Career options after graduation in English A Bachelor of Arts in English is an academic program that deals with literature, language, comprehension, and writing. Courses that constitute its fundamental curriculum often include traditional and contemporary literature, linguistics, writing, oratory arts, etc. In addition to literary learning, students also acquire skills in critical thinking, analysis, and research. A survey by the National Association of Colleges and Employers (NACE) revealed that communication and writing skills are in high demand among employers. An English degree gives students such skills; thus, anyone who wishes to pursue a career path in any field, including education, media, business, or law, can benefit from the course. Because of its versatility, a BA in English is an excellent springboard to a multitude of occupations. Rising trend of online BA in English: Exploring potential careers in India Career options after BA in English Graduates who have successfully finished their BA in English can find employment in various fields and industries. Below are some of the most popular BA English career options: Content Writing Content writing is the most preferred job area for BA English candidates. With the enhancement of communication technology and marketing techniques, content writing has become a mainstream job in the marketing and advertising sectors. A content writer drafts blog posts, articles, website content, product descriptions, and social media posts for companies that want to address their digital audiences. Due to the skills in English grammar, research, and communication obtained through a BA in English, graduates can easily adapt to content writing. Writers can operate in various domains, such as technology, health, finance, or travel. Editing and Proofreading Another great profession well suited for BA professionals is editing and proofreading. This type of job requires checking written material for proper grammar, clarity, consistency, and tone. Editors and proofreaders can be found in publishing and media houses, companies, corporations, and agencies that offer advertising services. BA English graduates learn to pay close attention to details and have a good knowledge of the language, making them suitable for these roles. Marketing and Communications Another potential employment area for BA English graduates is marketing and communication. All business organizations, regardless of their nature, require creative professionals who can prepare effective and meaningful communication and marketing strategies. Due to their versatility in writing and communication, English graduates can work as copywriters, brand strategists, and marketing communication specialists. Marketing jobs may include writing advertising copy, creating website content, and creating social media content. Alternatively, communications roles might involve preparing and writing press releases, newsletters, and company announcements. Public Relations (PR) Another area in which English graduates can find a niche of their choice is public relations (PR). These specialists help organizations or individuals manage their public reputation and brand image. English graduates are suitable for PR job positions because they have the writing and communication skills needed to write press releases, speeches, and media statements. PR specialists work for PR agencies, companies, NGOs, and even government organizations. BA in English vs Political Science vs Sociology Law A BA in English does not directly prepare a student for law school, but many English graduates go to law school because of the course’s nature. English graduates are particularly well prepared for law because of their capacity to interpret difficult texts and build logical arguments. A career in law can be attained by becoming a lawyer, legal assistant, or even a paralegal. BA English graduates regularly secure jobs in the legal sector as the course provides problem-solving skills and verbal and written skills needed for a legal career. Teaching English as a Second Language – TESL Teaching English as a Second Language (TESL) is another highly rewarding job for BA English graduates, especially for those who have a passion for working with people from different cultural backgrounds. As English is one of the most used languages in the world, the need for English teachers, especially in non-English-speaking countries, is high. TESL teachers may teach in government or independent schools, language centers, or even as independent trainers. Many graduates also opt to become online English tutors, teaching students from different countries. Other indirect employment opportunities related to teaching include working as language coordinators or curriculum developers. Popular English BA jobs BA English top job profiles Average salary (in INR)Academic Writer4.1 lakh Event Manager4.8 lakh Librarian3.4 lakh Administrative Officer5.4 lakh Copy Editors3.2 lakh Content Writer3.1 lakhSource Top jobs after an online BA program with major credits in English Higher education options for BA English grads Master’s degrees An academic master’s degree can give better insight into advanced subjects and help in achieving further professional prospects. Some of the popular master’s program after BA English include: MA in English: Provides profound knowledge of literature and may create opportunities for the professions of teaching, publishing, and writing. MA in Journalism or Communication: Suitable for candidates who are interested in joining the media, journalism, or any learning institution with a communication department or any reputable company. MA in Creative Writing: Ideal for individuals interested in chiseling their creative writing skills and wanting to establish themselves as novelists, scriptwriters, or poets. Certificate and diploma programs Certificate and diploma programs, which are usually short-term, are helpful for developing certain skills. Some options include: Content Writing or Copywriting: These courses give the required knowledge to get a job in content creation, such as SEO writing or digital marketing. Public Relations: PR certificates help you master the basic skills of PR practice, such as media relations, crisis communication, and brand management. TESL Certification: A TESL certificate enables graduates to teach English in any country or through the Internet. Why an online BA in English from SMU is best for a successful career The online BA in English from Sikkim Manipal University is a comprehensive undergraduate program designed to equip learners with insightful knowledge of English literature and communication skills. This program prepares students for successful careers in various fields, including education, publishing, journalism, content writing, and public relations. Program highlights: Duration: 36 months (3 years) Mode of Delivery: 100% online Eligibility: 10+2 Fee Structure: INR 13,500 per semester, with a total course fee of INR 81,000. EMI options are available starting at INR 2,225 per month. Accreditation: UGC-entitled, NAAC A+ accredited Curriculum: The program offers a detailed curriculum spread across six semesters. It focuses on enhancing communication, research, and writing skills with subjects like: Communicative English Digital Fluency Victorian and Modern Literature Poetry and Essays Conclusion A BA in English prepares students for numerous career paths in diverse fields. You can get started in writing, editing, public relations, law, teaching, or another related field. The skills obtained from the course include critical thinking, communication, and writing, which are desired in organizations across various industries globally. Taking up a higher studies path can further enhance your career.
Top HR activities: Guide to HR functions The most important asset of an organization is its human resource, i.e., its employees and workers. The Human Resource Management activities include the activities of recruiting, training and development, performance appraisal, compensating, rewarding, and ensuring the safety and welfare of the human resource. In this article, we will see the top HR activities. LIST of top HR activities Alignment and integration of organization plan with the Human Resource requirements Planning of Human Resource Recruitment of Human Resource Regular evaluation and monitoring of performance Taking steps to keep the employees motivated Training and development Rewards and compensation Ensuring safety and well being of the employees Organization development Involving the employees in the decision-making process Providing job security and growth opportunity to the employees Change Management Work-life balance Conflict resolution Compliance 1. Alignment and integration of organization plan with the human resource requirements The top-level management must ensure that the HR activities and requirements are considered while preparing the organization plan to achieve the organization’s overall objective. The integration of the plan with human resource requirements is essential because the execution of plans in their intended manner depends on the effectiveness and efficiency of the human resource. 2. Planning of human resource Human resource is a vital factor of an organization that needs planning for its procurement and deployment. The dynamic business environment where the technology is bringing new changes in the organization’s way of working has made it necessary to plan HR activities properly. The HR management must anticipate the kind of human resource needed by the organization and accordingly plan for the procurement criteria, salary, training and development, appraisal, performance bonus, promotion and other benefits to applying to its human resource. 3. Recruitment of human resource The organization’s employees must be carefully recruited as their performance is directly linked with the organization’s success. The HR activities include conducting a recruitment process for selecting the most eligible candidate who can add value to the organization. The human resource management activities include a personal interview, aptitude test and other methods to evaluate the knowledge, learning ability, leadership qualities, teamwork spirit and other parameters. 4. Regular evaluation and monitoring of performance Another core human resource management activity is to keep a check on the performance of the employees continuously. The HR management shall perform activities to monitor and compare the employees’ performance and the target performance and take corrective actions to fill the gap. The flow of communication and information among the management and employees shall be free to achieve better and timely results. 5. Taking steps to keep the employees motivated Human resource management activities shall also focus on maintaining and increasing the motivation level of the employees. The employees shall be timely, rewarded for achieving targets within the predetermined deadlines. Monetary benefits such as bonuses, incentives, promotion, and non-monetary benefits like the best performance award, recognition, and creative innovation can keep the employees motivated to give their best for the organization. 6. Training and development The continuous updating of the knowledge and skills of the organization’s human resource is an important factor for its success in the long run. The development of human resource is an important activity performed by human resource management. Regular training of employees enables them to actively update themselves with the changing needs of the business environment. 7. Rewards and compensation Employees shall be adequately rewarded for their efforts through justified salary, bonus, incentives and other monetary benefits. Non-monetary benefits like the best performance award, recognition to creative innovation, trophies can keep the employees motivated to give their best for the organization. This human resource activity is crucial as if the employees are not happy with the compensation and benefits that they receive for their work, and then it can adversely affect their performance. 8. Ensuring safety and well-being of the employees The human resource management shall perform all activities which are necessary for ensuring the safety and well-being of its human resources. It is the organization’s responsibility to provide a healthy and safe work environment, proper safety measures for work that require exposure to hazardous situations and adequate health care facilities for the employees and their families. 9. Organization development This management activity involves preparing a strategy as per the nature and size of the organization to build a working environment where employees can give their best efforts. Effective coordination and cooperation among the human resources employed at different levels of the organization results in the development of both the employees and the organization. 10. Involving the employees in the decision-making process The management shall keep the employees well informed about the organization’s functioning so that they can effectively participate in the decision- making process. The support of the employees’ union can help in encouraging the participation of skillful employees in decision making. 11. Providing job security and growth opportunity to the employees Human resource management is necessary for the organization’s growth, but it should also contribute to the professional development and growth of the individual employees. 12. Change management: Change management involves preparing, supporting, and helping individuals, teams, and organizations in making organizational change. This might include changes to business processes, systems, technology, job roles, and organizational structures. Effective change management involves clear communication about the change and its impact, training and support for employees, and strategies to manage resistance to change. The goal is to ensure that the organization can adapt smoothly and successfully to the change, with minimal disruption to business operations. 13. Work-life balance: Work-life balance is about creating a harmonious balance between an individual’s work and personal life. Organizations support work-life balance by offering flexible working hours, remote work options, family leave policies, and wellness programs. Promoting work-life balance helps employees to reduce stress, increase job satisfaction, and improve overall well-being. It also leads to higher productivity and retention rates as employees feel more supported in balancing their professional and personal responsibilities. 14. Conflict resolution: Conflict resolution in the workplace involves addressing and managing disagreements and disputes between employees, teams, or departments. Effective conflict resolution strategies include active listening, empathetic communication, and collaborative problem-solving. HR plays a crucial role in mediating conflicts, ensuring that issues are resolved fairly and amicably, and maintaining a positive work environment. Resolving conflicts promptly and effectively helps to prevent escalation and promotes a culture of respect and cooperation. 15. Compliance: Compliance in HR refers to adhering to labor laws, regulations, and company policies to ensure fair and ethical treatment of employees. This includes compliance with laws related to wages, working hours, health and safety, anti-discrimination, and employee rights. HR is responsible for staying updated on legal requirements, implementing compliant policies and procedures, and conducting regular audits to ensure adherence. Non-compliance can result in legal penalties, financial losses, and damage to the organization’s reputation. Must read: Navigating the modern HR landscape with HR analytics Why should you enhance your HR capabilities with MSc in Business analytics from MAHE? Pursuing an MSc in Business Analytics from MAHE helps HR professionals’ become data-driven decision-makers along with boosting their competitiveness and career growth, while also providing cost-saving and strategic HR benefits in the rapidly evolving field. This program offers the opportunity to gain a global perspective, valuable networking, and continuous learning in HR analytics. Enhancing your HR capabilities with an MSc in Business Analytics from MAHE can be a strategic move to adapt to the changing landscape of HR and data-driven decision-making, offering personal and professional benefits, including career advancement, skill development, and a deeper understanding of HR processes. It’s essential to evaluate your career goals and the specific offerings of the program to determine if it aligns with your objectives. CONCLUSION An honest, hardworking and skilled employee is the most valuable asset of an organization. Thus, HR activities must be planned and performed in a manner such that it contributes to creating maximum value for both the employee as an individual and the organization as a whole.
What is the data science lifecycle? As the world enters the era of big databases, modern lifestyle produces more and more data at an unparalleled speed through apps, websites, smartphones, and smart devices. Hence, the need to store data has also expanded as the main challenge and concern among modern enterprise industries. Data science is the future of AI algorithms to overcome these challenges. It is a blend of various tools, algorithms, and machine learning life cycles with the primary goal of discovering hidden patterns from raw unstructured data. Data science focuses on a more forward-looking, innovative approach, ensuring to evaluate historically and compare it with present data to make better decisions and future predictions on behaviour and outcomes. From healthcare and finance to cybersecurity and automobiles, data scientists significantly contribute to various breakthroughs across verticals. Read on to learn more about the different stages in the data science lifecycle that require different skill sets, tools, and techniques. Data science lifecycle explained A data science lifecycle is defined as the iterative set of data science steps required to deliver a project or analysis. There are no one-size-fits that define data science projects. Hence you need to determine the one that best fits your business requirements. Each step in the lifecycle should be performed carefully. Any improper execution will affect the following step, ultimately impacting the entire process. Data Science is key to achieving a perfect data science process here. The main aim is to build a framework and solutions to store data. Since every data science project and the team is unique, every specific data science lifecycle is different. How many phases are there in the data analytics life cycle? Below we have explained the different phases of data science life cycle PhasesDescriptionIdentifying problems and understanding businessDiscovering the answers for basic questions including requirements, priorities and budget of the project.Data CollectionCollecting data from relevant sources either in structured or unstructured form.Data processingProcessing and fine-tuning the raw data, critical for the goodness of the overall project.Data analysisCapturing ideas about solutions and factors that influence the data life cycle.Data modellingPreparing the appropriate model to achieve desired performance.Model deploymentExecuting the analysed model in desired format and channel. Identifying problems and understanding business Like any other good business lifecycle, the data science lifecycle also starts with ‘why?’ Identifying problems is one of the major steps necessary in the data science process to find a clear objective around which all the following steps will be formulated. In short, it is important to understand the business objective early since it will decide the final goal of your analysis. This phase should examine the trends of business, analyse case studies of similar analysis, and study the industry’s domain. The team will assess in-house resources, infrastructure, total time, and technology needs. Once these aspects are all identified and evaluated, they will prepare an initial hypothesis to resolve the business challenges following the current scenario. The phase should – Clearly state the problem that requires solutions and why it should be resolved at once Define the potential value of the business project Find risks, including ethical aspects involved in the project Build and communicate a highly integrated, flexible project plan Data collection Data collection is the next stage in the data science lifecycle to gather raw data from relevant sources. The data captured can be either in structured or unstructured form. The methods of collecting the data might come from – logs from websites, social media data, data from online repositories, and even data streamed from online sources via APIs, web scraping or data that could be present in excel or any other source. The person performing the task should know the difference between various data sets available and the data investment strategy of an organisation. A major challenge faced by professionals in this step is tracking where each data comes from and whether it is up-to-date. It is important to keep track of this information throughout the entire lifecycle of a data science project as it might help test hypotheses or run any other updated experiments. Data processing In this phase, data scientists analyse the data collected for biases, patterns, ranges, and distribution of values. It is done to determine the sustainability of the databases and predicts their usage in regression, machine learning and deep learning algorithms. The phase also involves the introspection of different types of data, including nominal, numerical, and categorical data. Data visualisation is also done to highlight the critical trends and patterns of data, comprehended by simple bars and line charts. Simply put, data processing might be the most time-consuming but arguably the most critical phase in the entire life cycle of data analytics. The goodness of the model depends on this data processing stage. Data analysis Data Analysis or Exploratory Data Analysis is another critical step in gaining some ideas about the solution and factors affecting the data science lifecycle. There are no set guidelines for this methodology, and it has no shortcuts. The key aspect to remember here is that your input determines your output. In this section, the data prepared from the previous stage will be explored further to examine the various features and their relationships, aiding in better feature selection required for applying it to the model. Experts use data statistics methods such as mean and median to better understand the data. In addition, they also plot data and assess its distribution patterns using histograms, spectrum analysis, and population distribution. Depending on the issues, the data will be analysed. You may be interested in knowing more about time series analysis. Data modelling Modelling Data is one of the major phases of data processes and is often mentioned as the heart of data analysis. A model should use prepared and analysed data to provide the desired output. The environment needed for executing the data model will be decided and created before meeting the specific requirements. In this phase, the team works together to develop datasets for training and testing the model for production purposes. It also involves various tasks such as choosing the appropriate mode type and learning whether the problem is a classification, regression, or clustering problem. After analysing the model family, you must choose the algorithms to implement them. It has to be done carefully since extracting necessary insights from the prepared data is extremely important. Model deployment Now, we are at the final stage of the lifecycle of data science. After a rigorous evaluation process, the model is finally prepared to be deployed in the desired format and preferred channel. Remember, there is no value for the machine learning model until it’s deployed to production. Hence machine learning models have to be recorded before the deployment process. In general, these models are integrated and coupled with products and applications. The stage of Model deployment involves the creation of a delivery mechanism required to get the mode out in the market among the users or to another system. Machine learning models are also deployed on devices and gaining adoption and popularity in the field of computing. From simple model output in a Tableau Dashboard to a complex as scaling it to cloud in front of millions of users, this step is distinct for different projects. RELATED ARTICLES Data scientist job role and description Data science projects you should try Who all are involved in the data science lifecycle? Data is being created from individual level to organisational level, gathered, and stored in substantial servers and data stores. But how are you going to get hold of this vast storage of data? It’s where the data scientist comes into play, who is an expert in the art of extracting insights and patterns from unstructured words and numbers. Here we have listed out different job profiles of the data science team involved in the lifecycle of data science. Business Analyst The role of a business analyst is to understand the business requirements in the identified domains like Banking, Healthcare, education, and more. The responsible person can guide in planning the right solution and timeline to perform the analytics in their business analytics lifecycle. Moreover, they should also find the right target customers and analyse the effectiveness of various campaigns to create plans and smoothen business processes. Data Analyst A data analyst is a data science expert who has extensive knowledge and experience in working with huge data. They can map the solution and analyse what data is required to generate the required solution. Data Analysts are required to format and clean the raw data, interpret and visualise them to perform the analysis and provide the technical summary of the same. Data Scientists Data scientists take another step down in the lifecycle of data science, and their main task is to improve the quality of machine learning models. In general, they divide their work into two blocks – Work with the finished model of the project to assess the quality continuously and identify the areas that need to be improved. Gather online and offline metrics to find new architectures and signals for predictions. Data Engineer Data Engineers focus on technique optimisation and data construction in a conventional manner. They are in charge of preparing data for subsequent analysis, gathered from social networks, websites, blogs, and other internal and external web sources. It will then be formed into a structured form so that it can be shared with the data analyst for further steps. Data Architect The primary role of the Data Architect is to integrate, centralise, safeguard and maintain the data sources of the organisation’s life cycle. They have to work with the latest technologies to ensure the business stays on top and relevant. In addition, data architects also have a significant role in creating a blueprint for database management, organising data both at macro and micro levels. Machine Learning Engineer A job profile of a machine learning engineer involves the responsibility of providing advice on which model can be applied to acquire the desired outcomes and build a solution to offer accurate output. They have to design and implement machine learning-related algorithms and applications, including prediction, and anomaly detection, to address the business challenges. They collaboratively build data pipelines, benchmark infrastructure, and A/B testing. Conclusion When it comes to better decision-making, data is inevitable. This is also true on an organisational level, where the majority of today’s businesses rely on data-driven decisions and strategic plans to achieve their long-term goals. Implementing a perfectly defined data science lifecycle will help you optimise and streamline business operations. Enrol in the Master’s Programme in Data Science provided by the Manipal Academy of Higher Education (MAHE) through Online Manipal, which will help you boost your intelligence and hone your skills in data science, allowing you to emerge as a competent individual in the industry. In a nutshell, due to the accelerating rate of data sources, data science has become one of the fastest growing fields, enabling businesses to interpret data and provide actionable insights to improve outcomes.
Explore interesting MBA case studies for real-world insights Case studies are an integral part of business school education. Real-world experience is used to develop a study method that helps students understand business scenarios. Harvard Business School was the pioneer in using the case study method, and it is now a common feature in all business schools around the world. You could use hundreds of case studies to learn how managers tackle different situations, from mergers and acquisitions to the launch and success of a new product line to branding strategy. Case studies allows students to understand real-world business solutions and provide them practical experience in decision making, problem solving, critical thinking, collaboration, and leadership. They help them develop the necessary skill sets to succeed in the business world. This article will cover some of the most important aspects of MBA business case studies, such as why they’re important and some case study examples. What is an MBA case study? Case studies are real-life business situations or hypothetical business scenarios used in MBA course to facilitate some elements of experiential learning. A business case study will present you with a business issue, a conflict to be resolved, or an impending decision that needs to be made. In most cases, a case study focuses on a specific company and a seemingly difficult management issue. In many cases, this is a problem that the company’s upper management (CEO, CFO) is dealing with. Following that, a slew of objective and subjective facts are presented. There may be information about the company’s history and financial data relevant to the case study example (balance sheet, profit, and loss account). Additionally, there could be information demonstrating the company’s size (for example, the number of employees, locations, and products). Also read: MBA Course Details As a management student, you are expected to read the case, analyse the issues presented, evaluate the underlying issues, and present solutions to the case’s problem. When writing an analysis, you should provide a realistic solution and explain why this solution will help your organisation achieve its objectives. Finally, your analysis should include detailed plans for implementing your proposed solution. Why are MBA case studies important? When combined with in-class discussions, case studies help students develop their critical thinking and problem solving skills, which aid in formulating better approaches to problems. From eliciting student-led debates to deciphering complex business concepts, cases are powerful pedagogical vehicles for fostering students’ confidence, problem-solving, and reasoning abilities. A case study is an important part of an aspiring manager’s curriculum because it requires the use of critical thinking while solving a problem. Each situation requires a different approach to reading and interpreting information and, ultimately, a different way of thinking. When you tackle a case study, it will test your analytical, reasoning, leadership, and decision-making abilities. The case study method helps you apply your theoretical knowledge and practical application in a dynamic and VUCA (Volatility, Uncertainty, Complexity, and Ambiguity ) world. List of Top 25 MBA case studies everyone should know Followings are some of the interesting case studies for MBA students: The Mumbai dabbawala story Many business schools in India and abroad, including Harvard, use this well-known case study in operations and supply chain management. Dabbawala model was applauded by the likes of Prince Charles and Richard Branson because of its Six Sigma level of accuracy. What makes this case so special and appealing? Let’s take a look at this: They collect hot meals from customers’ homes across the city and deliver them to schools and workplaces throughout the day. Known for its smooth, dependable, and long-lasting delivery system, they have a long track record of success. Their operation is intertwined with the rail network in Mumbai, which sets the pace and helps with the delivery schedule. The dabbawalas use a simple coding system that is easy and convenient for everyone. In addition to having a specific code for the neighbourhood where the Dabba will be delivered, they also have characters indicating the delivery address and who will be making the delivery. They work in self-organised teams of 25 people each. While delivering their dabbas, the most experienced ones serve as supervisors. Every dabbawala negotiates with his customers on an individual basis. It may seem surprising, but one of the reasons for their success is their reliance on human capital rather than technology. They are highly motivated because they understand how important their work is. If they don’t deliver, someone somewhere will miss his lunch. For them, delivering food is akin to serving God! In a first, Flipkart has teamed up with the Mumbai Dabbawalas to deliver goods to customers in the city. Shopify support for building online stores From sole proprietors to multinational conglomerates, businesses of all sizes have used Canada-based Shopify’s SaaS (Software as a Service) e-commerce platform to launch online shops. Web builders, safe payment methods, templates, search engine optimization (SEO), analytics, and a slew of other tools were all available through the company. Shopify’s web builder was easy to use, even for people with no coding or e-commerce experience. Despite offering a feature-rich solution, Shopify has received criticism for the high costs that merchants must bear to set up a website of their choosing. However, Shopify by 2020 was hosting close to 377,000 online stores and boasted customers like Budweiser, World Wildlife Fund, GE, Amnesty International, Tesla, and Encyclopedia Britannica. The case is set up to accomplish the following teaching goals: E-commerce sites have specific business goals, system functionality, and information needs. The quality of an e-commerce website may be affected by the features offered by e-commerce solution providers. Flipkart Flipkart, the first Indian e-commerce company valued at a billion dollars, was founded in 2007 with a small investment of Rs 4 lakhs. Flipkart exploited a large group of consumers eager to experience the convenience of online shopping. Flipkart’s success is largely due to the following factors: Its warehouse and inventory management system give it a solid backend to work from. Focus on resolving delivery and defective product issues promptly. The company’s co-founders believe that discounts are not enough to satisfy the customer’s expectations of timely service and efficiency. Next, we’re going to see a lot of innovation. Cash-on-delivery and credit card payments at the doorstep are additional options that give customers more flexibility and convenience. Flipkart added the ‘surprise and delight’ factor to customers’ shopping experience. They were given offers that Flipkart tailored to their specific needs and preferences. That’s what the company’s Big Billion Sale was all about. In the eyes of many, the retailer was accused of making a hasty leap into the unknown. Flipkart maintained its goodwill by sending an apology and explanation letter to all its customers for its mistakes in managing site traffic and the demand-supply gap for its products. It made enough amends to regain the trust of its supporters. Samsung: Going from `Make for India` to `Make for the World` This business case study discusses how Samsung’s manufacturing and R&D strategies formulated for India can help it succeed internationally. When Samsung launched its “Make in India” initiative in the mid-2010s, it took advantage of government SOPs to encourage multinationals to establish manufacturing facilities in India. In addition, its Indian R&D centres came up with innovative products after studying Indian customer needs and taking into account customer feedback. The case discusses some of the products launched under the “Make for India” initiative and describes their impact on the company’s market position in great detail. As a result of these and other government incentives, Samsung ramped up its domestic production over time. With its “Make for the World” initiative, Samsung announced that it would relocate its manufacturing operations from other countries to India, where it would ship its products worldwide. Is it likely that Samsung will make India its sole Asian manufacturing hub in the future? Is it possible that its customer-oriented products will help it outperform the rest? The case is set up to accomplish the following teaching goals: Build international brands by devising strategies. Examine the government’s methods for promoting domestic manufacturing. Recognise the significance of multinational corporations (MNCs) being aware of the specifics of the local market when expanding into new regions. Importance of product globalisation to capture market share. Recognise the importance of product design innovations in the global marketplace. Supply chain management issues. Locate opportunities to reduce costs and speed the launch of new products in the market. A study of multinationals’ perspectives on the advantages and disadvantages of domestic manufacturing. Kingfisher Airlines – A lesson from failure Vijay Mallya’s dream bird, “Kingfisher”, was devastated by some reckless and risky decision-making on Mallya’s part. Due to bankruptcy and non-payment of loans, Kingfisher, operating since 2005, was forced to shut down at the end of 2012. The airline owed a debt of $1 billion to a consortium of 17 banks. How did the glitzy airline go out of business despite its increased brand recognition and loyal customer base? When Kingfisher was first launched, Mallya intended to be a value-added airline. After launching Kingfisher Red, the airline later positioned itself as a low-cost carrier (the spun-off fleet of Air Deccan). Air Deccan’s acquisition for the start of operations was a failure. In most cases, attempts to gain visibility on high-traffic international routes (like Bangalore to London or Bangalore to Silicon Valley) failed. The takeover of Air Deccan, which had been in crisis for three years, resulted in a loss of more than INR 10 billion (US$160 million). As a result of the frequent changes in senior leadership and the absence of a long-term CEO or MD, the airline suffered. Many of the airline’s planes were grounded in 2011 because of engine problems. However, even as the company overhauled the engines, market conditions and rising fuel prices significantly impacted yields. Customers would rather fly with other low-cost airlines. Hence, withdrawing from the low-cost segment (Kingfisher Red) was ineffective in attracting new customers to the company’s premium segment (Kingfisher). The airline continued to lose money year after year due to external and internal issues. It wasn’t just a lack of a clear vision and a firm positioning strategy that kept the airline from resuming operations; a lack of understanding of consumer behaviour led to Mallya’s various decisions, such as suspending international operations and raising fuel surcharges. IPL – The right pitch at the right time The Indian Premier League (IPL), conceived in 2007, is a perfect example of controversial marketing. BCCI’s Indian Premier League (IPL) generated excitement usually seen in basketball, soccer, and baseball franchises. In addition to attracting cricket-crazy Indians, what else did the Indian Premier League do to become a global brand? Fast-paced action and 3.5 hours of movie-like entertainment are the key selling points. Twenty20’s commercial potential has been demonstrated by the IPL’s involvement in high-stakes matches. Indian Premier League (IPL) is popular worldwide, and the presence of international star players influences the level of support and interest. In Australia, for example, Shane Warne’s contribution to the success of the Rajasthan Royals is widely recognised. The IPL’s popularity can be attributed largely to its coverage in the media. All year long, the season is covered by local, national, and international media outlets, even when the season is closed. The involvement of celebrities such as Shah Rukh Khan, Preity Zinta, and Shilpa Shetty as franchise owners and promoters added a lot of glitz and glamour to the show. The auctioning off of players and franchises, using cheerleaders, the opening ceremony, and live concerts, are all part of the IPL’s marketing strategy. The IPL has expanded by leaps and bounds, but the IPL has also been embroiled in several controversies involving corruption, match-fixing, and mismanagement. The BCCI can sustain IPL success with improved administrative efficiency, strict oversight, and increased player awareness. Procter & Gamble – “Double Down’ Strategy during COVID-19 Pandemic” According to this case study, Procter and Gamble used the strategy of “Double Down” during the COVID-19 pandemic to increase its brand visibility. When the US government implemented a lockdown after the coronavirus outbreak, people began stockpiling essential supplies in anticipation of a lockdown. As a result, retailers could not keep enough of the most popular products in stock. Businesses reduced their media spending in anticipation of the economic downturn. However, despite the uncertainty, P&G decided to increase its marketing investment to increase its brand visibility. Though the market and economy were slowing, did P&G’s advertising strategy succeed? The case is set up to accomplish the following teaching goals: Understanding consumer behaviour and the reasons for panic buying is critical to better understanding your customers. Consumers’ behaviour patterns change during times of crisis. To remain competitive in the event of a pandemic, assess the company’s business strategy. Analyze the company’s media strategy to increase media expenditures, especially during the pandemic. Investigate the issues and difficulties that the company might have encountered in implementing its strategies. Hindustan Unilever Limited: “Providing the Right Work-Life Balance” HUL, India’s largest Fast-Moving Consumer Goods (FMCG) company, has implemented several programmes to help its employees achieve a healthy work-life balance. HUL’s HR policies are examined in depth in this case study, which shows how they aided employees in carrying out their professional and personal responsibilities more effectively. HUL’s efforts to meet the diverse needs of its female employees are explained in great depth. There are references to the company’s efforts to stay on top of new-age employees’ evolving needs. Will HUL continue to be an ‘Employer of Choice’ in India?’ The case is set up to accomplish the following teaching goals: Understand the term “quality of work-life” (QWL). Look for new developments in the QWL field. Investigate the effect of allowing employees to work from home on their overall satisfaction with their work schedules. Develop strategies for retaining and managing talent. Create a plan to increase the diversity of your workforce. Examine HR policies to stop discrimination based on gender. Byju’s – A leader in EdTech The case concerns the rapid expansion of the Bengaluru-based Indian e-learning platform Byju’s (Think and Learn Private Ltd). Founder and CEO of the EdTech start-up, Byju Raveendran previously worked for Pan Ocean Shipping, a UK-based shipping company. For 12 long years, Raveendran helped his friends get through the Common Admission Test for Management Courses in India and then built Byju’s learning app. BYJU – The company’s main product was the Learning App, which users could download on Android devices from Google Play and iOS devices from the Apple App Store. The app provides comprehensive learning programmes and special programmes for students preparing for competitive exams and for students in grades 6 to 12 in India. Since its inception in 2015, the startup has received funding from the Chan Zuckerberg Initiative and Chinese internet giant Tencent. Byju’s turned profitable in 2019 after three years of annual growth of 100% (2016-18). In July 2019, its valuation increased to US$5.5 billion, making it the world’s most valuable EdTech company. It remains to be seen if Byju’s strategies that worked in India would be successful in other markets as the company enters international markets. The case is set up to accomplish the following teaching goals: Realise the importance of educational technology in India’s educational system. Observe the business models of educational technology start-ups. Determine whether or not educational technology in India is well-accepted. Oneplus – A Chinese success story in India The focus of this case study is the success of Chinese smartphone maker OnePlus in India. In December 2014, OnePlus launched its first smartphone in India, and within four years, it had become the country’s most popular premium smartphone brand. According to the case study, OnePlus’s strategy in India was to launch high-end smartphones at affordable prices, build a strong community, focus on customer service, and use clever marketing techniques. Obsession with product design and quality, branding, and customer engagement was OnePlus’s core strength. An emphasis on viral marketing and community interaction, including social media, to spread the company’s message. OnePlus faced several challenges, despite its phenomenal success in India. Competition, scaling offline, price-sensitive Indian consumers, low smartphone penetration, and an economic slowdown were all factors that contributed to the decline. Furthermore, OnePlus risked losing price-conscious customers as its phones became more expensive. Vikas Agarwal , OnePlus India’s General Manager, faced several challenges as India remained a critical market for the company. These included increasing the adoption of OnePlus devices in India, expanding offline, crushing competition, and maintaining OnePlus’ dominance in India’s premium smartphone segment. The case is set up to accomplish the following teaching goals: Evaluate the expansion and entry of OnePlus into India. Recognise the significance of India as a market for OnePlus. Find out what helped OnePlus become so popular in India. Consider OnePlus’s key growth market, India, and the issues and challenges it faces there. Consider how OnePlus can maintain its position as a leading player in the Indian premium smartphone market by looking at the company’s plans. Tesla’s convertible bonds This business case study looks at how Tesla, Inc., a company with a credit rating below investment grade, has successfully issued convertible bonds and funded its electric car business at a low-interest rate since 2013. However, things changed over time. Tesla’s stock price soared, and some speculated that this could spell the end of the company’s use of convertible bonds. A new low-cost, long-term source of financing for Tesla’s business is now on the CEO’s radar. The case is set up to accomplish the following teaching goals: Become familiar with convertible bonds and other financial instruments. Bonds and debentures are two different types of investments. Recognise the benefits and drawbacks of long-term financing via convertible bonds. Look into the various funding options available to startup businesses. Malden Mills Case In some situations, making the right decision can be compared to financial benefits, as Malden Mills has firsthand knowledge of. The industrial facility was set on fire two weeks before Christmas in 1995, and the management told employees that they would be out of work until they rebuilt the processing plant. On the other hand, CEO Aaron Feuerstein of Malden Mills increased the number of representatives by 90 days at full pay and 180 days with benefits for $25 million. Collaboration and profitability reached a new high, with 40% more business and 95% client and representative retention. After they modified the processing plant, the majority of the uprooted specialists were rehired. Each week, the amount of yardage created increased from 130,000 to 200,000. As a result, Malden Mills has gone through three rounds of the bankruptcy court, with a significant portion of the debt being tied to a reimagining of the industrial complex. Business students should consider this case to see if engaging in humanitarian activities will satisfy their needs in the long run. Starbucks and Exclusivity In 2008, Starbucks announced that it would be closing 600 of its locations in the US. Starbucks stores had been gaining new features, such as wi-fi and music, but they had begun to lose their warm “neighborhood store” feel for a chain store persona. According to the Harvard Business Review, Starbucks is a mass brand attempting to charge an exceptional price for an event that is not any more extraordinary. As a result, to compete with its price-conscious customers, Starbucks would have to either cut costs or reduce the number of stores to regain its image selectiveness. Starbucks’ growth has been hampered by three issues, according to the HBR study: alienating early adopters, attracting an excessive amount of attention, and moving too slowly forward with new locations and products. According to Harvard Business Review, Starbucks should have remained a privately held company and grown at a moderate pace to maintain its status as a top brand. https://youtu.be/nN58DnGX-gg Retirement revolution study: American Express With the retirement of senior employees comes the loss of knowledge and experience in the organisations. Retiring workers leave the workplace with a wealth of knowledge and experience in their wake. American Express came up with a pilot programme to retain this. American Express created a group of workers who would gradually take over some of the day-to-day responsibilities of retiring employees. In return, the individual would devote some of their free time to mentoring and teaching future generations. This resulted in phased retirement, allowing employees to leave gradually and enjoy the extra time while still receiving a portion of their previous salary and regular benefits. This also meant that some employees stayed a year or more past the traditional retirement age. With this programme, AMEX believes senior employees can enjoy their final years of work in an unrestricted capacity while educating the current workforce for future success. Ad spending study There are times when an organisation’s financial situation does not allow it to spend large sums of money on advertising. However, forgoing advertising in favour of higher profits can be costly. Experts recommend expanding your marketing strategy to reach a wider audience when you’re in a slump. During a recession, this is especially true, as many organisations cut back on their ad spending. Firehouse Subs’ boom petered out after seven years of expansion from 30 to 300 locations. The company’s leadership realised they needed to find a solution. As a result, they gave back the fees franchisees had paid for local advertising to take control of their local marketing. Since sales continued to decline, it became clear that this was an ineffective strategy. Firehouse reclaimed its local marketing fee and allowed franchisees to participate in a new marketing campaign. This required them to pay double for local marketing but included them in an $8 million advertising campaign poised for success. Experts applaud Firehouse for having the fortitude to ask franchisees for more money where it was needed, even during difficult times. Tylenol’s 1982 scandal Seven people died in Chicago in 1982 after taking Tylenol after an unknown suspect laced the capsules with cyanide after it hit the shelves. Even though the problem was limited to the Chicago area, Tylenol’s domestic market share dropped immediately from 37% to 7%. Tylenol was not responsible for the product’s tampering. Still, to maintain the product’s reputation, Johnson & Johnson removed all Tylenol from the shelves, incurring a loss of more than 100 million dollars. Tylenol was successfully reintroduced to the medical community with tamper-resistant packaging, sales presentations, and discounts. Johnson & Johnson’s quick action and effective public relations saved the brand. Market expansion via partnership Expanding beyond a company’s initial customer base is usually a daunting task for small businesses to support new growth. On the other hand, businesses greatly benefit from collaborating with a well-established market leader. Diagnostic Hybrids, a company specialising in medical nosology, collaborated with Quidel, a leader in rapid diagnostic tests, to achieve this goal. As a result of this partnership, Diagnostic Hybrids gained a larger market presence and a wider range of resources for research and development. As a separate subsidiary, the same company’s president and operations were allowed to remain as part of the acquisition strategy. You may enjoy reading top 10 blogs on marketing. Tesco’s Korean venture Tesco’s Korean venture is an excellent example of establishing a market share on a global scale. The company made some well-thought-out moves in its Korean expansion, notably partnering with Samsung, the largest Korean conglomerate. It embraced the Korean way of life by operating stores as nearby agencies and neighborhood centers. Tesco also made a wise decision by employing nearly entirely Koreans, with only four British employees out of a total workforce of 23,000. According to reports, Tesco’s well-planned strategy has gained customers in Seoul, with 25% of Koreans signing up for loyalty cards and earnings in the billions, finding success in “cracking[ing] the Asian tiger” where competitors such as Carrefour and Walmart have failed. The Uber way – “Forecasting in the Platform Economy” Uber’s forecasting process is examined in-depth in this case study. For forecasting, the company relied on its own Time Series data. Time Series is a type of dataset that includes data collected over a set amount of time. You can measure time in seconds, minutes, hours, days, weeks, years, and even millennia. Analysis of time series data and regression analysis were used to forecast demand for Uber cabs. Additionally, the use of different variables from different sources lends credibility. This analysis relies heavily on the selection of variables. It is important to combine data from various sources for the analysis to be useful. The case is set up to accomplish the following teaching goals: To gain a fundamental understanding of Uber’s business model and the platform economy. Learning how to wrangle data properly is the first step in data analysis. Importance of value forecasting. For a better understanding of how to use time series forecasting. To better understand how you can use various data sources to enhance the analysis. JPMorgan Chase & Co. – “Creating a Next-Gen Banking Experience Powered by Digital Technology” This business case study examines JPMorgan Chase’s digital initiatives to create a next-generation banking experience powered by technology (JPMC). JPMC employed 50,000 technologists worldwide and spent $11.5 billion on technology in 2019 to stay relevant in the face of shifting customer expectations and the growing popularity of digital banking. Jamie Dimon, CEO of JPMC, took on the challenge of increasing the reliance of banking operations on digital technology in 2006. JPMC’s digital initiatives included the “mobile-first, digital everything” strategy, which was an important part of the company’s evolution over time. Big Data, Cloud computing, Artificial Intelligence, Mobile and Electronic Payments, Machine Learning, Blockchain, Robotics, and Cybersecurity are discussed in detail by JPMC. With the help of several FinTech companies, JPMC has been working on various new technologies for its banking operations and preparing for future competition from both banking and non-banking entities. Amidst all of its technological innovation, JPMC faced an ever-increasing threat from banking organisations aligned with technology companies. As a result, it made a concerted effort to use digital technology to combat the competition. The case is set up to accomplish the following teaching goals: Use digital technology to examine the impact of traditional banking processes on the modern world In the present and future, how important is mobile banking? Recognise the methods financial institutions use to overcome the difficulties of implementing new technology. Explain the difference between incremental and disruptive/breakthrough innovation using the banking industry as an example. Twitter and the Creme Brulee Marketing is essential for any business, irrespective of the size and turnover. Marketing can cost a lot of money, but it won’t yield much return unless done correctly. Curtis Kimball, the man behind the Creme Brulee Cart, used Twitter to his advantage. He amassed many followers and expanded his commercial enterprise by allowing people to follow the cart online. Curtis developed personal relationships with his followers by soliciting their feedback on everything from flavour combinations to cart locations. Perhaps the most incredible aspect of this story is that Kimball has no advertising budget (Twitter is a free service) but enjoys a distinctly popular following and high Yelp ratings. Excessive variety leads to a revenue loss Hickory Farms began with holiday gift baskets containing sausage, ham, and cheese and eventually had a presentation of 2,500 special products. This stretched the employer and resulted in a loss of flavour with customers. Recognising this problem, Hickory Farms reduced its product line from 2,500 to 300, with more modern visuals, descriptions, and other features such as less packaging and more recycled content. In addition, the organisation revamped its website, making it easier to save online. This streamlining resulted in a 13 per cent cost reduction that Hickory Farms could pass on to their customers. Jennifer Woodbery, a brand strategist, believes that this was a wise decision, making the most of Hickory Farms’ trusted name and image through an effective rebranding of offerings. Employees maintenance It is common for your best employee to change after promotion. Such was the case at the cat shelter Paws Need Families, where Della, a cleaner, rose through the ranks to become an assistant manager and, eventually, manager. She began arriving late, allowing applications to sit, skipping inoculations, which were all serious offences. Meetings were held instead of confronting Della directly, and they hired an assistant manager to compensate for Della’s shortcomings. Della was eventually fired for failing to clean up her act. According to Ken Blanchard, co-author of The One Minute Manager, short meetings and a review system could have avoided this situation. With an effective employee system in place, we can identify problems before they become major issues. Supply Chain Disruption When a fire at Philips’ microchip plant occurred in 2000, the Nokia and Ericsson phone companies were affected. They responded in different ways, and ultimately Ericsson did not fare so well in the mobile smartphone market. Instead, the European customer market was taken over by Nokia. Nokia devised a new business model for snatching up spare chips from various suppliers and re-engineered some of their telephones to adapt to one-of-a-kind chips from new suppliers. At the same time, Ericsson decided to wait until the hassle was over. While Ericsson slashed its production and sales, Nokia was able to dominate the market. This incident and its aftermath are textbook examples of managing supply chain risk. Triumphant in International Market A British motorcycle manufacturer, Triumph began to fade from prominence three decades ago. It did, however, find a new life on a global scale. Triumph sold 7,562 bikes in the UK in 2010 but 50,000 worldwide, indicating that the company’s international expansion paid off. Triumph’s famous manufacturing plant in Warwickshire closed in 1983, but the Indian factory remained, and it is now very popular. With a six-month ready list and a new factory under construction, the company is struggling to meet demand in India, as the country has embraced the brand. You would like to read top 10 blogs on management. How to get started with MBA case studies? You cannot solve a case study with minimal effort. When you begin working on an MBA case study, you will develop your perspective. So, it is critical to do the following at the start: Study Contemplate Decide Execute The most difficult aspect of solving the case study is comprehending the case in which most students fail. To overcome this, the four stages listed above can be useful. Begin by comprehending how this case relates to the rest of the course. The first case is typically used to introduce you to the course and the material you’ll be covering, and the final case study summarises what you’ve learned and covered in the course. Steps to solve MBA case studies To solve an MBA business case study, you should follow the following general guidelines: Think of yourself as a manager or, as the Harvard Business School likes to say, as a protagonist. Define the issue or the problem you are dealing with as a protagonist. Take a closer look at what’s causing the problems and issues you’re having. You may uncover evidence that proves their case. Form your hypothesis. Create options within the scope of the organisation’s goals and objectives. Return to your original hypotheses and assumptions to determine the best course of action. You should back your solution or strategy with data from the exhibits. Put it to the people. Discuss. Brainstorm. Trade-offs for each alternative need to be identified Offer a final alternative and explain why it is a better choice. Make a note of any interesting/new/innovative solutions that others encounter during the case study discussion. Advantages of learning from business case study Management case studies are the best tools to understand the rapidly changing market realities and managerial challenges, shifting consumer expectations and the race to meet them. Some of the perks of using case studies are: Business leadership skills: Employers want people who can make quick, sound decisions that benefit the company. This is why case studies are so useful in preparing students for real-world business situations in the future. Confidence is essential in business because colleagues and business partners may not always share the same beliefs, and it is necessary to defend your thinking. This is achieved through the debating process, in which students defend their solutions to each case and attempt to persuade one another to support their ideas. Better than lectures: Case studies with a narrative arc appeal to students on an emotional and intellectual level. Solving a real-world problem gives them a feeling of accomplishment. This method encourages students to get emotionally and intellectually involved in each case. Holistic view of the company’s business: Candidates who complete the online MBA program are exposed to many domestic and international case studies, broadening their career options after graduation. Students will learn how to apply what they’ve learned from previous cases to any situation throughout their career. How to start your own case studies? Practice by putting yourself in the shoes of a business owner or manager, as it will help you become familiar with the various components of a case study. You should practice identifying relevant facts and critical issues while reading through cases. After reading the case, take notes to have a list of items and possible solutions to research. As you come up with solutions, make a list of the advantages and disadvantages of each one, and make certain that the solutions you come up with are attainable. Conclusion Through these real-world business scenarios, you learn various skills such as asset management, acquisition strategy, business administration, and so on, without having to bear any actual risks or potential losses as in real life. This promotes quick thinking and provides students with a good understanding of a challenging experience. Different ways of looking at the same business situation can yield very different results from the same data. Participating in case discussions with your peers will allow you to gain new perspectives on the company’s challenges, which you can then apply to your work. As a result, business school students significantly benefit from using case studies. If you wish to pursue an MBA, check out online MBA courses offered by prestigious universities at Online Manipal. You can find out online MBA program for working professionals, online MBA with dual specialization, and online MBA from Manipal University Jaipur.
Why pursue an MBA in HR? – Benefits, career growth & opportunities MBA is one of the best options for graduates and professionals. It prepares students for managerial roles, shapes skills that help deal with work pressure, develop an attitude toward problem-solving and find innovative ways of doing a job. There are different domains in which one can pursue MBA like finance, marketing, human resource management, data science, business analytics, and more. In this blog, we discuss in detail about an MBA in Human Resource Management. An MBA in Human Resources, as the name implies, deals with the human element of an organization. It includes recruiting, staffing, and managing the workforce. Some popular job titles in this field include HR managers, compensation managers, and consultants. We’ll go over a more detailed list later in the article. An MBA in Human Resources can help you develop the skills and knowledge you need to succeed in this field. You’ll learn about topics such as employment law, labor relations, and organizational behavior. You’ll also gain experience in areas such as recruiting, training, and development. If you’re interested in a career in human resources, an MBA can be a great way to get started. With the right skills and experience, you can have a rewarding career in this field. Here are some of the job profiles that you can pursue after completing an MBA in Human Resources: HR Manager Compensation Manager Training and Development Manager Recruiter Employee Relations Manager Organizational Development Consultant Talent Acquisition Manager Diversity and Inclusion Manager Learning and Development Manager Total Rewards Manager Scope in the Human Resource Management MBA in human resource management is about managing companies’ workforce effectively and efficiently. HR professionals work as the bridge between employees and the company. They are responsible for hiring the best candidates for their company, negotiating salaries, providing training and taking care of employees’ welfare. HR professional requirement is in every industry, whether it is an IT-intensive industry or an FMCG. Every company requires HR professionals to manage their workforce. Many companies are outsourcing their HR functions to specialized HR consultancies. This opens up a new avenue for HR professionals, allowing them to work across different industries and functions. Importance of HRM in business HR is the bloodline of any organization. Every organization has unique rules, regulations, policies and procedures for its employees, and the HR professional undertakes the proper implementation of them. Following are the roles and responsibilities an HR professional undertakes in an organization. Recruiting HR professionals understand the organization and its required kind of workforce. They are responsible for hiring the right candidates based on the needs of the organization. It is their duty to post job requirements on various job portals and ensure they fill vacant positions in the organization. Training & development One of the critical roles of the HR department is to provide continuous training and conduct seminars for the employee’s education and development. HR professionals play a key role in helping employees develop their careers. Sometimes, they need to take that extra effort to allocate budgets for the benefit of employees’ growth and development. Payroll management It is an important work which an HR professional has to carry out on a regular basis. They are responsible for the calculations of salary to be paid, bonus and expenses reimbursement. Maintaining employee’s database They must maintain an employee database with all their necessary information. These records aid businesses in pinpointing skills deficiencies, which can be beneficial during hiring, examining demographic data, and adhering to relevant laws. By meticulously maintaining employee records, HR can gain an accurate understanding of resource distribution and utilization. Additionally, it supports the evaluation of productivity at the individual, departmental, and organizational levels. Improving work culture The workplace atmosphere significantly impacts employees’ performance. It is the responsibility of Human Resources to cultivate a feeling of safety and comfort, which can notably enhance productivity among employees. It’s critical to establish a transparent culture that encourages employees to openly discuss their concerns. To uphold a positive organizational culture, HR routinely organizes company events and team outings. Such practices elevate the organization’s overall brand perception and foster a positive spirit within the company. Designing and updating policies They design employee welfare and development policies. From time to time, they keep on updating these policies as per the requirement of the organization and the workforce. Who should pursue an MBA in HR? An MBA in HR will provide in-depth knowledge regarding human resource management. If you enjoy interacting with people and want to learn about human behavior, this is the best option for you. The person with the following skills and qualities best fits the HR professional role. Effective communication Excellent communication skills are a must, as they have to communicate with employees and different stakeholders on a regular basis. They can easily bridge the gap between the organization and its employees with efficient communication. Decision-making skills Decision-making plays a vital role in recruitment, necessitating the ability to determine if a candidate aligns well with a given role. Beyond the process of hiring new team members, HR also makes numerous pivotal decisions related to the welfare of current employees, thereby demanding astute decision-making capabilities. Negotiation skills HR professionals are frequently involved in salary negotiations, and possessing these skills are essential to achieve a desired result. Good negotiating skills allow HR professionals to execute their job more efficiently. Emotional intelligence The capability to deal with emotional and difficult situations. If you are someone that avoids such scenarios, this will not be the best career choice. A person with high emotional intelligence and confidence to deal with critical situations will be benefited by pursuing an MBA in HR. Why should you pursue an MBA in HR? The scope of an MBA in HR is enormous, and its curriculum is designed to impart in-depth knowledge and training that will provide an edge in the industry. Let’s look into the reasons why one should pursue an MBA in HR. Extensive HR curriculum: The human resource curriculum is vast. It covers labor legislation and strategies that an HR professional will require to carry on duties. The comprehensive curriculum provides in-depth knowledge and practical training to help deal with real-life situations. Fine-tune managerial skills: The MBA HR programme helps to develop organizational skills needed for managing human resources. It develops skills to work under pressure, deal with problems, and provide innovative solutions. Learn leadership qualities: HR professionals are the leaders who understand the needs of the employees and create a friendly work environment that boosts productivity and efficiency. The MBA HR programme develops leadership and interpersonal skills that help professionals carry out their tasks effectively. Grasp on organizational psychology: HR professionals’ work scope is extensive. It includes understanding the organization’s structure and its goals. They understand the psychology of the business and the aim behind the projects and brands and help streamline it with the workforce. Job stability: there will always be the need for an HR professional irrespective of the industry. Every industry deals with humans, and for its management, it needs HR professionals. Career development opportunities: MBA in HR will open a wide range of career options. One can work as an HR executive, HR manager etc. An MBA in HR will add bonus points to the resume. It will help in getting ahead of other applicants for the job opportunities. Higher salary: Compared to a non-MBA candidate, an applicant with an MBA in HR will be more likely to get paid higher. Moreover, the HR professionals with the right experience and skills are generally highly paid company employees. After getting sufficient work experience and applying for international HR opportunities, these positions are well paid in the industry. HR jobs for MBA candidates After an MBA in HR, many job avenues will open up for candidates. Following are the major job roles. Human Resource Manager The primary role of this position is to lead and direct the working of the organization’s Human Resource department. They oversee whether all HR operations are being executed in the right manner. The average salary of a human resource manager in India is INR 8 LPA. Human Resource Consultants They are generally experts in the field and are from outside the organizations. They are hired to provide suggestions and expert advice to the organization’s management. The average salary of a Human Resource Consultant in India is INR 5 LPA. International HR Associate They are also known as Global human resource professionals. They are professionals that help people find jobs in different countries and help them relocate abroad. The average salary of an International HR Associate is INR 10 LPA. Human Resource Generalist This job profile takes care about day-to-day working of the human resource department. They deal with employees’ issues and try to solve them promptly. It is an entry-level job profile. The average salary of a Human Resource Generalist in India is 8 LPA. Employee Relations Manager They work as the mediator between the organization and the employees. They fill the gap and act as a bridge. They listen to the employees’ issues and complaints and resolve them in the best possible manner. They have the best interest of the organization and employees. The average salary of an Employee Relations Manager is INR 9.5 LPA. HR Manager Compliance There are many laws and regulations enacted by the government that are required to comply with the companies’ laws. There are labor laws according to which the department shall design the policies. The compliance manager takes care of observing the implementation of such laws. The average salary of a HR Manager Compliance is INR 6 LPA. Core subjects in MBA HRM curriculum Industrial Relations and Labour Legislations Business Environment Human Resource Management Strategic Management Human Capital Management and HR Audit Human Resource Development and Planning Human Resource Information System One can choose the subject of their interest from the following elective subjects: Advertising Management Training and Development International Human Resource Management Advanced Manpower Planning Organizational Change and Development Human Resource Management in Service Sector HR Issues in Mergers and Acquisitions Note: The subjects may vary depending on program and university Read more: MBA in HRM course curriculum Gain HR skills with an online MBA through Online Manipal You can enhance your resume and add required skills at your convenience by joining an online MBA in human resource management from Manipal University Jaipur. It is also the best option for working professionals who want to pursue their MBA while still working. Once you enroll for the online MBA program on Online Manipal, you get access to live and recorded classes, and thus you will not miss any important lectures. Manipal University Jaipur has high-qualified and expert professors who provide quality education that will help upskill your career. Conclusion Managing an organization’s human resources is not that easy. It is one of the most challenging jobs because of the involvement of the human factor, which is in most cases unpredictable. An MBA in HR develops all desired skills that one will need to perform the work of human resource management. The requirement of HR professionals is in every industry. Where there is a human, companies will need HR professionals for effective management. There are international opportunities for MBA in HR. One can get desired work experience and apply for global opportunities. It even provides work independently. A professional can work as a freelancer and cater his services to different clients. An MBA in HR will not only give you an advantage for your career, but it will help in your personal growth. It develops good communication skills, interpersonal skills, leadership qualities and proper management. All these qualities will be beneficial in other aspects of life.
Types of universities in India: State, private, deemed & more India has a thriving higher education system featuring a diverse range of universities that provide a multitude of degree options. The categorization of universities in India is based on their founding methods, which are divided into four categories: state universities, deemed universities, private universities, and public universities. For those looking to make well-informed selections regarding their educational journey, future learners must be thoroughly aware of the types of universities in India. Individuals looking for accredited and well-regulated educational institutions must comprehend the meaning of UGC approved. Today, we will explore the types of universities in India, particularly various universities. It prominently includes those recognized and approved by the University Grants Commission (UGC). Read this insightful blog on the state of higher education to understand the growth of higher educational institutions in India over the years. Public Universities Public universities in India are academic institutions sponsored and regulated by state or federal bodies. Public universities enable students from various socioeconomic backgrounds to access inexpensive higher education through their extensive undergraduate and graduate program offerings. One of the main advantages of public universities is their capacity to offer state residents reduced tuition costs, thereby improving educational accessibility and unique academic opportunities. Here are some of the top-ranking public universities in India: Indian Institute of Technology, Madras Indian Institute of Technology, Bombay Indian Institute of Technology, Kanpur University of Delhi Indian Institute of Technology, Delhi Indian Institute of Technology, Kharagpur Also read: What is the Institute of Eminence? Why does MAHE deserve IoE status? Private Universities A private university is a higher education system in India run by businesses or organizations instead of the government. Private universities are autonomous higher education institutions that function independently, without any financial support from the government. They possess the flexibility to tailor their academic programs, admission requirements, and overall approach according to their own discretion. Private universities typically generate revenue through endowments, tuition fees, and generous contributions from donors. They provide benefits like smaller class sizes, specialized programs, and additional resources. The smaller class sizes promote individualized interactions, while the specialized programs cater to the evolving needs of various industries. Private universities also invest in modern infrastructure, research facilities, and technological resources. These advantages significantly contribute to the diversity and dynamism of the higher education system in India, fostering innovation and molding future leaders. Here are some of the top-ranking private universities in India: Vellore Institute of Technology SRM Institute of Science and Technology Manipal Academy of Higher Education Amrita Vishwa Vidyapeetham Narsee Monjee Institute of Management and Higher Studies Birla Institute of Technology and Science Here are the checklist to identify fake universities. Deemed Universities A postsecondary educational establishment that the Indian government has granted university status is known as a deemed university. In India, deemed universities have special status and are free to choose their own policies, curricula, and methods of operation. To be designated as a deemed university, achieving the necessary standards established by the University Grants Commission (UGC) for academic excellence and research capabilities is mandatory. Their independence permits curriculum design flexibility and enables interdisciplinary studies. Here’s a list of the top deemed universities in India: IIS, Bangalore Vellore Institute of Technology, Vellore Institute of Chemical Technology, Mumbai Birla Institute of Technology and Science, Pilani IIT, Madras IIT, Delhi Students must also keep in mind the difference between deemed and private university. The two are primarily distinguished by the recognition process and the governing bodies involved. Deemed universities earn their status through recognition by meeting specific UGC criteria, while private universities are established through state legislative acts. Deemed universities have a special status granted by the UGC, allowing them more independence, while private universities operate under the purview of state legislative acts and may have varying levels of autonomy. Similar to how private and deemed universities differ greatly, so do autonomous and deemed universities. The difference between autonomous and deemed university lies in the level of autonomy. Both have been granted some degree of autonomy from the government but differ in some aspects. Autonomous universities maintain affiliation with a government university while enjoying some independence, whereas deemed universities operate independently with a higher degree of autonomy recognized by the UGC. UniversityRecognition processAutonomyPrivate UniversityConstituted by a federal or state lawFunctions autonomously and free from governmental oversightAutonomous UniversityAffiliated with a government universityLimited autonomy inside the confines of a government universityDeemed UniversityAttain recognition by the UGCUGC grants a higher level of autonomy, allowing it to operate independently. Also Read: What is CUET? How does it help students? State Universities State universities are public universities in India that are institutes of higher learning created or supported by the state legislature. The state government controls its finances and rules, assuring consistency with the state’s educational goals. These institutions greatly focus on serving the specific requirements of their respective areas, and they provide a multitude of undergraduate and graduate degrees. State policies heavily impact the management framework of public colleges, fostering uniformity in their operations. It allows them to meet the educational needs of their local populations efficiently. Indeed, geographical variables may influence the admissions process, favoring in-state or local applicants. It’s important to realize that “state universities” and “public universities” are two different categories of higher education systems in India, even though some individuals may use the terms interchangeably. Public universities get funding from state and federal governments, whereas state universities are expressly overseen and funded by the state government. How these educational institutions in India are governed and funded may impact things like hiring professors, developing curricula, and allocating resources generally. Here’s a list of top state universities: Acharya Nagarjuna University, Andhra Pradesh Sri Venkateswara University, Andhra Pradesh University of Hyderabad, Hyderabad Jadavpur University, Kolkata University of Delhi, Delhi Anna University, Chennai Central Universities Central universities in India are distinct educational institutions overseen by the Indian central government. These institutions boast their governing system, overseen by the national government and the University Grants Commission (UGC), ensuring a consistent and cohesive approach to education and research. Their presence substantially impacts the nation’s educational landscape, and they are renowned for their outstanding infrastructure, faculty, and research facilities. The central government funds these institutions significantly, helping them to retain their superiority in all areas. Central universities also play an important role in higher education by supporting interdisciplinary research and establishing international cooperation. These endeavors contribute to overall academic achievement, research innovation, and holistic growth. Here’s a list of the top central universities in India: Jawaharlal Nehru University, New Delhi Banaras Hindu University, Varanasi Aligarh Muslim University, Aligarh University of Hyderabad, Hyderabad Jadavpur University, Kolkata University of Delhi, Delhi Also Read: 10 reasons why you should choose an online MBA in India Type of universityGoverning bodyFunding sourceAdmission processCourses offeredAutonomy levelCentral UniversityManaged by Central GovernmentFunded by Central GovernmentNational level entrance exams (e.g., JEE, NEET, CUET)Wide range of UG, PG, PhD programsHigh autonomy in academic and administrative mattersState UniversityManaged by State GovernmentFunded by State GovernmentState level entrance exams / based on qualification exam resultWide range of UG, PG, PhD programsModerate autonomy, with some control by state governmentPrivate UniversityManaged by Private EntitiesFunded by Private Entities (tuition fees, donations)University-specific entrance examsWide range of UG, PG, PhD programsHigh autonomy in academic and administrative mattersDeemed UniversityAutonomous institutions recognized by UGCFunded by various sources (self-financing)University-specific entrance examsSpecialized and varied courses across UG, PG, PhD levelsHigh autonomy, equivalent to central universities What kind of university is MAHE? MAHE (Manipal Academy of Higher Education) is a private deemed university in India. It operates as a private institution with deemed university status granted by the UGC. Known for its diverse academic programs, MAHE offers online degrees across various disciplines. MAHE’s online programs cater to the evolving needs of students seeking flexible and accessible education in various fields. The plethora of online degrees offered by MAHE include – MSc Business Analytics, MSc Data Science, Master of Business Administration (MBA), PGCP-BA and PGCP-LSCM. Conclusion With its range of institutions, funding structures, and organizational methods, India’s higher education system offers students from various backgrounds and goals many choices. This customizable approach allows students to select the perfect university and program to match their individual needs and desires, making the Indian higher education sector a top choice for students around the globe.
Key steps and importance of the selection process in HRM 1. What is the Selection Process? 2. What Are the Key Steps in Selection Process? 1. Preliminary Interview 2. Receiving Applications3. Screening Applications 4. Preliminary Tests 5. Employment Interview 6. Checking References 7. Medical Examination 8. Final Selection 3. Importance Of a Selection Process in HRM 4. FAQs About the Selection Process How can an MBA in HRM from Manipal Academy of Higher Education be a gamechanger for you? Conclusion 1. What is the selection process? The selection process in organizations is directed towards finding the right talent for vacancies within the organization. Typically, it is akin to filtering through a series of funnels to find the solution via elimination. More than 84% of the organizations in India have reported ill effects of wrong hiring! A core function of Human Resource Management, the selection process, is crucial to creating a holistic work environment. Did you know that just one bad hire could cost your company up to 29 Lakhs? The recruitment and selection process varies by industry, organization, and department. Positions differ on the grounds of responsibility and criteria. In this article, we’ve explained the key steps in the selection process. Check this out: How to become an HR manager: Job role and salary 2. What are the key steps in selection process? Let’s look at the step-by-step guide to the employee selection process. 1. Preliminary interview Once a requirement is posted, a company may receive hundreds of thousands of applications. In a granular pre-process, the preliminary interview is conducted to weed out all candidates who do not meet the essential eligibility criteria – educational qualifications, required skill sets, proven certifications, and experience. Candidates may also be assessed based on their background and level of interest. Some companies employ innovative techniques to bring the right candidates to the table right from the get-go. For example, Uber deployed “Code on the road,” an in-app coding game that took candidates straight to the next stage of the selection process if they passed the challenge! Gamifying recruitment selection is among the latest trends in HRM. 2. Receiving applications Once candidates pass the preliminary interview, organizations must aim to standardize the application process. Here, candidates must fill out a standard application form that collects bio-data, qualification, experience, background, and educational information. The application could gather a broader understanding of the candidate, such as hobbies and interests. A comprehensive application form will come in handy during the final selection process when decisions are to be made between similar candidates. 3. Screening applications This stage includes shortlisting potential candidates from the pool of applicants who applied. The screening committee constitutes various team leads, department members, inter-department associates, and coordinators who would be working closely with the selected candidates. Screening can include multiple criteria, including educational prowess, relevancy in terms of experience, etc. The interview details and requirements are shared with potential candidates via a call or email. 4. Preliminary tests Preliminary tests are an essential part of the job selection process. They assess the aptitude, IQ, emotional intelligence, proficiency, and personality of candidates. While some organizations hold these tests remotely, many prefer to arrange a test venue generally within organizational premises. Should they be held at the premises, the candidates are informed of the itinerary. 5. Employment interview The selection interview is the crux of the entire process. It could be defined as an in-person conversation that puts candidates on their feet. This step signals how well he/she fits into the company ethos. During this stage, companies provide a detailed brief of the job profile, including the roles and responsibilities that the candidate is expected to shoulder. Likewise, the candidate is encouraged to share his/her concerns or queries with the employer. The employment interview itself may be divided into several rounds, including group discussions and other activities. In-person interviews allow employers to judge the candidate’s calibre, personality, teamwork, and leadership skills. 6. Checking references Although in-person interviews provide a fair idea about the candidate, contacting references allows employers to verify their understanding. Through discussions with references who vouch for the candidates’ professionalism and work ethics, they may discover other qualities about him/her. For this stage of the recruitment process in HRM, organizations may reach out to previous employers or the concerned educational institutions. 7. Medical examination Although not strictly followed, medical examinations are slowly becoming commonplace among organizations today. Modern companies are viewing medical fitness (both mental and physical) as a cost function. A healthy employee would require fewer sick leaves and handle stress relatively quickly, allowing greater productivity in dynamic, fast-paced environments. Some employers view this matter seriously and consider this a preliminary phase during the screening stage. 8. Final selection The last phase of the selection process is to cross the t’s and dot the i’s; candidates who have successfully qualified through all rounds of the recruitment and selection in HRM receive an offer/appointment letter from the organization. More often than not, candidates receive a temporary position with an assurance of permanency on completion of the probation period. The appointment letter typically includes all such details, including salary and company policies. Candidates may also be asked to sign an NDA (Non-Disclosure Agreement) that ensures the protection of company data. 3. Importance of a selection process in HRM The process of selection is critical because the organization’s overall performance can be enhanced by the hiring of high-quality resources. Because of poor hiring practices, new hires can harm the work being done, and the cost of replacing them is high. The goal of the process of selection is to identify the most qualified candidates for open positions within a company. Many factors, such as a candidate’s qualifications, experiences, skills, and overall attitude should be considered to ensure that the right person is hired for the job. It is critical because: The success of a business is directly related to the quality of its employees and their ability to contribute effectively. In a similar vein, the company can only be as good as its employees. Employees with high levels of talent and expertise speed up the growth of the business. In technical jobs, workplace accidents can be drastically reduced if the appropriate technical personnel is employed for the appropriate positions. People who are satisfied with their roles are more likely to have high morale and motivation to succeed. A significant amount of money is invested in finding the right person for a position, so the company must use a systematic approach to the HR selection process. When the hiring goes wrong, the company has to spend a significant amount of time, effort, and money training and integrating the new employee. Must read: What employers look for in MBA Human Resources graduates? 4. FAQs about the selection process Recruitment and selection process in HRM – What’s the difference? When selected individuals (who may or may not have shown interest in working for the organization) are offered a position, the process is known as recruitment in HRM. On the other hand, during the selection process, candidates interested in working for a company apply for a particular position. Among the applicants, individuals who qualify are chosen using the process mentioned above. Both selection and recruitment form a vital part of maintaining organizational health. Why is it necessary for companies to build a robust selection process? Building a specific selection procedure is vital to ensure that company resources are not wasted on the wrong individual. Apart from the cost and time took to post job advertisements and conduct interviews, companies are liable to train candidates. Therefore, the selection process must be given due diligence. What makes a well-designed selection process? A fair selection process ensures cost-effectiveness, accounts for time, adjusts for bias, and conducts robust background checks. Ultimately, the process should be designed to disallow unqualified individuals to progress while making room for exceptional outliers. How can an MBA in HRM from Manipal Academy of Higher Education be a gamechanger for you? An MBA in HRM from Manipal Academy of Higher Education can be a gamechanger for you in several ways. Equipping you with a comprehensive understanding of human resource management, a crucial aspect of any organization’s success, it will aid you in accelerating your career to new heights. Pursuing the same with the reputed brand of Manipal Academy of Higher Education ensures that you receive high-quality education, access to industry experts, expand your network and enhance your career prospects. The practical insights and real-world exposure provided during the program will ensure you are prepared for the dynamic and evolving HR landscape. Overall, this Online MBA program will not only enhance your knowledge and skills but also boost your confidence and credibility in the field, positioning you as a gamechanger in the HRM domain, ready to drive organizational excellence through effective human resource management. Conclusion In this era of digital transformation, the traditional meaning of a job has been redefined. Consequently, the selection process definition must also follow suit. MAHE’s online MBA in Human Resource Management, is designed to empower the next-gen HRM to make smart, practical, and data-driven decisions. The program allows individuals to be well-equipped to handle a post-pandemic economy’s requirement – providing organizations, both large and small, the impetus necessary to push for performance and productivity through people-oriented actions.
