December 2023 - Page 6 of 7

The impact of AI on job recruitment: What you need to know

In the contemporary realm of job recruitment, the pervasive integration of Artificial Intelligence (AI) has ushered in a new era, fundamentally reshaping traditional paradigms and augmenting operational efficacy. As organizations grapple with the intricacies of identifying and securing top-tier talent, AI emerges as a transformative force offering unparalleled efficiency and strategic insights. The fact that 24% of businesses use AI to find skilled candidates highlights the significance of AI in the hiring process. 89% of HR experts firmly concur that artificial intelligence would enhance the applicant application process.

Its ability to analyze vast datasets, streamline processes, and foster data-driven decision-making positions AI as a pivotal ally in navigating the complexities of modern recruitment. This shift not only accelerates the hiring process but also introduces a nuanced approach to candidate selection, ultimately reshaping how employers and candidates engage in the pursuit of mutual success. This post explores the major implications of AI on the hiring process, shedding light on key aspects that both employers and job seekers need to understand.

The rise of AI in recruitment

Over the past few years, the rise of AI technologies has become a key component of recruitment strategies. Machine learning algorithms, in particular, have revolutionized conventional practices by expediting processes such as resume parsing and candidate screening. The result is a dramatic reduction in the time and resources expended during the initial phases of talent acquisition.

Why is AI important for recruitment?

As organizations embrace the imperative of staying agile and competitive, AI becomes not just a technological augmentation but an integral component reshaping how companies identify and engage with top-tier talent in the evolving landscape of recruitment. The following points underline the importance of AI in the hiring process:

Efficiency and speed: A catalyst for progress

AI’s paramount significance in recruitment lies in its ability to markedly enhance efficiency and speed. AI technology has reportedly sped up the hiring process, according to 86.1% of recruiters surveyed during a specific survey. Traditional recruitment methods often entail manual screening of resumes and cover letters, a laborious process susceptible to human error. On the other hand, AI excels in sifting through vast arrays of applications in a fraction of the time to identify the most suited candidates. This efficiency not only expedites the hiring process but also optimizes resource utilization.

Data-driven decision-making: Precision in selection

Another pivotal aspect underscoring the importance of AI in recruitment is its facilitation of data-driven decision-making. Through the analysis of historical hiring data and the identification of successful patterns, AI algorithms empower organizations to make informed choices. This not only mitigates the risk of biased decision-making but also increases the likelihood of hiring individuals aligned with organizational goals and culture. The precision afforded by data-driven insights positions AI as a strategic ally in navigating the complex terrain of talent acquisition.

Diversity and inclusion: Redefining equality

AI holds the potential to address the persistent challenges of diversity and inclusion in recruitment. By minimizing human bias in the hiring process, AI algorithms contribute to more equitable and unbiased candidate selection. This not only fosters a more inclusive workplace but also aligns with the evolving emphasis on diversity as a strategic advantage in contemporary businesses. In essence, AI becomes a catalyst for redefining equality within organizational structures.

Enhanced candidate experience: Elevating interaction

AI’s impact extends beyond internal processes, enhancing the candidate experience. Through personalized interactions, chatbots and virtual assistants engage with candidates, answer queries, and even conduct initial interviews. This not only streamlines the recruitment process but also ensures that candidates feel valued and informed. The seamless collaboration between AI and human intuition augments the overall recruitment experience, making it more engaging and candidate-centric.

Strategic resource allocation: Optimizing human effort

Beyond efficiency, AI’s importance in recruitment lies in strategic resource allocation. AI frees up human recruiters to concentrate on higher-value activities like relationship-building, strategic planning, and candidate engagement by automating routine tasks. This optimization of human effort leads to a more productive and strategically aligned recruitment process.

Also Read: Top 11 HR Activities: A Basic Guide

How can AI be used in recruitment?

Unlocking a spectrum of possibilities, AI transforms recruitment into a strategic endeavor. This section explores the multifaceted roles AI plays in enhancing efficiency, candidate experiences, and the overall strategic impact on organizations seeking to build dynamic and resilient teams.

Resume screening: Precision in shortlisting

AI’s impact is prominently felt in automating initial recruitment stages, notably in resume screening. By meticulously analyzing keywords, relevant experience, and qualifications, AI systems efficiently shortlist candidates closely aligned with job requirements. This not only saves time but also ensures that no potentially qualified candidate is overlooked, providing a nuanced and precise approach to candidate selection.

Chatbots and virtual assistants: Elevating candidate experience

The integration of chatbots and virtual assistants in recruitment processes is gaining prevalence. These AI-driven tools engage with candidates, answering queries and even conducting initial interviews. This not only enhances the candidate experience by providing instant and personalized interactions but also allows human recruiters to focus on more complex facets of the hiring process. The seamless collaboration between AI and human intuition augments the overall recruitment experience.

Predictive analytics for hiring success: Proactive decision-making

AI leverages predictive analytics to forecast a candidate’s success in a given role. By analyzing historical performance data, skill sets, and personality traits, AI algorithms provide valuable insights into a candidate’s potential fit within the organization. This proactive and data-driven approach minimizes the risk of mismatched hires, contributing to long-term organizational success. The incorporation of predictive analytics positions AI as a strategic partner in shaping a resilient and future-ready workforce.

Must Read: Navigating the modern HR landscape with HR analytics

Continuous learning and improvement: Adaptive recruitment strategies

AI in recruitment goes beyond static processes; it continuously learns and adapts. Through machine learning algorithms, AI systems improve their accuracy over time by analyzing outcomes and adjusting their criteria. This adaptability enables organizations to fine-tune their recruitment strategies based on real-world results, ensuring a dynamic and responsive approach to talent acquisition.

Behavioral analysis in interviews: Insightful candidate evaluation

AI’s role in recruitment extends to analyzing candidate behavior during interviews. Through facial recognition and language analysis, AI can provide insights into a candidate’s soft skills, emotional intelligence, and cultural fit. This nuanced evaluation goes beyond traditional methods, enhancing the depth of understanding during the selection process.

Also Read: The Key benefits and risks related to AI

Conclusion

The influence of AI on job recruitment is multifaceted, presenting a mix of opportunities and challenges. Embracing AI technologies enables organizations to streamline processes, elevate candidate experiences, and make judicious decisions. Yet, it necessitates a conscientious effort to address biases and recognize the irreplaceable role of human judgment. As AI continues its evolutionary trajectory, staying informed and adaptive emerges as the linchpin for successfully navigating the intricate terrain of talent acquisition in the future.

For those seeking comprehensive placement training and valuable insights on standing out in their careers, consider enrolling online degree programs through Online Manipal. With a commitment to excellence, Online Manipal equips individuals with the skills and knowledge needed to thrive in a job market, ensuring they stand out and succeed in their professional journeys.

How to become a management consultant in India

A career as a management consultant in India offers a dynamic and intellectually stimulating path. Renowned for its strategic impact, this role involves advising organizations on optimizing performance. Pursuing an MBA proves instrumental in equipping individuals with the multifaceted skills essential for effective consultancy. This degree provides a comprehensive understanding of business principles, strategy, and problem-solving techniques. It cultivates analytical prowess, communication finesse, and a strategic mindset—the prerequisites for success in consultancy.

Aspiring consultants benefit from exposure to diverse case studies and networking opportunities during their MBA, fostering a holistic understanding of industries. The combination of theoretical knowledge and practical insights gained through an MBA uniquely positions professionals to navigate the complex challenges inherent in management consulting.

This post outlines the strategic steps and considerations essential for individuals aspiring to carve a niche in the challenging yet rewarding domain of management consulting within the Indian context.

What are the duties of a management consultant?

Management consultants undertake multifaceted roles, including conducting thorough organizational assessments, analyzing business processes, and identifying areas for improvement. They collaborate closely with clients, understanding their goals and challenges to provide tailored recommendations. Consultants are responsible for developing and presenting comprehensive reports detailing their findings and proposed strategies.

The implementation of recommended changes falls within their purview, requiring effective project management skills to ensure seamless execution. Additionally, consultants may be involved in training client personnel, fostering a culture of continuous improvement. Their duties extend to staying informed about industry trends and best practices, enabling them to offer strategic insights that contribute to the client’s long-term success.

Also Read: What is the job market for online MBA graduates?

Skills needed to become a management consultant

Success in management consulting opportunities in India hinges on a finely tuned set of skills that go beyond theoretical knowledge. To navigate complex business landscapes and deliver sustainable solutions, a management consultant must embody certain abilities. Here are the qualifications and skills needed for management consulting in India.

Analytical proficiency: A management consultant must possess advanced analytical skills, enabling the thorough examination of complex business challenges and the extraction of meaningful insights to inform strategic recommendations.
Strategic thinking and planning: Strategic acumen is paramount, involving the ability to think critically, formulate comprehensive strategies, and align them with organizational objectives. Effective planning ensures the successful execution of consulting initiatives.
Effective communication: Exceptional communication skills, both written and verbal, are essential. A consultant must articulate ideas, findings, and recommendations clearly and persuasively, fostering understanding and buy-in from clients and team members.
Project management expertise: Proficiency in project management is vital for overseeing consulting projects. This includes meticulous planning, resource allocation, and continuous monitoring to ensure projects are delivered on time and within scope.
Client relationship management: Interpersonal skills are vital to establishing and maintaining solid client connections. A consultant must understand client needs, establish trust, and consistently deliver value, ensuring client satisfaction and fostering long-term partnerships.
Data analysis and interpretation: Analyzing and interpreting data requires the ability to use data analytics tools. Consultants enhance decision-making procedures and offer suggestions based on solid evidence by using data-driven insights.
Collaborative teamwork: Successful consultants excel in collaborative environments. They can work effectively within diverse teams, leveraging individual strengths, fostering creativity, and ensuring a harmonious synergy to achieve common goals.
Adaptability and continuous learning: The dynamic nature of business environments requires consultants to be adaptable. Keeping up with changing business practices, developing technologies, and industry trends indicates a commitment to lifelong learning and ensures relevance and ingenuity in the consulting field.

Various industries where management consultants can work

Management consultants operate in a diverse array of industries, leveraging their expertise to enhance organizational efficiency, strategic planning, and overall performance. Here’s a detailed exploration of eight industries where management consultants make significant contributions:

Financial services: Management consultants in the financial sector concentrate on strategy planning, risk management, and operations optimization. To remain competitive, they help banks, investment firms, and other financial organizations manage regulatory changes, enhance consumer experiences, and adopt cutting-edge technologies.
Healthcare: Within healthcare, consultants play a crucial role in streamlining processes, reducing costs, and improving overall efficiency. They collaborate with hospitals, clinics, and healthcare organizations to implement strategic initiatives, enhance patient care, and ensure compliance with evolving healthcare regulations.
Technology and IT: Management consultants in the technology sector help companies navigate complex technological landscapes. They provide strategic guidance on digital transformation, project management, and innovation, supporting tech organizations in staying ahead in a rapidly evolving industry.
Manufacturing: In manufacturing, consultants contribute by optimizing supply chains, implementing lean practices, and improving operational efficiency. They analyze production processes, identify bottlenecks, and recommend solutions to enhance productivity and reduce costs, ensuring competitiveness in the global market.
Energy and utilities: Consultants in the energy sector focus on strategic planning, operational efficiency, and sustainability initiatives. They help energy and utility companies adapt to changing market dynamics, implement renewable energy solutions, and ensure compliance with environmental regulations.
Retail and consumer goods: Within retail, management consultants assist companies in optimizing supply chains, refining marketing strategies, and improving overall business processes. They analyze consumer trends, provide insights into market dynamics, and help retailers adapt to the evolving demands of the consumer landscape.
Telecommunications: In the telecommunications industry, consultants offer guidance on strategic positioning, operational efficiency, and navigating technological advancements. They assist telecom companies in optimizing network infrastructure, developing competitive pricing strategies, and adapting to the demands of a rapidly evolving digital landscape.
Pharmaceuticals and life sciences: In this industry, management consultants support operational excellence, regulatory compliance, and strategic planning. Their role involves collaborating with pharmaceutical firms and life sciences organizations to optimize research and development procedures, manage intricate regulatory environments, and guarantee the successful introduction of novel products.

A step-by-step guide to becoming a management consultant

Navigating the path to becoming a management consultant requires a thoughtful progression. From educational pursuits to honing specialized skills and networking strategically, these steps pave the way for a successful career. Let us explore how to become a management consultant in India.

Educational foundation:

Embark on your journey by carefully selecting a bachelor’s program that aligns with your aspirations in management consulting. A Bachelor’s in Business Administration (BBA) provides a comprehensive understanding of business fundamentals. Dive into courses covering finance, marketing, strategy, and organizational behavior to build a solid foundation.

Gain relevant experience:

Actively seek out internships or entry-level positions in sectors such as business analysis, strategy, or project management. Immerse yourself in real-world scenarios to apply theoretical knowledge, fostering a practical skill set. This hands-on experience not only enriches your resume but also exposes you to the intricacies of decision-making in business environments.

Excel in academic pursuits:

Elevate your academic performance by not just meeting but exceeding expectations. Aim for a high GPA, showcasing your commitment to academic excellence. Consistent dedication to your studies not only reflects your analytical capabilities but also demonstrates discipline and diligence, qualities highly valued in the consulting industry.

Pursue advanced education (recommended):

Think about going after a postgraduate degree, like an MBA. This postgraduate qualification deepens your knowledge base, providing insights into advanced business strategies, leadership theories, and organizational dynamics. An MBA enhances your credibility and competitiveness in the consulting landscape.

Develop specialized skills:

Cultivate a diverse skill set that extends beyond theoretical knowledge. Focus on honing analytical skills through data analysis and interpretation. Develop proficiency in statistical modeling and financial analysis, as these skills are integral to the problem-solving nature of management consulting.

Build a network:

Proactively engage in networking activities both online and offline. Attend industry conferences, seminars, and workshops to connect with professionals. Leverage platforms like LinkedIn to build a strong digital presence. Networking opens doors to valuable insights, mentorship opportunities, and potential job leads in the competitive consulting field.

Prepare for case interviews:

Immerse yourself in the intricacies of case interviews, a hallmark of consulting recruitment. Practice solving cases under timed conditions to enhance your critical thinking and communication skills. Seek guidance from mentors or career services to receive constructive feedback, refining your approach to addressing complex business problems.

Apply to consulting firms:

Research consulting firms meticulously to understand their values, clientele, and focus areas. Make sure that your cover letter and resume emphasize not just your academic accomplishments but also your practical experience and specific skills. During interviews, narrate compelling stories of your accomplishments, demonstrating your ability to navigate challenges and contribute meaningfully to consulting projects.

By meticulously navigating through these comprehensive steps, you’ll position yourself as a well-rounded candidate, ready to tackle the multifaceted challenges presented in the dynamic realm of management consulting. Remember, continuous self-improvement and adaptability are key traits that will set you apart on this career path to become a management consultant.

Also Read: 10 best career options for you after an online MBA

How much salary does a management consultant earn?

The salary range for a management consultant in India is ₹ 7.0 Lakhs to ₹ 40.0 Lakhs, with an average of ₹ 26.3 Lakhs per year.

Become an accomplished management consultant with MUJ’s online MBA

Elevate your career prospects in management consulting through an online MBA from Manipal University Jaipur (MUJ). It is a program meticulously curated for comprehensive business expertise. Offering a dynamic blend of strategic knowledge and practical skills, this MBA uniquely positions aspirants for success in the competitive consulting domain. MUJ distinguishes itself by providing networking opportunities, mentorship, and a curriculum crafted by industry experts, ensuring a holistic educational experience.

What sets this program apart is its accessibility for working professionals, allowing them to pursue advanced education without disrupting their professional commitments. With this online MBA, carve a path to management consulting excellence, armed with the knowledge and agility needed for today’s business challenges.

Conclusion

Becoming a management consultant in India is a strategic route that demands a holistic approach, combining education, practical experience, networking, and a commitment to continuous improvement. We have provided you with tips for entering the field of management consulting. The journey is characterized by deliberate choices and a dedication to refining one’s skills at every juncture. As individuals navigate this roadmap with determination and a commitment to excellence, they position themselves to not only thrive but also make meaningful contributions to the dynamic landscape of management consulting in India.

Enhance your expertise with the quality education and industry-aligned curriculum provided by MUJ. Enrolling in MUJ’s online MBA opens doors to a world of strategic insights and practical knowledge, positioning you for a thriving career in management consulting. Seize the chance to shape your professional destiny and embark on a rewarding journey with MUJ’s online MBA program. Your success as a management consultant awaits.

Also read: How working professionals are upskilling with Online Manipal

Commonly asked interview questions for MBA admission

In the contemporary professional landscape, the Master of Business Administration (MBA) degree has emerged as the quintessential postgraduate degree, synonymous with career elevation. Its unparalleled ability to blend theoretical knowledge with practical application makes it indispensable for aspiring leaders. The pursuit of an MBA signifies a commitment to honing strategic thinking, leadership prowess, and adaptability—qualities highly prized in today’s dynamic business environment. To navigate the competitive landscape of MBA admissions, candidates must meticulously prepare for interviews.

This involves honing communication skills, demonstrating a clear career vision, and showcasing a profound understanding of the business environment. Adeptly navigating commonly asked questions about one’s professional journey, motivations, and aspirations is pivotal in leaving a lasting impression on admissions panels, thereby increasing the likelihood of gaining entry to esteemed MBA institutions. Let us delve into common MBA admission interview questions. This article aims to offer strategic insights and tips to help students answer common MBA admission interview questions, empowering them to navigate this critical phase with confidence and poise.

Also Read: Tips to crack an MBA interview

Why is an online MBA the ideal choice for aspirants?

Opting for an online MBA proves advantageous on several fronts for aspiring professionals. The flexibility inherent in these programs allows students to tailor their learning experience to fit around their existing commitments, making it an optimal choice for those balancing work and education. Additionally, the digital nature of the courses breaks geographical barriers, fostering a diverse and globally interconnected learning community.

One notable advantage is the accessibility it provides to individuals who may not have achieved a competitive CAT/MAT/XAT percentile, democratizing access to business education. This inclusiveness aligns with the evolving landscape of education, where merit extends beyond standardized test scores. In essence, an online MBA not only accommodates the demands of contemporary life but also democratizes access to quality business education, creating a pathway for ambitious individuals regardless of their entrance exam performance.

Check out: How can an online MBA help your career

Power ahead in your career with an online MBA from Manipal University Jaipur

Accelerate your career with Manipal University Jaipur’s online MBA through Online Manipal. In alignment with the on-campus equivalent, this program maintains an unwavering commitment to quality education. What sets it apart is the array of 10 exclusive electives, providing students the power to customize their curriculum and specialize in niche areas. Leveraging advanced technology for effective online education, Online Manipal ensures a seamless and interactive learning experience, integrating modern technology into the educational landscape.

Pursuing an online MBA from MUJ not only guarantees a curriculum of unparalleled standards but also empowers professionals with the strategic acumen needed to navigate the complexities of contemporary business environments, making it a judicious investment in career advancement.

Also Read: 5 Reasons why should you do your MBA online?

Conclusion

Preparing for commonly asked questions in MBA admission interviews requires a strategic blend of preparation and effective communication. Craft a compelling narrative that goes beyond your resume, demonstrating purpose and vision in pursuing an MBA. Showcase your strengths with confidence, address weaknesses proactively, and navigate questions with a focus on tangible examples. The interview is an opportunity not only to showcase your qualifications but also to convey your potential to contribute meaningfully to the MBA community and, subsequently, the global business landscape. Approach each question with strategic intent, leaving a lasting impression that resonates with admissions panels.

For those aspiring to excel not only in interviews but throughout their MBA journey, consider enrolling in an online MBA program from MUJ through Online Manipal. With a commitment to academic excellence and a track record of producing successful professionals, MUJ provides a transformative education that propels careers to new heights. Take the next step toward a prosperous professional future with an online MBA from MUJ through Online Manipal.

Marketing vs Supply Chain Management: Which is a better career option

Navigating the career crossroads between marketing and supply chain management unveils distinct landscapes of opportunity. Embarking on an MBA journey tailored to these domains is akin to unlocking gateways to thriving professions. In the marketing domain, professionals delve into brand narratives, execute compelling campaigns, and wield digital prowess. Conversely, supply chain management specialists manage seamless logistics, optimize procurement strategies, and synchronize distribution networks. Career prospects in marketing and supply chain management are diverse, so opting for an MBA focus aligned with these specializations enhances expertise.

Industries such as technology, retail, and manufacturing eagerly seek marketing experts, while supply chain professionals find roles in logistics firms and multinational corporations. Comparing marketing and supply chain management careers is laden with potential, promising fulfilling roles, and dynamic career arcs. Read on to make an informed choice: marketing vs. supply chain management. Choose wisely, and your career trajectory could flourish in exciting ways.

What is an MBA in Marketing?

An MBA in Marketing is an advanced academic program designed to immerse students in the intricacies of modern marketing practices. It covers many topics, including market analysis, product positioning, customer behavior, and recent advancements in the digital sphere. The curriculum often incorporates real-world case studies and collaborative projects, fostering a dynamic learning experience. Graduates of this program possess the knowledge and abilities needed for leadership positions in marketing, empowering them to successfully negotiate the challenges of international markets and create data-driven, impactful marketing campaigns. This qualification is an asset for professionals aspiring to excel in the dynamic realm of marketing management.

What do you learn in an MBA in marketing?

A marketing MBA program includes an array of subjects to offer students a thorough understanding of marketing theories. Here is a quick synopsis of the subjects:

Sales Distribution and Supply Chain Management: This subject provides end-to-end coverage of supply chain optimization, channel oversight, and logistics in the context of product distribution. Students learn strategies to streamline the movement of goods, enhance efficiency, and ensure timely delivery—all crucial elements for successful marketing and customer satisfaction.
Consumer Behaviour: This subject examines the psychological, social, and cultural factors influencing consumer decision-making. Understanding these elements enables marketers to tailor strategies that resonate with target audiences, creating more effective and appealing campaigns.
Retail Marketing: Focusing on the unique challenges of the retail sector, this subject covers retail strategy, store management, merchandising, and customer experience. Students understand how to design engaging retail spaces and customer-retention tactics in a competitive marketplace.
Marketing Research: This advanced course delves deeper into various research methodologies and statistical techniques used in marketing research. Learners have practical experience in planning investigations, gathering information, and deciphering findings. The intention is to offer a strong basis for data-driven marketing decision-making.
Strategic Management and Business Policy: Developing and implementing long-term strategies to accomplish organizational objectives is a component of strategic management. This topic discusses how marketing strategies relate to overarching company objectives in the context of marketing, highlighting the significance of a unified and progressive strategy.
Services Marketing and Customer Relationship Management: Services marketing involves unique challenges compared to product-based marketing. This subject examines marketing methods for intangible services and highlights the need to establish and preserve solid client relationships via efficient Customer Relationship Management (CRM) systems.
Advertising Management and Sales Promotion: This subject provides a deep dive into the world of advertising and sales promotion. Students learn to create and execute effective advertising campaigns, considering various media channels. The focus is on achieving marketing objectives through persuasive communication and promotional activities.
E-Marketing: In the digital age, understanding electronic marketing is essential. This subject covers online marketing strategies, social media marketing, search engine optimization, and the integration of digital channels into the overall marketing mix. Students gain insights into leveraging technology for effective marketing campaigns.
International Marketing: Building on the basics of marketing, this subject expands the scope to a global context. Students explore the challenges and opportunities of marketing on an international scale, considering factors such as cultural nuances, market entry strategies, and global competition.

Skills needed for a successful marketing career

Strategic thinking: Develop a comprehensive understanding of the market and competitors. Formulate long-term plans that align with the company’s objectives. This involves identifying target audiences, positioning products/services effectively, and planning campaigns that contribute to overall business growth.
Analytical skills: Proficiently analyze data to measure the success of marketing campaigns. Track consumer behavior, conversation rates, and website traffic with tools like Google Analytics. Extract actionable insights to refine strategies and optimize future efforts.
Creativity: Cultivate a creative mindset to develop unique and compelling marketing concepts. This involves brainstorming innovative ideas, creating visually appealing content, and exploring unconventional approaches to capture the audience’s attention.
Digital Marketing knowledge: Stay current with the latest trends in digital marketing. This includes understanding social media algorithms, SEO practices, email marketing, and other digital platforms. Mastering these tools allows for effective online presence and audience engagement.
Communication skills: Clearly articulate marketing messages through various channels. This includes crafting persuasive copy for advertisements, creating engaging social media posts, and delivering presentations. Effective communication ensures that marketing messages resonate with the target audience.
Adaptability: Marketing landscapes evolve rapidly. Successful marketers adapt to changes in consumer behavior, technology, and market trends. This flexibility allows for the quick adjustment of strategies to remain relevant and competitive.
Collaboration: Work collaboratively with different departments such as sales, product development, and customer service. This collaboration ensures that marketing efforts align with broader business goals and create a cohesive brand experience for customers.
Customer-centric mindset: Recognize the target audience’s needs, preferences, and actions. This entails carrying out market research, getting input from consumers, and applying insights to customize marketing plans. A customer-centric approach builds stronger relationships and fosters brand loyalty.

Industries where marketing professionals can work

Marketing professionals showcase their versatility across a spectrum of industries, each presenting unique challenges and opportunities. In the dynamic field of e-commerce, marketers drive online visibility and customer engagement. The energy sector relies on marketing for effective communication in a complex regulatory environment. Educational institutions utilize marketing to attract students and convey their unique value propositions. Marketers in the travel and tourism industry craft enticing narratives to capture the imagination of potential travelers.

Real estate professionals leverage marketing strategies to differentiate properties and appeal to diverse markets. When it comes to non-profits, marketing is essential to bringing attention to and gaining support for social problems. From telecommunications to food and beverage, marketing professionals are integral to shaping brand perceptions and fostering customer loyalty across a broad spectrum of industries.

Top-paying jobs for marketing professionals

Job Title	Description	Highest Salary
Chief Marketing Officer (CMO)	Executive leader of marketing strategies.	₹ 102.0 Lakhs per annum
Marketing Director	Guides overall marketing direction.	₹98.0 Lakhs per annum
Product Management VP	Oversees product development and marketing strategies.	₹ 101.0 Lakhs per annum
Global Marketing Manager	Manages marketing across international markets.	₹46.0 Lakhs per annum
Digital Marketing Director	Shapes online strategies for brand success.	₹29.88 Lakhs per annum
Brand Strategist	Defines and maintains a company’s brand identity.	₹20.5 Lakhs per annum
Market Research Director	Provides crucial insights for strategic decision-making.	₹ 50.0 Lakhs per annum
Marketing Analytics Manager	Applies data insights to optimize marketing performance.	₹ 29.78 Lakhs per annum

What is an MBA in supply chain management?

An MBA in Supply Chain Management, a specialized graduate program is focused on developing expertise in the strategic oversight and optimization of end-to-end supply chain processes. This comprehensive curriculum encompasses areas such as logistics, procurement, inventory management, and distribution channels. Students gain insights into the latest technologies and innovative strategies to enhance supply chain efficiency and resilience.

Emphasis is placed on problem-solving within the context of global supply chain dynamics, preparing graduates for leadership roles where they can design and implement sustainable supply chain strategies. Through case studies and practical projects, students acquire the analytical and managerial skills necessary to navigate the complexities of contemporary supply chain ecosystems, making them well-suited for impactful roles in operations and logistics management.

What do you learn in an MBA in Supply Chain management?

A supply chain management MBA program covers an extensive list of subjects designed to provide students with a thorough understanding of the complexities of controlling the flow of goods and services. Below is a quick synopsis of the topics:

Supply Chain Management: This foundational subject delves into the holistic management of supply chains, encompassing the entire spectrum from procurement to distribution. It emphasizes the integration of key processes to optimize the flow of goods and services.
Outsourcing: Exploring strategic outsourcing decisions, this subject delves into the evaluation and management of external partnerships. It covers the intricacies of vendor selection and the strategic alignment of outsourcing decisions with organizational goals.
Food Supply Chain Management: Tailored for the food industry, this subject addresses the distinctive challenges of managing the supply chain for perishable goods. It includes aspects such as quality control, traceability, and compliance with regulatory standards in the food sector.
Inventory Management: Crucial for balancing supply and demand, this subject delves into advanced inventory management techniques. It covers demand forecasting, optimal stock level determination, and strategies to minimize holding costs.
Strategic Management and Business Policy: Bridging supply chain decisions with overarching business objectives, this subject explores the formulation and execution of long-term strategies. It emphasizes the strategic alignment of supply chain practices within the broader corporate landscape.
International Business Management: Given the global nature of supply chains, this subject addresses the challenges and opportunities associated with managing cross-border operations. It covers cross-cultural considerations, regulatory compliance, and the dynamics of global markets.
Business Leadership: Focused on leadership skills specific to supply chain professionals, this subject hones decision-making, team management, and strategic thinking. It recognizes the pivotal role leadership plays in optimizing supply chain performance.
Global Logistics and Supply Chain Management: Expanding on logistics principles, this subject explores the complexities of managing supply chains on a global scale. It covers transportation, warehousing, and distribution strategies tailored to international operations.
Category Management in Purchasing: Centered on strategic procurement practices, this subject addresses the categorization of goods and services. It encompasses supplier relationship management and the development of sourcing strategies to enhance overall procurement efficiency.
Purchasing and Contracting for Projects: Within the context of project management, this subject navigates the intricacies of sourcing goods and services for specific projects. It includes contract negotiation, risk management, and project-specific procurement strategies.
Supply Chain Cost Management: Focused on financial efficiency, this subject equips students with techniques to analyze and control costs throughout the supply chain. It emphasizes optimizing processes to enhance overall financial effectiveness.

Skills needed for a successful career in Supply Chain Management

Logistics expertise: Acquire a profound understanding of logistics intricacies, encompassing transportation modes, warehousing methodologies, and distribution networks. Mastery of these elements ensures the efficient and timely movement of goods, optimizing the entire supply chain.
Strategic planning: Elevate strategic planning to an art form by crafting comprehensive supply chain strategies. These strategies should align seamlessly with organizational objectives, considering factors such as cost-effectiveness, risk management, and the ability to swiftly respond to evolving market demands.
Analytical skills: Develop advanced analytical skills to extract meaningful insights from vast sets of supply chain data. Utilize analytics to assess performance metrics, identify bottlenecks, and strategically optimize processes, thereby enhancing the decision-making foundation of the supply chain.
Supplier Relationship Management: Cultivate and nurture robust relationships with suppliers. This involves not only negotiating favorable terms but also ensuring reliability, quality, and ethical standards. Strong supplier relationships are foundational to building a resilient and responsive supply chain network.
Risk Management: Create plans to acknowledge, evaluate, and reduce supply chain risks so that operations can continue and adapt to unanticipated difficulties like changes in the geopolitical landscape, natural disasters, or variations in the economy.
Cross-functional Collaboration: Work seamlessly with departments like procurement, manufacturing, and distribution to integrate the supply chain into a cohesive business ecosystem. This ensures that the supply chain becomes a strategic enabler of overarching organizational objectives.
Technology Proficiency: Stay at the forefront of technological advancements transforming the supply chain landscape. Proficiency in supply chain software, Internet of Things (IoT) applications, and automation technologies empower the implementation of cutting-edge solutions, enhancing visibility, communication, and overall supply chain efficiency.
Continuous Improvement: Instill a culture of continuous improvement within the supply chain. Embrace lean principles and methodologies to systematically eliminate inefficiencies, reduce waste, and enhance overall supply chain agility. The pursuit of perfection becomes an ongoing journey, ensuring the supply chain remains adaptive and optimized in perpetuity.

Also read: Importance of continuous learning and innovation in supply chain management

Industries where Supply Chain Management professionals can work

Supply Chain Management professionals are indispensable across a spectrum of industries, contributing to streamlined operations and enhanced efficiency. In the realm of consumer goods, SCM experts manage intricate supply networks to meet demand fluctuations. The aerospace industry relies on SCM proficiency for intricate logistics involving components from various global suppliers. SCM plays a vital role within the pharmaceutical industry to ensure the timely and safe supply of drugs and medical devices.

The construction industry benefits from SCM by optimizing material sourcing and delivery schedules. Energy companies leverage SCM strategies to navigate complex global supply chains for resources. E-commerce platforms depend on SCM for inventory management and swift order fulfillment. From automotive to electronics, SCM professionals find opportunities to create resilient and responsive supply chains tailored to the unique demands of each industry.

Also read: What will you learn in an MBA in Supply Chain Management?

Top-paying jobs for Supply Chain Management professionals

Job Title	Description	Highest Salary
Chief Supply Chain Officer (CSCO)	Highest-ranking executive overseeing supply chain.	₹ 118.0 Lakhs per annum
Supply Chain Director	Manages and optimizes end-to-end supply chain.	₹ 102.0 Lakhs per annum
Logistics Director	Manages complex transportation and warehousing.	₹ 97.0 Lakhs per annum
Procurement Vice President	Leads sourcing and purchasing strategies.	₹ 102.0 Lakhs per annum
Distribution Center Manager	Oversees day-to-day operations of distribution centers.	₹24.5 Lakhs per annum
Global Operations Manager	Manages supply chain activities across global markets.	₹ 39.0 Lakhs per annum
Supply Chain Analytics Manager	Optimizes supply chain performance through analytics.	₹33.84 Lakhs per annum
Manufacturing Operations Director	Oversees manufacturing processes for efficient production.	₹102.0 Lakhs per annum

Read more: Careers to explore in Marketing

Scale up in your career with an online MBA from Manipal University Jaipur

Accelerate your professional growth with Manipal University Jaipur’s (MUJ) online MBA, a program synonymous with excellence. Renowned for its commitment to academic rigor, MUJ’s online MBA offered through Online Manipal mirrors the esteemed quality of its on-campus counterpart. What sets this program apart is its versatility, offering professionals the opportunity to choose from 10 unique electives, including specialized tracks in both marketing and supply chain management. MUJ’s faculty, renowned in their respective fields, ensures a seamless transition to online learning without compromising on educational standards.

With a curriculum designed to meet industry demands and foster holistic development, MUJ’s online MBA through Online Manipal positions aspiring leaders for success in the competitive business landscape, making it an ideal choice for those seeking a stellar education with the convenience of online flexibility.

Conclusion

The question of whether choosing between marketing and supply chain management represents the “better” career option is subjective and hinges on individual strengths, interests, and career aspirations. Marketing beckons with its creative expression and consumer connection, while supply chain management involves the coordination of operations for efficiency.

Deciding the best career path, marketing or supply chain management, is a personal decision, reflecting your unique aspirations. Whether drawn to creative narratives or operational precision, both paths offer avenues for growth and satisfaction. So, at this career juncture, consider which resonates with your essence, as that choice holds the key to a fulfilling professional journey. To equip yourself for success, consider enrolling in an online MBA from Manipal University Jaipur (MUJ) through Online Manipal, where knowledge meets innovation. Transform your passion into expertise and embark on a trajectory that ensures not just a career but a flourishing professional odyssey. Enroll now for a future defined by your choices.

How our online graduates’ perception of online degrees changed after their stint with MUJ

In the not-so-distant past, the mere mention of online degrees sparked skepticism and uncertainty among learners from various backgrounds. As the digital era unfolded, the concept of earning a degree through virtual classrooms became a reality. However, the perception of online degrees, and whether they held the same weight as their traditional counterparts, remained a lingering question in the minds of aspiring learners.

Online Manipal has emerged as a pioneer in reshaping these perceptions, embarking on a journey that would redefine the landscape of online education. The first batch of 969 MBA and MCA online graduates of Manipal University Jaipur were quite apprehensive when they started their online program, however, the experience for them has been nothing short of transformative.

Perhaps one of the most significant apprehensions surrounding online education was the acceptance of online degrees in today’s job market. Learners were unsure whether an online MBA degree holds the same value as it’s traditional counterpart. However, after completing their degrees with MUJ, they are set to reach greater heights in their career.

“Online MBA programs hold great value today”

Rajat Kumar, online MBA

“Earlier, there was not much value for distance education programs. But online MBA is not distance education and holds much greater value. Getting a degree and getting placed through online MBA was new for me. I’m very happy to have completed my MBA in HR from MUJ. From live & recorded classes to excellent academic content, my journey with MUJ was great.”

“This online degree gave an on-campus degree feeling”

Devyanee Sharma, online MBA

“I had thought it would be like correspondence degrees that most universities provide. MUJ’s online MBA degree has totally changed my perception because we were given study materials, video lectures, and we received direct help from our professors. The assignments were made easier for us. The exam timings suited the timings of working professionals.”

Another misconception about online degrees that learners had was the accessibility and approachability of faculty members. The learners at Manipal University Jaipur quickly dispelled this myth as they experienced firsthand the dedication and expertise of their online instructors.

“We could have a clear communication with the faculty”

Sakshi, online MBA

“So, before I enrolled into an online MBA, Covid was going on and a lot of colleges were online. But I hadn’t thought about enrolling myself into an online degree because I didn’t think I would be paying attention to it and how well teachers can communicate. But when I enrolled with Manipal University Jaipur, I found the teachers were very helpful and we could have a clear communication with faculty.”

Another striking revelation for the Manipal University Jaipur online learners was the parity in curriculum between the online and on-campus programs. The academic content, rigor, and depth mirrored that of traditional brick-and-mortar classrooms.

One of the standout features that provided learners with a near on-campus experience was the introduction of live classes. These real-time interactions brought the essence of a traditional classroom to the digital realm, allowing learners to engage with their instructors and peers synchronously. The live classes became a bridge that connected learners with the academic environment, creating an immersive experience that went beyond the confines of a physical classroom.

Embracing the Future: Online Learning Revolution at MAHE

In recent years, the landscape of education has undergone a remarkable transformation with the advent of online learning. As technology continues to advance, the traditional brick-and-mortar classroom is making way for virtual classrooms, creating new opportunities for learners worldwide. Online learning, often referred to as e-learning, is revolutionizing the educational space by breaking down geographical barriers and making education more accessible than ever.

Exploring the Nuances of Online Learning

At the forefront of this educational revolution is the Manipal Academy of Higher Education (MAHE). Being a premier education institution, it recognizes that learning need not be confined to the four walls of a classroom and has seamlessly embraced the power of online learning.

The advantages of online learning are manifold. Flexibility is a key aspect, allowing students to access LIVE classes, course materials and recorded classes at their own pace and from the comfort of their homes. This in particular is greatly beneficial for working professionals or individuals with other commitments. Moreover, online learning fosters a sense of self-discipline and time management, skills that are invaluable in today’s fast-paced world.

The beauty of Learning Management System (LMS)!

The online courses at MAHE leverage cutting-edge technology, providing an interactive and engaging learning environment. The Learning Management System (LMS) is designed to ensure that the entire learning journey is as seamless, effective and impactful as any in-person class. The courses are designed such that it’s not just a replication of traditional teaching methods but also a dynamic blend of multimedia resources, discussion forums, and virtual collaborations, ensuring a holistic learning experience.

Wondering how MAHE’s online classes are conducted?

Online classes are not as complicated or difficult as one might assume them to be. Infact, the whole learning process via the online mode is fun, engaging and filled with comfort as it can be attended from anywhere across the globe. To help you get a clearer idea of how your classes might actually feel, our expert faculty have recorded sample classes for your reference. Do check them out now and experience our one-of-a-kind online class for the first time ever.

Exponential value of Distribution

Communication across cultures in collaborative teams

Introduction to corporate finance

Skillset to become a social entrepreneur

Lasso regularization approach using glmnet

Sampling distribution of Mean for Sampling with or without replacement

Inter-professional competence as a tool

Significance of sustainable development goals

Apart from LIVE classes, WHAT ELSE does LMS do?

MAHE’s LMS is designed keeping in mind the need to cater to diverse learner coming from varied background. It is created to be a dynamic and interactive learning environment, leveraging various multimedia elements and assessment tools to enhance the overall educational experience for online learning aspirants. It is a platform designed to support online learning and facilitate the management and delivery of educational content. It helps learners and faculty to manage courses, engage with one another through interactive content, and assess course progress.

Key features that makes it popular include:

Accessibility and Flexibility: The LMS allows students to access learning materials and resources at their own pace and convenience. This flexible learning options accommodate diverse learning styles.

Engagement and Interaction: The inclusion of multimedia content, discussions, and assessments fosters active engagement. Interaction with peers and instructors is facilitated through discussion forums.

Continuous Improvement: Regular updates to content and assessments based on feedback ensure relevance and effectiveness with the subject and the expert. Analytics and tracking features enable continuous improvement of the learning experience.

Why MAHE excels in online learning?

MAHE’s online courses are not just about theoretical knowledge; they are designed to bridge the gap between academia and industry. Practical applications, case studies, and real-world scenarios are integrated into the curriculum, preparing students for the challenges of the professional world.

The institution’s state-of-the-art online learning platform is user-friendly and feature rich. From interactive quizzes to collaborative projects, the platform is designed to enhance the learning experience. Additionally, dedicated support services are available to assist students throughout their online learning journey.

Ways to prepare yourself for the future of work: AI vs Jobs

The impact of Artificial Intelligence (AI) on jobs is a debated topic across the globe. While it has led to a technological revolution in different fields, one cannot deny the concerns it raises about job displacement across various industries and occupations. AI has the potential to automate various tasks and, at the same time, create new job opportunities. But, if you have pursued a good BA or MA degree course from a top-notch university, you need not worry about AI taking away your job.

AI tools or systems are based on deductive reasoning and thus and can only recreate from the information and data uploaded by humans in the search engines. AI struggles to replicate human creativity, critical thinking, emotional intelligence, and a profound understanding of language and literature. Hence, AI can never be as effective in storytelling, communication, or interpretation. The risk of it snatching away the creative jobs is very low because AI acts as a deductive intelligence using information that humans feed it with; it uses established rules, principles or knowledge to deduce conclusions.

Continue reading to explore how an MA in English graduate can thrive in the era of AI, forging a path with the richness of literature and language while embracing the transformative power of technology.

Is AI causing a major threat?

No doubt, Artificial Intelligence (AI) has made a significant impact over the last few years by reducing human effort with automation. There are still various aspects related to several jobs that AI cannot take over. Human caliber is deeply rooted in creativity and abilities like critical thinking, literary analysis, emotional intelligence, experience, and empathy, and Artificial Intelligence is still struggling to master these areas. Hence, AI so far, is not causing a major threat to humans in various job roles.

The table below will enlighten you with some areas where AI can still not beat the skills required for creative jobs:

Parameter	Explanation
Content writing	Generating creative content using innovative ideas specific to certain themes for a target audience is a task best done by experienced human writers and not any AI tool
Critical analysis	Although AI has shown remarkable excellence in data analysis, it somehow still lacks the depth of critical understanding and interpretation that comes from a human mind
Communication skills	AI, as we all know is all about artificial intelligence, and therefore it lacks the emotional intelligence required to communicate with empathy in creative professions such as journalism, teaching, and counseling
Ethical decision-making	Creative jobs such as publishing and editing need ethical decision-making skills that can never be fulfilled by an AI system, so these are professions that need not worry about AI as a threat
Language adaptability	Creative professions that need language adaptability such as translation, interpretation and consultation are still best dealt by humans and not by any AI tool

AI vs creative jobs in English & Literature

Artificial Intelligence (AI) is indeed a powerful tool that helps creative minds working in different jobs after an MA in English. However, AI can never threaten creative jobs in English literature. The unique blend of skills and expertise that an MA in English graduate brings to the table can never be the same as that brought by artificial intelligence.

Have a look at some areas where AI will fail to pose a threat to an MA in English graduate in terms of jobs:

Literary analysis: Whether you agree or not, AI cannot pose a threat to an MA English graduate who has mastered the art of literary analysis and critical thinking. To interpret the literature, you need human understanding and empathy, which AI lacks.

Teaching: No AI can bond personally with students as a human teacher, so it is evident that teaching is one profession where AI may assist but cannot pose a threat. AI modes cannot replace human educators.

Creative writing: AI is massively used for creative writing, but human writers are incomparable when it comes to producing original and authentic content capturing human experience and emotions.

Human relations and communications: Jobs related to human relations, such as HR or PR management, rely on interpersonal skills and emotional intelligence rather than on artificial intelligence.

Speechwriting: AI will somehow be unable to craft persuasive speeches for specific audiences. This is an area that needs a human understanding of the nuances of rhetoric and emotional intelligence instead of artificial intelligence.

How the way of work is going to change

The simple formula to sustain the threat posed by AI is by staying abreast with the latest technologies and being open to continuous learning. Besides, one needs to be more adaptable and ready to acquire new skills to meet the changing demands of a dynamic and AI-integrated workplace.

Listed below are some ways in which the work is going to change after the implementation of AI in various jobs:

Upskill your knowledge: It is of utmost importance to be open to upskilling and learning new skills when it comes to preparing yourself for the future of work. Identify skills that will complement AI, such as creativity, emotional intelligence, and critical thinking.

Embracing technology: Try to familiarize yourself with the emerging technologies in the industry you belong to. At the same time, learn to use AI tools and systems and how these can be used to enhance your job rather than view them as a threat.

Strong networking: Those who wish to sustain the challenges in the way work will take place in the changing job scenario must be open to networking to get new opportunities. In short, building and maintaining a robust professional network is crucial.

Be adaptable: An adaptable mindset is invaluable for any job type in the current scenario. One should be open to new roles and responsibilities in the changing job landscapes. Try not to restrict yourself to only one kind of role; look for change and be flexible to adjust to each new role.

Remote work skills: Last but not least, you must hone your skills to work from remote spaces and gel well in a flexible work arrangement. For this, develop strong communication and collaboration skills in virtual environments.

Conclusion

To sum up, AI might help accelerate the creativity aspects needed in a job, but it cannot replace the expertise that an MA in English graduate might bring to the same job. One must take the coexistence of AI and human workers as a complementary factor rather than assuming AI is a threat. After all, it is Artificial Intelligence that has made us realize the need to adapt and acquire new skills. Be it the depth of understanding the English literature language or the essence of creative endeavors, a UGC-entitled degree, Robust SMU alumni, expert faculty, and attractive scholarships are some of the key benefits to reap by choosing Sikkim Manipal University to pursue an online MA in English degree program through Online Manipal platform.

Sikkim Manipal University offers a globally recognized online MA in English, that is also affordable. SMU also offers easy financing options like fee concessions and scholarship opportunities for eligible candidates, which can reduce the financial burden for learners.

Tools covered in MAHE’s PGCP business analytics

In the digital world, technology undergoes constant changes, making informed decisions indispensable. Therefore, we need data scientists to identify these changes and locate their patterns. It helps different businesses and industries make better product and service choices. Moreover, a data scientist should be proficient in statistics, machine learning, and programming languages or tools. They manipulate and analyze data sets and keep up with changes in these tools.

The blog describes different tools in MAHE’s PGCP Business Analytics program that analysts should learn. Let’s dive in!

Also read- What is Business Analytics: An overview – Online Manipal

Popular tools you get to learn in PGCP Business Analytics

The Post Graduate Certificate Program (PGCP) in Business Analytics encompasses a comprehensive study of various tools and technologies that are instrumental in extracting valuable insights from data. Here are the learning tools in MAHE’s Business Analytics PGCP:

Microsoft Excel

The program’s intuitive design and extensive online resources make it relatively easy for individuals to learn and apply analytical techniques. It is an ideal tool for professionals seeking to enhance their analytical capabilities without a steep learning curve.
Microsoft Excel is extensively used for data analysis, reporting, and visualization. Its powerful features, such as pivot tables, charts, and functions, enable users to efficiently manipulate and analyze large datasets.
Analysts leverage Excel for financial modeling, budgeting, forecasting, and trend analysis tasks. The tool’s ability to handle statistical functions allows professionals to conduct data-driven decision-making.
Many organizations use Excel as a primary data analysis and reporting tool regardless of size or industry. Its compatibility with various data sources and the prevalence of Excel proficiency in the workforce contribute to its enduring popularity.

Python

Python is renowned for its simplicity and readability, making it accessible to individuals with diverse backgrounds.
It supports libraries and frameworks, such as Pandas, NumPy, and Scikit-Learn, essential for data manipulation, analysis, and machine-learning tasks.
Python is extensively employed for data cleansing, exploratory data analysis (EDA), statistical analysis, and predictive modeling. Its versatility allows professionals to extract actionable insights from large datasets, facilitating data-driven decision-making processes.
The popularity of Python in business analytics is increased by its role in emerging technologies such as artificial intelligence (AI) and machine learning (ML).

Also read- Scope for business analytics grads in emerging economics – Online Manipal

The language is open-source, and a vibrant community contributes to its continuous improvement. The availability of numerous online resources, tutorials, and forums facilitates learning for individuals enrolled in the PGCP Business Analytics program.
The language supports various data manipulation and statistical techniques, enabling professionals to handle complex data sets efficiently. R’s compatibility with other programming languages and databases allows seamless integration into existing analytics workflows.
R offers a comprehensive toolkit for professionals to extract meaningful insights from data.
Many finance, healthcare, and e-commerce organizations leverage R for data analysis and decision support.

SSPS

The program employs a point-and-click approach, reducing the need for extensive coding or programming skills. This characteristic makes SPSS an excellent choice for business analytics beginners who need a statistics or programming background.
Participants learn how to import, clean, and manipulate data using SPSS and perform statistical analyses, from basic descriptive statistics to advanced predictive modeling. The course emphasizes hands-on exercises and real-world case studies to ensure learners gain practical experience.
Participants in the PGCP program explore how SPSS can be employed to identify trends, make predictions, and derive valuable insights from data sets. The tool’s versatility allows for the analysis of structured and unstructured data.

Also read- Commerce to Business Analyst: What does the learning journey look like? – Online Manipal

Tableau

This tool’s drag-and-drop functionality allows users to create visualizations without extensive coding knowledge. The platform also provides tutorials, online forums, and documentation, facilitating a smooth learning curve for beginners.
It can transform complex datasets into easily understandable visualizations, fostering better decision-making.
The tool supports real-time data connections, enabling users to make data-driven decisions promptly. It offers scalability, accommodating small and large enterprises in implementing analytics solutions tailored to their requirements.
Professionals utilize Tableau for financial reporting and trend analysis in finance. Marketing teams employ the tool for visualizing customer behavior and campaign performance. Healthcare organizations leverage Tableau to analyze patient data and optimize operational processes.

SQL

The language is designed to be user-friendly, allowing both beginners and experienced professionals to use it easily. The syntax and the ability to retrieve, manipulate, and analyze data make SQL a valuable tool for anyone looking to harness the power of data.
It is the standard language for interacting with relational database systems, such as MySQL, PostgreSQL, Microsoft SQL Server, and Oracle.
Professionals proficient in SQL can extract valuable database insights and perform data cleaning and transformation. It is extensively used in data warehousing, business intelligence, and analytics projects.
Every organization dealing with data relies on SQL to manage and query databases. Its widespread use is evident in job descriptions for roles such as data analyst, business analyst, and data scientist.

Why master Business Analytics with MAHE?

The Post Graduate Certificate Program (PGCP) in Business Analytics provided by MAHE is structured to equip students with the necessary skills and knowledge to navigate the complexities of modern business data. The program spans over 12 months, allowing participants to delve deep into the subject matter and gain a thorough understanding of various analytics tools and techniques.

With a suggested dedication of 15-20 hours per week, students can tailor their learning experience according to their schedules. The course fee is INR 65,000 per semester, with a total program cost of INR 1,30,000. MAHE provides an option for monthly installments, with an EMI starting as low as INR 10,833.

Moreover, the institution has included free access to paid Coursera content. This partnership expands the learning resources available to participants to complement the program’s curriculum.

Conclusion

In conclusion, the analytics tools taught in MAHE’s PGCP program in Business Analytics represent a comprehensive and cutting-edge array of resources. It empowers students with the skills and knowledge needed to thrive in the dynamic field of business analytics. Therefore, participants are exposed to diverse tools that cater to various aspects of data analysis, visualization, and interpretation throughout the program.

Also read- Six reasons why you should pursue a master’s degree in business analytics – Online Manipal

Celebrating the historic convocation of MUJ’s first batch of online graduates

A picturesque campus on a beautiful winter morning in Jaipur, a jubilant vibe, and air buzzing with excitement. It was a historic day on December 9, 2023, for Manipal University Jaipur, as the first online batch of MBA and MCA students graduated with flying colors.

*The grand Convocation procession by Manipal University Jaipur’s faculty*

It was a truly special occasion, as these online students marked history by being the first batch to complete their online degrees from MUJ, which are recognized at par with on-campus degrees.

The convocation, a momentous occasion, unfolded in the beautiful surroundings of the MUJ campus. The convocation marks the culmination of the journey of these students who commenced their study in April 2021. A total of 969 students marked this milestone in their academic journey. Among them, several graduates adorned their best attires and graced the MUJ campus with their presence for the in-person convocation. The rest of the achievers, who couldn’t make it in person, will receive their well-deserved certificates both digitally and in hard copy.

*Dr GK Prabhu, President, MUJ (left) and Mr Ambrish Sinha, CEO, UNext Learning (right) conferring degree certificate to a learner*

*Online graduates celebrating their milestone*

The vibe was energetic as the first batch of online graduates explored the campus in the morning and met their peers. Soon after they were served a lavish buffet lunch, students headed to a state-of-the art auditorium, all set to receive their degree certificates. The convocation kicked off with a procession by the dignitaries- Dr G K Prabhu, President, Manipal University Jaipur, Cmde (Dr) Jawahar M Jangir, Pro President, MUJ, Dr Mallikarjuna Gadapa, Director, Center for Distance and Online Education, MUJ, and Mr Ambrish Sinha, CEO, UNext Learning. The Chief Guest was Dr Nalin Mehta, Managing Editor at Moneycontrol, a leading media and news company in India.

*Dignitaries who graced the event with their presence*

Dr G K Prabhu addressed the first batch of online graduates and said, “Today marks a momentous occasion as you step into the next chapter of your lives. As you embark on new adventures, remember the knowledge and skills that you have gained here and use them to make a positive impact on the world. May you continue to learn, grow, and inspire those around you.”

Speaking about the grand success of the convocation, Dr Mallikarjuna Gadapa, Director, Online Education, MUJ, said, “In the digital era, online degrees from Manipal University Jaipur help learners unlock future potential while not giving up on their present commitments and work. By offering quality education in the virtual realm, we are not only shaping minds but also revolutionizing the job landscape, ensuring that our graduates stand shoulder to shoulder with their peers, armed with skills that transcend traditional limitations.”

Congratulating the online graduates, the Chief Guest, Dr Nalin Mehta, Managing Editor at Moneycontrol, said, “I was amazed to hear about the length and breadth and width of this cohort- ranging from early twenties to almost sixty. That is testament to the kind of opportunities this program has created. This first batch is historic not just for Manipal University Jaipur, but also for the nation at large.”

The convocation ceremony was a testament to the meticulous planning and execution by the university. Every detail was well thought out, ensuring a seamless and memorable experience for the graduates. From the moment the students entered the campus to the heartfelt speeches delivered on the stage, the event was a symphony of accomplishment and pride.

For the 229 students who graced the campus, the day was marked by the thrill of crossing the stage, shaking hands with faculty members, and receiving their hard-earned degrees. What made this convocation even more special was the diversity of the graduating class. Students from diverse backgrounds came together, forming connections that will last a lifetime. The online graduates comprised of fresh graduates and working professionals from over 70+ fields like defense services, entrepreneurs, freelancers, etc.

*Batch photo of first online graduates of MBA & MCA, Manipal University Jaipur*

Here’s what the online graduates had to say after receiving their degrees.

Aritraa Chatterjee, online MBA

“I did not expect so many people to attend the convocation. I got the opportunity to network with my peers here. I would like the future online graduates to also attend this event, as it is a one-time opportunity.”

Taniya Kulkarni, online MCA

“It was a wonderful experience, and we are proud to be the first batch of online graduates at MUJ.”

Not just the online learners, but the faculty too were super excited to meet their students, who they have met only in online sessions for the last two years. The faculty members expressed joy and happiness in meeting the first batch of online learners.

Mr Abhishek Pandey, Assistant Professor, Manipal University Jaipur, said “I congratulate the learners on achieving this incredible milestone. It is a very special day for Manipal University Jaipur because we’re celebrating the first ever convocation of online learners. Learners are stepping into a new journey in their lives. The knowledge, technical skills, communication skills, collaboration skills, and the effort to continuously gain knowledge will help learners face real-life challenges.”

CS Arpita Agarwal, Assistant Professor, Manipal University Jaipur, said, “This is a special occasion for all learners as they are entering the practical world. Change is the only constant. Our learners are trailblazers who have proven that learning knows no boundaries. Our very dear online learners are all set to face the world with confidence.”

As the sun set on the day of the convocation, the campus stood witness to not just an academic ceremony, but a celebration of achievements, friendships, and the indomitable spirit of learning.

Is Python necessary for learning data science?

Because of its simplicity and ease of use, Python for data science is one of the most popular programming languages in the scientific and research domain. People without engineering backgrounds can easily learn how to use it because of its simplicity and large libraries. Additionally, it works better for rapid prototyping.

AI scientists favour Python as well, with regard to application domains. Developers tended to rely on Java when it came to areas like creating fraud detection algorithms and network security, but they chose Python for data science applications like sentiment analysis and natural language processing (NLP) because it has a large library of tools that make it easier to solve complex business problems and create robust systems. Is Python necessary for learning data science or not? Here we discuss.

What is Python?

Python is an open-source, interpreted, high-level language that offers excellent object-oriented programming techniques. Data science leverages this language in all their projects and is one of the best languages data scientists can leverage. Python offers excellent capabilities for dealing with arithmetic, statistics, and scientific functions. To cope with data science applications, it offers fantastic libraries.

The key features of Python

Despite being a relatively advanced programming language, Python is simple to learn. It can take more time to fully understand Python’s complex concepts, packages, and modules.

Simple to read and very easy to learn

Python code resembles everyday English terms. The indentations define the code. Due to its simplicity of learning, Python is the perfect tool for novice programmers. It gives programmers the benefit of using fewer lines of code than one to complete tasks. In other words, it is more like playing with it than working with the codes.

Free and open source

Python is created under an open-source licence that OSI has accepted. It can be downloaded and used in applications free of charge. It can be downloaded and used in applications without costing anything. Additionally, it may be freely changed and distributed again.

The same code can be used on multiple devices

The code written once can be applied on several machines, making Python portable. Let’s say you use a Mac to write Python programmes. There are no modifications required to run it later on Windows or Linux.

Dynamically typed

In order to run a programme in any programming language, its type must be declared before a variable can be used. But it is not the same in Python. Here, the type of the variable can be decided during runtime. As a result, Python is now a dynamically typed language.

As an illustration, you don’t need to write int x = 10 when you need to give the integer value of 10 to the variable “x”. Writing x = 10 is all that is required. The fact that Python supports both object-oriented and procedure-oriented programming is one of its key strengths.

Use cases of Python with examples

The following use cases speak of the efficiency of Python for data science.

Machine intelligence

Python is quite well-liked in the machine learning or AI fields. Despite being an old language, Python has evolved to work with numerous new technologies. Building complex machine learning modules requires a vast array of computations, which Python’s stability makes it capable of handling.

Some of the well-known libraries provided by Python to work on machine learning and artificial intelligence projects are Sensorflow, Numpy, Keras, and Scikit Learn.

Game development

Python also helps with game development, simple AI, and standard web programming. 3D game development is made possible by Python packages like PyGame and PySoy. Additionally, it offers a library for any topic, regardless of your field.

Educational sector

Python is one of the most utilised programming languages for creating educational software and online courses. It is a programming language that is user-friendly for beginners and has a low learning curve and a multitude of resources. Python is a very “readable” language, as was already said, and is frequently used for creating online courses.

The benefits of learning Python as a data scientist

If you learn python for data science, you can unlock the following benefits –

Libraries that can enhance the ease of programming

The large sum of libraries efficient in the working and improving the ease of the programming is its biggest utility for enabling a data scientist to efficiently finish the hard jobs faster and with fewer rewrites. As a data scientist, you should be aware of the following crucial libraries that make Python a trustworthy and effective tool for data analysis and visualisation.

NumPy assists us with strong multifunctional tools and array objects as one of the most fundamental Python libraries. Many people use NumPy for data analysis. A homogeneous multidimensional array is its main component.

Matplotlib offers effective and stunning visualisations. Several stories can be written utilising the data that Matplotlib has visualised.

Pandas are among the most widely used and favoured libraries for data science. Its intended applications include statistical, engineering, social science, and practical data analysis.

Object and procedure-oriented programming

If data and objects are the main design considerations rather than functions and logic, a programming language is said to be object-oriented. On the other hand, a programming language is procedure-oriented if it emphasises functions (reusable code) more.

Given that it was created as a high-level programming language for general purpose programming, Python supports both procedural and object-oriented programming. Python is a multi-paradigm, allowing you to create programmes or libraries that are primarily procedural, object-oriented, or functional in any combination of these three areas of programming.

A large, helping community

Leveraging data science using Python has many advantages, one of which is that you’ll have access to a fantastic community of Pythonistas and can even join them. Since it has been around for three decades, Python has been designed to be simple to learn and simple to build with.

There is a sizable and passionate community of Pythonistas out there. They can always help you and can share their tips, answer your questions, correct your code, and discuss new ideas because it has remained relevant to so many people and businesses for such a long time. You can find them anywhere.

R vs Python for data science

Both data scientists and analysts use R and Python frequently, but each has a particular purpose in the process. In essence, Python is a general-purpose language utilised across all types of software engineering and data science, whereas R is used specifically for data analysis and statistics. It is generally a hot topic in Python for data science interview questions.

Points of comparison	R	Python
Data exploration	Can determine general patterns from data	Libraries are used to get insights out of data
Statistical modelling	Specifically built for statistical analysis	SciPy is library in Python that is efficient for this
Data visualisation	Can produce slick, objective visualisations	The Matplotlib library of Python is good for this

Data exploration

Although, unlike data analysis, data exploration isn’t used to get the most insights out of the data, it is useful in determining general patterns in it. R was natively developed to achieve this, whereas, in Python, there are separate libraries that can be used to have it done without writing a single line of code.

Statistical modelling

The process of developing an appropriate model follows the collection and exploration of your data. The process of building a data model, or collection of abstract rules that specify how data pieces relate to each other, frequently using characteristics of the real world, is known as data modelling. We refer to the process of using models to forecast future data as machine learning.

R and Python can both be utilised for statistical modelling. R was specifically built for statistical analysis i.e. making a paper or report, while Python has much better uses because of its general-purpose programming language. SciPy in Python is used for scientific calculations.

Data visualisation

Data visualisation is an intricate task, and poor results may impact the understanding of the visualisation. When it comes to data visualisation, then R is relatively easier, but you can use Python libraries like Matplotlob to generate graphs and charts for your data. R was developed to display the outcomes of its statistical analysis, but one of its greatest capabilities is data visualisation. Because of this, it’s simple to produce slick, objective visualisations.

However, if you decide against learning Python, you could lose out on a number of worthwhile job prospects.

Master your skills with online MSc in Data Science with MAHE

The online data science programmes offered by Manipal Academy of Higher Education (MAHE) through Online Manipal are a great way to start if you are looking for a lucrative career in the fields of data science and artificial intelligence. Whether you want to work in the industry or move into another field, a data science course taught by experts will help you know how to learn Python for data science.

The course will enable you to improve your analytical ability and problem-solving techniques and gain a command of several programming languages. For more information, visit the Online Manipal website now!

The rise of AI in recruitment

Why is AI important for recruitment?

How can AI be used in recruitment?

Conclusion

What are the duties of a management consultant?

Skills needed to become a management consultant

Various industries where management consultants can work

A step-by-step guide to becoming a management consultant

How much salary does a management consultant earn?

Become an accomplished management consultant with MUJ’s online MBA

Conclusion

Top MBA interview questions and how to answer them

Why is an online MBA the ideal choice for aspirants?

Power ahead in your career with an online MBA from Manipal University Jaipur

Conclusion

What is an MBA in Marketing?

What do you learn in an MBA in marketing?

Skills needed for a successful marketing career

Industries where marketing professionals can work

Top-paying jobs for marketing professionals

What is an MBA in supply chain management?

What do you learn in an MBA in Supply Chain management?

Skills needed for a successful career in Supply Chain Management

Industries where Supply Chain Management professionals can work

Top-paying jobs for Supply Chain Management professionals

Scale up in your career with an online MBA from Manipal University Jaipur

Conclusion

“Online MBA programs hold great value today”

“This online degree gave an on-campus degree feeling”

“We could have a clear communication with the faculty”

Is AI causing a major threat?

AI vs creative jobs in English & Literature

How the way of work is going to change

Conclusion

Popular tools you get to learn in PGCP Business Analytics

Why master Business Analytics with MAHE?

Conclusion

What is Python?

The key features of Python

Use cases of Python with examples

The benefits of learning Python as a data scientist

R vs Python for data science

Master your skills with online MSc in Data Science with MAHE

Recent Posts

Recent Comments

Archives

Categories

Meta

Interested in our courses? Share your details and we'll get back to you.