sub-assembled parts or components are brought together and assembled to arrive at a final product delivered to the customer. In the make-to-order strategy, the final product is made from scratch, not from sub-assemblies. The customer can order fully customisable products in a make-to-order strategy, and the product is made according to the customer’s specific requirements. However, the assemble-to-order strategy also includes customisation of the product according to customer needs, but less when compared to the make-to-order strategy. This strategy is implemented by companies that can assemble and deliver products in a minimal or quick time. The business entities use demand forecasting techniques, such as data analytics, market conditions, economic trends, past historical data, etc., to make the sub-assemblies and a final product. It can be observed that the assemble-to-order strategy is much faster than the make-to-order strategy. With this strategy, businesses can reduce the inventory holding or storing costs and warehouse space. The vital benefits of this strategy include reduced TAT, faster delivery, low business costs, etc. Six sigma The six sigma process considers the data analysis and statistics to interpret and prevent product errors. It reduces the defects to a minimum acceptable level while at the same time improving cycle times. Six sigma shows its true results when implemented properly. The data-driven management tools and techniques increase business efficiency while decreasing product defects. The key principles of six sigma include customer focus, discovering the underlying root problems, fully eliminating the bottlenecks and related junk, implementing the structured business processes, and a responsive ecosystem involving seamless adoption of business changes. Six sigma aids in achieving a better CRM with the help of the DMAIC methodology. With this DMAIC or DMADV data-driven method, the company improves existing products and services by re-designing various product manufacturing processes or service delivery. The business transformation starts with the DMAIC method, an acronym for the five transformation phases: D – Define, M – Measure, A – Analyse, I – Improve, and C – Control. The popular six sigma techniques include the Kaizen principles, benchmarking, poka-yoke (mistake proofing), and value stream mapping, among others. Business process reengineering (BPR) BPR is the multi-dimensional approach to improving business performance by eliminating the redundant or unwanted steps in the business processes that are of no use and do not add any value to the customer. It is a continuous improvement process that enables businesses to reduce TAT and cycle times. In simple words, BPR is deconstructing business processes entirely and radically redesigning them. BPR can be considered an unusual business improvement strategy that redesigns the critical business processes, which involves verifying and rethinking the basic process. Here the workflows both within and between the organisation are analysed thoroughly by considering minute details like why work is done, where and when it is done and who does it. It also involves redesigning processes between external parties like service providers, distributors, creditors, suppliers, etc. It is a 5-step redesigning process which includes:: Determining the required objectives that provide focus, direction, and motivation for redesigning. Identifying customers and their needs to provide great value addition to them. Comprehending the existing business processes for clearly redesigning the new ones. Designing and formulating the business re-engineering process plan. Implementing and reviewing the redesigned process. The main crux of the above-mentioned BPR steps is the designing and formulating BPR plan. With the sudden outbreak of unprecedented situations and emerging technologies, it is important that businesses consider BPR to adapt to the fast-changing market conditions for thriving and surviving in the cutthroat business competition. Agile Manufacturing Agile manufacturing is the production method that focuses on providing a rapid response rate to customers as a business core competency. With this key competitive advantage, business establishments improve efficiency and decrease costs while being able to react to the fast-changing market conditions. Any company with this core competency is sure to fulfil the ever-changing customer demands and take every possible opportunity. The key agile manufacturing elements include modular product design, IT, corporate collaborations, and knowledge culture. The popular lean manufacturing methodology also relates to the agile method. While the lean method minimises wastage with the same high quality and productivity, the agile method primarily focuses on satisfying customer demand in the minimum TAT possible. Explore the various opportunities in Operations Management – a booming sector The ever-changing customer needs, fast-changing market conditions and technologies have increased the demand for MBA Operations Management graduates in various sectors. Various companies, irrespective of their industry, size and location, realise the importance of efficient Operations Management in this competitive business world. The aspirants should possess the in-depth knowledge and skill set to land high positions in the top companies. Most companies need Operations Management professionals indicating the rising demand for the MBA Operations Management specialisation. MBA Operations Management graduates and professionals are welcomed to a variety of diverse sectors such as: E-Commerce Manufacturing and Retail Hospitality Information Technology Consulting Firms Construction Pharmaceutical Warehousing MBA Operations Management is getting the recognition it deserves in recent years with the considerable mayhem that happened due to the lack of adequate planning and management. A career in MBA Operations Management gives you the key to entering diverse industries and job roles. An MBA Operations Management graduate is provided with various job roles such as: Operations Manager Plant Manager Area Operations Manager General Operations Manager Manufacturing Consulting Manager Process Reengineering Manager Supply Chain Manager Logistics Manager Consultant Business Analyst Chief Operating Officer Production Supervisor Quality Manager These are some of the job roles you can get across diverse industries. The career for MBA operations management graduates looks positive and is an excellent option for the candidates with exceptional planning and organisational skills. Get ready to enter the globally booming sector of Operations Management as jobs in this industry are expected to increase by 9.4% by 2030, according to a report by U.S. News. The top careers in MBA Operations Management include – business operations management, materials management, operations research, and purchasing management. According to PayScale, the average MBA Operations Management salary comes to around INR 9.4 lakhs and it varies with experience. You can land a top position in popular companies like Amazon, IBM, GE, Ford, JP Morgan Chase, The Boeing Company, Tech Mahindra, Wipro, Caterpillar, Blue Dart, DTDC, Maruti Suzuki, and more. Get to know the qualifications and skills you need to become a Operations Manager How does an MBA in Operations Management make you future-ready? An MBA in Operations Management allows you to enter your desired job role in a particular sector. The MBA in Operations Management is all you need to advance your career and secure a handsome salary package, drastically improving your earning potential. Following the completion of the Operations Management course, you will acquire knowledge and skills required for the most sought-after job titles. You can improve your strategic thinking and decision-making process, transforming you into becoming the best manager or analyst in this space. The theoretical knowledge combined with the skill set increases your job opportunities. The MBA in Operations Management imparts the crucial skills required, such as strategic planning, ability to develop new and innovative products, problem-solving and communication skills, organisational skills, analysis of potential risks, etc. However, you can enhance and sharpen your skills over time and according to experience. Climb up the corporate ladder with an MBA from Online Manipal An MBA in operations management prepares you to get into management and other leadership roles in the domain. Whether you’re a student looking to pursue post graduation in operations management or a mid-career professional looking to climb up the corporate ladder, an online MBA will surely help your cause. Online Manipal offers a variety of specialisations in MBA including operations management. Once you enrol for a degree programme from Online Manipal, you get access to the extensive e-learning content including Coursera courses, webinars from industry experts, certification programmes, live and recorded classes, and more. Manipal University Jaipur’s enhanced digital platform offers a comprehensive and immersive learning experience for learners. Online courses allow you to study on the go at your desired speed from anywhere and anytime. Now get an MBA in Operations Management or any other specialisation and achieve new heights in your career.. Get your course completion certificate from the renowned Manipal University Jaipur and increase your chances of being shortlisted by some of the popular companies. Conclusion Take the leap and pursue the desired course to kick-start your career. Grab high-paying job opportunities at the right time by pursuing the most in-demand online courses at MUJ. The MBA in Operations Management is the right course for candidates interested in managing, planning and reviewing business processes and manufacturing innovative products at minimal costs. Besides operations management, you can also explore a variety of courses in various topics like Management, Commerce, IT, Supply Chain, Data Science, Business Analytics, and more at Online Manipal, your one-stop online learning platform.
How does an MBA in healthcare management help doctors? Healthcare is a highly competitive industry, and the need for skilled managers has never been higher. An MBA in Healthcare Management gives you the skills you need to succeed in this competitive field. You’ll learn how to identify and manage healthcare organizations’ most pressing challenges, including cost containment, quality improvement, public policy concerns, and more. You’ll learn how healthcare organizations work together to improve their patient care and lower costs while maintaining high levels of quality. You’ll also understand how to apply business concepts such as human resource management, marketing, and finance to healthcare settings. Read more: Importance of MBA in healthcare management What will you learn in an MBA in healthcare management? We’ve compiled a list of several things you should expect from your coursework. Healthcare operations management Hospital planning & infrastructure management Health education & communication Quality management in healthcare Health education & communication Health informatics Health insurance Why an MBA in healthcare management? An MBA in healthcare management can help you in the following ways: It sets you apart from other businesses Connects business and healthcare Learn soft skills alongside technical skills You don’t have to stop working during your period You can break into the healthcare sector by changing careers Want to know more about the MBA healthcare management course? Check out our guide on MBA in healthcare management. What will doctors get from an MBA in healthcare management? Doctors have a lot of responsibility and can benefit significantly from an MBA in healthcare management. The most obvious benefit is that doctors will learn how to run a business. This is important because—as the industry is shifting toward more preventative care—doctors will be responsible for keeping their businesses afloat through various means. They’ll need to find new ways to generate revenue, keep costs down, and manage employees effectively and efficiently. Doctors will also learn how to make better decisions. In addition to learning about finance and accounting, they’ll study leadership skills to make better choices that will benefit their practice or clinic in the long run. Furthermore, the doctor can learn the following skills too: Analyze health care accreditation, regulatory, licensure, and compliance issues. Examining business, leadership, and applied research literature carefully. Taking on business research that is independent, ethical, and rigorous. Analyzing the latest trends, business strategies, and leadership methods Designing and implementing innovative business solutions Applying business principles to real-world situations Want to know who should pursue a MBA in healthcare management? Check out our blog on MBA in healthcare management skills for further information. Prospects after MBA in healthcare management The prospects after MBA in healthcare management are genuinely endless. This is a high-demand field, and with so many options available, you’re sure to find a career that fits your skills and interests perfectly. Here are some of the jobs after an MBA in healthcare management: Pharmaceutical Project Manager A pharmaceutical project manager oversees the execution of drug studies and trials. They are responsible for managing budgets, timelines, and personnel to ensure that investigations are executed on time and within budget. The position requires a strong understanding of medical research, clinical trials, and project management experience. Health Administrator A health administrator oversees healthcare facilities and programs, including hospitals, clinics, and other medical facilities. They manage budgets, staff, patient records, and equipment use, among other things, to ensure that the facility runs smoothly and efficiently. They may also be responsible for creating new programs or policies at their organization’s discretion. Clinical Research Manager A clinical research manager works with pharmaceutical companies to conduct clinical trials on new drugs or medical devices before they’re released onto the market. They work closely with doctors, nurses, and other health professionals to determine which patients need to participate in these trials based on their medical histories or current conditions. They make sure those patients receive proper treatment while they experience their study – whether they’re taking place at home or in a hospital setting. Find out various differences between MHA and MBA in Healthcare Management Social Media Directors Social media directors are responsible for creating and maintaining a company’s social media presence. They plan and schedule posts, create content, and monitor activity. They also develop and implement strategies to grow the business’ audience on social media platforms through different marketing tactics. Nursing Home Administrators Nursing home administrators oversee the day-to-day operations of a nursing home facility, including hiring and supervising staff members and managing admissions, discharge procedures, finances, patient care services, and more. Clinical Manager Clinical managers are responsible for overseeing patient care services in an organization such as a hospital or clinic. They ensure that patients receive timely treatment in compliance with regulations set forth by state boards of nursing or other governing bodies. Want more detailed information on the career prospects after MBA? Check out our blog on career prospects after MBA in healthcare management to know more! Where can I earn an MBA in healthcare management from? If you’re interested in earning an MBA in healthcare management online, visit the Online Manipal website today. The online MBA in health management program is designed for working professionals who balance their busy schedules with schoolwork. With flexible class times and various study methods, it’s the perfect option for active individuals looking for a career change or advancement in their current field. These testimonials from online MBA healthcare management students attest the benefits of pursuing this program. The curriculum includes courses on finance, economics, marketing, operations management, human resource management, and more—all relevant to advanced degrees in healthcare management. The program takes about two years to complete, but you can also take individual classes if time permits. In addition to traditional classroom learning options, virtual classrooms are available so students can connect with classmates and instructors virtually. Want to know which MBA is best for working professionals? Check out our blog on MBA for healthcare professionals for further information. Key takeaways: Healthcare is constantly changing, and medicine will never be the same. With a Master of Business Administration degree in healthcare management, you’ll be able to stay on top of trends and innovations in the industry. A Master of Business Administration degree can help you understand how to use your medical knowledge to make decisions that benefit you and your patients. An MBA can help you develop valuable business skills in any field—not just medicine. This could mean having more opportunities for advancement within your current organization or expanding your career options later on down the road. An MBA will give you an advantage when it comes time for promotion or MBA in hospital management job opportunities because it shows that you’re serious about continuing education and training at work—something employers look for in potential employees.
Passion & academics: My online education journey Greetings, fellow online learners and passion pursuers! This is Bhargav, an online BCA student at Manipal University Jaipur (MUJ). I would like to take you on a journey through my life as someone who’s passionately devoted to the gymnasium while pursuing a bachelor’s in computer applications (BCA) online. This path has been incredibly challenging, but it’s a story I’m eager to share. The story of how I found my passion amidst the hurdles of limited funds and the rigors of studying coding, AI, and ML, day and night. Discovering my passion – Gymnasium Gymnasium isn’t just a place to work out; it’s my sanctuary. The weights, the machines, the daily grind – they’re all part of a passion that keeps me motivated and driven. But, like many of you, I also faced challenges that came with pursuing this passion while earning my BCA degree online. Hardships faced Lack of funds for proper diet: One of the most significant challenges was maintaining the right diet to fuel my workouts. Quality nutrition is a cornerstone of gym progress, but it isn’t always affordable. I had to get creative with my meal plans, finding cost-effective ways to meet my dietary needs. The demanding BCA curriculum: BCA is no walk in the park. Coding, artificial intelligence (AI), and machine learning (ML) are demanding subjects that require hours of dedication. Juggling these academic responsibilities with my passion for the gym has been a test of my time management skills and determination. Overcoming the challenges Despite the obstacles, I’ve managed to find a balance between my passion for the gym and my online degree in BCA. Here’s how I did it: Effective budgeting: To cope with the limited funds, I learned to budget effectively. I researched affordable sources of nutritious foods, bought in bulk, and cooked my meals whenever possible. It was a financial struggle, but it was worth it to fuel my gym sessions effectively. Time management: Balancing intense coding sessions, AI, and ML studies with my gym routine required meticulous time management. I created a study schedule that accommodated both worlds, ensuring I could give my best to each. Perseverance: Above all, it was my determination and belief in my goals that kept me going. There were moments when I felt overwhelmed, but I reminded myself of the rewards that lie ahead. It’s not only academic success but also a stronger and healthier me. Conclusion My journey as an online learner pursuing a BCA degree while passionately pursuing the gym has been a rollercoaster of challenges and triumphs. It’s a path that’s tested my commitment and resourcefulness, but it’s also one that’s enriched my life immeasurably. The flexibility of online learning, top-class mentorship & career guidance from the faculty, free e-learning study materials that can be accessed from anywhere and anytime, virtual labs for gaining practical knowledge, all have given me the flexibility to pursue both my passion and my degree.
Guerrilla Marketing: Thinking outside the box The other night, when I was travelling back home, a catchy billboard caught my attention. A plain black billboard with some captions – glowing in the darkness and a red car. It was literally a car that was about to jump off that billboard. That sight compelled me to read the caption on the billboard. By now, after visualizing this billboard, you must want to have a look of the same. So, here you go. This is the one I was talking about till now. Source After having a look don’t you think, how cool is that! This kind of thing would definitely grasp anybody’s attention. Throughout my journey, I was wondering how easily this brand captured attention of so many. Moving forward, whenever I or anyone in my circle would like to buy a car, this name would strike me immediately. Being an academician, it runs in my system to dig deeper. What marketing is it? Curiosity drove me to this question and here are the answers that I managed to find. What is Guerilla Marketing? In the 21st century, the major problems faced by today’s businesses and marketers is the shortening of attention span of your target audience. Also, there are more than 500 brands coming up on their feeds daily. Then how would you mark your presence and conquer that “SPECIAL” place in their minds. The answer to this is Guerilla marketing. Now, what is so different about this type of marketing? The regular marketing practices like radio and television commercials, billboards and direct mail campaigns never tried anything out of the box. On the contrary, Guerilla marketing can also be better understood as Attention marketing, as it grabs the customers’ attention instantly. This style of marketing is about going out of the regular path. In simple terms, it’s a marketing strategy that requires less investment but makes a huge impact. What are the benefits of Guerilla marketing? Source Creative thinking: It gives you the opportunity to be creative and think out of the box. You need not spend a fortune for advertising your products with this type of marketing. Square Yards – a name in the field of real estate has gained overnight popularity by using some catchy phrases, and sometimes that’s all you need. Creating a BUZZ – Whether a small upcoming home-grown business or a big company operating at a GRAND level, all of them want to be the Talk of the town. “Folks! think of something that could go viral,” these must be the words of all the top marketing officials of various companies. So, creating a so-called Buzz is attained through this type of marketing only. Here are some real-world examples of Guerilla marketing Construction business: Source I bet, these kinds of catchy lines, would definitely make the heads spin. Don’t you second this. We are not done yet with the positive sides of this marketing form. Let’s walk down the lane further. Food delivery business Source Like Zomato – a food delivery company’s tweet, where they stated, “Sometimes you must eat home cooked meals,” created a BIG buzz, and it was everywhere. You must be wondering why they said something that impact their own field of business, but this is all worth when you get more customers. Not to forget the chain of other big names who followed the same trend. Source YouTube India, Amazon Prime and others also joined the campaign, which in turn along with them benefitted Zomato too. Source What can we learn from Guerilla marketing? To all the learners, who wants to take a dive into or make a career in marketing, this type of marketing is crucial for you to understand. This is because, in the contemporary times, a advertisement or the marketing strategy must carry the “CONTAGIOUS EFFECT.” Something worth sharing, worth laughing, and worthy to talk about. Imagine your colleague told you about a funny advertisement during your TEA break. Again, I would bet anything on it that you cannot forget about something which you have shared a laugh with your friend. On the contrary, you can easily forget about the pamphlet which was there inside your morning newspaper. In a nutshell, it is really easy and tough at the same time to mark a deeper impact on your audience with Guerilla marketing. To learn more about such interesting and insightful marketing techniques, enroll for an MBA in marketing on Online Manipal, where you will not only study the academics but also gain valuable practical knowledge as well. Disclaimer: This blog contains only the perspective of the author and is a complete unsponsored post and the sole purpose of this blog is to impart knowledge and not to publicize any mentioned brands.
Case study-lead learning in the age of online education Over the last few years, the education system has undergone significant changes with various methods for learning and teaching coming into existence. These include problem-based learning, self-paced learning, learning through content, learning through tutorials, learning through 4 quadrants, and learning through cases. A 4-quadrant approach sounds best as it offers many advantages to the tutors and learners. When a 4-quadrant approach is backed by the case study method, it will be a more effective content delivery for learners. They may also feel more confident as it helps them deal with practicality of the different concepts in their respective courses. In this article, let’s explore the various benefits one can have through this engaging mode of teaching and learning, the Case Study Method. What is a case study? Case studies are in-depth investigations of a specific subject, such as a person, organisation, event, or phenomena. The objective of a case study is to help steer the research process and influence the study’s focus and scope. Also read: Top online courses to upskill yourself Advantages of case study-based learning Case study-based learning can fulfil below objectives: Better understanding of complex scenarios: Case studies often aim to explore complex situations, behaviors, or interactions by individuals, groups, and position holders in a specific point of condition. The objective is to gain a deep understanding of the various factors at play and how they relate to each other. Problem identification and diagnosis: Case studies can be used to identify problems, challenges, or issues within a specific context. The goal might be to diagnose the root causes of these problems and suggest potential solutions. This study utilizes a dummy practice model that makes future managers ready to deal with any problem they encounter at workplace. Solution testing and evaluation: In some cases, the objective is to test the effectiveness of a particular solution or strategy within a real-world context. This can involve assessing the outcomes and impacts of the solution. Exploration of best practices: Along with educational institutions, other organizations also conduct case studies to identify and analyse best practices within their industry or field. The objective is to learn from successful examples and apply those lessons to their own operations. Learning from failures: Case studies can be valuable in examining failures or mistakes in a specific situation, industry, etc. The objective might be to understand what went wrong, why it happened, and how similar situations can be avoided in the future. Decision-making insights: Case studies can provide insights into decision-making processes. The objective could be to understand how decisions were made, the information that influenced them, and their outcomes. Development and validation of theories: Researchers might conduct case studies to test, refine, or build theoretical frameworks. The objective is to contribute to the development and validation of theories within a specific context that can benefit many people. Policy or strategy development: Organizations and governments might conduct case studies to inform the development of policies, strategies, or guidelines. The objective is to gather evidence and insights that can support informed decision-making. In-depth analysis: The objective of some case studies is to provide an in-depth analysis of a particular subject, offering a comprehensive understanding of its various aspects. Exploration of unique situations: Case studies can be used to explore unusual, unique, or rare situations and offer insights that are not easily accessible through other research methods. Validation of hypotheses: Case studies can be used by researchers and experts to support or test hypotheses. The goal is to offer empirical evidence that supports or test a certain theory that will give a wider picture of the specific situation. Longitudinal studies: Some case studies are conducted over an extended period to observe changes and developments. The objective might be to track trends, progress, shift in policy or strategy, pre and post reviews, or outcomes. Check out: How can an online MBA help your career Conclusion It is critical to develop clear and explicit case study objectives early in the research process, as they will guide the selection of relevant material, data gathering methods, and the overall framework of the study. The objectives of the case study report should match the expected outcomes and the target audience. This type of study helps a researcher or a learner to improve their knowledge and critical thinking. Institutions that have their academic delivery with the help of case study method can create a significance difference as it helps in the development of critical thinking among the learners. Manipal University Jaipur offers UGC-entitled online MBA programs that have excellent curriculum and comes with expert mentorship. Along with the academics, students get to work on real world case studies which help them gain skills like critical thinking, strategic planning, problem-solving, etc., all of which are important in establishing a successful career.
