Startups vs MNCs: What to choose for your first job? Anyone about to land their first job faces the confusion of choosing between a well-established MNC or getting themselves going with a unique startup idea that might blow up in the future. The decision between the two is tough as both are equally matched. Startups vs MNCs has always been a hot topic for economic forums that want to attract readers, but they end up increasing the confusion. This article is aimed at clearing this confusion and helping the students to make better decisions. But before jumping straight into the comparison, we first need to know the aspects of both fields, so let’s get started. Check out: A guide to placement after doing an online degree What is a startup? As the name suggests, startups are businesses that are just starting up. Generally, startups begin with some unique ideas and end up hitting the market as a well-planned business model that aims at turning things around in their favor with their unique ideas and strategies that will help them to upscale themselves. They aim to take out the gaps present due to existing products in the market by filling them up with innovative and scalable ideas. Startups make money by generating high evaluations based on the future demand and sales of their product, thus offering high returns on investments. Startups come with a lot of risk factors but are balanced out by the great perks they offer. While working for a startup company, you have excellent learning opportunities, get in-depth exposure to the industry, explore innovative business models, and many such advantages. What is an MNC? An MNC or a Multi-National Company is a well-established forum that mainly operates from its country of origin and has its roots spread over the globe. MNCs are generally referred to as the corporate world. These are huge companies and are considered to be industry leaders. They already have a strong foundation and follow a certain set of rules and procedures for operating. Their work methodology is generally considered to be the opposite of the startup culture. MNCs work with predefined plans for everything, from production and marketing to sales and after-sales support. They stand on their norms and formality, which can bring innovation to a halt across the organization. Thus, we can conclude that startups and MNCs are like parallel worlds. From work culture to objectives, they have nothing in common. We should head over to the differences between the two based on the pros and cons of the two domains. Also read: Importance of career-readiness in online education Advantages of working in a startup Higher work exposure While working for a startup, you are generally locked into a small team that handles the entire organization. Thus you get a chance to get your hands on a variety of work, which helps you gain experience in several domains at the same time. This multi-domain experience can come in handy while switching jobs. Work experience Unlike MNCs, startups hire individuals at premier posts with little or no experience to test out the young minds, which is beneficial for both as they can have an individual handling a crucial post at relatively lower costs. This is one of the major reasons freshers opt for startups for their first job as MNCs demand prior experience while hiring at crucial posts. Work culture Startups are generally preferred over corporates because of their employee-friendly work culture. You get the opportunity to directly collaborate with your seniors and some innovative minds on critical projects that add to your resume. Disadvantages of working in a startup High-risk factor It’s a bitter truth that not all startups work themselves to the top. The risk factor attached to any startup is very high. Thus, there is a very high chance that instead of doubling up your salary in the next year, the startup might just vanish and be nothing more than just ending up in the experience section in your CV and leaving you with a few learnings. Unpredictability This is one of the major problems faced by individuals while working in startups. They never just work on the job profile they were shown while hiring. They always have to perform something extra or completely switch their roles to support the organization. Thus, their actual role in the company is always unpredictable. Low salary Most startups run into losses at the beginning of establishing their market presence. To compensate for the losses, they try to keep their internal costs minimum and thus hire lesser manpower at lower wages. So, if you can get yourself a ride right in the first year of your job, you might have to wait until the startup blows up or you switch your jobs. Advantages of working in an MNC Stable work life While working in an MNC, you don’t have to live in fear about your company shutting down every moment. While working in an MNC, you are assigned a specialized job role, i.e., you are assigned the work according to your expertise, which is a relief as it removes a lot of mental burdens and clears the confusion. Higher payouts and job security MNCs have a reputation for generally paying their employees consistently and in considerable amounts. Apart from the monthly payouts, there are perks provided on completing the company objectives and festive bonuses, which result in a considerably higher income than any startup can provide to a fresher. Also, due to the predetermined job roles, there is less ambiguity and higher job security. Great work-life balance As said earlier, MNCs work on a set of norms, and working hours for employees are no exception. MNCs operate on the set hours for the day; thus, the work-life balance for employees remains great. Thus, employees are left with plenty of time to plan something for their families. Disadvantages of working in an MNC Less innovation Are you a person who likes challenging work conditions and is always in search of trying something new? Then the corporate is surely not for you. As mentioned earlier, corporate culture is centered on working around the assigned profile and generally doesn’t let you step out of your domain which can be a downside for many. Slow career growth Working for a big MNC is sure a big boost for anyone’s career. But this boost doesn’t last long as after working for a few years in the MNC, career growth becomes slow, and work starts to feel repetitive and boring, which can lead to downgraded performance and frustration. Work culture The corporate work culture is one of the major reasons one might want to avoid joining an MNC. It expects one to be formal and systematic even in the smallest of tasks which might be annoying for some people. The constant knock of seniors makes you feel that you are nothing but an average employee in the company. It is one of the reasons that innovation has stalled in MNCs. What should you choose? Startups help you bring out the hidden innovation and talent in you, whereas MNCs help you further improve your skills in your field of expertise. There might even be some startups and MNCs that have taken measures to overcome their shortcomings, aiming to create a close-to-ideal work experience for their employees. The counters in the Startups vs MNCs debate from both sides are never-ending yet logical, which creates confusion among the graduates. Now you know the differences, pros and cons, the decision depends on your needs and preferences and, at last, where your heart takes you because if you aren’t interested in the work you are doing, it will downgrade your experience more than it might benefit you. Check out: Importance of placement services in bridging job-readiness gap Role of Online Manipal in enhancing employability of learners Online Manipal’s placement assistance services help in enhancing the employability of learners and make them ready for internships and job opportunities in startups as well as MNCs. Besides training its online learners on resume building, interview preparation, and skill enhancement, Online Manipal’s placement team also organizes virtual placement drives to connect job-ready learners to reputed organizations.
Top industries you can work in after online MCom Do you know there has been a significant increase in the demand for jobs in the insurance sector, financial services, and banking in recent years? There was a substantial growth of approximately 27% in 2022 as compared to 2021 in the BFSI (Banking, Financial Services, and Insurance) Industry in some cities of India, with Jaipur, leading the list, followed by Pune, Mumbai and Bangalore. This is because MCom professionals bring to the table their strategic insights, financial acumen, and adaptability to dynamic market conditions and digitalization going on in the finance sector. The industry demand for MCom professionals is a never-ending scenario because these people are equipped with the skills to analyze financial data and make informed decisions to contribute to organizational growth. Join us to explore the top industries you can work in after an online MCom degree course. Related Source: https://timesofindia.indiatimes.com/business/india-business/demand-for-jobs-in-banking-finance-spur-beyond-pre-pandemic-levels-jaipur-sees-highest-growth/articleshow/90359658.cms Industry demand for MCom graduates Professionals with a strong finance background continue to be in high demand across various industries globally. With a comprehensive understanding of financial principles, advanced analytical skills, and strategic management, MCom graduates can make way for a bright career in accounting, finance, management, and banking. Chartered Accountant, Financial Analyst, Economist, Auditor, Data Analyst, Management Consultant, and Risk Analyst are some of the bright career opportunities after online MCom. The table below will acquaint you with an approximate salary per annum earned by finance professionals after pursuing an online MCom: Finance Professional RoleApproximate Salary (Per Annum)Chief Executive Officer INR 11 lakh – INR 56 lakh per annumFinancial AnalystINR 9 lakh – 21 lakh per annumMarketing ManagerINR 9 lakh – INR 20 lakh per annumInvestment BankerINR 8 lakh – INR 23 lakh per annumTax ConsultantINR 6 lakh – 7 lakh per annumBank ManagerINR 7 lakh – INR 25 lakh per annumBusiness AnalystINR 7 lakh – INR 20 lakh per annumAccountantINR 4 lakh – 15 lakh per annumAuditorINR 4 lakh – 11 lakh per annumInsurance ManagerINR 4 lakh – INR 9 lakh per annum In-demand industries for MCom graduates The skills gained through online MCom programs from universities like Sikkim Manipal University open a gateway to career opportunities for an individual. Master of Commerce graduates find themselves in high demand across diverse industries. On one hand, the financial sector, including banking and investment, seeks the analytical prowess of these graduates. Then on the other hand, the rapidly growing e-commerce has propelled finance graduates into pivotal roles. The table below will give you an idea about the lucrative job opportunities in various top industries for online MCom graduates: IndustrySkills of MCom GraduatesJob RolesE-CommerceFinancial management skills and an understanding of e-commerce business models are part of the core curriculum of the MCom degree course. Hence, MCom graduates are the best fit for the E-Commerce industry.E-Commerce Manager, Digital Marketing Specialist, Customer Experience Analyst, Supply Chain CoordinatorBanking and Financial ServicesDuring the online MCom program, individuals acquire strong banking and financial analytical skills, which make them apt to take up the best job roles in the banking and financial sector.Investment Banker, Risk Analyst, Financial Analyst, Relationship ManagerAccounting and FinanceMCom degree program gives individuals an opportunity to hone their accounting, auditing, and taxation skills. This makes them the best fit for the accounting and finance sector. Chartered Accountant, Auditor, Tax Consultant, Financial AnalystSupply Chain and LogisticsEmpowered with the skills to understand cost optimization, budgeting, and the entire supply chain process, an MCom graduate can easily sail smoothly in the supply chain and logistics sector.Logistics Coordinator, Supply Chain Manager, Operations Analyst, Procurement SpecialistMarket Research and AnalysisMCom graduates acquire stron data analysis skills and critical thinking skills, which make them apt candidates for various job roles in the market research and analysis industry.Data Analyst, Market Research Analyst, Competitive Intelligence Manager, Business Intelligence SpecialistManufacturingBudgeting, financial analysis, cost accounting, and supply chain management are the key skills that an MCom graduate can use to shine bright in a job in the manufacturing industry. Cost Accountant, Production Manager, Supply Chain Planner, Quality Control AnalystITThere is a good career scope for Master of Commerce graduates in the IT sector owing to their brilliant financial analysis, risk management, resource allocation, and budgeting skills. IT Consultant, Data Scientist, Systems Analyst, Business AnalystSportsAn individual with an MCom degree in hand can easily rule the sports industry with his/ her effective financial planning, budgeting, and negotiation skills. Sports Marketing Manager, Sports Event Coordinator, Athlete Manager, Sports Analyst Benefits of pursuing online MCom After going through the various job prospects for online MCom graduates, it is time you learn about the other benefits of pursuing online MCom. So, have a look at the following benefits of pursuing a Master of Commerce course online: Flexibility: The prime benefit of pursuing an online MCom degree course from universities like Sikkim Manipal University through the Online Manipal platform is that it offers unmatched flexibility. Students can balance their academic pursuits with their professional and personal commitments. Cost-Friendly: Pursuing an online MCom course instead of a campus course means saving a lot of money that otherwise goes wasted commuting, living on campus, and other similar expenses associated with physical classes. So, those with financial restrictions can easily continue their higher education with an online MCom degree course. Wide Resources: Simultaneously, those who pursue MCom online instead of a traditional campus course can avail of wide resources through an interactive learning environment. For instance, Sikkim Manipal University offers online MCom through a dedicated Learning Management System (LMS), making students digitally literate and capable of gaining insights through virtual study groups and resources. Self-Paced Learning: The ultimate benefit of doing an MCom online is that it gives you the freedom to study at your own pace. Instead of a regular classroom setup, one can decide the time to study, submit assignments, and give assessments within the broad timelines of the university from where one pursues this online course. Global Exposure: Last but not least, studying MCom online means grabbing the golden opportunity to interact with peers from across the globe. It allows you to interact virtually with classmates from different countries and share and receive knowledge about global scenarios. Conclusion In short, no matter whether the economies are crashing or the organizations worldwide are growing, the role of a financial professional is always in demand for the success of a business. The success stories of online MCom alumni can help you get an assurance that if you are planning to pursue this course from Sikkim Manipal University, you are on the right track. SMU’s online MCom program is a well-crafted course aiming to provide students with the right set of skills needed to thrive in a highly competitive global market. Enroll now and become a part of the glorious Manipal alumni network. Affordable fee structure, comprehensive course curriculum, expert faculty, and full placement assistance are some of the key benefits you will reap by pursuing an online MCom course from Sikkim Manipal University through the Online Manipal platform.
Best finance project ideas for an MBA in finance The pursuit of the Master of Business Administration (MBA) in Finance requires a balance of theoretical and also practical knowledge. A critical element of an MBA program is the successful realization of a finance project. The choice of a proper finance project is of paramount importance since it also demonstrates the capability to apply financial theories to solving complicated business problems. This blog presents a variety of project ideas, reflecting the fast-changing nature of finance and also triggering the critical thinking and decision-making abilities of MBA students. Let’s learn the unique project ideas for an MBA in finance. Also read: Courses after MBA Finance to enhance your prospects – Online Manipal Project Selection Criteria Submitting impactful finance projects for MBA students is not a coursework assignment; it is a tactical approach for developing competencies and obtaining firsthand experience. Here are key project selection criteria that MBA students in finance should ponder upon: Relevance to Career Goals: Think of whether the project fits your long-term career goals. Does it give you insights and skills that are directly transferable to your preferred role within the finance industry? Industry Alignment: Be it investment banking, corporate finance, or fintech, make sure that the project relates to the financial area you are going to specialize. Skill Enhancement: An ideal project should provide chances to improve your analytical, quantitative, and decision-making skills, necessary for a prosperous career in finance. Also read: MBA in Banking & Financial Services vs. MBA in Finance – Online Manipal Below are the practical applications of finance concepts in projects. Project idea 1: Financial risk management in XYZ industry Financial risk management is an essential part of corporate decision-making in industries exposed to different sorts of financial uncertainty. By investigating the specific challenges and possibilities within this industry, the project aims to study and employ risk management methods that help lower possible financial risks. Industry Analysis: Analyze the XYZ industry in detail, outlining the major players, market trends, and economic drivers of financial behavior. Identification of Financial Risks: Categorize and classify the financial risks common in the XYZ industry in a systematic manner. Such risks may be market risk, credit risk, liquidity risk, and operational risk. Risk Assessment and Quantification: Create a model and use statistical models or other quantitative approaches to quantify the potential impact of identified risks. Project idea 2: Merger and acquisition analysis In corporate finance, mergers and acquisitions are essential instruments that are used for a variety of strategic purposes, like entering new markets, increasing market share, and obtaining synergies. For the financial statements examination, undertake a detailed review of the financial statements of the companies that are to merge or be acquired. This involves evaluating differences in revenue, expenses, profitability ratios, and liquidity positions before and post the transaction. Use different valuation approaches, like discounted cash flow (DCF), comparable company analysis (CCA), and precedent transactions, to assess the fair value of the target company. Project idea 3: Investment portfolio optimization This project includes a detailed study of the current market situation by considering economic indicators, possible risks, and upcoming chances. Assets are carefully selected from equity, intermediaries, commodities, and alternative revenue sources. You must address the risk appetite of the hypothetical investor using a mix of quantitative and qualitative indicators before the portfolio is built. Also read: Most in-demand MBA specializations in 2024 – Online Manipal Project idea 4: Financial performance analysis of a company Through the use of financial ratios and indicators, you will judge the fiscal sustainability of a company, observing what their areas of strength and weakness, as well as the scope for improvement, are. This analysis is a measure of liquidity, profitability, leverage, and efficiency and may include current and quick ratios, net profit margin, return on equity, debt-to-equity ratio, interest coverage ratio, inventory turnover, and receivables turnover. Project Idea 5: Cost-benefit analysis of green initiatives In this project, you will assess a company’s financial consequences of sustainability programs with a cost-benefit analysis. Since the major companies are nowadays turning to environmentally friendly processes, understanding the economic viability and longevity of such undertakings becomes very vital. Pick a particular sustainability initiative or a group of green (environmentally friendly) practices implemented by an organization. It could include renewable energy adoption, waste reduction programs, or eco-friendly supply chain initiatives. Conduct a detailed evaluation of the direct and indirect expenses involved in the implementation of the green initiative. This is determined by the upfront investments, operational costs, and any possible disruption to current processes. Project Idea 6: Blockchain and cryptocurrency in finance This project is undertaken to find the transformational results of blockchain innovation and cryptocurrency in the world of finance. These technologies are continually substituting traditional financial institutions; thereby, the knowledge of their roles, potentials, and challenges is very important. Give an outline of the blockchain technology, stressing its decentralized and secure features. Study applications that extend beyond the world of cryptocurrencies, such as smart contracts and supply chain management. Project Topics for MBA in FinanceFinancial Risk Management in XYZ IndustryMerger and Acquisition AnalysisInvestment Portfolio OptimizationFinancial Performance Analysis of a CompanyCost-Benefit Analysis of Green InitiativesBlockchain and Cryptocurrency in Finance MBA Finance: Best done from MAHE! Pursuing an online MBA in Finance from Manipal Academy of Higher Education (MAHE) is a strategic choice for individuals aspiring to excel in the dynamic and competitive field of finance. MAHE offers a comprehensive and industry-aligned online MBA program that encompasses various aspects to elevate your career in finance. At MAHE, students study finance subjects facilitated by highly qualified and experienced faculty members with both academic and industrial backgrounds. The finance specialization of the program requires an in-depth study of advanced financial theories, risk management models, investment analysis, and financial modeling. The curriculum is designed in a way that offers the students real-life examples of financial concepts. Also read: Which is better, MBA in Finance or MBA in BFSI? – Online Manipal Conclusion To sum up, working on practical financial projects at university becomes more enjoyable than studying the same concepts. Whether applying the theory of investment portfolio optimization or undertaking a financial performance analysis, every project idea presents an opportunity to grow professional skills and solve real-world problems. An MBA in Finance can help you learn these distinguished skills.
Career opportunities when you mix both: Artificial intelligence and data science Artificial Intelligence (AI) and data science are two interrelated fields that play a significant role in determining the technological advancement of today’s world. As the data continues to grow exponentially, there is a huge demand for professionals who can use AI techniques to find patterns and insights within the data. Roles like machine learning engineers, AI researchers, and also data scientists are in high demand across various industries. With the ability to handle complex data modeling and understand AI techniques like neural networks, professionals skilled in both AI and also data science are highly valued. Overall, combining the strengths in data analytics and AI opens up diverse, exciting, and also good-paying career paths across the sectors. Let’s see the AI and data science combined career paths. Also read: MBA in Data Science vs MSc in Data Science – Online Manipal The synergy between AI and data science AI and data science are interdependent specialties that complement each other. Data science provides the basis for collecting, processing, and analyzing large amounts of data. Then, AI implements advanced algorithms and models that learn from the data to make predictions, automate tasks, and generate correct insights. Data science includes the processes of data cleaning, exploring, and statistical analysis to derive patterns. AI, in particular, machine learning, uses these patterns to predict outcomes and make choices. In a nutshell, data science provides AI with the primary resource – data – and AI transforms this data into actionable knowledge. Some emerging trends in AI and data science collaboration are advanced analytics, automation of data processing, and improved decision-making. These use cases are helpful in situations where the understanding of future trends or results is crucial, such as in finance, healthcare, and marketing. Real-World Examples Healthcare Diagnostics: AI and Data Science are applied to analyze medical data that includes patient records, diagnostic images, and genetic information. As an example, machine learning algorithms can be used in predicting disease risks and outcomes based on patient health history. Financial Fraud Detection: AI algorithms leveraging data science data insights are used in detecting fraud patterns in financial transactions. The models are trained with historical data to detect anomalies and potential threats. Must read: Top 10 things recruiters look for in Data Science aspirants – Online Manipal Key skills for a successful career in AI and Data Science Here are the skill sets required for AI and data science combination: CategoryKey SkillsA. Technical SkillsProgrammingUnderstanding of data structures and algorithmsProficiency in languages such as Python, R, or JavaMachine LearningKnowledge of ML frameworks (TensorFlow, PyTorch, etc.)Experience in model development and optimizationStatistical Analysis and ModelingProficiency in regression and classificationTime series analysisB. Soft SkillsCritical Thinking and Problem-SolvingCritical reasoning and decision-making skillsEffective Communication and CollaborationEffective communication of technical concepts to non-expertsCollaboration with cross-functional teamsContinuous Learning and AdaptabilityStaying updated with industry trendsFlexibility to adapt to evolving project requirements Also read: SWOT analysis of MSc data science – Online Manipal Career paths in AI and data science intersection Below are the roles for professionals with skills in both AI and data science: Machine learning engineer Designing and implementing machine learning models. Developing algorithms for data analysis and predictive modeling. Collaborating with data scientists and domain experts to understand business needs. The role sees a high demand across industries such as finance, healthcare, technology, and e-commerce. The average base pay of machine learning engineers in India ranges from 8 lakhs to 14 lakhs per annum. Data Scientist with AI expertise Utilizing AI techniques to extract insights from complex datasets. Developing and implementing machine learning algorithms for predictive analytics. Collaborating with business stakeholders to identify data-driven opportunities. Data scientists are required in every field – healthcare for personalized medicine and diagnostics, e-commerce for recommendation systems and customer segmentation, and finance for fraud detection and risk assessment. AI Research Scientist Developing new algorithms and models to push the boundaries of AI capabilities. Contributing to scientific publications and conferences. Shaping the future of AI through innovations in areas like reinforcement learning, natural language processing, and computer vision. Career Paths in AI and Data ScienceAI Research ScientistMachine Learning EngineerBusiness Intelligence DeveloperData Scientist Source Educational and certification requirements Academic Degrees: Master’s in Data Science or Computer Science: Gives a strong foundation in data science, statistics, programming, and also machine learning. Ph.D. in Computer Science, Statistics, or Related Field: For conducting advanced research and also developing new machine learning methods. Requires strong research skills and a passion for advancing the field. Certifications: Machine Learning Engineer (Google, AWS) Data Scientist (IBM Data Science Professional Certificate) AI Engineer (Microsoft Certified: Azure AI Engineer Associate) The pace of innovation in AI and data technologies requires professionals to stay abreast of new tools, algorithms, and methodologies. Knowledge of evolving industry trends helps professionals align their skills with the current needs of businesses and organizations. MAHE: Paving the way for new-age job opportunities MAHE has designed the MSc Data Science program to provide learners with a strong foundation in statistics, machine learning, and also programming. The curriculum focuses both on the foundational concepts as well as on the practical applications using the latest tools and technologies. The program covers topics like statistical analysis, data mining, big data analytics, deep learning, and also visualization using programming languages like Python and R. Students learn to clean, analyze, and model large datasets. There is an emphasis on hands-on projects and case studies so the students get real-world experience with data analysis and modeling. To find out more, visit MAHE’s website or consult with the admissions team. The future of technology and business is data-driven; be future-ready with MAHE. Conclusion The intersection of artificial intelligence and data science is a quickly growing and promising field. As data continues to proliferate and AI techniques become advanced, there is a high demand for professionals with competencies in both areas. Companies across many industries are seeking talent that can turn vast datasets into actionable insights through machine learning and also neural networks. Mastering the synergies between these two domains opens up many intriguing and also high-potential career possibilities across the industries.
Interim Budget 2024: What political science students should know An interim budget, also known as a vote-on-account, is a financial statement presented by the government of a country during the transition period between the end of one fiscal year and the beginning of the next fiscal year. This budget is usually presented when the general elections are imminent or during a transition phase when a new government is expected to take office. An interim budget is crucial in maintaining the government’s financial stability during the transition period between the two elected governments. It is a temporary financial arrangement designed to meet the immediate fiscal requirements of the government until the newly elected government can present a comprehensive budget. This budget will ensure that essential government functions remain unaffected during the transition. What does an Interim Budget include? In addition to the standard budget, the Interim Budget provides a comprehensive breakdown of anticipated expenditures and tax revenues for the upcoming months until the new government assumes office. It typically offers a detailed documentation of every expense to be incurred and each rupee to be generated through taxes during this interim period. Read more: Higher education in Union Budget 2024 Key features of an Interim budget that every political science student should know Temporary budget plan An interim budget is a temporary financial plan that helps in meeting the government’s expenditure needs for a short period until a full-fledged budget is presented by the newly formed government. No major policy changes This budget typically refrains from introducing significant policy changes or new long-term initiatives. It focuses on maintaining the status quo and ensuring the continuity of essential government operations. Financial stability during transition In a parliamentary democracy such as India, the general elections occur usually every five years. Following these elections, a transitional phase ensues, during which a new government is formed. Within this transitional period, there is a necessity for a financial strategy that will guarantee a seamless continuation of vital government operations and services. Expenditure for the transition period The interim budget usually covers the government’s expenditures for the initial months of the fiscal year. In India, the fiscal year is from April 1st to March 31st. Therefore, the interim budget is crucial to ensure that government activities and services are not disrupted during the first few months of the new fiscal year. Financial coverage for essential services The interim budget prioritizes funding for essential services such as healthcare, education, defense, and infrastructure. It ensures that salaries of government employees, ongoing projects, and day-to-day operations can continue without interruption. Approval through Vote on Account An interim budget’s main objective is to get parliamentary approval for government expenditure during the transitional period. It allows the government to withdraw funds for essential activities and services. The term “vote on account” essentially means seeking parliamentary approval for government expenditure without presenting the full budget. Also read: Best careers after online MA in political science Interim Budget in India 2024 The Interim budget in India for the financial year 2024 was presented by India’s Finance Minister, Nirmala Sitharaman, on Thursday, February 1. It was announced in a joint session of Parliament, with the comprehensive financial budget anticipated after the upcoming general elections, slated for April and May this year. Key announcements of the budget were focused on the empowerment of four main pillars of the Indian economy – poor, youth, women empowerment, and farmers while maintaining fiscal consolidation and continuing capital expenditure. The budget includes allocations for various sectors ranging from healthcare, technology, railways, tourism, aviation to green energy, dairy, housing, and more. It reiterates the commitment to transform India into an economic powerhouse that draws power by skilling and reskilling the nation’s youth through continued investments in initiatives such as the Skill India Movement. Also, efforts to increase the representation of women in the workforce and foster an entrepreneurial spirit in them to make India an inclusive and independent hub of innovation are reassuring as an ed-tech leader. Let us take a look at some of the key highlights of the Interim budget. Learn more about US Elections 2024 Highlights of the Interim Budget Fiscal deficit: The fiscal deficit for the FY24 is at 5.8% of GDP while the target for the FY25 is reduced to 5.1% of GDP. Capital expenditure: The budget provides provisions for a capital expenditure of ₹11.11 lakh crore while keeping the fiscal deficit in check. Tax rates: No changes were made to the direct or indirect tax rates. Healthcare insurance: The healthcare coverage under Ayushman Bharat scheme to be extended to all ASHA and Anganwadi workers. Housing development: The government will soon launch a scheme that offers financial aid to middle-class people living in slums, rented houses, and unauthorized colonies to build or buy new homes. Agriculture sector: To accelerate the expansion of the agriculture sector and enhance the income opportunities for farmers, the government will encourage both private and public investments in post-harvest activities like aggregation, modern storage, streamlined supply chains, primary and secondary processing, as well as marketing and branding efforts. Development of states: The proposal to provide INR 75k crore at 50-year interest free loan for the development of states under the Gati Shakti master plan will continue for one more year. Railway sector: Expansion of rail infrastructure projects including Metro Rail and Namo Bharat to more cities. Convert around 40,000 rail bogies to Vande Bharat coaches. What’s in it for students and aspiring entrepreneurs? The finance minister stated that this will be a golden era for tech-savvy students. To encourage research and innovation in sunrise industries, the government will establish a corpus fund of INR one lakh crore through which it provides 50-year interest-free loans to startups and other MSMEs. She emphasized the transformative impact of new-age technologies and data on lives and businesses worldwide, enhancing efficiency and fostering innovation. India’s innovation and entrepreneurship are gaining widespread global recognition, offering solutions to contemporary challenges. She said that the Skill India Mission has helped boost employability of youth and making Indians ready for more modern employment opportunities. With the help of 3,000 new Industrial Training Institutes, the Skill India mission has trained 1.4 Cr youth, and upskilled 54 Lakh Indians. For the year 2024-2025 the government is expected its allocation for the PM-SHRI scheme to boost development of schools and curriculum as envisaged by the National Education Policy 2020 to INR 6,050 Cr, from INR 4,000 Cr last year. Conclusion An interim budget is usually presented when there is limited time before the end of the fiscal year or when the political environment suggests the possibility of a change in government. This allows the outgoing government to fulfill its financial obligations and keep essential services running. It’s important to note that the interim budget does not provide a detailed roadmap for the government’s economic policies. Once the new government is in place, it is expected to present a full budget that outlines its fiscal policies, revenue generation plans, and expenditure allocations for the entire fiscal year. Students aspiring to make a successful career in politics or public administration must be well versed with various political scenarios and stay up to date with the latest developments in government policies, budget plans, welfare schemes, etc. The online MA in political science degree offered by the prestigious Sikkim Manipal University (SMU) provides comprehensive understanding key political science subjects such as political theory, international politics, comparative politics, peace & conflicts, and more. This complete online degree helps you hone your political knowledge and skills and prepares you for lucrative careers in public policy, advocacy, academia, government, and media.
The role of today’s women in science, technology and innovation The International Day of Women and Girls in Science is celebrated on February 11 to recognize the critical role that women and girls play in science and technology. It was in 2015 that the UN General Assembly decided to mark this day. The International Day of Women and Girls in Science is implemented by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the United Nations Entity for Gender Equality and the Empowerment of Women, also called the ‘UN Women’. The ‘UN Women’ is a global champion for gender equality that upholds women’s human rights. This year, the day will focus on the role of women and girls in science who contribute to the sustainable development goals. Women in STEM Recent statistics from the labor market data shows that in the STEM sector, the representation of women remains quite low, however, there has been a gradual increase. Women make up to 26% of the STEM workforce and this representation is expected to become equal only in 2070. The challenges Women and girls are underrepresented in fields of science, technology, engineering and mathematics (STEM). Professions in STEM fields are majorly dominated by men, and women find it difficult to match up to them in these areas. Nearly half, or 48%, of women in technology and STEM positions indicate experiencing discrimination in some manner during the recruitment or hiring process. Gender bias and stereotypes are among the major contributors to suppressing women from exploring careers in STEM fields. Pressure to conform to societal norms, forced marriages and childbirth are among the daunting reasons why women in STEM face challenges. In most households, women are majorly responsible for running the family, and this burden restricts them, to an extent, from pursuing their dream career. This discrimination is faced especially by marginalized women such as indigenous and afro-descendant women, girls from disadvantaged groups, elderly women and those who belong to the LGBTQ+ community, according to the United Nations. On the whole, there is a barrier to women dreaming for successful careers in their field of interest. It is often said that a family and a nation’s betterment lie in the education of women. Even though the situation is improving, there is a long way to go. Men vs women in tech-related jobs According to Women in Tech Network, it would take 133 years to bridge the economic gender gap. This stands true not only to STEM related jobs, but the overall global workforce. According to a report by Deloitte, the participation of women in STEM related jobs rose to 35% in 2021. This means that the ratio of men to women in tech firms is roughly about 3:1. Fostering a diverse workforce is essential in narrowing the economic gender divide. It is imperative, especially now, to be aware of the technology sector’s insufficient diversity. Research indicates that diverse companies exhibit greater innovation, creativity, and productivity, ultimately earning higher revenue. To address this, companies must not only recruit diverse tech professionals but also establish, encourage, and honor diverse perspectives by cultivating a welcoming and supportive atmosphere. The brighter side There is always a flip side to everything, and we must acknowledge the rise in awareness about educating women in STEM fields. The Covid-19 pandemic highlighted the achievements of women in science, for instance, Professor Sarah Gillbert, who led the development of the Oxford/Astra vaccine against Covid-19. Women in IT roles The IT workforce has witnessed a substantial surge, mirroring the swift advancements in technology, computing, and AI. Despite an impressive addition of over 80,000 women in IT from 2019 to 2023, the gender representation still stands at a modest 19%. According to the National Science Foundation, a growing number of women are attaining STEM degrees, and they are closing the gap with men in obtaining bachelor’s degrees in science and engineering subjects. A recent survey showed that as of 2023, 26% of women are working in tech-related jobs. Here are some of the most recent stats of women in tech-related roles. Women currently hold about 26.7% of tech jobs Women’s representation in Big Tech stands at 26%, which is in line with the industry average 30.9% of all new tech roles are being filled by women The Indian picture Speaking of India, there has been an increase in the number of women applying for STEM related programs and degrees. The proportion of women enrolling in STEM courses in India rose to 32% in 2021, from 22% in 2019. The government of India in September 2022 launched a new initiative called Women in Engineering, Science and Technology (WEST). This program will cater to women in the STEM background and empower them further to contribute to the field of science and technology. Women who are part of this program will get a platform for pursuing research in basic or applied sciences frontier areas of science and engineering. It also provides a platform for women to showcase their research, achievements, and exchange ideas on taking the country forward in science, technology and innovation. How online education is helping Online education is a boon in the world of technology, considering that it caters to people from diverse backgrounds, cultures and geographic locations. It has specifically impacted the lives of women, who otherwise cannot attend college or university physically. Working women, homemakers or women who are entrepreneurs can take up an online degree or course without hampering their other commitments. It also gives them a sense of financial and personal independence to pursue a course of their interest or choice. Online education has helped women overcome geographical barriers and has allowed them pursue an online course from any university in the world. This will help break the existing gender bias and promote a better, inclusive society. Conclusion Even though we have milestones to reach, more women and girls are getting the same opportunities as men and boys. They are breaking societal barriers and making a mark in underrepresented fields like science, technology, engineering and other technical roles. The gender gap is wide, however, with improved opportunities, women and girls can create an impact in the STEM world.
Top industries you can work in after online MA Thanks to the pandemic, like almost everything, education has gone digital too, and it is no longer confined to traditional classrooms. The facility to study online has kickstarted the trend to pursue an online MA from anywhere in the world. The sky’s the limit when looking for job opportunities with skills acquired through online MA programs. However, a lot depends on the subject you choose to pursue in this online PG degree course. An online MA graduate can unlock an arena of bright career opportunities across various sectors. Whether you are just starting your career or thinking of pursuing a PG course that can open endless career opportunities for you, an online Master of Arts (MA) will be the best degree to get, and it will work wonders if you get it from a top-notch university like Sikkim Manipal University through the Online Manipal platform. So, buckle up and join us as we explore the top industries you can work in after an online MA degree. In-demand industries for online MA graduates Whether you know it or not, online Master of Arts degree holders fly high with skills suitable for diverse job positions across various industries. If media and advertising are the key industries offering exciting job offers to an online MA in English graduate, then someone with an online MA in Political Science may explore opportunities as a policy analyst or a political consultant. Similarly, those with an online MA in Sociology can pursue lucrative job roles related to human resources and public healthcare. Have a look at the table below to understand the career paths after an online MA in 2024: IndustrySkills MA Graduates Job RolesEducation and AcademiaMA graduates are capable of providing in-depth and specialized knowledge in their particular field, hence they are the best fits for education and academic job roles.Teacher, Professor, and Education ConsultantMedia and CommunicationsMA graduates acquire strong writing and communication skills and can easily adapt to the evolving trends in the media and communication sector.Content Writer, Journalist, and Editor Business and ManagementDuring the Master of Arts degree program, individuals learn project management skills, leadership skills, and analytical skills. Hence, they can use all these brilliantly in managing all types of businesses. Human Resource Manager, Business Analyst, and Operations ManagerAdvertisingDuring the online MA course, individuals are exposed to digital marketing concepts, strategies, and analytical skills, which make them apt for the advertising industry.Digital Marketing Specialist, Advertising Specialist, and CopywriterPublic RelationsCommunication and strategic thinking are the core skills required to make a bright career in PR. MA graduates are experts in these and hence they can easily choose these job roles for a bright career.Public Relations Manager, Social Media Manager, and Corporate Communications ManagerConsultingMA graduates are the best fit for consulting job roles because they bring to the table specialized skills like strategic thinking, effective communication, problem-solving, and research capability.IT Consultant, Management Consultant, and Financial ConsultantEdTechLearning and development skills are honed during the MA coursework, hence these graduates are the best ones to fit in EdTech industry job roles. Instructional Designer, Learning and Development Specialist, and Data Analyst Benefits of pursuing online MA So, now we assume you have a clear idea about the exciting career opportunities open for an online MA graduate. It is now time to move further and get acquainted with some key advantages of pursuing an online MA in India from a reputed institution like Sikkim Manipal University: Freedom to study from anywhere: The ultimate benefit of choosing an online Master of Arts (MA) course rather than a traditional campus degree course is the freedom to study from anywhere in the world. All you need is a good internet connection and a laptop or a computer. Students need not live in a hostel or relocate to pursue this post-graduation course. Convenience to study at your own pace: There is no better option to study at your own pace, other than pursuing an online degree course. Students can study at the time that suits them best without compromising with their other personal or professional commitments. Affordable and cost-saving: One of the main benefits of pursuing an online MA course over a traditional campus program is its affordability. Online degree course students can easily save money on accommodation, commuting, and tuition fees because these are relatively inexpensive courses if pursued from universities such as SMU. Access to wide resources: Online MA students can enjoy access to a wide range of resources, including digital libraries, virtual support services, research databases, and much more, during the entire course duration. This helps make them digitally literate. Diverse learning environment: Last but not least, the ultimate advantage of pursuing an online MA from a university like Sikkim Manipal University through the Online Manipal platform is that it helps you to get in touch with students from across the globe and from different backgrounds. This helps enrich the overall experience of the students during the course. Future trends on the job market post an MA degree Equipped with a versatile skill set and commitment to ongoing learning, an online MA graduate is well-suited to excel in the dynamic, changing professional landscape. Listed below are the key future trends in the job market for an individual post MA: 1. Integration of technology: Advanced technologies, such as artificial intelligence and data analytics, are reshaping industries and creating a demand for professionals with specialized knowledge. 2. Flexible remote work: The increasing emphasis on remote work and digital collaboration has amplified the value of online education and heightened the industry demand for MA professionals, who have pursued an online MA course in subjects like English, Political Science, and Sociology. 3. Social responsibility and sustainability: An online MA graduate in Sociology brings skills that make them fit for roles that give importance to sustainability, social responsibility, and diversity. 4. Upskilling and continuous learning: There is no end to the job market that values MA professionals committed to lifelong learning and providing them opportunities to stay competitive through continuous learning. 5. Interdisciplinary specialization: All types of job markets recognize interdisciplinary skills. An MA graduate masters the art of interdisciplinary skills and can be a valuable asset for any organization based on this specialization. Conclusion To conclude, we are sure that, having read so much about the employment opportunities for online MA graduates, you will contemplate enrolling in this popular PG course. While there is no doubt that an online MA degree program is a versatile degree, pursuing it from a reputed and good university will make a difference. The curriculum set for online MA at SMU is comprehensive, and the fee structure is very affordable so that students can concentrate only on their studies without stressing about financing the course. So, enroll yourself in the online MA in English, Sociology, or Political Science from Sikkim Manipal University (SMU) through the Online Manipal platform.
Top management tools every MBA student should know An MBA journey involves theoretical knowledge and a comprehensive preparation for real-world leadership challenges. MBA students must grasp key concepts and wield essential management tools to succeed in business. To truly excel in the competitive corporate arena, aspiring professionals must delve into the practical aspects of business operations. This includes mastering essential management tools that have become instrumental in decision-making and strategic planning. This article unfolds the essential management tools that can redefine the MBA students’ academic and professional trajectories. It provides a roadmap to navigate the intricate business dynamics and emerge as effective leaders in their chosen fields. Efficiency and precision are paramount in the modern business environment. This is why a comprehensive understanding of these business management tools is a distinct advantage. Proficiency in utilizing these tools distinguishes an MBA student in the job market. You can learn project management software to increase workflow. You can also use financial analysis tools to aid you in sound decision-making or collaboration platforms fostering effective team communication. By incorporating the knowledge of these management tools into their skill set, MBA students not only position themselves as adept managers but also as innovative problem solvers. As industries continue to evolve, staying ahead demands a combination of theoretical expertise and practical acumen, making the integration of these tools an essential aspect of an MBA education. Ultimately, the fusion of management concepts and tool proficiency propels MBA students toward success, enabling them to make informed decisions and lead teams with confidence. What do you learn in an MBA program? In an MBA program, students learn practical skills that turn them into effective leaders. They study important subjects like: Financial management: Understanding financial details is essential. Students analyze statements and make smart financial choices that impact business results. Marketing strategy: Mastering effective marketing is crucial for business success. MBA programs teach market analysis, consumer behavior, and techniques to create impactful strategies. Operations management: Efficient operations are vital for any organization. Students learn to optimize processes and manage resources to improve overall efficiency. Human resource management: People are a company’s most valuable asset. MBA programs teach skills in managing personnel. It helps them create a productive work environment. What are management tools and why do you need them? Management tools are essential instruments for dealing with the complexities of organizational dynamics. They help professionals plan and control various aspects of business operations. These tools promote efficiency and organization. They do this by making the process fast and reducing operational bottlenecks. Their key benefit is enabling data-driven decision-making. This allows leaders to base choices on real-time insights for better outcomes. Strategic planning tools for MBA are crucial for planning and aiding in goal formulation. They are also vital for resource allocation and developing long-term strategies for organizational success. These tools provide frameworks like Gantt charts and project management software to plan and ensure timely project completion. Collaboration and communication tools foster teamwork in dispersed teams. A financial analysis software for MBA assists in budgeting and sound financial decision-making. They also contribute to leadership development by providing frameworks for effective leadership and goal-setting. Innovation tools encourage idea generation and the implementation of creative solutions. Customer Relationship Management tools are essential for understanding their needs and enhancing satisfaction. These tools are adaptable to evolving organizational needs. This shows flexibility and scalability to adjust strategies and processes in response to changing market dynamics. Adopting management tools is crucial for businesses aiming to thrive in the modern business landscape, ensuring sustained growth and success. 10 best management tools you should learn in 2024 Staying abreast of cutting-edge tools in management is crucial for success. Here are the top 10 essential project management tools that every MBA student should master in 2024: Trello: Trello revolutionizes project management by utilizing intuitive boards and lists. It provides a visual representation of tasks and allows teams to organize and collaborate seamlessly. Trello gives real-time updates, thereby maintaining effective communication throughout the project lifecycle. Microsoft Excel: Excel remains an indispensable tool for MBA students. It offers a robust platform for data analysis and manipulation. Its spreadsheet capabilities facilitate financial modeling and data visualization. It also helps with complex calculations associated with different business functions like finance and marketing. Asana: Asana is a flexible project management platform as it has an easy-to-use user interface. It can quickly perform task management and team collaboration. The platform allows users to create projects and track progress. It fosters efficient communication and ensures project timelines are met with ease. Tableau: Tableau has changed the game in data visualization. It transforms raw data into insightful visuals. It enables MBA students to interpret complex datasets effectively. It has interactive dashboards and real-time analytics. Tableau empowers informed decision-making which is a crucial skill for any management professional. Slack: Slack is a communication powerhouse. It offers channels and direct messaging. It enhances team collaboration by centralizing communication and reducing email clutter. It also fosters quick and real-time exchanges. Slack is pivotal for seamless communication within and across teams. Jira: Jira is an agile project management tool designed for software development teams. It facilitates planning and releasing software with features like Scrum and Kanban boards. Jira’s systematic approach ensures projects are developed efficiently. These are in alignment with agile methodologies. Google Analytics: Google Analytics is indispensable for MBA students venturing into marketing. It provides comprehensive insights into website and app performance. It offers data on user behavior and conversion rates. Understanding Google Analytics is essential for crafting effective digital marketing strategies. Zendesk: Zendesk is a customer service platform that centralizes customer interactions. It streamlines support processes by consolidating communication channels and customer data. Zendesk ensures efficient customer service, a critical aspect of modern business operations. QuickBooks: QuickBooks simplifies financial management for MBA students. It offers tools for invoicing and expense tracking. It also helps with financial reporting. QuickBooks’ user-friendly interface and automation features make it an ideal companion for mastering the financial aspects of business. HubSpot: HubSpot is an integrated platform for marketing and sales. It provides tools for attracting and delighting customers throughout their journey. HubSpot’s unified approach enhances customer relationship management, a key skill for successful business leaders. Also read: Projects to consider as an MBA marketing student! Step up in your management career with an online MBA from Manipal University Jaipur You need a smart strategy that fits the business world to move up in your management career. Choosing to get an MBA is a worthy investment. It gives you the knowledge and skills you need to handle the challenges of the corporate world. The Online MBA by Manipal University Jaipur (MUJ) is beneficial for people who want to become successful managers in the competitive business world. The curriculum covers core business subjects and strategic management. It offers latest insights into how the business world is evolving. The program emphasizes practical application. It ensures students have industry-demanded skills and not just theoretical knowledge. Also read: Hear from our graduates: How MUJ’s online degrees offer utmost flexibility MUJ’s faculty includes seasoned professionals and industry experts. They bring real-world insights into the virtual classroom. They use interactive sessions and case studies in their teaching. They also give collaborative projects to students. These can be done using collaboration tools for MBA projects. Online MBA students at MUJ gain a holistic understanding of management principles and their practical implications due to the style of teaching. Advancing in your management career requires a forward approach and MUJ’s Online MBA provides the ideal platform. MUJ offers a memorable and useful learning experience if you are aiming for a leadership role. It is also beneficial if you are looking to enhance your management skills. It combines academic knowledge with flexibility. These are needed for professional growth. Choose MUJ for an Online MBA and begin your journey toward a successful management career. Also read: How to choose between Marketing, Finance and HR specializations in MBA? Conclusion To stay ahead, you need a mix of theoretical knowledge and practical skills in management. This article talks about the important management tools that every MBA student should be familiar with. These tools play a big role in how businesses make decisions. MBA students need to understand the basics of business administration and be good at using these tools to handle the challenges of the corporate world. Project management software and financial analysis tools for MBAs contribute to making an organization successful. Mastering these tools isn’t just a qualification for professionals today; it’s a strategic advantage that helps individuals become effective leaders and make smart decisions. Online MBA, a UGC-enabled program from Manipal University Jaipur, is committed to providing relevant knowledge and skills in a flexible learning environment. The program covers not just the basics of business but also focuses on developing leadership qualities. Graduates from this program are not just good managers; they also become visionary leaders. For aspiring managers and business leaders, the path to success involves always learning, adapting, and staying updated on industry trends. The tools discussed in this article, along with the education from MUJ’s Online MBA, help individuals not just meet but surpass the challenges of the modern business world.
Transformative journeys: Our learners pushing boundaries in Media In today’s rapidly evolving media landscape, staying ahead requires not just technical skills but also a commitment to continuous learning and growth. At Manipal University Jaipur’s Online MA in Journalism and Mass Communication (MA-JMC) program, lour learners have found a platform to elevate their careers and pursue their passions. Must read: Journalism and Mass Communication as a career in India Ashok Sharma: From lab technician to future news anchor For Ashok Sharma, who spent 8 years honing his technical skills as a lab technician at Manipal University Jaipur, the decision to pursue an online MA-JMC was driven by a desire for knowledge expansion and career advancement. In his own words he says,” I have been working as a lab technician in Manipal University Jaipur for 8 years, I have good technical skills like video recording and editing. However, I wanted to improve my knowledge, so I decided to pursue an online MA JMC. I want to pursue my PhD after this online program, and I also hope to become a news anchor one day.” Kanchan Giri: Embracing flexibility for a lucrative career Amidst the challenges posed by the pandemic, Kanchan Giri recognized the value of pursuing an online degree. Opting for the Online MA-JMC program at Manipal University Jaipur, Kanchan found the flexibility of online classes to be a game-changer. Elaborating about the same, she says,” During the pandemic, when all universities were shut, I though pursuing an online degree was the best option for me. With Online Manipal, the classes are flexible. I hope to explore a lucrative career in media after completion of the program.” Check it: Simple yet powerful tips for balancing an online learning and your life Moin: Building confidence through online learning For Moin, enrolling in the online MA-JMC program at Manipal University Jaipur was driven by a quest for personal and professional growth. Living in a city where the same program was not available locally, Moin elaborates what influenced his decision,” The overall learning experience with Manipal University Jaipur has been great. I enrolled in the online MA-JMC as the same program was not available in my city. Pursuing the program not only helped me in making better videos, but also helped me in upskilling. Made me confident in creating videos “ Why MA-JMC from MUJ? The Online MA in Journalism and Mass Communication (MA-JMC) program offered by Manipal University Jaipur (MUJ) stands out as an exceptional option for aspiring media professionals. With a curriculum designed to equip students with the latest industry-relevant knowledge and skills, MUJ’s online program offers the flexibility and convenience that modern learners need. Whether you’re a working professional like Ashok Sharma looking to enhance your expertise or someone like Kanchan Giri seeking to navigate the challenges of remote learning, MUJ’s Online MA-JMC provides a platform for personal and professional growth. Through interactive online classes, hands-on assignments, and dedicated support from experienced faculty, students like Moin have found the program to be instrumental in building confidence and advancing their careers. With MUJ’s commitment to excellence in education and its innovative approach to online learning, the Online MA-JMC program emerges as a premier choice for those passionate about making their mark in the dynamic world of journalism and mass communication. Conclusion By providing a flexible and comprehensive learning experience, Online Manipal is empowering learners from diverse backgrounds to pursue their aspirations and thrive in the dynamic field of journalism and mass communication. Whether it’s advancing careers, embracing flexibility, or building confidence, Online Manipal is shaping the future leaders of media. Join us on this journey of discovery and empowerment.
Unique marketing strategies every aspiring marketing professional should know The ability to grasp and implement unique strategies is the key to success in the marketing field. This article serves as a compass for aspiring marketing professionals. It is going through in-demand job roles and unveiling data-driven marketing approaches. It introduces the transformative journey offered by Manipal University Jaipur’s (MUJ) Online MBA in Marketing. We aim to equip you with the knowledge and insights essential for carving a niche in marketing. Let’s unravel the secrets that can unlock success in your marketing career, guiding you toward mastering the art of strategic marketing with MUJ’s Online MBA. Also read: Why choose an MBA in Marketing? Marketing is a powerful force shaping industries and influencing people’s buying. Aspirants play a crucial role in understanding and connecting with consumers through creativity and smart thinking if you are someone who wants to work in marketing. Marketing covers everything from telling brand stories to planning successful campaigns in various ways. It’s about engaging with people and making businesses grow. Companies always need skilled marketing professionals because unconventional marketing strategies are essential to staying competitive. They look for people who can think differently and bring new ideas. So, it is crucial to understand the way people behave and the different ways to reach them if you want to succeed in marketing. Additionally, you also have to learn the marketing trends. It’s a mix of being creative and thinking analytically to create interesting stories and run successful campaigns. A good marketing career is about always learning and adapting. Understanding marketing basics and keeping up with new trends and what consumers like is important. In this ever-changing world, simple language helps connect aspiring marketers to a world of exciting opportunities. Also read: Important concepts to learn in MBA Marketing In-demand job roles in marketing Keeping up requires understanding modern techniques that connect with today’s consumers. Various guerilla marketing tactics aim to woo audiences in the digital age. Techniques like influencer collaborations and data-driven approaches use technology and creativity to gather consumer insights. This propels marketing efforts into the future. Let us have a look into the in-demand job roles in marketing: Content marketing manager A content marketing manager creates interesting content, plans strategies, and connects with target audiences to convert leads into customers. They earn about INR 7-14 LPA and need creativity, strategic thinking, and an understanding of audience preferences. Digital marketing specialist A digital marketing specialist navigates online channels with finesse. Their expertise in digital campaigns and online presence management is crucial for businesses thriving in the digital landscape. Social media manager They are stewards of a brand’s social presence. Social media managers oversee strategies and content creation. They also manage audience engagement across platforms. SEO specialist These specialists help increase websites’ visibility on search engines. SEO specialists optimize content and website structures. Their role is crucial in improving search rankings and driving organic traffic. They also ensure online discoverability. Data analyst Data analysts specialize in getting important information from marketing data. They study the data to improve strategies and make campaigns better. It also helps them understand how consumers behave. Brand manager A brand manager’s main job is to make the brand more valuable. They play a vital role in how people see and recognize a brand in the market. Event marketing coordinator These professionals plan and run events to promote products or services. They create memorable brand experiences. Influencer marketing manager These managers work with influencers to genuinely promote products. They use influencer marketing strategies to advertise products and services. Also read: How to become a marketing manager in India? New-age marketing techniques that you should know In an age defined by technology and rapid digitization, traditional marketing methods are evolving into innovative and dynamic approaches. Here are some modern marketing techniques every aspiring professional should understand, each explained briefly with real-world examples: Guerrilla marketing Guerrilla marketing tactics use surprising strategies to create excitement about a product or brand. This could involve viral campaigns or flash mobs. It can also involve interactive installations. IKEA is an example of this. IKEA turned a Parisian subway station into a furnished living room. It surprised commuters and generated significant online and offline buzz. Influencer collaboration Influencer collaboration strategies provide marketing partners with credible figures in specific niches. Brands collaborate with influencers to genuinely endorse their products or services. Nike’s partnership with athlete Michael Jordan is a classic example. They turned him into a highly influential brand ambassador. Experiential marketing Experiential marketing ideas immerse consumers in a brand experience. They are creating memorable interactions. Red Bull’s Stratos Jump campaign is a prime example. Live-streaming Felix Baumgartner’s record-breaking freefall engaged millions and associated the brand with daring feats. Unconventional marketing Unconventional marketing strategies think outside the box and challenge norms. It creates a unique brand identity. Metro trains in Melbourne introduced a campaign called dumb ways to Die. They used dark humor and catchy music to convey safety messages. It has gained millions of views and global recognition. Data-driven marketing Data-driven marketing approaches use insights to tailor strategies. Amazon’s personalized product recommendations are based on user behavior. They enhance the user experience and boost sales. Become a successful marketing professional with MUJ’s online MBA Embark on a successful marketing career with an online MBA from the NAAC A+ accredited Manipal University Jaipur (MUJ). This program offers strategic advantages for your career growth. Here’s why opting for an online MBA in marketing through Online Manipal (OM) can propel your professional journey: Comprehensive learning MUJ’s online MBA covers both foundational and advanced marketing principles. From traditional concepts to the latest digital strategies, students gain insights into consumer behavior, market trends, and industry tools. Recognized qualification Upon completion, receive a recognized qualification respected in the industry. The Online MBA positions you as a credible marketing professional with a strong educational foundation, opening doors to various opportunities. Expert guidance Benefit from webinars from industry experts and experienced academicians. They blend theoretical knowledge with practical insights. Through interactive sessions and industry projects, they offer a holistic understanding of real-world marketing scenarios. Flexibility and convenience MUJ’s Online MBA offers flexible learning options. This allows accommodation for working professionals. Access course materials at your convenience. It will enable you to balance your professional commitments with academic excellence. Industry-relevant projects It emphasizes practical experience. MUJ integrates industry-relevant projects and case studies. Networking opportunities Engage with various professionals, peers, and industry experts from diverse regions and backgrounds. Collaborate and build valuable connections within the marketing industry. It is instrumental in advancing your career. Also read: A guide on how to get a job in the marketing sector Conclusion Success hinges on continuous learning in the marketing field. Exploring innovative marketing strategies reveals the need for adaptability, creativity, and a profound market understanding to stay ahead. For aspiring marketers, mastering trends is just the start; the journey extends to gaining the right education and skills for a fulfilling career. Manipal University Jaipur’s Online MBA in Marketing is a guiding light for those aiming to comprehend modern marketing intricacies and excel in this dynamic and competitive field. This program grants individuals access to a curriculum designed to meet industry demands. They get to learn from expert faculty who share insights from the marketing forefront and the flexible learning environment accommodating varying schedules. MUJ’s commitment to providing a holistic and industry-focused education ensures graduates are armed with theory and prepared for real-world marketing challenges. Embark on this transformative journey with MUJ’s UGC-entitled degrees, such as an Online MBA in Marketing through Online Manipal, where educational excellence meets the dynamic demands of the marketing industry. Your path to becoming a successful marketing professional begins here, where innovation, knowledge, and real-world application converge for a comprehensive learning experience. Also read: AI in digital marketing: Future of AI in the marketing industry?
